In all the years I’ve been in the salon, teaching, and mentoring: I’ve observed those who have been successful and those who have missed the mark. I discovered with all of my years in my profession that there are several key elements – or ‘RULES TO LIVE BY” that ring true to being successful in your profession.
1. ENTHUSIASM – Have a true passion for what you do and truely believe in the workmanship and the products you use to perform your craft. Before you sell to a customer anything, you have to sell the person on YOU!!!
You are the first thing they will “buy” before making a purchase.
2 Determination – Winston Churchill’s greates speech was, “never, never, never, never give up!” Be determined to not throw in the towel when things get tough. Remember the overnight sensation is the exception and not the Rule.
Be patient, and persistent. Find a way to make it happen when you reach obstacles. Go around, over, under or through to reach your goals.
3. Attitude – You can do everything wrong and win with the right attitude! Learn to roll with punches when things don’t go the way you think they should. Prepare for all the PEAKS and Valleys. Learn to laugh at yourself and don’t beat yourself up for your mistakes. Embrace your mistakes. Learn from them and move on. Don’t be afraid to ask for help when you need it – sometimes doing it all by yourself is not the way to go.
4. Relationships – People like to do business with the peopl they like!! This is a big one. Get to know your clients and what they value. Treat people as if they have a invisble sign around their the neck saying “MAKE ME FEEL IMPORTANT” Building relationships is SO key in giving you repeat business and building customer loyality. Remember that it costs more money to get a new customer than to keep one you already have.
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