Tag: HAIRDRESSERS

Fear The Shear

fear the shear

Started and crafted by Jay Christian Hairdresser in Delaware, and also one of the characters in my next Documentary, The Beautiful Lies”.  This group will collectively serve as a catalyst for change in the beauty industry by restoring the power for the professional, raising awareness of organizations that support this mission, by resisting market penetration of any organization with bipolar marketing strategies; engaging in diversion and unfair pricing practices. We will inspire new talent to expand their way of thinking and to take conscious steps toward restoring power, pride, and prestige to this industry.

Some of the topics of this group come with a wide range of idea’s and personnel philosophy’s. Below are a few of the articles that are debated on this social networking site.

1.  If you can’t measure it, it’s not worth doing. Goals are immensely important to mapping growth. Do you set goals for your staff?  Yourself?  Which ones are most important in our profession?

2.  Just doing what you love won’t make you successful. You’ve got to go after success hard. Never let up. Read everything about the business you love. Learn the BUSINESS of the business you love. Find a mentor. Be a mentor. Get up, dress for it, practice until your icons become your peers. No just loving what you do will not make you successful. Passion, practice, grit, and drive do.

3. That time to is now. We have been holding back because change takes effort. While you’ve been in a state of plausible deniability, they are transferring profits out from under you. Who is willing to seriously make a change? We’ve talked long enough.

4. When someone uses the word “discount” in their marketing idea I cringe. You don’t have to undersell yourself to get clients, you just have to bring value. Do something to show yourself and your salon in a positive light as community contributors, as socially conscientious, you get it. Otherwise, you lower the client’s perception of your value.

Good Luck Jay Christian hope you can change your industry!

Check out the Network My Friends  FEAR THE SHEAR

LOreal Misleading Again!

The Real Hair TruthSo Many hairdressers in my industry use LOreal hair color and there products. And so many don’t take the time to really find out that they are in competition with there manufacturer. Who will pledge allegiance too you and will send the “Best Snake Oil Salesman”, too you to inform you on the usage of there color and products that you can buy on the internet. You don’t really understand the how good these company’s are doing you wrong and also to the beauty industry.

Here is a good tidbit to chew on and to really think about how these company’s work behind the scenes to squeeze out every nickel and dime from there products. Advertising can be very misleading to the professional and to the consumer.  Go ahead and click on the link first for the complaint and read about the case filed in court.

November 2013: A federal judge denied final approval of a class-action lawsuit against L’Oréal USA, Inc. The complaint, originally filed in April 2013, alleged that the company misleadingly markets professional hair care products as only available for purchase in salons when the products are actually available for purchase in major retail outlets. According to the settlement terms, the company agreed to remove the misleading labels from the product packages for a period of five years. The Court rejected the settlement because (1) the salon-only purchasers and the retail outlet purchasers had different interests and so the class certification, a requirement for settlement, was inappropriate; and (2) the settlement was not fair, reasonable, and adequate because the company only agreed to stop the misleading labeling for a limited time and the class received no monetary award. (Richardson et al v. L’Oreal, Case No. 13-cv-00508, District of D. C.).

Misleading Information

 You the professional LEGALLY HAS the full liability of the products you use in the salon. You purchase them, you bought them, there yours. Once a product is purchased you have hold full liability. Take the time to know your salon products, color line, hair care line.  Know everything about the distributor, and also the manufacturer.  And of course in my Beauty Industry there are organizations such as the (PBA.com – Who says they are the legal eagle of the industry). (Behind The Chair – This is the Sears & Roebucks of the Beauty Industry), (Hair brained.com – Which basically is what it says it is Hair brained), (Salon Galaxy.com – Which is a copy cat of all the others mentioned). These sites could take the time to influence and to teach there subscribers but have taken the course of self advertising and stimulating there own agenda. So sad! there will come a day when the whole industry is controlled by one or two manufacturers and then don’t say I did not warn you!  Wake up sheeple!

Salon only products!

Don’t be hood winked.!!!!!!!

Joseph Kellner

Charity asks no questions!

Joseph Kellner

A few weeks ago I came across a dossier in one of my Facebook’s friends profile. And on this profile there was a comments left about other hair dressers work. I have been in this industry for over 29 years and by no means am I a judge or critic of someone else’s work or craft. Especially when I have to keep up my own style of hair coloring, hair design or makeup. There is no way to me for anyone to call themselves a master in the art of hairdressing when it is consistently changing and evolving.  Nor are we able to comment on anyone’s work when they are the artist. Do we know what is going through their minds, no we don’t. But on this profile the “Older generation had to put their two cents in”.  Which I think you need to watch out for in this industry the older generation will sell their souls for a chance to get up on a stage to live off the names of dead men. While in the mean time they will offer you a technique on “Dry Haircutting” and a bottle of “SUDS” and tell you it’s the latest and greatest. “It’s going to change the industry”. Those words were spoken by a man who told me he did all of Vidal Sassoon’s haircuts back in the 50″s. These are your old used cars salesmen of the industry. They will say anything to just catch a fleeting moment of their past, the “Glory Days”, while they have not done anything in the past 30 years. Other than open their wallets to receive a few penny’s from a manufacture for speaking their script.  And if you take a look at their work they are quick to “PAT” themselves on the back and tell you your shit sticks.  They have a group and will only pay you a tribute if you do a “VS” hair style. They will paint a picture of how crappie the new generation work is not up to “THERE PAR”.  They are quick to judge others. While their work still has not progressed since the 1980″s.  A wise tongue and a giving heart goes along way in the beauty industry

I do a lot of photo-shoots every month and all year-long. When I am hired, I am told how to style the hair, how to do the makeup.  That’s the story, and that is how I get paid. Kapish?

real hair truth

The above hair style and hair design was done by a stylist, who I don’t know my friends.  The comments said from fellow hairdressers were as follows.

Ian ‘Gav’ Gavet – We are allowing mediocrity to become a legitimate norm… not good.”

Jim Rondeau  – That picture is beauty school. …… and the looser at that !

Cyrus Bulsara –  Messy hair and disheveled hair…are not hairdressing!

Cyrus Bulsara Hmmmmmm. Licenses should be withdrawn like they do for doctors!

Cyrus Bulsara There’s  a whole bunch of charlatans out there, especially in NY and LA who pat each other on the backs and promote this fugly work. If you had shown me some, of this work when I was at Redken, Clairol, Logics, or Wella, I would’ve laughed! No wonder the two top companies are losing share! And hundreds of managers are being sacked! They brought this on themselves!

Real Hiar truth

Frank Fowden Amen! These so called stylists have to produce this rubbish and call it high fashion because it is a complete lack of personal skill they have to disguise.

Tony Dorso You know what I miss about the old days?…..the haircut was the be-all, end-all of all things…..you could conceivably put color in the same category as right along side of it…..dont get me wrong, of course there has to be fantasy work, up-styling, etc., it just seems to me that we studied and went after the haircutting collections that someone turned out FIRST, (as the foundation of all things), and if they happened to do great up styling, etc. too, then it was an added bonus….I hope what I said makes sense…I’m just thinking back here to the way things used to be……….so much nonsense today….

Cyrus Bulsara – Some of this hair is a disaster and even the company marketing people and trade magazine editors, who are all young and new, don’t know good from fugly! I think this is one of the things holding back the industry! I think we have to take back the industry. And some of you Sassoon and other top trained Hairdressers need to start hitting back. We don’t need to name names or hurt feelings just point out and critique. (I guess I will Cyrus, who by the way is a salesman and not a hairdresser everyone)

Real Hair truth

Now of course these wonderful gentlemen will say, “We didn’t mean that”. But you did mean that or you would have said it another way. Just as I write what I right I will stand behind it. But when the light is turned on in a darkened kitchen they will scatter like roach’s.  But what is said is said my friends. And one day you will pay the price for what you said. Just as I.  Have some compassion my friends. Learn to lead and to motivate my friends. Basically you just do for yourself and your friends. That’s it.  But Charity asks no questions my friends, it just does.  Real professionals would sit back and watch and offer a hint, or ideas to a stylist.  Or wait for a question from that other professional. Notice I said other professional. When you produce a marketable product and you are successful at your craft you have no problem sharing your knowledge. People who feel they need to offer unkind words are normally the ones that are insecure of their work. Know it all’s I say! Being successful is sharing your knowledge with others gladly. We are the secure people. We are seasoned professionals, the helpful. We are the Charity of the profession. We walk the walk and talk the talk! We are the kind.

I would look at this photo and say to the stylist, “What a lovely red color”.  But in my industry a kind word is far away from the present. Professionals take time in creating their own style and with that their is a lot of learning and practicing. But who is to say that if you don’t mimic a Vidal Sassoon style than that is not the way to go. You will find in my industry people will break their backs to do a style that is exactly like a “VS Haircut”. Big Deal, Big Fragging Deal. Do your own thing my friends.  All that time should be spent I feel on perfecting your own techniques. Not reproducing copyright work.  But if you don’t pay homage to the great ones especially the ones who have not done shit in over 30 years you are not going to be anointed by the senior citizens of the industry. People who live off a dead mans name, that’s what they are. Living on the bygone days.  I had a gentlemen in my first film who would charge a total of $10,000 dollars for a dry haircutting class. 10,000 I say to you, for a class. And if you look at the finished work he does it looks like he came from a dog grooming school. His work had no rhythm or reason. Horrible. Another called me and asked if I would help him with a product website, “This product will change the industry Joe”.  I had talked to his money man and he asked if I would send him some examples for a web site. “Sure I said” “But you have to pay me my fee for my time sir”. These guys wanted it all for free, the proceeds from the first film “The Real Hair Truth”  went to people who needed help. Such as websites, books, class’s, blogs and we did them free of charge. But this guy wanted all his shit for free, even after my friend made him a trailer for his website and I even gave him a website for free.  Be careful who you align yourself with in this industry! These people were scam artists. Like the used car salesman of the beauty industry.  We are in an industry that has its own PHOTOSHOP AWARD. NAHA this is a contest who can send in the best Photo shopped pictures and people will get awarded a trophy and be named, “Hairdresser of the year”. And not even be judged in a setting where they do there work in front of a group of Judges.  It’s all a scam. Who can out bullshit who. Take the road less travelled my friends. You will be better off.  Big your fellow hairdressers up, you may not know how hard they are struggling. Have you walked a mile in there shoes?

Scum of my Beauty Industry!

 

Professional hair care companies as well as professional hair dressers try to spread fear amongst hair consumers by warning them about hair care products. Fear is a powerful emotion which can motivate in a variety of ways. Why do professional hairdressers hate hair product diversion? Quite simply if hair consumers buy from CVS, Walgreens or Amazon.com, they’re not buying from their salon professionals. From the beginning of time, professional hair product companies would promise professional hairdressers that they would only sell to them so that there would be no competition for any other marketplaces.

As a result, when a professional product line such as Aveda winds up in Amazon.com, professional hairdressers rise up in arms to try and stop the sale of the professional products by anyone but professional hair stylists and salons. The basic bottom line is that professional hairdressers just want to protect their sales territories.
Ask yourself how professional hair products make it to CVS or other large grocery chains? Contrary to what the professional hair companies might want you to believe, they aren’t delivered in SUVs by individual professional hairdressers who are selling out the back door of their salon. No! If a CVS sized retail outlet is buying professional products, and they are, it’s because the professional hair care company is either secretly selling directly to CVS or is looking the other way when it happens. Bottom line. Professional hair product manufacturers talk out of both sides of their mouths. The professional hair care companies have brainwashed hair consumers. In fact, in the Summer of 2008 “Good Morning America” had a segment that was focused on what has become known as Professional Hair Product Diversion. The segment spread the same fear based untruths that are often spread to hair consumers.

According to the professional hair care industry professional hair care products are only to be delivered and sold through professional salons, distributors or hairdressers. Anyone else selling professional hair care products such as Amazon.com or CVS or Target is officially selling “diverted products.” Yet why would large corporations like that take the risk to divert?
To try and minimize diversion, the professional companies will put out the fear based rumors that hair consumers who buy their professional hair care products from Amazon.com, Target or CVS are buying potentially contaminated products. Seriously, do you think that a major company like CVS and Target would risk consumer lawsuits over contaminated products? Think about that one.

The other rumors are that diverted products may be counterfeit. While I’m sure this is much more of a possibility, it is very unlikely. Yes, there have been some isolated cases but they are very rare. While major hair product manufacturers like Aveda might say they fight product diversion, if they had a hint that their products were being counterfeited they would swarm down on the store in question and seize the products in question. Why? Neither the manufacter or the retailer, like CVS, wants any legal problems from counterfeited products.

Besides falling under monitoring by the FDA, hair care products are chock full of preservatives to extend the shelf life of the products. Most hair care products have a shelf life of 3-4 years. Those very preservatives protect against the growth of any type of fungus or bacteria. If not, the products would be bulging at the seems and have a frightful odor. Just like rancid food products.

The hair care industry also hints at fungal and bacterial infestation. Is this a real danger? Again, unlikely. It is simply a scare tactic to keep hair consumers away from professional products sold over the counter.
It should be noted that many of the professional hair products found on the shelves of CVS are the latest packaging and the latest ingredients. How do I know? I have stopped to look at them in great detail. I have even taken labels from professional products purchased through professional outlets and have compared them. And yes I have interviewed buyers of companys.
Cost factors is the other diversion bugaboo. Is it true that diverted products cost more in non-authorized companies than authorized professional beauty outlets? In some cases yes but in other cases maybe not.
1. Competition in the professional hair product arena continues to explode. If a professional hair product company can sell trailor truckloads of their products to a CVS or Target and look the other way, why not? I’m not saying ALL professional companies do it, but I’m saying it happens. Probably more than you think.

Guess what, professional hairdressers know the truth. Most of them do anyway. I talked to so many hairdressers over the years who all call Hair Product Diversion the industry’s “dirty little secret.”

2. Good Business Plans. Hair consumers are cutting back on any hair related luxuries. Why would professional hair care companies promote the myth of professional diversion when it could cost them a strong growing sales base and a competitive edge with their competitors? Have they thought about that? I wonder.

3. Professional Hair Product Diversion Does Not Exist In The Rest Of The World. Hair product diversion only exists as an issue in the United States. In Europe and the rest of the world there is no Professional Hair Product Diversion issues. Hair consumers buy products from their professional hairdressers and salons but because they trust their hairdresser with the proper product recommendation and because of timing. The same should be true in the United States. Why isn’t it?

4. Professional Hair Publications Give Lip Service To Diversion Topics. Why? If a professional hair magazine or online newsletter is receiving advertising from a major professional hair care production company like an Aveda, they are definitely going to drink and share the Kool-aide. Money talks and advertising talks even louder.

Ultimately all hair consumers must think for themselves and not just believe what the hair product companies want us to believe. Before drinking the Kool-Aide of product diversion think about the realities of the situation.

Is the product in question fully stocked on the shelves? Is the entire line of products options available from shampoo to styling products? Are the products restocked on a regular basis? Do the products like brand new? They probably are.

Best Regards
Joseph Kellner

The Real Hair Truth is Released!

 

The film is done and completed!  You can order a copy of the Documentary THE REAL HAIR TRUTH which is a non-profit organization for Hairdressers and Makeup Artist who cannot afford Advanced Education.  This film was made for the Beauty Industry Professional, and also for the Commercial Film Festivals. This film will not be viewed at Professionals Beauty Shows, or distributed within the industry from Beauty Associations, Beauty Industry Periodicals, Beauty Industry Websites, or any sponsorship from any Beauty Manufacturer. If you are a member of the Beauty Industry purchasing a copy of the film will be your only venue. This film was made for the Blue Collar professional in the Beauty Industry.

Joseph Kellner