Entrepreneurship the Solution to Manufacturer Deception in the Beauty Industry!

The last few years have really surprised me. Nothing at all will suprise me about the manufacturers, magazines, or the so called PBA (Professional Bullshit Association)  in our beauty industry. The  manufacturer deception, mislabeling and fraud is ever so apparent in the industry. Industry magazines will advertise NAHA , Cosmoprof, Premier, Vegas shows while really addressing the important fundamentals of needed change in my industry. It would be to important for industry publications to take topics by the horns and really research the effects of manufacturer deception and mislabeling within our industry. And beauty professionals just sit back and sweep it under the rug. Industry publications have turned into the Sears Roebuck  for manufacturers to sell their wares in. They promote of vision of an industry they want you to perceive and to only know. Getting into one of these publications is hit or miss in my industry. So called industry icons will  align themselves with these magazines to keep there “Aura’s FRESH”. Protecting their name, keeping it in the loop for financial gain, but not really being worthy of leadership. “Here is the newest SOAP YOU CAN BUY EVERYONE”!

Entrepreneurship the Solution to Manufacturer Deception in the Beauty Industry!

Ask yourself each and every day “What is the industry really about, are the issues being given proper attention?’

Do you have an EXCLUSIVE on your retail shelves?

Is there still formaldehyde in Keratin treatments?

Has the “So Called PBA” taken legal action’s to make you industry safer and help you with a healthier salon environment?

Is Paul Mitchel, Matrix, Redken, etc still being sold in the commercial sector?

Can Professional hair color be bought on the internet?

Can Keratin treatments be bought on the internet?

Did you know? The European Commission believes the use of methylene glycol/formaldehyde at 0.2 per cent formaldehyde equivalent is not considered safe in hair straighteners following a meeting held on the subject in June!

Does your salon owner follow the guidelines from OSHA regarding Keratin treatments?

Did you know there was salon workers and advocates from all over the country are descending upon Washington D.C. for a day of action to raise awareness about toxic chemical exposure in the workplace. Did you know that?

Entrepreneurship the Solution to Manufacturer Deception in the Beauty Industry!

Entrepreneurs come in all Colors, Genders, Religions, Sizes and Ages. We all speak the same language, and we all come from the same mother. We strive to make a difference in our Community’s, Professions and Industry’s.

 We are not afraid to speak up!

We are not ashamed to make mistake’s, but to only look at them as success’s. We are Leaders not follower’s.  We try and try again and grow with like minded individuals. We are not afraid to ask the questions. We constantly seek answers and solutions.

We stay the course we have set!

And we love to hear, We cant do it! Thats the worst thing to say to a Entrepreneur. “You cant do it, there is no market for it, NO One will support you”. YOUR CRAZY Yes we are all a wee bit crazy. But we ask ourselves each and every day. Why Not? Instead of why.
We follow our own path and we know what success is, We live it everyday!  Nothing stops you from being successful but yourself. We are self educated. Yes it may cost you money, you will learn patience, and time is every so abundant for you. We try and try again. We are not afraid.
We like change! We embrace it!  

We are hated. We are the crazy ones, who see the world in a different light, we never give up. Passion is our middle name. We all believe in what we are doing we may not change the masses but to only change one, one person is the extreme we seek. We believe in ourselves.
We have our own Philosophy’s.

We encourage each other, and lift each other up when we are in our valleys. And we believe in sharing. We have no jealousy, envy, we share knowing we will make this world a better place. Believing in your mission in life is very important, and sharing everything for others benefit to grow is true wisdom. We do business together.

We don’t give up, we stay true to our mission!
Be careful who you align yourself with. If you are on the right side of the road and others go left stay true to your course. You will gain fruition. You will see your idea grow, you will gain a education that no ivy league college will be able to give you. Yes! You will beat to your own drum and when that happens make it a way of your life. We don’t jump on others bandwagon for advertisements, we write our own books, publish our own magazines, create our own shows, and make our own products and films.

We network together!

We are not followers!
We are not afraid to fail we embrace our failures as a learning experience.

 Don’t make someone else wealthy, invest in yourself and and that is what I call success and entrepreneurship. Living your day the way you want. That is true success, Fame is overnight and short!


Best Regards

Joseph Kellner

Joseph Kellner Booth Rental Advice


As a booth renter the owner of the salon has no say as to how you run your business. The salon owner is mostly a landlord and you are the tenant. They should not provide you with phone, towels, products, training or tools, these should all be paid for and provided by yourself. Any repairs or improvements to your area or the salon are negotiable.

If your problem is with walk-ins, many salons do not allow renters to take any salon walk-ins at all. You are responsible for your own advertizing and furnishing your own clients. If you are being treated as an employee, where you are required to answer phones, required to be in the salon specific hours, then you have a problem. First, you should never rent a chair in a salon without having a rental agreement which spells out everything in detail. Get the salons rental agreement BEFORE starting work and sit down with the owner and make sure you understand everything. The major things that should be in any rental agreement are, how much is the rent, when its due and when it can be changed and what exactly is furnished in your rent, how are walk-ins handled, when is the salon available for your use, do you get a key, can you sell your own retail, what services are you allowed to perform, what are your specific cleaning duties. As a booth renter you have certain basic rights. You have the right to schedule your own appointments, determine your own work hours, within the guidelines you agreed upon in your lease and very important, the ability to come and go as you please. You have the right to set your own prices and determine what products you use to perform your services.

Customer Service Secret Number Two

Haircolorist/Makeup Artist
Haircolorist/Makeup Artist

Customer Service Secret Number Two – provide true customer service. In today’s market environment, service has become a cliché and it seems like “everyone’s doing it.” So, if everyone is doing it, why not jump ahead of the wolf pack by providing even more creative, personalized service to your customers than your competitors can?

One size shoe does not fit all feet. Nor is one type of customer service suitable for all your customers. Let’s say your advertised featured customer service is Home Delivery. The first customer may welcome this Home Delivery because it’s difficult for him to get out and shop in person.

But your second customer may enjoy “window shopping” and carrying his purchases around with him as he goes from shop to shop. He is not the least interested in your home delivery service. So, with what you save by not needing home delivery for this customer, why not offer him an equivalent discount on a second cash purchase, or give him an in-store percentage-off coupon that he can use the next time he’s in your store?

I repeat, be creative. Get to personally know your customers and recognize their individual needs. Above all, make certain that what you are offering really is something that your customer can value; that’s the key to good customer service.


Joseph Kellner



NEVER try to prove that you are right. Learn to be diplomatic. If being “right” is so important to you-ask yourself: do you want to be right or do you want to make a sale? This is were the old addage of the “customer is always right” was born.


I’ve seen this happen alot with sales people. They talk and talk about their product or themselves. Then when it gets to the presentation of the product or service, the client is already worn out. I’ve also seen sales people also seen sales people talk so much about there product/service that they sell it and then sell it right back.


Show up to appointments on time. Focus entirely on your client when you are with them-this means not answering your cell phone or chatting with other employees/co-workers, etc.


Believe me, they don’t care. They only want YOU to focus on them. Watch your mood to mouth connection.




In all the years I’ve been in the salon, teaching, and mentoring: I’ve observed those who have been successful and those who have missed the mark. I discovered with all of my years in my profession that there are several key elements – or ‘RULES TO LIVE BY” that ring true to being successful in your profession.

1. ENTHUSIASM – Have a true passion for what you do and truely believe in the workmanship and the products you use to perform your craft. Before you sell to a customer anything, you have to sell the person on YOU!!!
You are the first thing they will “buy” before making a purchase.

2 Determination – Winston Churchill’s greates speech was, “never, never, never, never give up!” Be determined to not throw in the towel when things get tough. Remember the overnight sensation is the exception and not the Rule.
Be patient, and persistent. Find a way to make it happen when you reach obstacles. Go around, over, under or through to reach your goals.

3. Attitude – You can do everything wrong and win with the right attitude! Learn to roll with punches when things don’t go the way you think they should. Prepare for all the PEAKS and Valleys. Learn to laugh at yourself and don’t beat yourself up for your mistakes. Embrace your mistakes. Learn from them and move on. Don’t be afraid to ask for help when you need it – sometimes doing it all by yourself is not the way to go.

4. Relationships – People like to do business with the peopl they like!! This is a big one. Get to know your clients and what they value. Treat people as if they have a invisble sign around their the neck saying “MAKE ME FEEL IMPORTANT” Building relationships is SO key in giving you repeat business and building customer loyality. Remember that it costs more money to get a new customer than to keep one you already have.