Tag: MODELS PHOTOGRAPHERS

Joseph Kellner Booth Rental Advice

josephkellner.com
josephkellner.com

As a booth renter the owner of the salon has no say as to how you run your business. The salon owner is mostly a landlord and you are the tenant. They should not provide you with phone, towels, products, training or tools, these should all be paid for and provided by yourself. Any repairs or improvements to your area or the salon are negotiable.

If your problem is with walk-ins, many salons do not allow renters to take any salon walk-ins at all. You are responsible for your own advertizing and furnishing your own clients. If you are being treated as an employee, where you are required to answer phones, required to be in the salon specific hours, then you have a problem. First, you should never rent a chair in a salon without having a rental agreement which spells out everything in detail. Get the salons rental agreement BEFORE starting work and sit down with the owner and make sure you understand everything. The major things that should be in any rental agreement are, how much is the rent, when its due and when it can be changed and what exactly is furnished in your rent, how are walk-ins handled, when is the salon available for your use, do you get a key, can you sell your own retail, what services are you allowed to perform, what are your specific cleaning duties. As a booth renter you have certain basic rights. You have the right to schedule your own appointments, determine your own work hours, within the guidelines you agreed upon in your lease and very important, the ability to come and go as you please. You have the right to set your own prices and determine what products you use to perform your services.
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Customer Service Secret Number Two

Haircolorist/Makeup Artist
Haircolorist/Makeup Artist

Customer Service Secret Number Two – provide true customer service. In today’s market environment, service has become a cliché and it seems like “everyone’s doing it.” So, if everyone is doing it, why not jump ahead of the wolf pack by providing even more creative, personalized service to your customers than your competitors can?

One size shoe does not fit all feet. Nor is one type of customer service suitable for all your customers. Let’s say your advertised featured customer service is Home Delivery. The first customer may welcome this Home Delivery because it’s difficult for him to get out and shop in person.

But your second customer may enjoy “window shopping” and carrying his purchases around with him as he goes from shop to shop. He is not the least interested in your home delivery service. So, with what you save by not needing home delivery for this customer, why not offer him an equivalent discount on a second cash purchase, or give him an in-store percentage-off coupon that he can use the next time he’s in your store?

I repeat, be creative. Get to personally know your customers and recognize their individual needs. Above all, make certain that what you are offering really is something that your customer can value; that’s the key to good customer service.

ENTHUSIASM – DETERMINATION – ATTITUDE – RELATIONSHIPS

josephkellner.com
josephkellner.com

 

In all the years I’ve been in the salon, teaching, and mentoring: I’ve observed those who have been successful and those who have missed the mark. I discovered with all of my years in my profession that there are several key elements – or ‘RULES TO LIVE BY” that ring true to being successful in your profession.

1. ENTHUSIASM – Have a true passion for what you do and truely believe in the workmanship and the products you use to perform your craft. Before you sell to a customer anything, you have to sell the person on YOU!!!
You are the first thing they will “buy” before making a purchase.

2 Determination – Winston Churchill’s greates speech was, “never, never, never, never give up!” Be determined to not throw in the towel when things get tough. Remember the overnight sensation is the exception and not the Rule.
Be patient, and persistent. Find a way to make it happen when you reach obstacles. Go around, over, under or through to reach your goals.

3. Attitude – You can do everything wrong and win with the right attitude! Learn to roll with punches when things don’t go the way you think they should. Prepare for all the PEAKS and Valleys. Learn to laugh at yourself and don’t beat yourself up for your mistakes. Embrace your mistakes. Learn from them and move on. Don’t be afraid to ask for help when you need it – sometimes doing it all by yourself is not the way to go.

4. Relationships – People like to do business with the peopl they like!! This is a big one. Get to know your clients and what they value. Treat people as if they have a invisble sign around their the neck saying “MAKE ME FEEL IMPORTANT” Building relationships is SO key in giving you repeat business and building customer loyality. Remember that it costs more money to get a new customer than to keep one you already have.
JOSEPHKELLNER.COM

MARKETING YOURSELF AS A MAKEUP ARTIST

NEW YORK MAKE UP SHOW
NEW YORK MAKE UP SHOW

There’s literally no limit to the ways you can go about marketing yourself as a makeup artist. Do the things that gets you in touch with as many people as possible. If you can get people singing your praises, they’ll help spread the word about what a remarkable makeup artist you are.

Try offering free trial makeup classes at people’s homes, in your own company, store, or salon. You get credit for being an expert, you increase your standing as a beauty professional, and you increase the likelihood that people will come back to you with more requests and more opportunities to grow.

If you like to write, try contributing a column or an opinion piece to a local newspaper or magazine, or to one of the many internet article diffusion services. Community newspapers, professional newsletters, even inhouse company publications have space they need to fill, and they will help you make connections in your community. Once you get started, you’ve got a track record — and clips that you can use to promote yourself further.

If you’re a better talker than you are teacher or writer, try to get yourself on a panel discussion at a beauty industry conference or sign up to make a presentation at a women’s group or workshop. Visibility has a way of multiplying.

The second important thing to remember about your marketing: it all matters. When you’re promoting yourself, everything you do — and everything you choose not to do — communicates the value and character of your image. Everything from the way you dress, to how you handle phone conversations to the email messages you send to the way you conduct business in a meeting is part of the larger message you’re sending about your business as a whole.

Have you designed a cool-looking logo for your business card? Are you showing you understand that image counts — a lot — in a crowded world? The key to any personal marketing campaign is “word-of-mouth.” Your network of friends, family, colleagues, clients, and customers is the most important marketing vehicle you’ve got.

JOSEPH KELLNER