ClassAction.com filed a lawsuit against L’Oreal and Matrix

Always in trouble they are, in a industry were you have manufacturing deception and price gouging. It come to me this is the same old same old crap in my industry.  I was once told when I entered in the beauty its a ‘whore’s business”, or the beauty shows are “flea markets”. That was the best advice and description I could have ever have gotten. And as time has past in my 30 years I see nothing has or will change in my industry. Shop to you drop are the ‘Beauty Shows”. It’s all soap my friends with maybe a little oils, or fragrance. That”s all it is.  So as usual the manufacturers will say anything advertising wise to make a sell to you as the consumer and as to me the professional. I never fall for it anymore.  It has been a very long time since I have been to a “hair show – flea market” that I have lost my respect for the manufacturers. Also they are filled with “snake -oil” salesmen and saleswomen to be correct.  Buy this and buy that will be the first impression from them, I once did a documentary called ‘The real Hair Truth” and we had a few snake oil sales men in it. These are people who will go from company to company selling there “speal” to them for a paycheck. And offering there devotion to them for a few nickels. Most of them do it because of a over sized ego. And most of them there work looks no better than a beauty school drop out. But the manufacturers will place anything on a bottle or label.  Its makes no difference to them if they get caught they will pay penny’s on the dollars in civil court. big Deal, no worry’s maybe they will say a batch of products did not have the “SECRET INGREDIENTS”. MERELY A TECHNICAL GLITCH WITH THE FACTORY MACHINERY.

In the latest case of a company allegedly promising ingredients and benefits its products do not offer or contain, last week ClassAction.com filed a false advertising lawsuit against L’Oreal USA and Matrix Essentials over an array of hair products that appear not to contain the protein keratin.

The products cited in the complaint are the following:

  • Matrix Biolage Keratindose Pro-Keratin + Silk Shampoo
  • Pro-Keratin + Silk Conditioner
  • Pro-Keratin Renewal Spray

The 39-page complaint—filed in the Southern District of New York on January 26, 2017—states:

Through its uniform, nationwide advertising campaign… Defendants have led consumers to believe that their Keratindose Products actually contain keratin and will confer the claimed benefits of keratin to the consumer.

In reality, the Keratindose Products do not contain any keratin at all and are incapable of providing the claimed benefits of keratin to the consumer.

The complaint states that the products’ labels are “false, deceptive and misleading, in violation of the Federal Food Drug & Cosmetics Act and its parallel state statutes, and almost every state warranty, consumer protection, and product labeling law throughout the United States.”

The plaintiffs seek relief for damages, for the defendants to stop engaging in the deceptive advertising alleged in the complaint, and any other relief the Court deems just and proper.

Click on the link to download the file to read. Loreal_Matrix_Keratin_Lawsuit(1)

I am not surprised at all with the lawsuit, but what is surprising to me in my industry we have this so called organization called the “PBA” PROFESSIONAL BEAUTY ASSOCIATION.  THEY DO NOT SAY A PEEP ABOUT ANY OF THESE LAWSUITS OR DO ANY INVESTIGATING AT ALL. BECAUSE THEY ARE IN BED WITH THE MANUFACTURERS.  They tought themselves as the watch dawg’s for the beauty business. Basically if you join them they charge you $300.00 for membership and give you a 10% discount on a hair show.  I call them the Professional bullshit association. They do nothing for the professional but they will sure do a lot for the manufacturers. And anything to do with Licensureship, anything that will hurt the manufacturers schools or state boards they will jump on in a minute. Because if they reported the truth about the industry they would lose manufacturers dollars. They use that to sustain themselves. With out that they would be history. Good day everyone.

7 Ways The Beauty Industry Convinced Women That They Weren’t Good Enough

Jotovi Designs Inc

In America, the perennial quest for beauty is an expensive one.

Every year, women spend billions of dollars in exchange for beautiful hair, lovely lashes, and smooth and silky skin. Still, many of our culture’s most common beauty procedures were virtually nonexistent a century ago. The truth is, many of our expectations of feminine beauty were shaped in large part by modern advertisers. We’ve tracked the history behind some of the most common “flaws” that besiege the modern woman and the surprising stories behind their “cures.”

1. “Your natural hair color isn’t pretty enough.”

“Does she or doesn’t she?” asked the Clairol’s ad that launched a million home hair dye jobs. Indeed, the aggressive Clairol Marketing would trigger an explosion in sales. In the process, the percentage of women dyeing their hair would skyrocket from 7 percent to more than 40 percent in the ’70s.

The ads showed everyday women reaping the benefits of more lustrous hair, a luxury that had long been exclusive to glamorous supermodels with professional dye jobs. The ads proclaimed, “If I have only one life, let me live it as a blonde.” Indeed, Clairol peddled the perfect yellow shade of the dye as a way to transform your life:

realhairtruth.com

Clairol hair dye offered self reinvention, in 20 minutes flat, particularly for women who didn’t want to reveal their true age or grey roots.

realhairtruth.com

Shirley Polykoff, the advertising writer behind Clairol’s goldmine campaign, described her plan as such: “For big success, we’d have to expand the market to gather in all those ladies who had become stoically resigned to [their gray hair]. This could only be accomplished by reawakening whatever dissatisfaction’s they may have had when they first spotted it.” Clairol did that with ads like, “How long has it been since your husband asked you out to dinner?” Nowadays, about 90 million women in the U.S. color their hair.

 

Sulfate Free Shampoo Is “A Marketing Gimmick.”

real hair truthSulfate-free shampoo is a new form to trying to get people’s attention, “a marketing gimmick.” The hair industry is a billion dollar business. . Example: Green tea is the new trend and it is healthier for you, or buying coffee at Starbucks, they taste sweeter. More profits for them. BK’s green tea had been recalled, or the eggs, is that mean people won’t be buying green tea or eggs anymore? The hair industry wants your attention, but they don’t give money back guarantee for damaged hair or hair loss.

It would be boring if they just call it shampoo! Google shampoo, it’s meant to clean. They want a variety of product, to attract a variety of hair textures/condition/smell.

There are sulfates in many of the everyday products we use at home! Sulfates on shampoo doesn’t cause cancer. But Google hair dyes & cancer. Many customers and stylists do not know that Brazilian treatment often contains high concentrations of formaldehyde, a cancer-causing chemical and there’s been so much publicity during the last year. Google Permanently straightening hair warning, about 7,410,000 results (0.08 seconds) , more warnings during the last month. I’ve been posting about them since 2009. Canada had issued a public health warning regarding Brazilian Blowout and has stopped the distribution of their salon products; Ireland has also issued a recall. ~ Also published in Vogue Feb. 2011.

How about Mane & tail people think it makes their hair grow faster. Mane & Tail is another shampoo meant for horses. Horses don’t abuse their hair, using heating tools, and they eat better than people, but it won’t add more hair & make their hair longer faster. Shampoo intended for animals may contain insecticides or other medications for treatment of skin conditions or parasite infestations such as fleas or mange. These must never be used on humans.

When you wash your hair with one of those nutrient-rich shampoos, most of the nutrients and active ingredients in the product don’t actually end up in your hair, they wind up down the drain… along with all the money you spent on the shampoo.
It is HOW you use to style your hair or what styling tools that damage the hair, and what chemicals you’re adding to the hair, not the shampoo.

So what can you expect from switching to a sulfate-free shampoo? A higher price tag, to start, as most drug store brands don’t yet produce products without sulfates.  Perhaps the biggest adjustment to using sulfate-free shampoo is a superficial one. Without this lather-producing chemical, these shampoos have less of the over-the-top bubble that is associated with cleansing hair.  Its all a bunch of baloney!

FYI: “CRUELTY FREE” OR “NOT TESTED IN ANIMALS” MEANS THAT NO ANIMAL TESTING WAS DONE ON THE PRODUCT AND ITS INGREDIENTS.
Believe it or not
Even if a product never was tested in animals, there’s a very good chance its ingredients were. A company might call its products “cruelty free” because it isn’t doing any animal testing on these ingredients now, although the ingredients may have been tested on animals in the past. In some cases, “no new animal testing” might be a more accurate claim.

Defective Product Personal Injury Lawsuits

The Beautiful Lies

Defective product litigation and injury lawsuits involve defective and unreasonably dangerous products that cause personal injuries and even death. Manufacturers of defective products are liable for design defects, improper safety devices and manufacturing defects that cause injury.

Product liability lawyers will evaluate cases involving defective consumer goods that cause physical injuries such as burns, fractures, head injuries and blindness. Lawsuits can be brought against manufacturers for design defects, improper safety devices and manufacturing defects, and marketing defects (failure to warn of possible hazards). Injuries, deaths and property damage from defective and recalled products cost the public more than $500 billion each year.  There are four legal means for establishing liability in personal injury cases where a defective product has caused injury.

  • Negligence occurs when expected, reasonable care is not taken and a legal responsibility exists to do so. The lack of care can be the result of carelessness or even malice. Negligence can occur when defective parts or improper assembly results in a dangerous or malfunctioning product.
  • Breach of warranty takes place when a seller fails to uphold a claim or promise about a product.
  • False advertising that leads consumers to believe a product is safer than it really is, or distracts them from potential risks inherent in the use of a product, can be argued as misrepresentations under breach of warranty or under strict liability.
  • “Strict liability” makes the manufacturer or seller of a defective product responsible for all injuries occurring from the use of the product. The victim must show that the product was defective, and that the defect was the cause of the personal injury. If so proven, then strict liability holds the manufacturer or seller responsible, regardless of fault or intent. “Strict liability” means everyone involved in the making of a consumer product is potentially liable for any personal injury that results from using the product.

There are three main types of product defects that can result in a personal injury.  These occur before the product is created, in the initial design and planning stage.These flaws result from mistakes that take place during the actual manufacturing stage.  Advertising misrepresentations occur when sellers do not provide adequate warnings or instructions, or define the potential risks of using the product.  More than one party may be legally responsible for a personal injury, i.e. the designer, manufacturer, wholesaler, retailer, advertiser, etc.

You may need to know how old the product is that injured you. Most states have laws limiting how long the manufacturer or seller can be held liable for personal injuries. The limits are usually from six to 12 years after the product was first sold on the market.

Product liability cases usually involve products such as toys, automobile design, household products, industrial machinery and equipment, farm machinery, products causing explosions and burns, aviation products, medical devices or drugs and any other defective or unreasonably dangerous product.

A “defective product” is one that causes some injury or damage to person because of some defect in the product or its labeling or the way the product was used. The manufacturer, and others involved in the chain of commerce involving the products that caused the injury, are often liable for injuries defective products cause.

Help for Those Who Suffered Chemical Burns, Allergic Reactions After Using ‘Just For Men’

Just-For-Men-Chemical-Burns

Contact Parker Waichman LLP today if you experience any of these symptoms after using Just For Men:

Swelling
Burning Sensation
Severe Itching
Blistering
Skin Rash
Weeping Sores
Scarring

Chemical Burns, Swelling, Itching

Even though Just For Men has been on the shelves since 1987, there have been a number of recent reports that the dye caused blisters, itching and chemical burns. Consumer Affairs highlights these painful experiences, citing one user who needed emergency medical care after applying the dye. “I applied the beard dye as detailed in the directions,” wrote Sean Brockton of Massachusetts in the Consumer Affairs comments section. “I had a burning sensation as well, and after rinsing it off, I thought I was fine. The next day, my face and neck had swollen up horribly. The following morning my skin had begun to weep as well, and I went to the ER. I was admitted immediately, as it looked horrible. They were concerned about my throat swelling shut. I am nearly 50 and do not have any allergies that I know of. Whatever is in this stuff is harsh. I needed steroids and Benadryl.” Customers who have been using the dye for years suspect that the formula has recently changed. J of Marietta, Georgia, wrote to Consumer Affairs that “I’ve been using it for over 10 years with no problems and in the past couple of weeks whenever I use it, there is a burning and itching. I’m going to switch to something less harsh,” According to Consumer Affairs, a company representative claims that the formula has not changed in recent years. That representative also said that users should do an allergy test before each application by testing a small patch on the inside bend of the elbow, allow it to dry, and examine it for a reaction over the next 48-hours.

Consumer Affairs points out that, based on the product label, it appears that the company knows that Just For Men can cause these symptoms. The warning reads “Rapidly spreading skin rash, dizziness, faintness, difficulty breathing, shortness of breath, tightness of chest, hives or swelling to eyes/face, blistering of skin or scalp weeping, seek immediate medical attention,” Ultimately, Consumer Affairs questioned whether or not this product is worth using if these are the risks.

Testing for Allergic Reactions

Just for Men users are advised to conduct an “allergy patch test” to determine if they will experience symptoms such as burning, itching, and painful blisters. The Just for Men website provides detailed instructions. A company representative told Consumer Affairs that it was important to perform this allergy test each time before the dye is used. This is necessary even for long-time users, the representative said, because the body chemistry may change at any time.

In the 48 hours following the test, users are told to look out for negative reactions such as stinging, burning, and/or rash. If these symptoms occur, users should stop using the dye and seek medical attention before attempting to color their hair again, the label reads. The warning says to seek immediate medical help if more serious symptoms occur, including a spreading skin rash, dizziness, faintness, difficulty breathing, shortness of breath, tightness of chest, hives or swelling to the eyes/face, blistering of skin, or scalp weeping.

As Consumer Affairs points out, it is interesting to note that the company expects the same negative symptoms reported by users. This indicates that the company knows about the potential dangers.

Testing for Allergic Reactions

Just for Men users are advised to conduct an “allergy patch test” to determine if they will experience symptoms such as burning, itching, and painful blisters. The Just for Men website provides detailed instructions. A company representative told Consumer Affairs that it was important to perform this allergy test each time before the dye is used. This is necessary even for long-time users, the representative said, because the body chemistry may change at any time.

In the 48 hours following the test, users are told to look out for negative reactions such as stinging, burning, and/or rash. If these symptoms occur, users should stop using the dye and seek medical attention before attempting to color their hair again, the label reads. The warning says to seek immediate medical help if more serious symptoms occur, including a spreading skin rash, dizziness, faintness, difficulty breathing, shortness of breath, tightness of chest, hives or swelling to the eyes/face, blistering of skin, or scalp weeping.

As Consumer Affairs points out, it is interesting to note that the company expects the same negative symptoms reported by users. This indicates that the company knows about the potential dangers.

Legal Help for Those Who Suffered Chemical Burns, Allergic Reactions After Using ‘Just For Men’

If you or a loved one suffered from pain, discomfort, chemical burns, swelling or any type of allergic reaction after using Just For Men, you may be eligible for compensation. To find out more about your legal rights, please fill out our online form to the right or call us today at 1(800) YOUR LAWYER (1-800-968-7529).

Palette Perfect Care Color By Schwarzkopf Sells out the Beauty Industry Professional!

Real Hair Truth/ Joseph KellnerAlright here comes another company selling out the professional cosmetologist! Schwarzkopf Hair Color. Gone are the days of loyalty, and contracts. Now another major hair color line has made a product for home hair coloring services. Yes, just do it yourself. No need to pay a 30-40 year professional in the industry the salon price, just buy it from the manufacturer who distributes to the professional. Money, Money, Money that’s what it all comes down too. So if all your life you have been going to a salon for that perfect hair color, and your house went up in foreclosure, your husband divorced you, or you are now working two jobs Palette Perfect Care Color is hear to help you! A sharp recession that pretty much devastated the Beauty Industry almost ten years ago has another sword in the back. But what I find interesting is there are so many young professionals in the industry willing to work for a dozen or so tubes of hair color and stand on a stage to sell the shit!  Remarkable, just remarkable. To be in a industry where you are in complete competition with the manufacturer, and they have no regard for you. And you helped make there company. Amazing. Simply amazing. But that won’t stop tomorrow, the young professional now, I declare knows no difference from a bobby pin and a hair pin. They will keep buying the crap now and latter they will suffer there loses. Schwarzkopf Palette Perfect Care Color.

RealHairTruth

 

The big conglomerate that owns Schwarzkopf is Henkel, Founded in 1876, Henkel is a global leader in the consumer and industrial businesses with brands such as Persil, Schwarzkopf and Loctite. Headquartered in Dusseldorf, Germany, Henkel employs about 47,000 people worldwide and the company’s preferred shares are listed in the German stock index DAX.

 

Real Hair Truth/Joseph KellnerGotta have the No Ammonia! My Dear Lord Help Us All!

Real Hair Truth/Joseph KellnerAnd for all you scum bags who like to stand on a stage and have your ego’s filled make sure you tell the audience to buy the product on EBAY!

Real Hair TruthBuy Now On Stucco

Maybe the PBA or Hairbrainned can help us all!

LOLOLOLOLLOLOLOLOLO

RealHairTruth.comBuy Now On BuyCheapr.com

And the list go’s on and on and on.

What a lovely Industry it is!

Lololololollol

 

8 chemical ingredients that are among the most dangerous to you in the shower!

The Real Hair TruthThink about this: Nary a day goes by when we don’t use beauty products – toothpaste, shampoo, conditioner, lotion, moisturizer, deodorant, soap, shaving cream and perfume, among others. The list could go on and on. We use them so often, we cast them off as harmless and simple, everyday necessities. The truth is, they are anything but harmless and can be replaced easily with safer alternatives. You see, over time, these supposed “harmless” products’ hazardous ingredients compound and grow in the body, ultimately allowing a bunch of little doses to add up to a much bigger problem.  The following 8 ingredients are among the most dangerous found in common beauty products. Most of them are skin irritants that have cancer-causing effects.

My rule of thumb is to never put a product on my skin or hair that has ingredients in it I cannot pronounce. This has meant getting used to DIY beauty products as well as all-natural options found at my local health store. But if you enjoy the convenience and the price of mainstream products, at least avoid these 8 offenders.

1. Triclosan
Triclosan is an antimicrobial agent that is one of the most common additives found in everyday consumer products, such as shampoo, toothpaste and soap. A study conducted by the University of California, San Diego School of Medicine linked triclosan to cancer. Triclosan also creates resistant bacteria, which can represent a potentially severe public health risk.
Synonyms: 2,4,4′-Trichloro-2′-Hydroxy Diphenyl Ether; 5-Chloro-2- (2,4-Dichlorophenoxy) – Phenol; 5-Chloro-2- (2,4-Dichlorophenoxy) Phenol; Phenol, 5-Chloro-2- (2,4-Dichlorophenoxy) -; Phenol, 5chloro2 (2,4dichlorophenoxy) ; 2,4,4′-Trichloro-2′-Hydroxydiphenyl Ether; 5-Chloro-2- (2,4-Dichlorophenoxy) Phenol; Ch 3565; Irgasan; Irgasan Dp300; Phenol, 5-Chloro-2- (2,4-Dichlorophenoxy)

2. Methylisothiazolinone (MIT or MI)
Used as a preservative in baby wipes and lotions, MI is a skin irritant that has long been associated with allergic reactions. It has also exhibited neurotoxic effects.
Synonyms: 2-Methyl- 3 (2h) -Isothiazolone; 2-Methyl-2h-Isothiazol-3-One; 2-Methyl-3 (2h) -Isothiazolone; 2-Methyl-4-Isothiazolin-3-One; 3 (2h) -Isothiazolone, 2-Methyl-; 3 (2h) Isothiazolone, 2methyl; Methylchloroisothiazolinone225methylisothiazolinone Solution; 2-Methyl-3 (2h) -Isothiazolone; 2-Methyl-4-Isothiazolin-3-One

3. Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES)
Both of these chemicals are toxic to the body and the environment, with SLES slightly more hazardous since it is often contaminated with 1,4 Dioxane (see #4). SLS and SLES work to make beauty products more easily absorbed by the skin. They are linked to skin, eye and lung irritation as well as organ system toxicity.
SLS synonyms: Monododecyl Ester Sodium Salt Sulfuric Acid; Sodium Dodecyl Sulfate; Sodium Dodecyl Sulphate; Sodium Lauryl Sulfate Sodium Lauryl Sulfate; Sodium Salt Sulfuric Acid, Monododecyl Ester; Sulfuric Acid Monododecyl Ester Sodium Salt; Sulfuric Acid, Monododecyl Ester, Sodium Salt; Ai3-00356; Akyposal Sds; Aquarex Me; Aquarex Methyl
SLES Synonyms: Ethanol, 2 [2 (Dodecyloxy) Ethoxy], Hydrogen Sulfate, Sodiumsal; Sodium 2- (2-Dodecyloxyethoxy) Ethyl Sulphate; Sodium Lauryl Di (Oxyethyl) Sulfate

4. 1,4 Dioxane
This chemical is a known carcinogen. It can fall under the umbrella of SLES (see #3) or a slew of other ingredients listed below as a contaminant, or it may not even be listed at all. It contaminates up to 46 percent of personal care products. The chemical is a byproduct of an ingredient processing method called ethoxylation used to reduce the risk of skin irritation for petroleum-based ingredients. Even though 1,4 dioxane can be easily removed from products before sale, it often is not.
Possible impurity in: Polysorbate-20, Sodium Laureth Sulfate, Peg-100 Stearate, Polysorbate-60, Ceteareth-20, Cetyl Peg/ Ppg-10/ 1 Dimethicone, Laureth-7, Peg/ Ppg-18/ 18 Dimethicone, Peg-40 Hydrogenated Castor Oil, Polysorbate-80, etc.
Synonyms: 1,4-Diethylene Dioxide; 1,4-Dioxacyclohexane; Di (Ethylene Oxide); Diethylene Dioxide; Diethylene Dioxide (Osha); Diethylene Ether; Diokan; Dioksan (Polish); Diossano-1,4 (Italian); Dioxaan-1,4 (Dutch); Dioxan

5. Oxybenzone
Often found in spray-on sunscreens, oxybenzone is a major hormone disruptor. It causes biochemical and cellular level changes. It is easily absorbed by the skin and has been determined to contaminate the bodies of 97 percent of Americans.
Synonyms: Benzophenone-3, (2-Hydroxy-4-Methoxyphenyl) Phenyl- Methanone; (2-Hydroxy-4-Methoxyphenyl) Phenylmethanone; 2-Benzoyl-5-Methoxyphenol; 2-Hydroxy-4-Methoxybenzophenone; 4-08-00-02442 (Beilstein Handbook Reference) ; 4-Methoxy-2-Hydroxybenzophenone; Advastab 45; Ai3-23644; Anuvex; B3; Benzophenone, 2-Hydroxy-4-Methoxy

6. Butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT)
Already banned in the EU, BHA and BHT are used as stabilizers and preservatives in beauty products. BHA is considered a human carcinogen. BHT is a toluene-based ingredient that is a moderate irritant and has tumor-promotion effects.
BHA Synonyms: Antioxyne B; Antrancine 12; Eec No. E320; Embanox; Nipantiox 1-F; Protex; Sustane 1-F; Tenox Bha
BHT Synonyms: Dbpc; Advastab 401; Agidol; Agidol 1; Alkofen Bp; Antioxidant 29; Antioxidant 30; Antioxidant 4; Antioxidant 4k; Antioxidant Kb; Antrancine 8

5. Oxybenzone
Often found in spray-on sunscreens, oxybenzone is a major hormone disruptor. It causes biochemical and cellular level changes. It is easily absorbed by the skin and has been determined to contaminate the bodies of 97 percent of Americans.
Synonyms: Benzophenone-3, (2-Hydroxy-4-Methoxyphenyl) Phenyl- Methanone; (2-Hydroxy-4-Methoxyphenyl) Phenylmethanone; 2-Benzoyl-5-Methoxyphenol; 2-Hydroxy-4-Methoxybenzophenone; 4-08-00-02442 (Beilstein Handbook Reference) ; 4-Methoxy-2-Hydroxybenzophenone; Advastab 45; Ai3-23644; Anuvex; B3; Benzophenone, 2-Hydroxy-4-Methoxy

6. Butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT)
Already banned in the EU, BHA and BHT are used as stabilizers and preservatives in beauty products. BHA is considered a human carcinogen. BHT is a toluene-based ingredient that is a moderate irritant and has tumor-promotion effects.
BHA Synonyms: Antioxyne B; Antrancine 12; Eec No. E320; Embanox; Nipantiox 1-F; Protex; Sustane 1-F; Tenox Bha
BHT Synonyms: Dbpc; Advastab 401; Agidol; Agidol 1; Alkofen Bp; Antioxidant 29; Antioxidant 30; Antioxidant 4; Antioxidant 4k; Antioxidant Kb; Antrancine 8

Your beauty products may boost your outer beauty, but do they support your inner health? Most beauty products contain ingredients that harm your body more than they help it and in an alarmingly dangerous way. Take the time to read the back of your beauty products and see what really is going into your skin with every lather, rub and scrub.