Snake Oil Sellers of the Beauty Industry!

The definition of “Snake Oil” is as follows. Snake oil is intentionally promoted fraudulent or unproven Medicine. The expression is also applied metaphorically to any product with questionable or unverifiable quality or benefit. By extension, a snake oil salesman is someone who sells fraudulent goods or who is a fraud himself. These products and salesman are ever so abundant within my industry. The so-called Beauty Industry. Each and everyday the consumer and the licensed professional is bombarded with mislabeled, product deception on the new and best for your hair, body, skin. Products that will move the world and change the drugstore shelves forever and promise you the “Fountain of Youth”. 

The above jpg of Loreal hair color “Natural Match”. Was a product that was advertised to the consumer as “Ammonia Free”.  “Safe for all”,  the cosmetic giant Loreal touted to the anointed one who purchased their product. In March of 2010, L’Oreal abruptly discontinued their popular and affordable non-ammonia hair color that was retailed for at home use which was heavily marketing under the brand Nature Match.

Interestingly, that is the same month they launched their INOA hair color. A quick comparison of the ingredients list for Nature Match Hair Color and INOA Hair Color will quickly reveal that the products have basically the same ingredients except for a single fragrance and conditioning agent. What’s the biggest difference between the two products? Nature Match retailed for about $3.99 per application and INOA Hair Color is sold to salon professionals for about $24 per application. Now here comes the slap on the hand, and “Did you know this”?

Now the ‘Snake Oil Salesman” will say and do anything to bombard the beauty industry with fake and deceptive advertising, telling all how wonderful their hair color is and their shampoo is and etc. Basically its all “Bullshit’ So don’t fall for this type of advertising when you are looking for a salon to have a hair color service done for you.

You will see salons advertise in methods you will believe! They have the best for you, and only their product will perform for you! And a lot of the company’s will “Throw each other under the bus”, spewing these lines of “Deception”. I found this line of Bullshit ob a web site for a salon, I could not stop laughing.

“Unlike many other hair color products, L’Oreal INOA is ammonia free, which means no more foul smell. The INOA permanent color line employs an odorless, itch-free “oil delivery system” which results in your hair being as soft and smooth as it was before the color was applied – an uncommon result with most typical ammonia-based hair colors.  Although L’Oreal didn’t invent ammonia-free hair color, they absolutely perfected it, and believe in “Supreme Respect for the Hair”.

These are Snake Oil gimmicks, and that is all it is. Buy our product, get your service done here! And the beauty industry professional will be thoughtfully feed this train of thought, voluntarily may I say. You will also find Organic hair color lines in the “So-called industry that will write up pages, and pages of information about there competetor. “Its not SAFE”, you will also find “Ghost writers for haircare line and also for “Cosmetic industry Watchdogs” berating there competetors and adding links to there websites telling you how important it is to use there lines of haircolor or hair care! This is the “Art of Business” and this is the way it is and how it will always be!

  • Uncompromised Comfort
  • No ammonia. No odor
  • Optimized scalp comfort
  • Rapid self-emulsifying liquid
  • Incredible smooth, velvety texture
  • Exact and predictable color palette: True neutralizing cool shades, vibrant and luminous warm shades
  • Exceptionally even colors from scalp to ends
  • Coverage of up to 100% gray hair

Here is a link to a lawsuit, so tell me who is really the bad guy here!

The Real Hair Truth finds L’Oreal’s claims about INOA Hair Color to be false. What else would you expect from a major manufacturer giant! And also being “Shamefully attached” to a industry who’s main concern is to deceive you, I often wonder and ponder almost effortly why would’nt so-call industry websites like, and also Ted Gibson and also Jo Blackwell tell us the truth. Click on the links and your questions will be answered!

Joseph Kellner