The Real Hair Truth

 

Are you doing something about it in your business?

Yes you can go into these super stores of beauty and just about find anything you want inside of them.  Perfumes, cosmetics, makeup, hair care, even hair color. They have a salon to also get you hair styled and whatever else. But to the real professional who has some form of professionalism inside of them. It is merely a flea market like the hair shows.  So how could you work in a company who sell boxed hair color to the consumers coming into the store. And then at the same time work in their salon. I would love to know. That to me is a sign of being in competition with your employer.

But the days of loyalty are gone. That is from a manufacturer and as I might also say from the consumer also. Pity my profession. A lot of the profession has been sliced and diced. You have nail salons to go to, Spa’s to go to. And now Salons who go ahead and offer Blow-Drying and Makeup also. The day of the salon being the place to get your beauty needs done are over. This also increases a lot of competition with in the industry with the professionals. Too many stores create an over saturation of the industry.

Leaving many professionals with out jobs and too much competition.  Nothing wrong with that but from the studio I work at by myself there must be at least 20-30 booth rental and salon advertisements to compete with. Salons now are a dime a dozen. Every strip mall built-in Orlando has a dry cleaner, salon and liquor store in them. Too many salons and too many places to purchase my professional tools, products etc.  But within my industry there are a few factions who bestow the honor of calling themselves “Representatives Of Our Beauty Industry”.  They want you to think they are there for you, but they are merely representatives of the manufacturers.

These organizations who charge over $300.00 to join say they are the “Professional Beauty Association” To represent you on all and every issue governmental to state rulings and passing of laws concerning the Beauty Industry. Believe me everyone they are a scam also. especially when the are buying the hair shows up. I always thought that if you are an oversight committee that you should remain neutral in your preferences within the Beauty Industry. But sit back and investigate for yourself and you will find out they do nothing for you as a professional in the Beauty industry.  Other than giving you a discount to their hair shows.

So many in the industry are keen to my voice and other voices have raised up to take part in informing the professional what it is all about “NOW”. Many new independent company’s are forming and the  Independent social media has taken a HUGE chunk in the education and commentary aspects of the industry. Bravo!  Informing others who and what is really out there now in the industry and who is for the industry etc. A few years ago I seen this gentleman come out of the shadows and live off his daddy’s coat tails. Selling a new product for all in the industry. Claiming,” this will change the industry” my new shampoo and conditioner.. Take it from me when some one speaks of that nature they are merely a “Snake Oil Salesman”. He made a little money but what sold it was is daddy’s last name. This guy didn’t know the difference from a hair pin and a bobby pin. But since he USED his daddy’s name he sold a few bottles and made his money and “WALLAH” he took a boogie out of the industry. Never to be seen again. I can still hear him laughing.

Times change and so do people, this was a very important to me to say a few words. I don’t lose sleep over these action anymore within my industry. I take it for what it is and how it could have been stopped, but never was.  I hold my “CRAFT’ in high regards but when it comes down to the “ELITES” of my industry there words and praises me little to me.  I used to have mentors but that is a big word to me now, which holds a lot of respect but from what I see none can fill those shoes.. Now I just have one mentor and he is the greatest of them all.

Trust me he wont sell me out.

And that’s how I feel.   The Real Hair Truth

LOreal Misleading Again!

The Real Hair TruthSo Many hairdressers in my industry use LOreal hair color and there products. And so many don’t take the time to really find out that they are in competition with there manufacturer. Who will pledge allegiance too you and will send the “Best Snake Oil Salesman”, too you to inform you on the usage of there color and products that you can buy on the internet. You don’t really understand the how good these company’s are doing you wrong and also to the beauty industry.

Here is a good tidbit to chew on and to really think about how these company’s work behind the scenes to squeeze out every nickel and dime from there products. Advertising can be very misleading to the professional and to the consumer.  Go ahead and click on the link first for the complaint and read about the case filed in court.

November 2013: A federal judge denied final approval of a class-action lawsuit against L’Oréal USA, Inc. The complaint, originally filed in April 2013, alleged that the company misleadingly markets professional hair care products as only available for purchase in salons when the products are actually available for purchase in major retail outlets. According to the settlement terms, the company agreed to remove the misleading labels from the product packages for a period of five years. The Court rejected the settlement because (1) the salon-only purchasers and the retail outlet purchasers had different interests and so the class certification, a requirement for settlement, was inappropriate; and (2) the settlement was not fair, reasonable, and adequate because the company only agreed to stop the misleading labeling for a limited time and the class received no monetary award. (Richardson et al v. L’Oreal, Case No. 13-cv-00508, District of D. C.).

Misleading Information

 You the professional LEGALLY HAS the full liability of the products you use in the salon. You purchase them, you bought them, there yours. Once a product is purchased you have hold full liability. Take the time to know your salon products, color line, hair care line.  Know everything about the distributor, and also the manufacturer.  And of course in my Beauty Industry there are organizations such as the (PBA.com – Who says they are the legal eagle of the industry). (Behind The Chair – This is the Sears & Roebucks of the Beauty Industry), (Hair brained.com – Which basically is what it says it is Hair brained), (Salon Galaxy.com – Which is a copy cat of all the others mentioned). These sites could take the time to influence and to teach there subscribers but have taken the course of self advertising and stimulating there own agenda. So sad! there will come a day when the whole industry is controlled by one or two manufacturers and then don’t say I did not warn you!  Wake up sheeple!

Salon only products!

Don’t be hood winked.!!!!!!!

Joseph Kellner