7 Ways The Beauty Industry Convinced Women That They Weren’t Good Enough

Jotovi Designs Inc

In America, the perennial quest for beauty is an expensive one.

Every year, women spend billions of dollars in exchange for beautiful hair, lovely lashes, and smooth and silky skin. Still, many of our culture’s most common beauty procedures were virtually nonexistent a century ago. The truth is, many of our expectations of feminine beauty were shaped in large part by modern advertisers. We’ve tracked the history behind some of the most common “flaws” that besiege the modern woman and the surprising stories behind their “cures.”

1. “Your natural hair color isn’t pretty enough.”

“Does she or doesn’t she?” asked the Clairol’s ad that launched a million home hair dye jobs. Indeed, the aggressive Clairol Marketing would trigger an explosion in sales. In the process, the percentage of women dyeing their hair would skyrocket from 7 percent to more than 40 percent in the ’70s.

The ads showed everyday women reaping the benefits of more lustrous hair, a luxury that had long been exclusive to glamorous supermodels with professional dye jobs. The ads proclaimed, “If I have only one life, let me live it as a blonde.” Indeed, Clairol peddled the perfect yellow shade of the dye as a way to transform your life:

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Clairol hair dye offered self reinvention, in 20 minutes flat, particularly for women who didn’t want to reveal their true age or grey roots.

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Shirley Polykoff, the advertising writer behind Clairol’s goldmine campaign, described her plan as such: “For big success, we’d have to expand the market to gather in all those ladies who had become stoically resigned to [their gray hair]. This could only be accomplished by reawakening whatever dissatisfaction’s they may have had when they first spotted it.” Clairol did that with ads like, “How long has it been since your husband asked you out to dinner?” Nowadays, about 90 million women in the U.S. color their hair.

 

‘Just For Men’ Hair Dye Users Report Allergic Reactions

Real Hair Truth

Let’s face it, time really goes fast. One second you’re ten years old running around with the neighborhood kids, and the next thing you know you’re running to a local drug store to purchase hair dye.

For men who are going or have already gone completely gray, JUST FOR MEN has been a popular go-to for around 25 years, as its parent company Combe Incorporated introduced the hair coloring product in 1987.  In recent years Just For Men has received a pretty big advertising push from famous celebrities like ex-baseball star Keith Hernandez and basketball hall of famer Walt Frazier–and when you think of hair coloring for guys, Just For Men is arguably the first product many consider using. But, as with other products and services, consumers aren’t always happy with their first choice. Many consumers have posted on Consumer Affairs about horrible symptoms like chemical burns on the skin, severe itching and painful blisters.

Swelling & Burning

 Take Sean of Brockton, Mass. who said that after trying Just For Men he had a severe reaction that caused facial swelling and painful burning.  “I applied the beard dye as detailed in the directions,” he wrote in our comments section.  “I had a burning sensation as well, and after rinsing it off, I thought I was fine. The next day, my face and neck had swollen up horribly. The following morning my skin had begun to weep as well, and I went to the ER. I was admitted immediately, as it looked horrible. They were concerned about my throat swelling shut. I am nearly 50 and do not have any allergies that I know of. Whatever is in this stuff is harsh. I needed steroids and Benadryl,” Sean detailed. Of course one could have an allergic reaction to just about any product on the market, but the fact that a slew of our readers experienced the exact same reaction is telling, and some of them have used the product before with no problems until very recently. Just For Men is made with a bunch of hard to pronounce ingredients like Erythorbic, Ethoxydiglycol, Trisodium, with several other additives, and some of our readers suggest there was a recent change in the product’s ingredients, because many have only received these harsh reactions recently. “Recent chemical formula change—there must have been a change with the beard color chemical formula,” suggested J of Marietta, Ga. “I’ve been using it for over 10 years with no problems and in the past couple of weeks whenever I use it, there is a burning and itching. I’m going to switch to something less harsh,” he wrote.

Real Hair Truth

 On the Just For Men website, it does suggest that users could have a bad reaction to the dye in the frequently asked questions section. It also says each person should do an “allergy patch test” to see if they’ll experience some of the negative outcomes that a portion of our readers have experienced.

Here’s what the website reads: 

“You must do this patch test on the inside bend of your elbow 48-hours ahead of each and every use in order to minimize the risk of an allergic reaction. With mild soap and water, wash an area about the size of a quarter on the inside bend of your elbow. [Then] pat dry.”

“Unscrew the caps from the Color Developer and the Color Base tubes. Mix small, equal parts of the Color Base and the Color Developer in the mixing tray with the plastic end of the brush. Tightly recap both tubes. Apply mixture with a cotton ball or swab to a test area the size of a quarter on the inside bend of your elbow. Allow to dry.”

“Examine the test area during the next 48-hours. If you get no reaction on the unwashed patch test site after 48-hours, go ahead with full application of Just For Men.”

Just to get a little more detail on not only the patch test, but the ingredients of Just For Men, we phoned the company and spoke with a representative named Camille, and she immediately stressed the importance of the allergy test before using the hair dye. Just to get a little more detail on not only the patch test, but the ingredients of Just For Men, we phoned the company and spoke with a representative named Camille, and she immediately stressed the importance of the allergy test before using the hair dye. “There has not, not in about seven years,” she said. “What the readers or the bloggers are not saying is, even if they are long time users, it is definitely stressed and recommended highly that they always do a 48-hour allergy patch test, due to the fact that body chemistry can change at any one given time. Many of them ignore it and don’t do it.” Camille also said she would have an official company spokesperson contact Consumer Affairs, and we’re still waiting for that response.

Real Hair Truth

Medical Advice

The instructions on the site also say if one does have a negative reaction to Just For Men, they should immediately washout the dye with shampoo and discontinue using it. The company also says to get medical advice before using its product or any other dyes.  What’s interesting about the product warning is that the company pretty much anticipates the same negative symptoms many of our readers experienced, which shows Just For Men is aware of the potential harms.  “Rapidly spreading skin rash, dizziness, faintness, difficulty breathing, shortness of breath, tightness of chest, hives or swelling to eyes/face, blistering of skin or scalp weeping, seek immediate medical attention,” the warning reads. For those who experience a bad reaction to the dye, consumers should mail in the entire bottom flap of the box that contains the UPC code. They should then list their name, address and the price paid for the product to: Combe Incorporated, International Haircolor Specialist, 1101 Westchester Avenue, White Plains, NY 10604.

However sending the product back and getting a refund probably won’t satisfy those who have suffered a lot of pain and discomfort like our reader Sean, who had to go the emergency room. Furthermore, if there is such a strong risk that people can be truly harmed by this product, is it even worth using it? And even with the patch test, do you really want to expose any portion of your body just to see if the dye is usable? Hey, sometimes looking good is associated with a small amount of discomfort, ask any female who had to endure uncomfortable shoes to complete an ensemble or a guy who has been choked by a necktie just to fit into the corporate way of dress–but looking a little more youthful shouldn’t risk your very well-being, right? It’s apparent that men should think long and hard about using such dyes, and should maybe even speak to their doctors before using Just For Men or other products like it. Another thing men can do as they are greying is just embrace looking older if possible. But for those who would rather postpone it than embrace it, the research you do before using Just For Men is a huge and crucial part of the dyeing process. Consumers should really be on guard.

LOreal Misleading Again!

The Real Hair TruthSo Many hairdressers in my industry use LOreal hair color and there products. And so many don’t take the time to really find out that they are in competition with there manufacturer. Who will pledge allegiance too you and will send the “Best Snake Oil Salesman”, too you to inform you on the usage of there color and products that you can buy on the internet. You don’t really understand the how good these company’s are doing you wrong and also to the beauty industry.

Here is a good tidbit to chew on and to really think about how these company’s work behind the scenes to squeeze out every nickel and dime from there products. Advertising can be very misleading to the professional and to the consumer.  Go ahead and click on the link first for the complaint and read about the case filed in court.

November 2013: A federal judge denied final approval of a class-action lawsuit against L’Oréal USA, Inc. The complaint, originally filed in April 2013, alleged that the company misleadingly markets professional hair care products as only available for purchase in salons when the products are actually available for purchase in major retail outlets. According to the settlement terms, the company agreed to remove the misleading labels from the product packages for a period of five years. The Court rejected the settlement because (1) the salon-only purchasers and the retail outlet purchasers had different interests and so the class certification, a requirement for settlement, was inappropriate; and (2) the settlement was not fair, reasonable, and adequate because the company only agreed to stop the misleading labeling for a limited time and the class received no monetary award. (Richardson et al v. L’Oreal, Case No. 13-cv-00508, District of D. C.).

Misleading Information

 You the professional LEGALLY HAS the full liability of the products you use in the salon. You purchase them, you bought them, there yours. Once a product is purchased you have hold full liability. Take the time to know your salon products, color line, hair care line.  Know everything about the distributor, and also the manufacturer.  And of course in my Beauty Industry there are organizations such as the (PBA.com – Who says they are the legal eagle of the industry). (Behind The Chair – This is the Sears & Roebucks of the Beauty Industry), (Hair brained.com – Which basically is what it says it is Hair brained), (Salon Galaxy.com – Which is a copy cat of all the others mentioned). These sites could take the time to influence and to teach there subscribers but have taken the course of self advertising and stimulating there own agenda. So sad! there will come a day when the whole industry is controlled by one or two manufacturers and then don’t say I did not warn you!  Wake up sheeple!

Salon only products!

Don’t be hood winked.!!!!!!!

Joseph Kellner

Charity asks no questions!

Joseph Kellner

A few weeks ago I came across a dossier in one of my Facebook’s friends profile. And on this profile there was a comments left about other hair dressers work. I have been in this industry for over 29 years and by no means am I a judge or critic of someone else’s work or craft. Especially when I have to keep up my own style of hair coloring, hair design or makeup. There is no way to me for anyone to call themselves a master in the art of hairdressing when it is consistently changing and evolving.  Nor are we able to comment on anyone’s work when they are the artist. Do we know what is going through their minds, no we don’t. But on this profile the “Older generation had to put their two cents in”.  Which I think you need to watch out for in this industry the older generation will sell their souls for a chance to get up on a stage to live off the names of dead men. While in the mean time they will offer you a technique on “Dry Haircutting” and a bottle of “SUDS” and tell you it’s the latest and greatest. “It’s going to change the industry”. Those words were spoken by a man who told me he did all of Vidal Sassoon’s haircuts back in the 50″s. These are your old used cars salesmen of the industry. They will say anything to just catch a fleeting moment of their past, the “Glory Days”, while they have not done anything in the past 30 years. Other than open their wallets to receive a few penny’s from a manufacture for speaking their script.  And if you take a look at their work they are quick to “PAT” themselves on the back and tell you your shit sticks.  They have a group and will only pay you a tribute if you do a “VS” hair style. They will paint a picture of how crappie the new generation work is not up to “THERE PAR”.  They are quick to judge others. While their work still has not progressed since the 1980″s.  A wise tongue and a giving heart goes along way in the beauty industry

I do a lot of photo-shoots every month and all year-long. When I am hired, I am told how to style the hair, how to do the makeup.  That’s the story, and that is how I get paid. Kapish?

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The above hair style and hair design was done by a stylist, who I don’t know my friends.  The comments said from fellow hairdressers were as follows.

Ian ‘Gav’ Gavet – We are allowing mediocrity to become a legitimate norm… not good.”

Jim Rondeau  – That picture is beauty school. …… and the looser at that !

Cyrus Bulsara –  Messy hair and disheveled hair…are not hairdressing!

Cyrus Bulsara Hmmmmmm. Licenses should be withdrawn like they do for doctors!

Cyrus Bulsara There’s  a whole bunch of charlatans out there, especially in NY and LA who pat each other on the backs and promote this fugly work. If you had shown me some, of this work when I was at Redken, Clairol, Logics, or Wella, I would’ve laughed! No wonder the two top companies are losing share! And hundreds of managers are being sacked! They brought this on themselves!

Real Hiar truth

Frank Fowden Amen! These so called stylists have to produce this rubbish and call it high fashion because it is a complete lack of personal skill they have to disguise.

Tony Dorso You know what I miss about the old days?…..the haircut was the be-all, end-all of all things…..you could conceivably put color in the same category as right along side of it…..dont get me wrong, of course there has to be fantasy work, up-styling, etc., it just seems to me that we studied and went after the haircutting collections that someone turned out FIRST, (as the foundation of all things), and if they happened to do great up styling, etc. too, then it was an added bonus….I hope what I said makes sense…I’m just thinking back here to the way things used to be……….so much nonsense today….

Cyrus Bulsara – Some of this hair is a disaster and even the company marketing people and trade magazine editors, who are all young and new, don’t know good from fugly! I think this is one of the things holding back the industry! I think we have to take back the industry. And some of you Sassoon and other top trained Hairdressers need to start hitting back. We don’t need to name names or hurt feelings just point out and critique. (I guess I will Cyrus, who by the way is a salesman and not a hairdresser everyone)

Real Hair truth

Now of course these wonderful gentlemen will say, “We didn’t mean that”. But you did mean that or you would have said it another way. Just as I write what I right I will stand behind it. But when the light is turned on in a darkened kitchen they will scatter like roach’s.  But what is said is said my friends. And one day you will pay the price for what you said. Just as I.  Have some compassion my friends. Learn to lead and to motivate my friends. Basically you just do for yourself and your friends. That’s it.  But Charity asks no questions my friends, it just does.  Real professionals would sit back and watch and offer a hint, or ideas to a stylist.  Or wait for a question from that other professional. Notice I said other professional. When you produce a marketable product and you are successful at your craft you have no problem sharing your knowledge. People who feel they need to offer unkind words are normally the ones that are insecure of their work. Know it all’s I say! Being successful is sharing your knowledge with others gladly. We are the secure people. We are seasoned professionals, the helpful. We are the Charity of the profession. We walk the walk and talk the talk! We are the kind.

I would look at this photo and say to the stylist, “What a lovely red color”.  But in my industry a kind word is far away from the present. Professionals take time in creating their own style and with that their is a lot of learning and practicing. But who is to say that if you don’t mimic a Vidal Sassoon style than that is not the way to go. You will find in my industry people will break their backs to do a style that is exactly like a “VS Haircut”. Big Deal, Big Fragging Deal. Do your own thing my friends.  All that time should be spent I feel on perfecting your own techniques. Not reproducing copyright work.  But if you don’t pay homage to the great ones especially the ones who have not done shit in over 30 years you are not going to be anointed by the senior citizens of the industry. People who live off a dead mans name, that’s what they are. Living on the bygone days.  I had a gentlemen in my first film who would charge a total of $10,000 dollars for a dry haircutting class. 10,000 I say to you, for a class. And if you look at the finished work he does it looks like he came from a dog grooming school. His work had no rhythm or reason. Horrible. Another called me and asked if I would help him with a product website, “This product will change the industry Joe”.  I had talked to his money man and he asked if I would send him some examples for a web site. “Sure I said” “But you have to pay me my fee for my time sir”. These guys wanted it all for free, the proceeds from the first film “The Real Hair Truth”  went to people who needed help. Such as websites, books, class’s, blogs and we did them free of charge. But this guy wanted all his shit for free, even after my friend made him a trailer for his website and I even gave him a website for free.  Be careful who you align yourself with in this industry! These people were scam artists. Like the used car salesman of the beauty industry.  We are in an industry that has its own PHOTOSHOP AWARD. NAHA this is a contest who can send in the best Photo shopped pictures and people will get awarded a trophy and be named, “Hairdresser of the year”. And not even be judged in a setting where they do there work in front of a group of Judges.  It’s all a scam. Who can out bullshit who. Take the road less travelled my friends. You will be better off.  Big your fellow hairdressers up, you may not know how hard they are struggling. Have you walked a mile in there shoes?

Real Hair Truth Cosmetic/Beauty Product Injury Lawsuits

the real hair truth

Injuries from cosmetic products can come in a wide variety of forms — from allergic reactions to infections and other complications. There are two main legal theories that a person injured by a cosmetic product (the plaintiff) could sue under: product liability and breach of warranty. This article discusses what a plaintiff in a cosmetic injury suit must prove under either theory, cases specifically related to allergic reactions, and the possibility of class action lawsuits.

Product Liability: The Basics

The most likely theory to be used in a lawsuit involving cosmetic product injuries is product liability. An injured plaintiff can sue both the manufacturer and/or the seller (the defendant) of the cosmetic product if his or her injury was caused by a defect, a defective design or improper labeling. Most states follow what is called the “strict product liability” rule, although a few still use traditional negligence rules.

A plaintiff suing under a strict liability theory simply needs to prove:

  • that he or she was the kind of consumer that the defendant intended to use the product
  • that the defect did not occur after the product was sold, and
  • that the plaintiff was injured.

This kind of theory is called “strict liability” because many of the requirements in a standard negligence case, like proof of a specific duty of care owed to the plaintiff, are not included. Most states adopted strict liability for mass-marketed consumer products because, among other things, the manufacturers needed to be financially responsible for their products, and not be allowed to escape liability simply because of the difficulty plaintiffs faced trying to prove negligence claims.

In a negligence case (in those few states that still use this theory for consumer products), the plaintiff will need to prove:

  • that he or she bought the product from the defendant
  • that the defendant should have known that the product could be dangerous if unaccompanied by proper warnings, or that the product had a defect
  • that the failure to warn the plaintiff, or the defect or defective design, injured the plaintiff, and
  • that the plaintiff didn’t do anything to cause the injury.

Breach of Warranty

A cosmetic product injury case based on a breach of warranty theory will be the same as other standard breach of warranty cases.

An injured plaintiff could sue for breach of an express warranty if the seller or manufacturer made specific guarantees that a product would have specific effects that the product did not have (note that this theory might not fit with most cases involving an actual injury).

The plaintiff could also sue for breach of an implied warranty that the cosmetic product was fit for normal use, i.e. the implied guarantee that no normal cosmetic product would cause an injury if used properly.

Finally, the plaintiff could sue for breach of an implied warranty that the product was fit for a specific purpose, i.e. that the defendant knew the plaintiff wanted to use the product for a specific purpose, but the product caused an injury when the plaintiff tried use it.

There are many state and federal laws controlling breach of warranty claims. Some breach of warranty claims may not be appropriate when the plaintiff is suing for physical injuries, if the law only allows compensation for the money lost on the product (what is called “economic damages”).

Some warranty laws, however, do allow a plaintiff to sue for physical injuries. Perhaps more importantly, proving a breach of warranty can help prove a strict liability or negligence claim. A plaintiff is not limited to suing under one theory, so including a breach of warranty claim in a cosmetic injury lawsuit will generally help a plaintiff’s case overall.

Injuries Caused by Allergies

If a manufacturer knows, or should know, that a product might cause an allergic reaction in some people, injured plaintiffs could potentially sue the manufacturer for failing to warn about the allergic reaction under a strict liability or negligence theory. A breach of warranty theory might also be possible if the allergic reaction is not extremely rare, i.e. the product was not fit for cosmetic use because some percentage of the population was allergic.

Class Actions for Cosmetic Product Injuries

If a cosmetic product causes many or all of its users the same kind of injury, then a class action may be possible. In a class action case, multiple plaintiffs with the same kind of injury from the same source sue the defendant in one lawsuit.

If someone is injured by a cosmetic product, they or their attorney should research whether there is already a class action case or a settlement fund for people injured by the product. Often, even though the case has settled, there will be a fund to pay those who were not a part of the original case.

Real Hair Truth what makes a cosmetic misbranded?

The Beautiful Lies

The film “Beautiful Lies” release date will be in 2014

In our beautiful world cosmetics hold a strong life in the world of personnel beauty. According to the U.S Government this is a definition of what is “Misbranded”.  Realize my friends that in this day and age government is in everything you do, and with the past and current behavior of the U.S Government would you even take there word on just about anything. Politicians cannot even agree on anything anymore, there life span as a senator, congressman, house representative is for life. Your freedom of speech is going down the drain. So why would you take the word of the FDA. According to the United States Food and Drug Administration (FDA), its responsibilities include “protecting the public health by assuring that foods, cosmetics are safe, wholesome, sanitary and properly labeled.” This responsibility entails regulating a large number of companies producing this nation’s food, making appointments to the high-level positions within the agency very important.  Most high-level FDA employees have a background in either medicine or law, but one of the largest private-sector sources is the Monsanto Company. Over the past decades, at least seven high-ranking employees in the FDA have an employment history with the Monsanto Company.

Well aware of its accused ‘revolving door’ connection with the FDA and other government agencies, Monsanto has issued several press releases denying collusion with the government. In fact, it posted on its official website that collusion theories relating to these agencies, including the FDA, “ignore the simple truth that people regularly change jobs to find positions that match their experience, skills and interests.  ”

Monsanto’s statements help shed light on the balancing act regularly occurring on Capitol Hill when appointments to these top agency positions arise. The importance of the food, cosmetic industrys cannot be overstated and, therefore, the pending question remains: Do Americans want industry insiders regulating it, or those from the academic realm?

What makes a cosmetic misbranded?

Section 602 of the FD&C Act [21 U.S.C. 362] describes what causes a cosmetic to be considered misbranded:

“A cosmetic shall be deemed to be misbranded–

  • (a) If its labeling is false or misleading in any particular.
  • (b) If in package form unless it bears a label containing (1) the name and place of business of the manufacturer, packer, or distributor; and (2) an accurate statement of the quantity of the contents in terms of weight, measure, or numerical count: Provided, That under clause (2) of this paragraph reasonable variations shall be permitted, and exemptions as to small packages shall be established, by regulations prescribed by the Secretary.
  • (c) If any word, statement, or other information required by or under authority of this Act to appear on the label or labeling is not prominently placed thereon with such conspicuousness (as compared with other words, statements, designs, or devices in the labeling) and in such terms as to render it likely to be read and understood by the ordinary individual under customary conditions of purchase and use.
  • (d) If its container is so made, formed, or filled as to be misleading.
  • (e) If it is a color additive, unless its packaging and labeling are in conformity with such packaging and labeling requirements, applicable to such color additive, as may be contained in regulations issued under section 721. This paragraph shall not apply to packages of color additives which, with respect to their use for cosmetics, are marketed and intended for use only in or on hair dyes (as defined in the last sentence of section 601(a)).
  • (f) If its packaging or labeling is in violation of an applicable regulation issued pursuant to section 3 or 4 of the Poison Prevention Packaging Act of 1970.

Note that under the FD&C Act, the term “misbranding” applies to–

  • False or misleading information,*
  • Lack of required information,
  • Conspicuousness and readability of required information,
  • Misleading packaging,
  • Improper packaging and labeling of color additives, and
  • Deficiencies where the Poison Prevention Packaging Act requires special packaging.

*Note: According to the FD&C Act, a determination that labeling is “misleading” includes considering both what the label says and what it fails to reveal:

“If an article is alleged to be misbranded because the labeling or advertising is misleading, then in determining whether the labeling or advertising is misleading there shall be taken into account (among other things) not only representations made or suggested by statement, word, design, device, or any combination thereof, but also the extent to which the labeling or advertising fails to reveal facts material in the light of such representations or material with respect to consequences which may result from the use of the article to which the labeling or advertising relates under the conditions of use prescribed in the labeling or advertising thereof or under such conditions of use as are customary or usual” (FD&C Act, sec. 201(n); 21 U.S.C. 321(n)].

In addition, a cosmetic marketed in violation of the FPLA or any regulations issued under its authority is considered misbranded within the meaning of the FD&C Act [15 U.S.C.1456(a)]. For cosmetics offered for sale as consumer commodities, the FPLA–

  • requires further label information, such as the product’s identity [15 U.S.C.1453], and
  • authorizes the implementation of regulations to specify the proper presentation of required label information, require an ingredient declaration, and prevent deceptive packaging [15 U.S.C.1454 (c)]

The FPLA defines a consumer commodity, as it applies to FDA-regulated products, as:

“any food, drug, device, or cosmetic (as those terms are defined by the Federal Food, Drug, and Cosmetic Act …, and any other article, product, or commodity of any kind or class which is customarily produced or distributed for sale through retail sales agencies or instrumentalities for consumption by individuals, or use by individuals for purposes of personal care or in the performance of services ordinarily rendered within the household, and which usually is consumed or expended in the course of such consumption or use.” [15 U.S.C.1459(a)]

Note that the FPLA defines a consumer commodity by the way it is marketed, not the way it is labeled. Labeling a product with words such as “For Professional Use Only” does not keep your product from being considered a consumer commodity under the FPLA.

Labeling regulations are very complex. Detailed information on cosmetic labeling is available in FDA’s Cosmetic Labeling Manual and the labeling regulations themselves [21 CFR 701].

2013 In Review For the Real Hair Truth Organization/Jotovi Designs Inc

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The blog (The Real Hair Truth)/organization (Jotovi Designs) did well this past year.  The “TRUTHFUL”  voice for the industry will always be here on this page. The truth of the industry will always be written and told by me. Even though you will not find it in Modern Salon, PBA, Salon Galaxy,  Hairbrained.me, ETC.  And my films will voice the truth of the industry, ‘The Real Hair Truth, The Beautiful Lies”. Thank you everyone for your support the last 7 years. We have did it on our own without the help of industry magazines, websites, or cosmetic brands.

Jotovi Designs Inc.

We have funded our books and films on our own and will continue to do so.  Jotovi Designs Inc. is not looking for any help financially from any beauty/cosmetic industry brands and will continue to do so!  The organization continues to help professionals in the industry and will continue to do so! This year will be the release of the second documentary called “Beautiful Lies”.  I thank everyone for their continued support and may all have a wonderful New Year!

Best Regards

Joseph Kellner

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 19,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 7 sold-out performances for that many people to see it.

Click here to see the complete report.