Tag: manufacturers

Beautiful Lies!

~ Joseph Kellner

 

Did you know that statistically, if a client buys hair care in your salon!

Two retail products you have a 60% chance they will come back.

One retail product you have a 30% chance they will come back.

No retail products you only have a 10% chance they will come back

I  agree on the idea that the so-called manufacturers will sell a box color on the commercial section of the beauty industry, and make a hair color line for the professional industry. Loreal is the biggest culprit of this double-bladed sword. Professionals will buy their industry line of hair color, sell their retail line, knowing up front that they sell to the commercial sector a box hair color and also hair care products. Does this make sense, Now I know I might be a slight bit touched in the head, but this is common sense everyone. And the sad thing about this statement that I write. The professional beauty industry has no clue, on how to change this. Quite easy find a company you feel you can have a relationship with. Not being just a number who buys from a distributorship will not cut it anymore in this industry. Help and support the ENTREPRENEUR IN OUR INDUSTRY.

An entrepreneur will put out to the industry a very good product. The costs are high but you will know what you are getting. And performance is the key, how many so-called professional lines do not do what they use to do. The manufacturer will purchase the hair care line, then find a way to make the product cheaper. In the long run the product is not the same. Beware when a product line has new packaging this means the line, “Is not selling well”. Buying into the age ol practice of “We are here for You”, is long gone my industry. I was looking at bottles of “Professional Hair Care in Publix Grocery Stores” the other day. And most of the lines there, Paul Mitchell, Crew, Sexy Hair no longer have warnings about “bootlegged, tampered, or counterfeit” on the packaging any more.  This is not diversion or manufacturer diversion, but Capitalism. A manufacturer and an entrepreneur have the right to do and sell wherever they please. And in this industry selling a new product line is very hard. Especially for the entrepreneur, your costs are high and having an advertising budget is necessary. Let alone having the money for formulation and packaging there is not much left for the entrepreneur to work with.

An entrepreneur will try to have their product introduced in an industry magazine or website and not think about the other venues available to them. THE COMMERCIAL SECTOR! I am not saying sell to the commercial sector on websites or commercial stores but using the magazines and write articles for magazines to get the consumer to come into the salons to buy their product. To many in this industry are looking for the “Pat on the Head”, from beauty industry magazines, hair shows etc. For their product lines, when time can be given to their local commercial periodicals for their marketing. Beauty industry magazines and hair shows have booth, classroom, classifieds and advertisements structured for the Industry MANUFACTURER! Prices for advertising and booth rentals at the hair shows are priced for the manufacturer dollar. Where does the entrepreneur fall into, most of the time they will sell their product to the commercial sector, and then the loyalty is gone. In this industry it is easier for a salon owner and stylist to go to Salon Centrix to pick up what they need. WHY? Convience! Thats is what it is all about, and the manufacturer can dilute the formula of a product to almost cost them penny’s. Selling a product for as little as $7.00 now is abundant in our industry. But for an entrepreneur cost are high for formulations of hair care lines. Support your Entrepreneur!!!!

As hair stylists, we sell our skills and knowledge everyday to our clients. Clients trust us because they know that we know what we are doing. You and I, are the trained professionals. We should know what our clients should be using on their hair (or skin) and why. Selling retail products should come as naturally as selling your client what style, color or cut they should have. Talk to them. If you have a client that has a long narrow face, and they come to you, it’s your job as a professional to explain! And to make money, isn’t financial success what it’s all about, isn’t it what we all want? Selling a manufacturers product that is available to the public at stores and online is not EXCLUSIVE!

Choosing a product to use and sell in your salon is very important. You must choose a product and company that you believe in. This is becoming more and more difficult for many stylists. Believing in the big corporate company brands that sell box color just about anywhere, not to mention their so-called “professional” products, is becoming extremely difficult. I guess it all comes down to common sense everybody, that is something my industry LACKS! And it is ABUNDANT in MY INDUSTRY!

Isnt your work and brand exclusive?

Then why would you taint your brand with a sell out? From a company that is not devoted to your financial success???

Education of the Beauty School Student

~ Joseph Kellner
Many of us in the beauty industry have seen the disastrous effects of inadequate beauty school training. A student graduates beauty school with high hopes of doing a job that they love, only to become quickly frustrated by their inability to make a good living. The exception to this is the student who is lucky enough to have a mentor in the industry that provides them with the real education that they need to succeed. So why, after years of paid education, does a student require more on-the-job training to be a success? The answer is usually an inadequate and flawed beauty school system.
If we look at beauty schools as producers of a product then we can understand that beauty school graduates are a product that is thrown into the marketplace unfinished. The reasons for this start at the very foundation of beauty school: curriculum, requirements, intentions and corruption. First, beauty school curriculum is typically outdated and obsolete. One may assume that doing hair could not have drastically changed over the last decade or two. But with new tools and products coming out every year it becomes imperative for beauty schools to keep up with the times. The use of old textbooks and out-dated styling techniques cripples the student coming into the industry. Veteran hairstylists constantly pursue new education while beauty school students are taught the same old thing. Shouldn’t beauty schools be required to update their curriculum so that the product they produce, the new stylist, will enter the marketplace with the most up-to-date information? The answer would be yes if it were required of the schools to produce a good product.
Unfortunately, beauty schools are based on quantity instead of quality. A good quality school would be interested in producing students that have the knowledge and skills to succeed in the industry. Requirements should be based on teaching the student to run a business, be a salesperson, market their services as well as be a great stylist. Requirements based on hours alone do not come close to achieving this basic standard. Therefore, students graduate with deficiencies and become frustrated when they learn that just doing hair is not enough to build a business.
Perhaps the most flawed part of the beauty education system is the corruption of the schools. Manufacturer Schools, those that are named and based around a major name-brand product, not only have the intention of producing as many students as possible in order to gain profit from tuition, they also intend to brainwash students into being loyal to their hair products. What could be more genius than to produce students that will go out into the world selling your products for you? It is exceptionally good for the manufacturer but not so good for the stylists or the salon owner who hires them. Diversion of hair products from salon-only status to readily available anywhere has ruined the stylist’s ability to make income from sales.
We have all noticed the massive wave of diversion from products sold “at salons only” to available at all major drugstores, super markets and warehouse stores. Major manufacturers have betrayed the trust of the stylists and salon owners who have spent years supporting their products, only to be left with products sitting on the shelves. And yet these products have a huge influence on beauty school education. Not only do Manufacturer schools push the diverted products, most beauty schools become favorable to certain products based on
marketing designed to gain loyalty from the students. Little do the students know that they are being brainwashed to support a product that WILL NOT support them.
“Product Diversion” should be a required subject at all beauty schools. Students need to learn the effects of diversion on their business. For example, a good stylist/salesperson could sell around $7000 of product a month from behind the chair, which would be about half that in profit for the salon owner and 10% profit for the stylist. After the wave of diversion these numbers have drastically reduced. Consumers buy products from the grocery store. The salon owner and the stylist are losing income because of faulty training that starts in beauty school. The most tragic part of this debacle is that new students and those graduating will not even know what they have missed: an industry that supports its stylists. Until beauty schools are required to truly educate the stylist on the business of beauty, then stylist and salon owners will continue to struggle.

Joseph Kellner – The REAL Hair Truth Documentary

Martin Rodriguez

Little Film Makes Big Waves!

~ Joseph Kellner

 

Early this morning I made route to my editor’s office to work on the second documentary and do the customary up to date information for the next film. After 4 hours of editing I decided to call it quits. I made my way back to take care of emails, walk the dogs, appointments etc. And I noticed I sold several films. When I sell a film I always see who bought it and my wife loves to see where they are being sent to.

This purchase was from Christina Senezak who works in a law firm in New York on the Avenues of the America’s (She can be reached at cmsenezak@pbwt.com). The law firm Paterson, Belknap, Webb & Tyler LLP represents Loreal in the Class action Law Suit brought against them by the Group SALONFAD. Why would the attorneys of Loreal want a copy of my film?? Hmmmm. It so happens the law firms for Conair, and also TIGI are all located on the same street. Why didn’t they include Paul Mitchell are they the red-headed stepchild of the group. Either way the Lawsuit brought on by themselves is starting to make headway in the beauty industry. Bravo to SalonFad. SalonFad was given copys of the film and they were pleased to receive them. I spoke to the attorney for the group in Texas and was asked if I would be interested in helping them out with the lawsuit. I provide them with any and all assistance I possibly can, thru several telephone conversations with Niel Casson. It was explained to me from Mr Casson that it is “imperative for me to join this wave of change within our industry”.  Mr Casson has his views on the changes being made and changes that should be made within our industry. But I will not align myself fully to any one certain group.  But it seems the defense attorneys for the Manufacturers in this lawsuit want to see the documentary THE REAL HAIR TRUTH. Well they can find another way to view it! So if you want to make things right in you industry you can do it! You just got to stand up for what is right. If you want to educate the industry through haircutting, hair coloring, up do’s so be it. If you want to make a product line and teach about non-diversion so be it! Do whatever floats your boat but have purpose in your intent! I will expose the industry and try to make changes for the betterment of the Professional Beauty Industry.  Talking to my friend Martin he says “Non-diversion needs to be taught on the beauty school level”. Which I highly agree, Strength from knowledge and experience must be given to these students to make them aware of the deception the manufacturers lead them into!  Below are a list of the law firms who represent the Manufacturers in this class action lawsuit.

For Defendant L’Oreal USA, Inc.:

Catherine Anne Williams

Frederick Burdett Warder III

Paterson, Belknap, Webb & Tyler LLP

1133 Avenue of the Americas

New York, NY 10036

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For Defendants Convair Corporation and TIGI Linea, LP:

Lewis Richard Clayton

Susana Michele Buergel

Andres N. Madrid

Scott Jonathan Sholder

Paul, Weiss, Rifkind, Wharton & Garrison LLP

1285 Avenue of the Americas

New York, NY 10036

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For Defendant The Procter and Gamble Company:

Eileen Miriam Patt

Harold Paul Weinberger

Norman Christopher Simon

Kramer, Levin , Naftalis & Frankel, LLP

1177 Avenue of the Americas

New York, NY 10036

Is it not amazing that they all work on the same street. Anyways since the REAL HAIR TRUTH, tells the truth of the industry. We did not fill the order from the Law firmPaterson, Belknap, Webb & Tyler LLP. They can get there copy of the documentary from somewhere else. This film shows how you can investigate your industry, and get several points acrossed about the corruption in our industry. The Real Hair Truth aims to expose, and educate the beauty industry of its pro’s and con’s. Do not be afraid to stand up for what is right, have a purpose in your life. Change your industry!  But either way you look at it this LITTLE FILM IS MAKING BIG WAVES!

 

Best Regards

Joseph Kellner

Real Hair Truth Launches! The I.B.S Network!

~ Joseph Kellner

Jotovi Designs Inc which produced the documentary the REAL HAIR TRUTH, has now launched the website I.B.S. It is an Organization for entrepeneurs, Manufacturers, Distributorships to Network, and make changes within the Professional Beauty Industry. Now industry entrepreneurs can have a website free of Manufacturer advertising, and see NEW products, class’s, Dvd’s, and learn how to make and establish their own independent line of retail goods. Anyone can log onto the site and create free profiles of there, products and network with independent manufacturers and distributorships.

The site will eventually offer advertising for all new hair care, educational, books, you name it. But will be exclusive only to the entrepreneurs of our beauty industry.

The Independent Beauty Solution Network was created for the Entrepreneur, Manufacturer, Distributor of the Professional Beauty Industry.

To provide a venue for Industry entrepreneurs to exchange, network ideas and solutions related to the Beauty Industry!

And to be a model for Independents, Manufacturers, Distributors, and Entrepreneurs to change the barriers of traditional Manufacturer product saturation and diversion of the Beauty Industry!

And also to expose our new ideas and goods for the betterment of the Professional Beauty Industry!

The Real side of your Beauty Industry!

~ Joseph Kellner

This is a true personal story and also can be used as a model within our industry on the help we get from the so-called UPPER CRUST!

For our second Documentary of the REAL HAIR TRUTH we will be featuring ENTREPENAURS in a section of the film. Beauty industry professionals who have taken the time to create their own Haircare Products, Educational Dvd’s, Haircolor, Books, Videos, etc. It is important to really feel the pulse of the industry from within, and to see and advertise the true BLUE COLLARS of our industry. So many times we go to the wayside within our industry, only to be bought out, and watch as the manufacturers will control the industry and not give you the time of the day.  And not let any new idea’s flourish within our industry!!! In the next coming months the REAL HAIR TRUTH will be launching a website for all industry ENTREPENAURS to advertise, and present there Products, Dvd’s. Class’s. Haircolor, and most of all their passion to create a change in our profession. And to be with like-minded professionals in our craft to network!  Breaking away from MANUFACTURER DIVERSION is the best choice you can make now in the industry.  And if the industry will not help you the REAL HAIR TRUTH WILL!

FOR PROFESSIONALS – BY PROFESSIONALS – SOLD TO PROFESSIONALS