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JosephKellner.com

Orlandomakeup.com

Its time to talk about nature and the every growing numbers of the creature known as the AO. Because of the situation of our financial jungle; many creatures have begun to examine quality instead of the “throw-a-way” attitude that prevailed a few years ago. We tend to question and really look to see if the products we purchase and beliefs that cost us money are performing as they say. Do they work?  The AO has the ability to disorient its prey and make its potential victim believe anything it says with out the natural process of questioning.

In the graceful but wild beauty industry spotting an AO is not difficult. Understand, there are no distinct markings, they can be young or old any sex or race. So how do you spot this creature? You spot an AO not by sight but by sound. You must listen to what they say and especially how they say it.

Yes it’s the verbiage of the notorious Anal Ostrich that gives him or her away. Around the Anal Ostrich you’ll hear things like “ABC is the best company!”, “ABC has the best products!” and the constantly heard “I wouldn’t use anything but ABC!” These are the most serious signs of an Anal Ostrich due to the fact that the OA’s eyesight is nearly non existent. Its world is dark and self-reliant to the host it finds itself attached to. Now for many the confident sounds of the AO may begin to calm and lure you in but this is where caution is needed!

Now you may be asking yourself,  “what’s wrong with crediting this ever common AO with conviction?”  Is it wrong to think and feel like the AO? And if so why does the beauty industries great water holes, also known as salons, seem to flourish with these creatures?”

To understand this breed one needs to go back to the root and beginnings of the AO.  Most younglings do not begin as AO’s but start off as FT’s or Free Thinkers. Although there are some exceptions those beginnings usually begin at the nest or what’s commonly referred to as the “cosmetology schools”.  But these schools often attract the very dangerous LM predator of the large manufacturer species. LM’s know that fresh meat is easily available and lie in wait for the FT younglings. LM’s will begin to distract the young FT with attractive sights, sounds and smells, none of these actually contributing to the growth and advancement. Once distracted the LM strikes with great precision emitting a mind numbing poison. Although the Free Thinking youngling entered the water hole wide-eyed for knowledge and full of questions the poison’s effect begins and the FT starts to turn off its natural process of questioning and testing for itself.

The FT’s terminology quickly changes and phrases like “let me see” or “I want to see for myself” are replaced with a single resounding “They say”.  At that point the FT closes its eyes and inserts its head into the rear of the LM and the transformation is complete!

The story above may seem like a little satire over a small and insignificant problem that the beauty industry is seeing but it goes much deeper. Understand that hair stylists are artists of the highest degree. They are individuals who live for the chance to create. To make something that visually associates or better yet defines an idea, place, or time. Some of the most influential stylists were created in a time when great chance was taking place. The sixties and seventies saw a time when artists were using their talents to buck the system and to break out of society imposed ideas of how “the normal” man or woman should act, dress and look. Unfortunately when large chemical manufactures saw the rise of influence hair stylists had on fashion and the money that could be generated things changed. Now what used to be just brands have become the sole factor of influencing a young artist. Just think…Aveda, Redken and Paul Mitchell are not just tools a student may use to find his way creative side but actual schools that tell students that “ABC is the only and best way of doing something. Personally I heard one veteran stylist remark how frustrating it was when she hired a young girl who recently graduated out of the Paul Mitchell Academy. She explained that the girl could not find a PM salon in the immediate area and was looking for a job. Once hired all she did was talk about “PM this” and “PM that.” She commented on how it was like this girl was brainwashed and could not understand simple color formulation with a color wheel and any companies color books. The girl would repeat all the time, “That’s not the way we did it at PM”. “To me you can either formulate or you can’t!” I don’t care to hear about how any particular brands colors do when you don’t have that in your salon. Because of understanding the basics and because of the American Board Of Certified Haircolorists I can formulate any color.

So before you drink the cool aid, lubricate the sides of your head and prepare for the big insertion think why you want to go to that school. Now please don’t think I’m saying that these and other big companies don’t have good products because they do and I even use some from different ones but there is a reason why I’m using them and it’s not because someone told me. If I’m using something it due to the fact that I took the time to see if it fit into my creative arsenal.

Thank You Sir! Bullseye

Premier Launch Of the Real Hair Truth Talk Show!

This will be our first Live show!   All content will be pertaining to the Beauty industry and we will have a open forum for all callers. We will also be talking about topics from the Documentary THE REAL HAIR TRUTH. We wil be Featuring Phil Stone. Phil Stone’s extensive exposure to designer hair fashion as an international guest artist and Fashion Week stylist for numerous renowned fashion designers brings the finest in hairdresser education salon ownership expertise, international hair fashion, and worldwide industry exposure!  The informative, yet entertaining talk show, unravels and demystifies the process and pitfalls of how to not only succeed; but excel as a professional in the industry.  Please Join us!
 
Date / Time: 4/11/2010 9:00 PM (Eastern)

Call-in Number: (646) 716-4723

Marion Shaw Donor For The Real Hair Truth Documentary

 

  Marion Shaw has spent most of her life in the professional beauty industry. Her experience spans salons, schools, manufacturers and distributors with the opportunity to work with many talented and highly successful people throughout North America and Europe.  Marion is a highly effective seminar leader in the beauty industry.

Her company is dedicated to providing practical and easy business informational to industry professionals. At all levels in the industry she provides books, video programs, newsletters and audio programs. And also a terrific one on one coaching program.

You will find out her presentations and seminars to be dynamic, humorous and of great value to all those who attend.

Busy Bus Publications was founded in 2004 with the publication of  “Waiting For The Busy Bus”, an easy to read guide for the salon industry professional who want to build and keep there clientele. Busy Bus  the company is growing in leaps and bounds. The book is use in many beauty schools and colleges both public and government.

The company is adding to its inventory by introducing two new video programs concentrating on the most important part of any clients visit to the salon.  THE CONSULTATION!

“All that creativity and technical skill are wasted if you don’t have a client in the chair”.

Busy Bus Publications

Cheryl Roose Donor for The Real Hair Truth

Cheryl Roose

 

As a salon owner, my successes were rewarding. However, my competitive nature drove me to challenge
myself further. In 1987 I sold my salon and moved to Edmonton where I took a job as a stylist.  Within a month,
I was let go because I did not fit the company image.

Little did I realize that this was the experience that would challenge me to explore exactly what a
“company image” was. In this era of the salon industry, I drove to the next salon and was hired.
Being that building a clientèle has always been strength of mine, just a few months later I had a full clientèle.
My career in this location supported me through a wonderful marriage and the birth of two beautiful daughters.
Fulfillment had graced my personal life but my competitive nature as a stylist had me venture to a larger
salon with more opportunity for growth.  

My journey into education began with the foundation of Suki’s precision cutting techniques and various
industry technical training and continued with Wayne Grund’s “The five keys to success”. At this point I felt
ready and joined the arena of a competition stylist. 

One day the owner of the salon walked out and the opportunity for entrepreneurship made me a
salon owner for the second time.  In transition of my new ownership, the current staff walked out and
I was left with a huge salon, no stylists, 2 babies and no idea of what to do next. I was soon faced with the
challenges of hiring new employees and being held hostage by high commissions and the need to hold
on to them to pay the bills.  

I soon found that being a successful stylist does not make you a successful salon owner. Reflection
upon my previous education ignited my love of service, integrity in my work and a deep desire to bring
dignity to the salon industry. My vision led me to the Strategies training program where I first learned about
my passion for systems and structure. Recognizing I needed guidance with leading employees, I took
courses in effective employee behavior, human resources and leadership training through skill path seminars.
Various marketing and motivational courses followed with some wonderful speakers such as Harv Eker,
Dr. Lou, Eric Manual and Wayne Grund. My experience soon taught me that to be a great leader I must
inspire my people which has led me to my most rewarding journey of personal development and studying
human nature. Brian Tracey’s “Psychology of achievement” and Stephen Coveys “The 7 habits of highly
effective people” were the first of my mentors and both continue to be strong reference points for me.
Inspiration has also led me to the teachings of Carolyn Myss, Dr. Wayne Dyer, Eric Butterworth, Louise Hay,
Sanaya Roman and Eric Holmes.   

I designed my first training manual, incorporated systems, scripts, policies and procedures. In 2004,
I hired my business coach and mentor, Miranda Webb of Leading Edge Business Training; she has
helped me reach the next level of business. I was then rewarded with skilled technicians, a strong foundation
of salon clientèle, retained clients, consistency in team members, a standard of service, sustained revenues
and a true team environment.   

Since the incorporation of these systems I have had the privilege to lead seminars in the beauty schools.
I continue to volunteer my expertise to assist others to develop their life skills and expand their potential.
I have also been honored in apprenticing technicians and I have seen jobs turn into careers. In the last few
years these systems supported me through every salon nightmare and have given me the opportunities to
become stronger as a person and business owner.

I challenge you to do the same.

 Cheryl Roose

Salon Operating System

Press release for The Real Hair Truth Documentary

“THE REAL HAIR TRUTH” EXPOSES THE BEAUTY INDUSTRY

Hairdresser/make-up artist Joseph Kellner uses documentary to disclose hard truths of the beauty industry!

 

ORLANDO – December 20, 2009

Produced and narrated by accomplished hairdresser and makeup artist Joseph Kellner, the informative and entertaining documentary unravels and demystifies the processes involved in achieving success in the beauty industry. Using interviews with top beauticians in the industry, Kellner provides his expert analysis while extracting insider secrets through leading cosmetology professionals Phil Stone, Jesse Briggs, Mags Kavanuagh, Rocco DiBernardo Karla Mathey, Scott Bentley and Bennet Parke, Claudia Diesti, Joseph Kellner, Albie Mulcahy.

The Real Hair Truth is a must-see for students, professionals, salon owners or any person considering a career in the industry. The documentary explores the mindset, the passion, the plans and the hard work necessary to become the best in the business, in the most candid way. From the proper education to landing the right job and to the importance of continuing education to understanding various business models, retail sales and interpersonal communication, the film leaves no stone unturned – all while getting very real with the viewer.

The Real Hair Truth exposes various vagaries of the industry where dishonest practices are surprisingly prevalent. From misleading marketing to false promises, Kellner probes thru the superficial to the unattractive side, pointing out warning signs and other pitfalls along the way. Kellner strongly believes that in order for the industry to progress, it is imperative for new standard to be set – and met.

The Real Hair Truth is more than just a movie about the industry, however. It is part of a man’s vision to advance the industry to which he has dedicated his career. Because Kellner seeks to set a new standard of excellence in the industry while also helping people advance in it, The site offers a variety of educational scholarships and marketing opportunities to assist focused individuals in getting needed career education. The Web site also provides information and advice from seasoned professionals for all facets of the business. If anyone desires to get an edge on true success in the beauty industry as well as contribute to the advancement of it, it is paramount that they watch “The Real Hair Truth”

For more information or to schedule an interview with Joseph Kellner, call: 407-421-5857

– The Real Hair Truth, a unique documentary-style expose revealing the business side of the beauty industry, announces its official release date of April 1, 2010. The groundbreaking film will then be available for purchase on  REAL HAIR TRUTH