Little Film Makes Big Waves!

 

Early this morning I made route to my editor’s office to work on the second documentary and do the customary up to date information for the next film. After 4 hours of editing I decided to call it quits. I made my way back to take care of emails, walk the dogs, appointments etc. And I noticed I sold several films. When I sell a film I always see who bought it and my wife loves to see where they are being sent to.

This purchase was from Christina Senezak who works in a law firm in New York on the Avenues of the America’s (She can be reached at cmsenezak@pbwt.com). The law firm Paterson, Belknap, Webb & Tyler LLP represents Loreal in the Class action Law Suit brought against them by the Group SALONFAD. Why would the attorneys of Loreal want a copy of my film?? Hmmmm. It so happens the law firms for Conair, and also TIGI are all located on the same street. Why didn’t they include Paul Mitchell are they the red-headed stepchild of the group. Either way the Lawsuit brought on by themselves is starting to make headway in the beauty industry. Bravo to SalonFad. SalonFad was given copys of the film and they were pleased to receive them. I spoke to the attorney for the group in Texas and was asked if I would be interested in helping them out with the lawsuit. I provide them with any and all assistance I possibly can, thru several telephone conversations with Niel Casson. It was explained to me from Mr Casson that it is “imperative for me to join this wave of change within our industry”.  Mr Casson has his views on the changes being made and changes that should be made within our industry. But I will not align myself fully to any one certain group.  But it seems the defense attorneys for the Manufacturers in this lawsuit want to see the documentary THE REAL HAIR TRUTH. Well they can find another way to view it! So if you want to make things right in you industry you can do it! You just got to stand up for what is right. If you want to educate the industry through haircutting, hair coloring, up do’s so be it. If you want to make a product line and teach about non-diversion so be it! Do whatever floats your boat but have purpose in your intent! I will expose the industry and try to make changes for the betterment of the Professional Beauty Industry.  Talking to my friend Martin he says “Non-diversion needs to be taught on the beauty school level”. Which I highly agree, Strength from knowledge and experience must be given to these students to make them aware of the deception the manufacturers lead them into!  Below are a list of the law firms who represent the Manufacturers in this class action lawsuit.

For Defendant L’Oreal USA, Inc.:

Catherine Anne Williams

Frederick Burdett Warder III

Paterson, Belknap, Webb & Tyler LLP

1133 Avenue of the Americas

New York, NY 10036

————————————————————————————————————————————————————————————————————————————

For Defendants Convair Corporation and TIGI Linea, LP:

Lewis Richard Clayton

Susana Michele Buergel

Andres N. Madrid

Scott Jonathan Sholder

Paul, Weiss, Rifkind, Wharton & Garrison LLP

1285 Avenue of the Americas

New York, NY 10036

 ————————————————————————————————————————————————————————————————————————————

For Defendant The Procter and Gamble Company:

Eileen Miriam Patt

Harold Paul Weinberger

Norman Christopher Simon

Kramer, Levin , Naftalis & Frankel, LLP

1177 Avenue of the Americas

New York, NY 10036

Is it not amazing that they all work on the same street. Anyways since the REAL HAIR TRUTH, tells the truth of the industry. We did not fill the order from the Law firmPaterson, Belknap, Webb & Tyler LLP. They can get there copy of the documentary from somewhere else. This film shows how you can investigate your industry, and get several points acrossed about the corruption in our industry. The Real Hair Truth aims to expose, and educate the beauty industry of its pro’s and con’s. Do not be afraid to stand up for what is right, have a purpose in your life. Change your industry!  But either way you look at it this LITTLE FILM IS MAKING BIG WAVES!

 

Best Regards

Joseph Kellner

More Great Reviews for the Documentary THE REAL HAIR TRUTH!

Martin Rodriguez – I agree with what you are doing for the beauty professionals I am behind you a 100% great job Joseph keep up the great work .  If your in the BEAUTY BIZ. You must watch THE REAL HAIR TRUTH
thank you JOSEPH KELLNER I agree with your movie. I have being in the beauty biz for over 30 years. ITS TIME FOR CHANGE LET’S MAKE IT HAPPEN.

Dear Joseph
Well, I feel that there are alot of stylists that don’t view what we do as a profession,rather they just perfect a few a cuts, learn one companies color line and thats it. These are the same stylists who get hung up on name brands.Its also the same stylists when working in a commision salon feel that the owner pockets the o…ther half of the income they bring into the salon.I’ve had experience with what I call prima dona stylists the ones that need everything,has to have everything, and can always do things better but never change themselves nor want to experience new things.These are the stylists manufacters bank on,they are the ones who help keep certain brands in the limelight.
I know we all at the end of the day want to make money, but I also want to know that I’m giving the best service I can. Exploring new less popular lines and trying out new techneques is what makes our profession so much fun. That also keeps our industry at a higher level. When clients can purchase the same products we use in the salon it makes our profession looked at as though it is easy and anyone can do it. I find that very embarassing. Its like doctors with all the ads for different meds. I guess the manufacters want us to right down all the meds that fit our ailments and give the doctor the list and tell him to write the scripts without any exam or diagnosis.
I couldn’t agree more about not carrying any lines that can be purchased out side a salon.
I also agree about having schools being held to higher standards.
I know I’m been going on and on.
Hope your having a wonderful day!
Laura
 
Dear Joseph
The Real Hair Truth was extremely informative , entertaining , and funny even for someone not in the hair industry . A definite must see for those in the professional hair business . This should definately be in a Movie Theatre or HBO! Great job !

…Dr. A. D. McCall , D.M.D., M.S.

 
Classic Phoenix – “The Real Truth About Hair”Excellent Vision!! This Film is a Must see for anyone in the industry … As I said Yesterday on my page “I LOVE MY PROFESSION!! This dvd shows why …the true Love for this business shows only in these films. see the TRUTH about the Special, Special people we are with so much Love …  I cannot stress the IMPORTANCE of this dvd to EVERYONE in the Beauty Industry Joseph Kellner “ROCKS”!!!!! Better than 60 min…20/20 !!!
 
Classic Phoenix –  ‎”THE REAL HAIR TRUTH” is “The Real Truth” What an Excellent Vision!WE HAVE MADE BIG CHANGES IN OUR SCHOOL THATS WHY WE WE ARE THE #1 School in AZ “SOME REAL CHANGES” #1 GET THE GOVERNMENT FUNDS OUT! Our Industry gives no FREE RIDES!! THE DEDICATED,HARD WORKERS RULE THIS INDUSTRY. HOW GREAT THIS FILM IS.SORRY ABOUT CA…PS BUT WE LOVE YOU!CBC STUDENTS RULE ARIZONA♥ p
 
Christian Pressler –  Fabulous, you read the blog! I write the of the blogs for classic beauty college, much like yourself i like to educate and bring things of interest to peoples attention. No joseph….thank you, for inspiring, educating and raising awairness to the younger generat…ion of hair stylists; the film was absolutley and irrevocably groundbreaking by far, truely an “eye opener”!
 
Joseph, thank you for sending my DVD’s!! I am watching now and I must say that I agree with the premise of the documentary. Like you I am passionate about my industry and I love hairdressers. My 38 year career has dedicated to hairdressers. I am a fo…rmer salon owner, distributor, educator and school owner. If you are ever in Chicago please come by and say hello. I think you will have a very different view of Paul Mitchell Schools.
Thanks so much for caring about hairdressers!
Steve Cowan
 
Dear Joseph
I finally had time to sit down and watch your DVD and have alot of thoughts to share with you. It was very informative and created some questions for me also, my biggest question is how can you work in a industry, that works against you! That does not support you, …or will not help you as a entrepenaur? Good film you need to make the next film for outside the community of your industry. This was real! Unlike you television based hair shows we see every week. Keep at them Joseph! You did a good job with the presentation. toni couse
 
Hi Joseph,
Thanks to Joseph Kellner for this honest and hard-hitting documentary that exposes yet another ugly side of the beauty industry — the oppression of beauty industry workers and the unfair practices the big companies are using to sell products. Everyone who works in or vi…sits hair salons should see this film!
I appreciate your work and look forward to speaking with you about your next film.
Best wishes,
Stacy Malkan
Campaign for Safe Cosmetics
Author, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry
 
Hi Joseph,
I am a HUGE fan!!! Thank you for exposing this for what it is. Even as a global Art Director for a manufacturer, I think what you are doing is amazing. Please keep doing what you do, it is so important that you get your message out, you have a great voice and vision. If …there is anything I can do please let me know!!
Best,
Doug Martucci
ProRituals
 

Roxanne Longstone – Wow !!! A standing ovation.. Job well done ! I loved it and encourage everyone in our industry to watch this video. Don’t stop here, let the truth be herd !Maybe if enough stylist watch this it will sink in to get those diverted products off their shelves
 
Let me just start out by saying that I am not in the hairstyling/beauty industry but sat down to watch this DVD with my sister who is considering it as a career. Wow, We got an entire education or should I say the TRUTH of the business, in just under two hours. Having no knowledge o…f this industry I found this to be a must for anyone considering a career in this field. My sister found the information to be so valuable in order to set up the correct game plan for her new business. I think this DVD would be just as important for everyone who is already in the industry but they have their “blinders” on. Thanks so much to Jotovi Designs for stepping out of the box to let people know the real truth.
Kim Johnson
 
You can purchase the film THE REAL HAIR TRUTH

 
 

Manufacturer Loyality Is Gone!

 

I think you people are seeing the way it is. These companys do NOT CARE about brand loyality to the salon industry. Is what they are doing illegal? No. You can do anything you want with a product once you buy it. O.K! And this is there products, they can sell it anywhere. What is WRONG is the manufacturers and also Distributorships are selling out your retail space in the salon. THERE is no brand loyality ANYMORE. But YOU will sign a CONTRACT with PAUL MITCHELL so you wont divert there products! BUT they will have there products on a consistent basis to all of these store, which is not wrong at all. BUT you WILL let THEM make YOU abide by a contract, you basically wave you 1977 Free Fair Trade Right the goverment gave you! Look it up everyone. Diversion was made by the manufacturers by having you sign a CONTRACT. you sell the product you will take the blame for it being in the stores. They have created Camoflage for themselves by blaming YOU for the shelves being stocked in all the commercial sectors!

Kristin Edens It eats at me every time I walk into a drug or grocery store. Not to mention I sell it for cheaper than they do!
Roxanne Longstone  This is why us stylist need to sTick together and do something about. Send the product back and start searching for product’s developed by local stylist.
I finally smartened up and developed my own and just launched it in Oct. Our clients lov…e it ! We sell it like mad in our salon and more salon’s are starting to jump aboard.
Turn your head into another direction, CHANGE IS GOOD!
Katherine Batzlaff I have changed color and product lines. I won’t use any of these sleezebags products. We all need to take a stand together and not support these companies.
Roxanne Longstone I’m glad your with me on this 🙂 We don’t need their product’s. Not to tute my own horn, but i worked on developing my product for 2 years and with the perfect chemist i must say my treatment is outstanding!
Trenton Clark ASLO WHAT WE NEED TO DO AS STYLISTS IS TO NOT USE PROUCTS THAT YOYU CAN FIND IN LOCAL STORES LIKE WALMART AND TARGET HOW CAN YOU SELL A PRODUCT AT SALON PRICES TOA CLENT WHEN THEY CAN FIND IT IN A STORE AND PEOPLE ARE REAL FUNNY THEY WANT TO SAVE MONEY,BUT WHT THEY DON’T KNOW IS WHEN YOU BUY PRODUCTS OUT OF THESE PLACES THERE NOT THE REAL PRODUCTS,I AGREE WITH YOU DON’T BE A SLAVE TO ANYONE!
Roxanne Longstone All they did was use us! All of us stylist built these companies and made them the millions. If it wasn’t for us who would they be? No one!
I say invest in the little guy 🙂
Subrina Farmer This sounds like estee lauder’s Aveda! You’ll end up being a franchise owned by a Fat Cat Corp. And they will suck up your slim profits any way they can get it, and tell ya your hands are committed to them!

Roxanne Longstone Check out HSN in the search box type Bed Head and look at all the TIGI Products

Phil Stone yes. but then i start laughing at all the hairdressers who still rally behind the TIGI banner at hairshows and claim the company can do no wrong. then i get sad, and die a little inside. The only thing I can control 100% is what is carried in my salon. I make my own products and sell a high end italian line that uses no distributors.

More Great Reviews for the Documentary!

Denise Jones  Thank you kindly for all the hard work to produce “The Real Hair Truth”….Joseph –
Wow! What a expose’. I watched it once, then again, to digest all the fabulous insights you shared into our craft. Now, we need to “think tank” the solutions of the many problems you shed light upon!
I have many questions after seeing it…. For instance, how do other countries license their cosmetologists? All answers would be greatly appreciated.
With the internet as the venue of communication, we can learn much to change the profession we love ‘for the good’…..
Denise Jones

Trenton Clark  Thank you very much for the dvd copy,I played in class for students so the students could watch. This dvd tells the whole truth about the hair field,in school were only taught just enough to pass a state issued test,I totally agree with you and other stylists in the field,as students we need on hands experience in a r…eal salon outside of a school setup. I’m a student about to graduate and i’ve seen first hand students graduating that can’t even do a simple haircut,and schools are pushing students with tall stories of a over inflated story of school to riches untruth just to get the money from the students then push them out door. My teacher watch some of the video stopped talking and walked out of the classroom,the proof is in the pudding(CONGRATS ON THE REAL HAIR TRUTH).

Dina Odell  Kudos to you Joseph!!! Thank you for having the commitment and courage to say what everyone in our industry should be! You really did an amazing job putting this together and the list of wonderful professionals that contributed!
YOU make me proud to be in this industry…I stand behind the TRUTH 100%!
I am self-employed…, but have always taken a stand and do not support those who do not support us!

I will share this with everyone I know in the business and encourage everyone to watch, support and take a stand!

Thank you, Dina

Hi Joseph,
I have just finished viewing your film.
I must congratulate you on it. It was very informative and got to the nitty-gritty of the problems in the hair industry today. Even though I am not in the beauty business, I found this film educational. I came away with many new facts relating to hair salons and products.
Thank you for giving me the opportunity to view this film.

Julie Howard.

Alejandra Rodriguez  To expose a truth is not an easy thing. Especially when there’s a lot of old people in this business whose minds are already made up. And you can see their work in their clients: same cut, same color, same everything… But to expose the real truth to new hairdressers, it’s even worse. New stylists have the horrible te…ndency to follow celebrities and make a “clone” of them . I truly like this Documentary. It’s a must for any professional who understands that fame will not come in 5 seconds… I just had my big slap… and I woke up!. Thank you Joseph.

Dear Joseph
This film should be viewed by EVERYONE in the haircare profession !!! For years the stylist/salon owner, have been blamed for diverting “Professional” products. This film has inspired me to take a MUCH closer look at the products and equipment that… I use, and recommend…. It is such a great feeling to finally know, The Real Hair Truth !!!
Matthew Petty
Mondi Salon-Orlando

Jill Andrea Thomason  As with any given profession, and life in general, there are two types of people, the dedicated, honest man who has character and empathy for others, and then there is the “sell-out”, the “what’s in it for me” person. I applaud and commend Joseph Kellner for stepping up and being the dedicated professional, brave enoug…h to expose the cold hard truth about the professional hair business. Everything from the lack of REAL training in beauty schools, to pushing for licensure on a national level, to maunfacturer product diversion, this film is a MUST SEE for everyone in this industry! Well done Joseph!

Jill Andrea Thomason  It was my pleasure Joseph, I will share this with the girls in my current salon as well as my new salon, when I start in January. I know all too well, the hassels with each individual state board, I’m dealing with that now, moving from GA to SC. I agree with you that there should be a national board, and that the focus should be on keeping up the standards, rather than an empty money pit which doesn’t benefit the industry whatsoever. I look forward to any upcoming follow-ups.

Phil Stone Joseph Kellner shows a passion for this industry that is rarely seen today amongst the “fluff and hype” of todays icons. This film will move you!!