Review of ‘The Real Hair Truth’ from Shear Miracles

The Real Hair Truth, Volume 1 by Joseph Kellner

The Real Hair Truth is the first documentary that I have seen in my 20 years of being in the beauty industry that has portrayed many of the thoughts and feelings about the hair business that I have had for many years. If you are a hair dresser, salon owner or thinking about becoming involved in the industry, please watch this film with a positive open mind. Although on the surface, this documentary may be taken as negative about the hair industry, it is not. Our industry is at a turning point in our country. No longer is becoming a hair dresser associated with those individuals that are considered “not college material” or for those who don’t know what they want to do with their future. According to one of The Real Hair Truth’s contributors, Eric Charles Mokotoff, an accomplished hair dresser, educator, and colorist, “it is a profession of art, science, psychology, creativity, fashion, beauty, trend, media and well-being.” Joseph Kellner, a successful hair dresser and make-up artist of over 20 years, is calling for a positive change at the appropriate time. This is exciting to me! He covers many different topics including practical advice on being a successful hair dresser, how to look for the right salon to start in, the necessity of apprenticeship, the importance of continuing education, booth renting verses commission based salon programs and salaries, hair shows, maufacturer based beauty school education, and so much more. Please buy this film, pass it on, put into practice what you learn and become part of the change. (Plus, Joseph donates a portion of the proceeds from this documentary to go to continuing education for hair dressers that cannot afford it!)

Spain’s competition regulators fine P&G and L’Oreal over hair care price-fixing

As if we would not already know!

The National Competition Commission has hit the local operators of Procter & Gamble and L’Oreal with multi-million Euro fines over price fixing of professional hair care products in Spain.

The anti-trust authority is fining a total of eight companies operating in the salon professional sector, for their involvement in what the commission refers to as a cartel.

The body is also fining industry association the National Association of Perfume and Cosmetics, claiming that it also played a key part of the cartel.

L’Oreal ordered to pay €23.2m

The fines total €50m and it is L’Oreal that has been given the highest in the group at.€23.2m, while Productos Cosmeticos SLU, which was bought by L’Oreal in 2004, was totld to pay €12m.

The other companies named by the commission as being part of the cartel are Eugene Perma Espana, Cosmetica Cosbar Cosmetica Tecnica, The Colomer Group Spain and DSP Haircare Products.

The cartel was allegedly formed back in 1989 and is refered to by the commission as the G8 in its documentation. It is alleged that leaders of the eight business units met twice a year to discuss various market strategies, including pricing.

Henkel Iberica blows the whistle

The panel of judges from the anti-trust authorities said that they were informed of the price-fixing activities by the eighth member of the cartel, Henkel Iberica.

According to documentation released by the authorities, the fact that Henkel Iberica informed the body about the cartel’s activities meant that the company was free from prosecution due to a law passed in 2008.

Press reports also detail that L’Oreal has subsequently issued a statement denying that the meetings with the other companies were for the purpose of price-fixing, while P&G has refused to comment on the matter.

Great Reviews for the Documentary THE REAL HAIR TRUTH!

The Real Hair Truth Documentary Review

Are you looking to jump in headfirst into the beauty industry as a hair dresser? Are you currently going to a beauty school to obtain your license? Before you continue your journey through the beauty industry, let Joseph Kellner give you some words of advice. His words of wisdom can be found in The Real Hair Truth Documentary, which was put together by him with the help of advice from numerous hairstylist professionals and salon owners. A nearly two hour documentary covering the truth of the hair industry, some facts are a hit, while some parts you’ll wonder about the entire purpose of the film.

What Kellner talks about in this documentary is of how over-saturated and perhaps unethical the beauty industry is today, and why it needs to be improved. Included in the documentary are facts and experiences from real professionals in the industry, from the booth rental based salons, lack of hourly wages and benefits for hairdressers, and lack of education to help hair dressers evolve in their careers. Kellner also brings up one good point of the beauty industry today, the art aspect of the industry is missing and has turned into a show biz, with manufacturers shoving products down the consumer’s throat, entertainment performances taking place at hair shows instead of pure education, and the same hairstylists and individuals who show up at the hair shows and tell attendees the same information previously given the year prior.

Kellner makes it clear that the beauty industry is a very tough industry, and that education is truly lacking, with the government involved to try and get their fair share by providing mandatory license tests with no meaning. So if you’re in a beauty school expecting to know everything about hair and coloring, and expect to make a lot of money once you graduate, think again. Kellner and the professionals in the documentary pinpoint that education is continuous process, and you have to find resources and people who are willing to help you obtain more knowledge to succeed. That source of information provided from the documentary is there to let you know how this industry operates, and what to prepare for.

Three fourth’s of the way through The Real Hair Truth is where things take a different turn. During that time Kellner is talking about product diversion, professional salon products being sold to and displayed in grocery stores, counterfeit hair products, and what people can do with products once they purchase them. It’s during this time you start to wonder if this is a documentary about expecting of what’s to come when starting your hair dresser career, or how the hair industry is from a business standpoint. The real message isn’t told clearly enough, as the part about product distribution and such should have been compiled into a separate documentary.

A few tips provided by the film, like ways to market yourself when starting your career as a hairdresser, was welcomed. A couple of hair academies Kellner recommends in the film was also helpful, but it would have been great to also hear from him or the others involved in the film of how to bring change to the industry in a positive manner, like ways to bring the art back into the hair industry or of how education can be enhanced so people new to the industry can be properly trained to work behind the chair.

From viewing this documentary, it would mostly appeal to individuals going to a beauty school or are looking to start their careers as a hairdresser. Information from the film lets you know that you have to put in hard work, have dedication, be well educated, and be business savvy to survive in the industry. Remember this isn’t a how-to film, but rather an alert message of how the beauty industry is, with many flaws that need to be improved. Though some tips of ways to succeed as a hairdresser or improve the beauty industry would have been welcomed, the hair truth has definitely been told. If you want the truth about the industry, you can’t go wrong with purchasing this documentary.

Pure’ity Blog

Little Film Makes Big Waves!

 

Early this morning I made route to my editor’s office to work on the second documentary and do the customary up to date information for the next film. After 4 hours of editing I decided to call it quits. I made my way back to take care of emails, walk the dogs, appointments etc. And I noticed I sold several films. When I sell a film I always see who bought it and my wife loves to see where they are being sent to.

This purchase was from Christina Senezak who works in a law firm in New York on the Avenues of the America’s (She can be reached at cmsenezak@pbwt.com). The law firm Paterson, Belknap, Webb & Tyler LLP represents Loreal in the Class action Law Suit brought against them by the Group SALONFAD. Why would the attorneys of Loreal want a copy of my film?? Hmmmm. It so happens the law firms for Conair, and also TIGI are all located on the same street. Why didn’t they include Paul Mitchell are they the red-headed stepchild of the group. Either way the Lawsuit brought on by themselves is starting to make headway in the beauty industry. Bravo to SalonFad. SalonFad was given copys of the film and they were pleased to receive them. I spoke to the attorney for the group in Texas and was asked if I would be interested in helping them out with the lawsuit. I provide them with any and all assistance I possibly can, thru several telephone conversations with Niel Casson. It was explained to me from Mr Casson that it is “imperative for me to join this wave of change within our industry”.  Mr Casson has his views on the changes being made and changes that should be made within our industry. But I will not align myself fully to any one certain group.  But it seems the defense attorneys for the Manufacturers in this lawsuit want to see the documentary THE REAL HAIR TRUTH. Well they can find another way to view it! So if you want to make things right in you industry you can do it! You just got to stand up for what is right. If you want to educate the industry through haircutting, hair coloring, up do’s so be it. If you want to make a product line and teach about non-diversion so be it! Do whatever floats your boat but have purpose in your intent! I will expose the industry and try to make changes for the betterment of the Professional Beauty Industry.  Talking to my friend Martin he says “Non-diversion needs to be taught on the beauty school level”. Which I highly agree, Strength from knowledge and experience must be given to these students to make them aware of the deception the manufacturers lead them into!  Below are a list of the law firms who represent the Manufacturers in this class action lawsuit.

For Defendant L’Oreal USA, Inc.:

Catherine Anne Williams

Frederick Burdett Warder III

Paterson, Belknap, Webb & Tyler LLP

1133 Avenue of the Americas

New York, NY 10036

————————————————————————————————————————————————————————————————————————————

For Defendants Convair Corporation and TIGI Linea, LP:

Lewis Richard Clayton

Susana Michele Buergel

Andres N. Madrid

Scott Jonathan Sholder

Paul, Weiss, Rifkind, Wharton & Garrison LLP

1285 Avenue of the Americas

New York, NY 10036

 ————————————————————————————————————————————————————————————————————————————

For Defendant The Procter and Gamble Company:

Eileen Miriam Patt

Harold Paul Weinberger

Norman Christopher Simon

Kramer, Levin , Naftalis & Frankel, LLP

1177 Avenue of the Americas

New York, NY 10036

Is it not amazing that they all work on the same street. Anyways since the REAL HAIR TRUTH, tells the truth of the industry. We did not fill the order from the Law firmPaterson, Belknap, Webb & Tyler LLP. They can get there copy of the documentary from somewhere else. This film shows how you can investigate your industry, and get several points acrossed about the corruption in our industry. The Real Hair Truth aims to expose, and educate the beauty industry of its pro’s and con’s. Do not be afraid to stand up for what is right, have a purpose in your life. Change your industry!  But either way you look at it this LITTLE FILM IS MAKING BIG WAVES!

 

Best Regards

Joseph Kellner

More Great Reviews for the Documentary THE REAL HAIR TRUTH!

Martin Rodriguez – I agree with what you are doing for the beauty professionals I am behind you a 100% great job Joseph keep up the great work .  If your in the BEAUTY BIZ. You must watch THE REAL HAIR TRUTH
thank you JOSEPH KELLNER I agree with your movie. I have being in the beauty biz for over 30 years. ITS TIME FOR CHANGE LET’S MAKE IT HAPPEN.

Dear Joseph
Well, I feel that there are alot of stylists that don’t view what we do as a profession,rather they just perfect a few a cuts, learn one companies color line and thats it. These are the same stylists who get hung up on name brands.Its also the same stylists when working in a commision salon feel that the owner pockets the o…ther half of the income they bring into the salon.I’ve had experience with what I call prima dona stylists the ones that need everything,has to have everything, and can always do things better but never change themselves nor want to experience new things.These are the stylists manufacters bank on,they are the ones who help keep certain brands in the limelight.
I know we all at the end of the day want to make money, but I also want to know that I’m giving the best service I can. Exploring new less popular lines and trying out new techneques is what makes our profession so much fun. That also keeps our industry at a higher level. When clients can purchase the same products we use in the salon it makes our profession looked at as though it is easy and anyone can do it. I find that very embarassing. Its like doctors with all the ads for different meds. I guess the manufacters want us to right down all the meds that fit our ailments and give the doctor the list and tell him to write the scripts without any exam or diagnosis.
I couldn’t agree more about not carrying any lines that can be purchased out side a salon.
I also agree about having schools being held to higher standards.
I know I’m been going on and on.
Hope your having a wonderful day!
Laura
 
Dear Joseph
The Real Hair Truth was extremely informative , entertaining , and funny even for someone not in the hair industry . A definite must see for those in the professional hair business . This should definately be in a Movie Theatre or HBO! Great job !

…Dr. A. D. McCall , D.M.D., M.S.

 
Classic Phoenix – “The Real Truth About Hair”Excellent Vision!! This Film is a Must see for anyone in the industry … As I said Yesterday on my page “I LOVE MY PROFESSION!! This dvd shows why …the true Love for this business shows only in these films. see the TRUTH about the Special, Special people we are with so much Love …  I cannot stress the IMPORTANCE of this dvd to EVERYONE in the Beauty Industry Joseph Kellner “ROCKS”!!!!! Better than 60 min…20/20 !!!
 
Classic Phoenix –  ‎”THE REAL HAIR TRUTH” is “The Real Truth” What an Excellent Vision!WE HAVE MADE BIG CHANGES IN OUR SCHOOL THATS WHY WE WE ARE THE #1 School in AZ “SOME REAL CHANGES” #1 GET THE GOVERNMENT FUNDS OUT! Our Industry gives no FREE RIDES!! THE DEDICATED,HARD WORKERS RULE THIS INDUSTRY. HOW GREAT THIS FILM IS.SORRY ABOUT CA…PS BUT WE LOVE YOU!CBC STUDENTS RULE ARIZONA♥ p
 
Christian Pressler –  Fabulous, you read the blog! I write the of the blogs for classic beauty college, much like yourself i like to educate and bring things of interest to peoples attention. No joseph….thank you, for inspiring, educating and raising awairness to the younger generat…ion of hair stylists; the film was absolutley and irrevocably groundbreaking by far, truely an “eye opener”!
 
Joseph, thank you for sending my DVD’s!! I am watching now and I must say that I agree with the premise of the documentary. Like you I am passionate about my industry and I love hairdressers. My 38 year career has dedicated to hairdressers. I am a fo…rmer salon owner, distributor, educator and school owner. If you are ever in Chicago please come by and say hello. I think you will have a very different view of Paul Mitchell Schools.
Thanks so much for caring about hairdressers!
Steve Cowan
 
Dear Joseph
I finally had time to sit down and watch your DVD and have alot of thoughts to share with you. It was very informative and created some questions for me also, my biggest question is how can you work in a industry, that works against you! That does not support you, …or will not help you as a entrepenaur? Good film you need to make the next film for outside the community of your industry. This was real! Unlike you television based hair shows we see every week. Keep at them Joseph! You did a good job with the presentation. toni couse
 
Hi Joseph,
Thanks to Joseph Kellner for this honest and hard-hitting documentary that exposes yet another ugly side of the beauty industry — the oppression of beauty industry workers and the unfair practices the big companies are using to sell products. Everyone who works in or vi…sits hair salons should see this film!
I appreciate your work and look forward to speaking with you about your next film.
Best wishes,
Stacy Malkan
Campaign for Safe Cosmetics
Author, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry
 
Hi Joseph,
I am a HUGE fan!!! Thank you for exposing this for what it is. Even as a global Art Director for a manufacturer, I think what you are doing is amazing. Please keep doing what you do, it is so important that you get your message out, you have a great voice and vision. If …there is anything I can do please let me know!!
Best,
Doug Martucci
ProRituals
 

Roxanne Longstone – Wow !!! A standing ovation.. Job well done ! I loved it and encourage everyone in our industry to watch this video. Don’t stop here, let the truth be herd !Maybe if enough stylist watch this it will sink in to get those diverted products off their shelves
 
Let me just start out by saying that I am not in the hairstyling/beauty industry but sat down to watch this DVD with my sister who is considering it as a career. Wow, We got an entire education or should I say the TRUTH of the business, in just under two hours. Having no knowledge o…f this industry I found this to be a must for anyone considering a career in this field. My sister found the information to be so valuable in order to set up the correct game plan for her new business. I think this DVD would be just as important for everyone who is already in the industry but they have their “blinders” on. Thanks so much to Jotovi Designs for stepping out of the box to let people know the real truth.
Kim Johnson
 
You can purchase the film THE REAL HAIR TRUTH