Tag: beauty industry
2nd Trailer for the film “Beautiful LieS”
Press Release for The Film “Beautiful LieS”
Beautiful LieS is being produced by Jotivi Designs, Inc, and will be released in December 2013. Beautiful LieS will encompass entrepreneurs, manufacture deception, ingredients, product labeling, deceptive labeling ,formulations, health and welfare, as well as uncovering what professionals are using in the salon and what is in salon/consumer products. In Beautiful LieS, we will hear from OSHA and FDA on the topics of health and welfare in beauty/cosmetic products.
“Beautiful Lies” will be completed by December 2013 and will be
available for Digital Download as well as DVD purchase.
This film was solely funded by Jotovi Designs Inc, and is not seeking any form of sponsorship.
And as of February 11, 2012 “Beautiful LieS Copy Writtent in this Website (including, without limitation, Text,Images, Software, Logos, Icons, Sounds Recordings. Films and HTML code) is owned or licensed by Jotovi Designs Inc. All editorial content and graphics on this site are protected by U.S. copyright and owned by Jotovi Designs Inc.
Entrepreneurship the Solution to Manufacturer Deception in the Beauty Industry!
The last few years have really surprised me. Nothing at all will suprise me about the manufacturers, magazines, or the so called PBA (Professional Bullshit Association) in our beauty industry. The manufacturer deception, mislabeling and fraud is ever so apparent in the industry. Industry magazines will advertise NAHA , Cosmoprof, Premier, Vegas shows while really addressing the important fundamentals of needed change in my industry. It would be to important for industry publications to take topics by the horns and really research the effects of manufacturer deception and mislabeling within our industry. And beauty professionals just sit back and sweep it under the rug. Industry publications have turned into the Sears Roebuck for manufacturers to sell their wares in. They promote of vision of an industry they want you to perceive and to only know. Getting into one of these publications is hit or miss in my industry. So called industry icons will align themselves with these magazines to keep there “Aura’s FRESH”. Protecting their name, keeping it in the loop for financial gain, but not really being worthy of leadership. “Here is the newest SOAP YOU CAN BUY EVERYONE”!
Entrepreneurship the Solution to Manufacturer Deception in the Beauty Industry!
Ask yourself each and every day “What is the industry really about, are the issues being given proper attention?’
Do you have an EXCLUSIVE on your retail shelves?
Is there still formaldehyde in Keratin treatments?
Has the “So Called PBA” taken legal action’s to make you industry safer and help you with a healthier salon environment?
Is Paul Mitchel, Matrix, Redken, etc still being sold in the commercial sector?
Can Professional hair color be bought on the internet?
Can Keratin treatments be bought on the internet?
Did you know? The European Commission believes the use of methylene glycol/formaldehyde at 0.2 per cent formaldehyde equivalent is not considered safe in hair straighteners following a meeting held on the subject in June!
Does your salon owner follow the guidelines from OSHA regarding Keratin treatments?
Did you know there was salon workers and advocates from all over the country are descending upon Washington D.C. for a day of action to raise awareness about toxic chemical exposure in the workplace. Did you know that?
Entrepreneurship the Solution to Manufacturer Deception in the Beauty Industry!
Entrepreneurs come in all Colors, Genders, Religions, Sizes and Ages. We all speak the same language, and we all come from the same mother. We strive to make a difference in our Community’s, Professions and Industry’s.
We are not afraid to speak up!
We are not ashamed to make mistake’s, but to only look at them as success’s. We are Leaders not follower’s. We try and try again and grow with like minded individuals. We are not afraid to ask the questions. We constantly seek answers and solutions.
We stay the course we have set!
And we love to hear, We cant do it! Thats the worst thing to say to a Entrepreneur. “You cant do it, there is no market for it, NO One will support you”. YOUR CRAZY Yes we are all a wee bit crazy. But we ask ourselves each and every day. Why Not? Instead of why.
We follow our own path and we know what success is, We live it everyday! Nothing stops you from being successful but yourself. We are self educated. Yes it may cost you money, you will learn patience, and time is every so abundant for you. We try and try again. We are not afraid.
We like change! We embrace it!
We are hated. We are the crazy ones, who see the world in a different light, we never give up. Passion is our middle name. We all believe in what we are doing we may not change the masses but to only change one, one person is the extreme we seek. We believe in ourselves.
We have our own Philosophy’s.
We encourage each other, and lift each other up when we are in our valleys. And we believe in sharing. We have no jealousy, envy, we share knowing we will make this world a better place. Believing in your mission in life is very important, and sharing everything for others benefit to grow is true wisdom. We do business together.
We don’t give up, we stay true to our mission!
Be careful who you align yourself with. If you are on the right side of the road and others go left stay true to your course. You will gain fruition. You will see your idea grow, you will gain a education that no ivy league college will be able to give you. Yes! You will beat to your own drum and when that happens make it a way of your life. We don’t jump on others bandwagon for advertisements, we write our own books, publish our own magazines, create our own shows, and make our own products and films.
We network together!
We are not followers!
We are not afraid to fail we embrace our failures as a learning experience.
Don’t make someone else wealthy, invest in yourself and and that is what I call success and entrepreneurship. Living your day the way you want. That is true success, Fame is overnight and short!
Best Regards
Joseph Kellner
False Advertising Information A Guide for The Beauty Industry!
Make sure that when you are advertising your brand that you know the rules of advertising.
- Advertising must be truthful and non-deceptive;
- Advertisers must have evidence to back up their claims; and
- Advertisements cannot be unfair.
What makes an advertisement deceptive?
- Is likely to mislead consumers acting reasonably under the circumstances; and
- Is “material” – that is, important to a consumer’s decision to buy or use the product.
Airbrushing, CSR and False Advertising: L’Oreal Ad Banned
Whether a business is an established global brand or a start-up, effective advertising and marketing can be the key to its success. All businesses have a legal responsibility to ensure that their advertising is truthful and not deceptive. And no matter where an ad appears – on the Internet, on the radio or television, in newspapers and magazines, in the mail, or on billboards or buses – the same truth-in-advertising standard applies. So when you develop a beauty product be very careful on what you say on the labeling, the advertising because you could get investigated.
What makes an advertisement unfair?
- it causes or is likely to cause substantial consumer injury which a consumer could not reasonably avoid; and
- it is not outweighed by the benefit to consumers.
What kind of evidence must a company have to support the claims in its ads?
Before a company runs an ad, it has to have a “reasonable basis” for the claims. A “reasonable basis” means objective evidence that supports the claim. The kind of evidence depends on the claim. At a minimum, an advertiser must have the level of evidence that it says it has. For example, the statement “Two out of three doctors recommend ABC Pain Reliever” must be supported by a reliable survey to that effect. If the ad isn’t specific, the FTC looks at several factors to determine what level of proof is necessary, including what experts in the field think is needed to support the claim. In most cases, ads that make health or safety claims must be supported by “competent and reliable scientific evidence” – tests, studies, or other scientific evidence that has been evaluated by people qualified to review it. In addition, any tests or studies must be conducted using methods that experts in the field accept as accurate.
What penalties can be imposed against a company that runs a false or deceptive ad?
- Cease and desist orders. These legally-binding orders require companies to stop running the deceptive ad or engaging in the deceptive practice, to have substantiation for claims in future ads, to report periodically to FTC staff about the substantiation they have for claims in new ads, and to pay a fine of $16,000 per day per ad if the company violates the law in the future.
- Civil penalties, consumer redress and other monetary remedies. Civil penalties range from thousands of dollars to millions of dollars, depending on the nature of the violation. Sometimes advertisers have been ordered to give full or partial refunds to all consumers who bought the product.
- Corrective advertising, disclosures and other informational remedies. Advertisers have been required to take out new ads to correct the misinformation conveyed in the original ad, notify purchasers about deceptive claims in ads, include specific disclosures in future ads, or provide other information to consumers.
- Or you end up in the next REAL HAIR TRUTH DOCUMENTARY
Beauty Industry Professionals Have No Clue!
TALK, TALK, TALK is all I hear from professionals in the Beauty Industry. “I am against diversion”, ” I wanna make a change in my industry”. That is all I hear but in order to expose the problems we have in our industry and try to create a unity of professionals we all have to either create an organization, or an entity in the profession that represents the Salon, Stylists, and the Entrepreneur. Banding together in thug like gangs will only give us a mediocre existence and a short-term life span. Going out to reach all the Beauty industry is no easy task. Start writing on Facebook, or creating a Blog, write a book, or make a film, start an Organization of like-minded professionals who really care about the next generations that will be joining our industry in the future. The health issue is a very large part of our industry now, and getting the word out about ingredients that are in the hair care lines will be helpful to the quality of environment the salon professional works in. It is not hard to investigate matters that concern you in the industry. But just taking the first step to try to change what you feel is important is all the game starter you need. Everything else will follow. NETWORK, with like-minded professionals, and take grasp of the topics and concerns you want to evaluate and discuss. TALKING will get you now where, it is cheap and time-consuming. Make a stand for what you believe in and have purpose in your life. Life is not about making money, having the beautiful car, or house. It is about believing in your idea’s and telling people the real truth about the real deal in their industry.
Acting like you don’t see the changes in your industry will make you just as guilty as the members using their slick tongues to coerce you in their beliefs. Industry organizations have not CLUE to the facts of the industry only gaining money for the simple acquisition of hair shows. Manufacturers repacking their wares and telling you its new, It’s all a sham, and until you notice the true problems you can TALK, TALK, TALK all you want. And the time you spend talking will be time they will take to AQUIRE everything they need. So many times individuals will come into our profession to only sit in a chair and watch the 12,000 to 24,000 dollars they spent in BEAUTY School education go down the drain. How many times do individuals in the profession leave only to go to college and not see our professional as a viable source of income. The BIR will report all things are good in the beauty industry, but only for the manufacturers existence not yours.
The BIR will report on L’Oréal’s INOA hair color! Just to say they are in the boat for L’oreal God forbid they would give you the correct news about L’oreal. Lets talk about the real issues, like the banned chemicals L’Oreal uses. Now thats real news! But why will the industry not tell you about all this foolishness? Easy they want YOU TO BUY IT!! But will they advertise an up and coming Entrepreneur in the industry NOOOOOOO Way! They don’t have a marketable name. Or they were not made by a manufacturer or backed by a manufacturer
“Working in beauty industry without reading The Beauty Industry Report is like working in finance without reading The Wall Street Journal!” Is their favorite quote. BIR will comment only on the hair care lines, or talking about how retail sales in the industry are going down, but expecting futures to drive upwards in the next quarter. Or as you see they are merely asking for another product to advertise. Or just advertising websites who sell so called professional beauty products on there site! Not really looking at the matters concerning the industry. The PBA is the largest organization of salon professionals with members representing salons and spas, distributors, manufacturers, get it right represent manufacturers. The PBA offers its members Information on their website claiming they are the “LEGAL REPRESENTATION OF THE BEAUTY INDUSTRY”. On there legal TAKE ACTION Page all they inform you about is “Talking about Female cows in Australia”. So if joining the PBA is worth $175 – $7500 as they claim. Who is really the imbecile. All of these groups are for the manufacturers, you know the ones how sell in the Grocery stores, CVS, TARGET, ETC.
Best Regards
Joseph Kellner





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