Category: Industry News

The industry is ever changing here are some various topics in the Industry! Good and Bad

Real Hair Truth Launches! The I.B.S Network!

~ Joseph Kellner

Jotovi Designs Inc which produced the documentary the REAL HAIR TRUTH, has now launched the website I.B.S. It is an Organization for entrepeneurs, Manufacturers, Distributorships to Network, and make changes within the Professional Beauty Industry. Now industry entrepreneurs can have a website free of Manufacturer advertising, and see NEW products, class’s, Dvd’s, and learn how to make and establish their own independent line of retail goods. Anyone can log onto the site and create free profiles of there, products and network with independent manufacturers and distributorships.

The site will eventually offer advertising for all new hair care, educational, books, you name it. But will be exclusive only to the entrepreneurs of our beauty industry.

The Independent Beauty Solution Network was created for the Entrepreneur, Manufacturer, Distributor of the Professional Beauty Industry.

To provide a venue for Industry entrepreneurs to exchange, network ideas and solutions related to the Beauty Industry!

And to be a model for Independents, Manufacturers, Distributors, and Entrepreneurs to change the barriers of traditional Manufacturer product saturation and diversion of the Beauty Industry!

And also to expose our new ideas and goods for the betterment of the Professional Beauty Industry!

The Real side of your Beauty Industry!

~ Joseph Kellner

This is a true personal story and also can be used as a model within our industry on the help we get from the so-called UPPER CRUST!

For our second Documentary of the REAL HAIR TRUTH we will be featuring ENTREPENAURS in a section of the film. Beauty industry professionals who have taken the time to create their own Haircare Products, Educational Dvd’s, Haircolor, Books, Videos, etc. It is important to really feel the pulse of the industry from within, and to see and advertise the true BLUE COLLARS of our industry. So many times we go to the wayside within our industry, only to be bought out, and watch as the manufacturers will control the industry and not give you the time of the day.  And not let any new idea’s flourish within our industry!!! In the next coming months the REAL HAIR TRUTH will be launching a website for all industry ENTREPENAURS to advertise, and present there Products, Dvd’s. Class’s. Haircolor, and most of all their passion to create a change in our profession. And to be with like-minded professionals in our craft to network!  Breaking away from MANUFACTURER DIVERSION is the best choice you can make now in the industry.  And if the industry will not help you the REAL HAIR TRUTH WILL!

FOR PROFESSIONALS – BY PROFESSIONALS – SOLD TO PROFESSIONALS

More Great Reviews for the Documentary THE REAL HAIR TRUTH!

~ Joseph Kellner

Martin Rodriguez – I agree with what you are doing for the beauty professionals I am behind you a 100% great job Joseph keep up the great work .  If your in the BEAUTY BIZ. You must watch THE REAL HAIR TRUTH
thank you JOSEPH KELLNER I agree with your movie. I have being in the beauty biz for over 30 years. ITS TIME FOR CHANGE LET’S MAKE IT HAPPEN.

Dear Joseph
Well, I feel that there are alot of stylists that don’t view what we do as a profession,rather they just perfect a few a cuts, learn one companies color line and thats it. These are the same stylists who get hung up on name brands.Its also the same stylists when working in a commision salon feel that the owner pockets the o…ther half of the income they bring into the salon.I’ve had experience with what I call prima dona stylists the ones that need everything,has to have everything, and can always do things better but never change themselves nor want to experience new things.These are the stylists manufacters bank on,they are the ones who help keep certain brands in the limelight.
I know we all at the end of the day want to make money, but I also want to know that I’m giving the best service I can. Exploring new less popular lines and trying out new techneques is what makes our profession so much fun. That also keeps our industry at a higher level. When clients can purchase the same products we use in the salon it makes our profession looked at as though it is easy and anyone can do it. I find that very embarassing. Its like doctors with all the ads for different meds. I guess the manufacters want us to right down all the meds that fit our ailments and give the doctor the list and tell him to write the scripts without any exam or diagnosis.
I couldn’t agree more about not carrying any lines that can be purchased out side a salon.
I also agree about having schools being held to higher standards.
I know I’m been going on and on.
Hope your having a wonderful day!
Laura
 
Dear Joseph
The Real Hair Truth was extremely informative , entertaining , and funny even for someone not in the hair industry . A definite must see for those in the professional hair business . This should definately be in a Movie Theatre or HBO! Great job !

…Dr. A. D. McCall , D.M.D., M.S.

 
Classic Phoenix – “The Real Truth About Hair”Excellent Vision!! This Film is a Must see for anyone in the industry … As I said Yesterday on my page “I LOVE MY PROFESSION!! This dvd shows why …the true Love for this business shows only in these films. see the TRUTH about the Special, Special people we are with so much Love …  I cannot stress the IMPORTANCE of this dvd to EVERYONE in the Beauty Industry Joseph Kellner “ROCKS”!!!!! Better than 60 min…20/20 !!!
 
Classic Phoenix –  ‎”THE REAL HAIR TRUTH” is “The Real Truth” What an Excellent Vision!WE HAVE MADE BIG CHANGES IN OUR SCHOOL THATS WHY WE WE ARE THE #1 School in AZ “SOME REAL CHANGES” #1 GET THE GOVERNMENT FUNDS OUT! Our Industry gives no FREE RIDES!! THE DEDICATED,HARD WORKERS RULE THIS INDUSTRY. HOW GREAT THIS FILM IS.SORRY ABOUT CA…PS BUT WE LOVE YOU!CBC STUDENTS RULE ARIZONA♥ p
 
Christian Pressler –  Fabulous, you read the blog! I write the of the blogs for classic beauty college, much like yourself i like to educate and bring things of interest to peoples attention. No joseph….thank you, for inspiring, educating and raising awairness to the younger generat…ion of hair stylists; the film was absolutley and irrevocably groundbreaking by far, truely an “eye opener”!
 
Joseph, thank you for sending my DVD’s!! I am watching now and I must say that I agree with the premise of the documentary. Like you I am passionate about my industry and I love hairdressers. My 38 year career has dedicated to hairdressers. I am a fo…rmer salon owner, distributor, educator and school owner. If you are ever in Chicago please come by and say hello. I think you will have a very different view of Paul Mitchell Schools.
Thanks so much for caring about hairdressers!
Steve Cowan
 
Dear Joseph
I finally had time to sit down and watch your DVD and have alot of thoughts to share with you. It was very informative and created some questions for me also, my biggest question is how can you work in a industry, that works against you! That does not support you, …or will not help you as a entrepenaur? Good film you need to make the next film for outside the community of your industry. This was real! Unlike you television based hair shows we see every week. Keep at them Joseph! You did a good job with the presentation. toni couse
 
Hi Joseph,
Thanks to Joseph Kellner for this honest and hard-hitting documentary that exposes yet another ugly side of the beauty industry — the oppression of beauty industry workers and the unfair practices the big companies are using to sell products. Everyone who works in or vi…sits hair salons should see this film!
I appreciate your work and look forward to speaking with you about your next film.
Best wishes,
Stacy Malkan
Campaign for Safe Cosmetics
Author, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry
 
Hi Joseph,
I am a HUGE fan!!! Thank you for exposing this for what it is. Even as a global Art Director for a manufacturer, I think what you are doing is amazing. Please keep doing what you do, it is so important that you get your message out, you have a great voice and vision. If …there is anything I can do please let me know!!
Best,
Doug Martucci
ProRituals
 

Roxanne Longstone – Wow !!! A standing ovation.. Job well done ! I loved it and encourage everyone in our industry to watch this video. Don’t stop here, let the truth be herd !Maybe if enough stylist watch this it will sink in to get those diverted products off their shelves
 
Let me just start out by saying that I am not in the hairstyling/beauty industry but sat down to watch this DVD with my sister who is considering it as a career. Wow, We got an entire education or should I say the TRUTH of the business, in just under two hours. Having no knowledge o…f this industry I found this to be a must for anyone considering a career in this field. My sister found the information to be so valuable in order to set up the correct game plan for her new business. I think this DVD would be just as important for everyone who is already in the industry but they have their “blinders” on. Thanks so much to Jotovi Designs for stepping out of the box to let people know the real truth.
Kim Johnson
 
You can purchase the film THE REAL HAIR TRUTH

 
 

Manufacturer Loyality Is Gone!

~ Joseph Kellner

 

I think you people are seeing the way it is. These companys do NOT CARE about brand loyality to the salon industry. Is what they are doing illegal? No. You can do anything you want with a product once you buy it. O.K! And this is there products, they can sell it anywhere. What is WRONG is the manufacturers and also Distributorships are selling out your retail space in the salon. THERE is no brand loyality ANYMORE. But YOU will sign a CONTRACT with PAUL MITCHELL so you wont divert there products! BUT they will have there products on a consistent basis to all of these store, which is not wrong at all. BUT you WILL let THEM make YOU abide by a contract, you basically wave you 1977 Free Fair Trade Right the goverment gave you! Look it up everyone. Diversion was made by the manufacturers by having you sign a CONTRACT. you sell the product you will take the blame for it being in the stores. They have created Camoflage for themselves by blaming YOU for the shelves being stocked in all the commercial sectors!

Kristin Edens It eats at me every time I walk into a drug or grocery store. Not to mention I sell it for cheaper than they do!
Roxanne Longstone  This is why us stylist need to sTick together and do something about. Send the product back and start searching for product’s developed by local stylist.
I finally smartened up and developed my own and just launched it in Oct. Our clients lov…e it ! We sell it like mad in our salon and more salon’s are starting to jump aboard.
Turn your head into another direction, CHANGE IS GOOD!
Katherine Batzlaff I have changed color and product lines. I won’t use any of these sleezebags products. We all need to take a stand together and not support these companies.
Roxanne Longstone I’m glad your with me on this 🙂 We don’t need their product’s. Not to tute my own horn, but i worked on developing my product for 2 years and with the perfect chemist i must say my treatment is outstanding!
Trenton Clark ASLO WHAT WE NEED TO DO AS STYLISTS IS TO NOT USE PROUCTS THAT YOYU CAN FIND IN LOCAL STORES LIKE WALMART AND TARGET HOW CAN YOU SELL A PRODUCT AT SALON PRICES TOA CLENT WHEN THEY CAN FIND IT IN A STORE AND PEOPLE ARE REAL FUNNY THEY WANT TO SAVE MONEY,BUT WHT THEY DON’T KNOW IS WHEN YOU BUY PRODUCTS OUT OF THESE PLACES THERE NOT THE REAL PRODUCTS,I AGREE WITH YOU DON’T BE A SLAVE TO ANYONE!
Roxanne Longstone All they did was use us! All of us stylist built these companies and made them the millions. If it wasn’t for us who would they be? No one!
I say invest in the little guy 🙂
Subrina Farmer This sounds like estee lauder’s Aveda! You’ll end up being a franchise owned by a Fat Cat Corp. And they will suck up your slim profits any way they can get it, and tell ya your hands are committed to them!

Roxanne Longstone Check out HSN in the search box type Bed Head and look at all the TIGI Products

Phil Stone yes. but then i start laughing at all the hairdressers who still rally behind the TIGI banner at hairshows and claim the company can do no wrong. then i get sad, and die a little inside. The only thing I can control 100% is what is carried in my salon. I make my own products and sell a high end italian line that uses no distributors.

More Great Reviews for the Documentary THE REAL HAIR TRUTH!

~ Joseph Kellner

Joseph, you have shown the Cosmetology industry in it’s true light. Hopefully with your powerful DVD “The Real Hair Truth” things will get changed in this industry, from how the schools teach Cosmetology, to how the States test the stylists. You are a brave… soul to show the real side of our industry which in my opinion is going down the tubes fast. Now please show the real side of diversion, who is truly causing it and how to big wigs in our industry are grabbing their money to promote their “Diverted Companies Lines”.
Thanks again, you were a pleasure to work with!
– Mags Kavanaugh

Eric Charles Mokotoff  I want to formaly thank Jospeh Kellner not only for the opportunity of being in his film and helping me with my book but mostly for being an honest friend full of true advice, concern and conviction. Its rare to find that genuine quality in people. Thank you Joseph

Susan Abbott  Good morning Joseph, I have watched “The Truth” and would just like to thank you for creating this movie! We are all working in our own little Salon Bubbles and we are all experiencing the same drama and discussing the same ideas. Your movie delivers! It is a significant overview of our industry and how it might im…prove itself and evolve. I hope this video gets out there so some improvements can start. You are a hero.

Kelli Looper  Joseph, your documentary “The Real Hair Truth” is just that. It focuses on many important issues that the industry deals with on a daily basis and points out many that SHOULD be dealt with. “The Real Hair Truth” was put together in a beautiful and artistic way. It is extremely enlightning; not only for those in the …profession but even those that are not. This is a true insiders documnetary with very stong objective and educational views. It is a must see for profesionals in the industry and especially for those thinking of or starting out in this industry. It is worth every dime!!!

Dear Joseph
…5-Stars to you!!!!
“The Real Hair Truth” is just that, “The Real Hair Truth”. There are so many important areas discussed in this film that its a “Must see” by artists on ALL levels.”
Janice Tunnell

Donna Hourigan  Totally agree! One point: Fast track courses, international programs should only be viewed as an introduction to the industry not a qualification! Great Film!

Albie Mulcahy This is a very cool film..Great job Joseph!!!!!

William J. Messer I think it a wonderful thing you’re doing.

Dear Claudia,  I had a chance to see a preview of your video from (The real hair truth). I have to say that just that alone was very inspirational to me because of your passion and good heart, and the fact that you are of Hispanic origin makes me very proud…. I love this industry and I have a passion for it and want to have the opportunity to always meet people that are passionate about what they do. I live in Pa. and I’m considering moving to Florida and would like to connect with people in the Industry. I wish you a Merry Christmas and a great New Year, God Bless.

Hi Joseph,Your documentary was a great watch. “The Real Hair Truth” is a must see by salon owners, hair professionals, students, and customers. This documentary was an eye opener to the practices in the hair industry. Hair conveys one’s self-image; it is vanity’s proving ground. Hair is extremely personel, an entan…glement of mysterious prejudices. Hair stylists have a responsibility to customers to improve their vanity. Hair professionals have the opportunity to learn the truth about their industry and customer needs by watching this documentary.
This film would do very well in the theaters!!
Cindy Unvericht, Owner, EC Investment Group

Dear Joseph The production I liked. For newbies, trainees and up and coming stylists I
would add more industry ‘glitz’ like the hair shows, competitions or
backstage session styling to help encourage and feed that flame that newbies
…have.  Also reduce the ‘rant’ a little as this is will drive the newbies away
from the industry. If you want to keep the rant up and the glitz down then
aim at pleasing an established generation of stylists not the new
generation, if that makes sense. I agree with the content totally, regarding
industry standards and training or lack of and with the lack of support by
what are meant to be salon only product companies, whereby they allow their
salon only products to make their way to high street shelves, its not good
enough and its messing with our income.
Feel like I know you a little now after having watched the dvd, spooky that
we’re 2 , ageing, macho undersea explorers who create amazing hair for a
living!
Kindest Regards,
Alex Douglas
New Zealand
Your copy of the Documentary THE REAL HAIR TRUTH is available at THEREALHAIRTRUTH.COM