Category: Industry News

The industry is ever changing here are some various topics in the Industry! Good and Bad

More Great Reviews for the Documentary!

~ Joseph Kellner

 

Another Great Review for the Documentary
The Real Hair Truth!
This morning I woke up and viewed a DVD that an amazing advocate and industry professional hairdresser and make-up artist, Mr. Joseph Kellner from Orlando, Fla. sent me titled: The Real Hair Truth. Approximately 90 minutes of pure unbiased facts about how the hair industry in operating, why our hairdressing schools are failing us, why h…uge product manufactures are betraying us (greed) and what we should be doing as professional stylists to gain back this amazing industry we’re so passionate about. One interview after another on this eye-opening experience has left me with one thing on my mind: Get involved and don’t let up!

Mr. Kellner, I thank you immensely for sharing this research and so unbiasedly. You did more than a stellar job in presenting this education and now I’m already working on the many ways I can insure that what I use and recommend to any guest that finds themselves in my design chair is not only treated with the utmost respect (which I always do) but that they are NEVER misled or given erroneous advice just because a manufacturer sends me free products or offers classes.
You DID hit the nail on the head. You are truly THE MAN!!!
Manufactures that divert…you’re history in my book. Every salon client deserves much better than this. Your greediness and your self proclamations will soon be your demise.

 
Steven Michael  Hey Joseph! Hope you did more than OK during Irene’s wrath. I managed to escape much of it where I live in NH. Just wanted to let you know that I woke up this morning and viewed/took copius notes on the DVD you sent me. Thank You a million times over!!! You did an excellent job in this presentation! Check out the note that I posted on my FB page. You should be very proud of yourself. I’d like to stay in touch.
 
Miquel Jessup  I watched the real truth hair documentary and thought the it was a real good. I thought it provided lots of good info and insight in the world of hair and touched on alot of good topics like diversion and also on schooling so it opened my eyes to look and really do my research in this field …
 
 

Another Great Review For the Documentary!
THE REAL HAIR TRUTH
Over the weekend I watched this documentary and this was very eye opening.
This is a very timely film.
Our industry is spitting out student at such a rapid rate, it is ridiculous.
… As a recent graduate for the second time, I agree with the need to regulate schools, hours, and testing across the board with all states, to unify the industry.
If you have not seen this film, it is a must see.
I applaud you for stepping up and bring this to us.
Thank you!
Jean Ciel
 
Monica Morgan   I would love to initiate an international boycott of anything L’O…maybe then they would reign in diversion, quit marketing to the mass what should be professional and the little guy with quality products that are not diverted would stand a chance..and maybe just maybe the stylists/salons that do not care right now would actually see the difference it makes to their bottom line and start to care!!
 
Christopher Belmont  There is a man Jospeh Kelner, he has a heart of gold and he is very concerned with the industry and the professionals, all over the world. He speaks the truth and he has a dvd titled “The Real Hair Truth.” He has a passion for his work and others that he comes in contact with. I felt this in my heart and I wanted to share it with him and others. Sir Kelner Rocks. Many Blessings and Love to you….
 
Joseph you rock, I can see the time you spent in such a provacative and emotional tribute to your outlook on the beauty industry. Not many people have the guts to stand up to the man, but you sure did. I will be attending the ABCH this weekend and personally want a picture with you and a autograph. I DID use to work for Paul Mitchell and could tell you storys about there deceitful practices they use on the industry. I was a sales and a educator for the PM corp. Let me buy you a few drinks this sun, or mon and I will blow your ears away!
Rock on Joseph

False Advertising Information A Guide for The Beauty Industry!

~ Joseph Kellner ~ Leave a comment

 

Make sure that when you are advertising your brand that you know the rules of advertising.

  • Advertising must be truthful and non-deceptive;
  • Advertisers must have evidence to back up their claims; and
  • Advertisements cannot be unfair.

What makes an advertisement deceptive?

  • Is likely to mislead consumers acting reasonably under the circumstances; and
  • Is “material” – that is, important to a consumer’s decision to buy or use the product.

 Airbrushing, CSR and False Advertising: L’Oreal Ad Banned

Whether a business is an established global brand or a start-up, effective advertising and marketing can be the key to its success. All businesses have a legal responsibility to ensure that their advertising is truthful and not deceptive. And no matter where an ad appears – on the Internet, on the radio or television, in newspapers and magazines, in the mail, or on billboards or buses – the same truth-in-advertising standard applies. So when you develop a beauty product be very careful on what you say on the labeling, the advertising because you could get investigated.

What makes an advertisement unfair?

  • it causes or is likely to cause substantial consumer injury which a consumer could not reasonably avoid; and
  • it is not outweighed by the benefit to consumers.

What kind of evidence must a company have to support the claims in its ads?

Before a company runs an ad, it has to have a “reasonable basis” for the claims. A “reasonable basis” means objective evidence that supports the claim. The kind of evidence depends on the claim. At a minimum, an advertiser must have the level of evidence that it says it has. For example, the statement “Two out of three doctors recommend ABC Pain Reliever” must be supported by a reliable survey to that effect. If the ad isn’t specific, the FTC looks at several factors to determine what level of proof is necessary, including what experts in the field think is needed to support the claim. In most cases, ads that make health or safety claims must be supported by “competent and reliable scientific evidence” – tests, studies, or other scientific evidence that has been evaluated by people qualified to review it. In addition, any tests or studies must be conducted using methods that experts in the field accept as accurate.

What penalties can be imposed against a company that runs a false or deceptive ad?

  • Cease and desist orders. These legally-binding orders require companies to stop running the deceptive ad or engaging in the deceptive practice, to have substantiation for claims in future ads, to report periodically to FTC staff about the substantiation they have for claims in new ads, and to pay a fine of $16,000 per day per ad if the company violates the law in the future.
  • Civil penalties, consumer redress and other monetary remedies. Civil penalties range from thousands of dollars to millions of dollars, depending on the nature of the violation. Sometimes advertisers have been ordered to give full or partial refunds to all consumers who bought the product.
  • Corrective advertising, disclosures and other informational remedies. Advertisers have been required to take out new ads to correct the misinformation conveyed in the original ad, notify purchasers about deceptive claims in ads, include specific disclosures in future ads, or provide other information to consumers.
  • Or you end up in the next REAL HAIR TRUTH DOCUMENTARY

 

The Real Hair Truth Featured on Film Baby Distributors!

~ Joseph Kellner ~ Leave a comment

In the next coming weeks the Documentary will be featured on FILM BABY this is a Independent film makers distribution network for independent artists.  Film Baby is a haven for independent filmmakers and those that love independent film. We have a love for the intensity, honesty and integrity that comes from working on a small budget film.  The documentary will be available for digital download and also for physical purchase on the internet. Film Baby will deliver this product to your front door within 24 hours.

Film Baby deals directly with the creators of the films that we offer. We have built an outlet where film makers can expose and sell their works to a worldwide audience while keeping an average of 80% of the sale price. Film Baby makes payments to artists every week for their sales.

A link will be posted in the next few weeks for digital download!

That How It Is, Here!

~ Joseph Kellner ~ Leave a comment

I was wondering around on Craigslist and looking at the salon/spa positions available for a motivated individual to seek work in this field. There were plenty to go around for a professional to find gainful employment in our beauty industry. Here is a good listing.

You’ve spent at least 1200 hours in education, Thousands of dollars to get trained for a career in cosmetology. Maybe even started your career in a salon but just can’t seem to get it launched. Somethings missing…..Well if you’re motivated, upbeat, and ready to make things happen, then Allure, A Michael Clopton Salon is for you!
We don’t just hire you and let you fall, we work with proven systems to assist you in building your career goals. Here are just a few ways we are different from other salons…

We provide
“True” insalon education… free to you!
Teach you how to build your guest list
Onsite Paul Mitchell National Educator for day-to-day education and daily resource
Goal setting and planning
Insalon Coaching
Teach you how to turn your training into a career, not a job!

You will need…(MUST HAVE/BE)

Reliable transportation
Upbeat and Motivated Energy
A Passion to Learn
responsible and Dependable
Works well with People and is NICE!

I called this seeking information on the position. “Can you give me the information for this Position at your salon, please”.  ‘Well tell me want you are looking for”. So I explained to him which he identified himself as the salon owner that I merely asking him about the POSITION. He said “It is part-time or full-time, no benefits, no wages, no insurance, no sick pay, Not even GAS MONEY!” He also went on to say “This is how it is here”. When a future stylist is coming into the professional and also when a veteran stylist is seeking employment they need to be compensated for their time. Commission just does not cut it in this profession any more. People are paying large sums for a beauty school education. And in the modern picture we all have to pay our bills. And commission does not cut it!

If you walk off the street and go into a WENDYS Restuarant, you will receive this as a starting employee with the corporation.  

  • Comprehensive health insurance with health savings account feature
  • Optional dental and vision insurance coverage
  • 401(k) with company match
  • Life and disability insurance
  • Optional supplemental life insurance for employee, spouse and children
  • Flexible spending account
  • Payroll direct deposit
  • Employee assistance program
  • Adoption assistance program
  • Relocation assistance
  • Employee meal discounts
  • Paid vacation
  • Paid personal and holiday time
  • Service recognition programs
  • Competitive wages
  • Free uniforms*
  • Free or discounted meals
  • Flexible hours
  • Medical insurance*
  • Prescription drug coverage*
  • 24-hour nurse line access
  • Vision discount*
  • Available dental*

Additional Benefits

  • Short-term disability*
  • Term life insurance*
  • 401(k)*
  • Paid holidays*
  • Vacation*

Jon Gonzalez who writes on his own website Hairdresser Career Development Systems Likes to shuffles the buck on the New beauty school student who graduates and I quote, “Sadly many new beginners fail to maximize their full potential, due to unrealistic career and earning expectations before they even give their new career a chance to grow, they want to run before they learn to walk. Many believe that graduating from beauty school will prepare them for a competitive and changing job market. “Yeah that’s right Jon blame it on the graduating student and the beauty school”.  Either way in this industry you have bills to pay and you need to be compensated for your work. And so lets all pass the buck to these new, non educated, brainwashed individuals and say,”That How It Is, Here!”

AND FRANKLY YOU DESERVE IT!!!

 

 

Beauty Industry Professionals Have No Clue!

~ Joseph Kellner ~ Leave a comment

TALK, TALK, TALK is all I hear from professionals in the Beauty Industry. “I am against diversion”, ” I wanna make a change in my industry”. That is all I hear but in order to expose the problems we have in our industry and try to create a unity of professionals we all have to either create an organization, or an entity in the profession that represents the Salon, Stylists, and the Entrepreneur.  Banding together in thug like gangs will only give us a mediocre existence and a short-term life span. Going out to reach all the Beauty industry is no easy task. Start writing on Facebook, or creating a Blog, write a book, or make a film, start an Organization of like-minded professionals who really care about the next generations that will be joining our industry in the future. The health issue is a very large part of our industry now, and getting the word out about ingredients that are in the hair care lines will be helpful to the quality of environment the salon professional works in. It is not hard to investigate matters that concern you in the industry. But just taking the first step to try to change what you feel is important is all the game starter you need. Everything else will follow. NETWORK, with like-minded professionals, and take grasp of the topics and concerns you want to evaluate and discuss. TALKING will get you now where, it is cheap and time-consuming. Make a stand for what you believe in and have purpose in your life. Life is not about making money, having the beautiful car, or house. It is about believing in your idea’s and telling people the real truth about the real deal in their industry. 

Acting like you don’t see the changes in your industry will make you just as guilty as the members using their slick tongues to coerce you in their beliefs. Industry organizations have not CLUE to the facts of the industry only gaining money for the simple acquisition of hair shows. Manufacturers repacking their wares and telling you its new, It’s all a sham, and until you notice the true problems you can TALK, TALK, TALK all you want.  And the time you spend talking will be time they will take to AQUIRE everything they need. So many times individuals will come into our profession to only sit in a chair and watch the 12,000 to 24,000 dollars they spent in BEAUTY School education go down the drain. How many times do individuals in the profession leave only to go to college and not see our professional as a viable source of income. The BIR will report all things are good in the beauty industry, but only for the manufacturers existence not yours.

The BIR will report on  L’Oréal’s INOA hair color! Just to say they are in the boat for L’oreal God forbid they would give you the correct news about L’oreal. Lets talk about the real issues, like the banned chemicals L’Oreal uses. Now thats real news! But why will the industry not tell you about all this foolishness? Easy they want YOU TO BUY IT!! But will they advertise an up and coming Entrepreneur in the industry NOOOOOOO Way! They don’t have a marketable name. Or they were not made by a manufacturer or backed by a manufacturer

“Working in beauty industry without reading The Beauty Industry Report is like working in finance without reading The Wall Street Journal!” Is their favorite quote.  BIR will comment only on the hair care lines, or talking about how retail sales in the industry are going down, but expecting futures to drive upwards in the next quarter. Or as you see they are merely asking for another product to advertise. Or just advertising websites who sell so called professional beauty products on there site! Not really looking at the matters concerning the industry. The PBA is the largest organization of salon professionals with members representing salons and spas, distributors, manufacturers, get it right represent manufacturers. The PBA offers its members Information on their website claiming they are the “LEGAL REPRESENTATION OF THE BEAUTY INDUSTRY”. On there legal TAKE ACTION Page all they inform you about is “Talking about Female cows in Australia”. So if joining the PBA is worth $175 – $7500 as they claim. Who is really the imbecile. All of these groups are for the manufacturers, you know the ones how sell in the Grocery stores, CVS, TARGET, ETC.

Best Regards

Joseph Kellner