Category: Industry News

The industry is ever changing here are some various topics in the Industry! Good and Bad

Fear The Shear

~ Joseph Kellner

fear the shear

Started and crafted by Jay Christian Hairdresser in Delaware, and also one of the characters in my next Documentary, The Beautiful Lies”.  This group will collectively serve as a catalyst for change in the beauty industry by restoring the power for the professional, raising awareness of organizations that support this mission, by resisting market penetration of any organization with bipolar marketing strategies; engaging in diversion and unfair pricing practices. We will inspire new talent to expand their way of thinking and to take conscious steps toward restoring power, pride, and prestige to this industry.

Some of the topics of this group come with a wide range of idea’s and personnel philosophy’s. Below are a few of the articles that are debated on this social networking site.

1.  If you can’t measure it, it’s not worth doing. Goals are immensely important to mapping growth. Do you set goals for your staff?  Yourself?  Which ones are most important in our profession?

2.  Just doing what you love won’t make you successful. You’ve got to go after success hard. Never let up. Read everything about the business you love. Learn the BUSINESS of the business you love. Find a mentor. Be a mentor. Get up, dress for it, practice until your icons become your peers. No just loving what you do will not make you successful. Passion, practice, grit, and drive do.

3. That time to is now. We have been holding back because change takes effort. While you’ve been in a state of plausible deniability, they are transferring profits out from under you. Who is willing to seriously make a change? We’ve talked long enough.

4. When someone uses the word “discount” in their marketing idea I cringe. You don’t have to undersell yourself to get clients, you just have to bring value. Do something to show yourself and your salon in a positive light as community contributors, as socially conscientious, you get it. Otherwise, you lower the client’s perception of your value.

Good Luck Jay Christian hope you can change your industry!

Check out the Network My Friends  FEAR THE SHEAR

Retail Regulation In The Cosmetic Industry

~ Joseph Kellner
real hair truth
The $71 billion personal care product industry in the United States is largely unregulated, and retailers are stepping up to fill the void.

When retailers adopt policies on the safety of the products they sell, it’s called retail regulation.

There is a rich history of retailers using their purchasing power to effect positive market change.
In 2008, when Walmart—the world’s largest retailer—agreed to stop selling baby bottles, sippy cups and sports water bottles made with BPA, it forced manufacturers to reformulate in order to keep selling to this retail giant.
More and more retailers are adopting store wide policies governing the safety of their beauty products, with Whole Foods leading the way by implementing a basic chemical safety screening for all its personal care products and adopting a restricted-substances list made up of more than 400 chemicals prohibited from products bearing its premium standards labels.
In 2008 CVS stepped up to the plate by adopting a store-wide policy prohibiting the use of certain
toxic chemicals in their store-brand baby products. Walgreen’s and Target followed suit in 2013 by
announcing they would develop and adopt comprehensive cosmetic safety policies to govern the
safety of the private-label and national brands they carry.
The following goals should guide retailers’ policies and practices to improve the safety of personal
care products sold in their stores:
•
Expand the sale of safer cosmetics and personal care products (products free of chemicals
linked to cancer, birth defects, developmental harm and other health concerns).
•
Adopt a list of chemicals that are banned from use in private-label and national brands sold
in their stores, and ensure that toxic chemicals are replaced with safer alternatives.
•
Reformulate private-label products to eliminate chemicals of concern.
•
Practice the highest level of transparency by sharing the company’s safe-cosmetics policy,
practices and progress on websites and in corporate responsibility reports.
•
Strive for continuous improvements in policies and practices by monitoring scientific
research regarding emerging chemicals of concern.
Federal Regulations
Major loopholes in federal law allow the cosmetics industry to put virtually any chemical into a
cosmetic or personal care product with no pre-market FDA safety testing or review, no monitoring
of health effects, and inadequate labeling requirements. Most of us assume the FDA regulates
these products just as it does food and drugs to assure safety. In fact, cosmetics are one of the least
regulated consumer products available to the public. To make matters worse, contaminants in a
finished cosmetic product that occur as by-products of the manufacturing process, by law, don’t
have to be listed on the product label. That means chemicals like PFOA can hide in a cosmetic or
personal care product without consumers knowing.
The Federal Food, Drug and Cosmetics Act (FFDCA) includes 112 pages of standards for food and
drugs, but just a single page for cosmetics. The cosmetics title of the FFDCA, which has not been
amended significantly since it was enacted more than 77 years ago, provides virtually no power to
perform even the most rudimentary functions to ensure product safety in an estimated $71 billion
cosmetic industry.
Fortunately, for the first time in 77 years, Congress could close the gaping holes in our outdated
federal law and give the FDA the statutory authority and resources it needs to effectively regulate
the safety of cosmetics and personal care products. Currently, Congress is considering two bills to
regulate cosmetics ingredients.
The Senate
On April 20, 2015, Senators Dianne Feinstein (D-CA) and Susan Collins (R-ME) introduced the
Personal Care Products Safety Act of 2015, an important bill with the potential to give the cosmetics
industry a desperately needed makeover. Many strong provisions in the bill would advance the
FDA’s ability to protect consumers from unsafe chemicals in cosmetics and personal care products:
•
Requiring companies to register their facilities, products and ingredients with the FDA;
•
Closing labeling loopholes by requiring full ingredient disclosure for professional salon
products and web-based sales of cosmetic products; and
•
Directing the FDA to assess the safety of a minimum of five cosmetics chemicals a year.
However, the bill falls short of what is needed. Ideally, federal regulation would put in place a robust
safety standard and elevate the rigor of ingredient safety reviews by the FDA and manufacturers to
ensure that cosmetics and personal care products are as safe as possible

Sulfate Free Shampoo Is “A Marketing Gimmick.”

~ Joseph Kellner

real hair truthSulfate-free shampoo is a new form to trying to get people’s attention, “a marketing gimmick.” The hair industry is a billion dollar business. . Example: Green tea is the new trend and it is healthier for you, or buying coffee at Starbucks, they taste sweeter. More profits for them. BK’s green tea had been recalled, or the eggs, is that mean people won’t be buying green tea or eggs anymore? The hair industry wants your attention, but they don’t give money back guarantee for damaged hair or hair loss.

It would be boring if they just call it shampoo! Google shampoo, it’s meant to clean. They want a variety of product, to attract a variety of hair textures/condition/smell.

There are sulfates in many of the everyday products we use at home! Sulfates on shampoo doesn’t cause cancer. But Google hair dyes & cancer. Many customers and stylists do not know that Brazilian treatment often contains high concentrations of formaldehyde, a cancer-causing chemical and there’s been so much publicity during the last year. Google Permanently straightening hair warning, about 7,410,000 results (0.08 seconds) , more warnings during the last month. I’ve been posting about them since 2009. Canada had issued a public health warning regarding Brazilian Blowout and has stopped the distribution of their salon products; Ireland has also issued a recall. ~ Also published in Vogue Feb. 2011.

How about Mane & tail people think it makes their hair grow faster. Mane & Tail is another shampoo meant for horses. Horses don’t abuse their hair, using heating tools, and they eat better than people, but it won’t add more hair & make their hair longer faster. Shampoo intended for animals may contain insecticides or other medications for treatment of skin conditions or parasite infestations such as fleas or mange. These must never be used on humans.

When you wash your hair with one of those nutrient-rich shampoos, most of the nutrients and active ingredients in the product don’t actually end up in your hair, they wind up down the drain… along with all the money you spent on the shampoo.
It is HOW you use to style your hair or what styling tools that damage the hair, and what chemicals you’re adding to the hair, not the shampoo.

So what can you expect from switching to a sulfate-free shampoo? A higher price tag, to start, as most drug store brands don’t yet produce products without sulfates.  Perhaps the biggest adjustment to using sulfate-free shampoo is a superficial one. Without this lather-producing chemical, these shampoos have less of the over-the-top bubble that is associated with cleansing hair.  Its all a bunch of baloney!

FYI: “CRUELTY FREE” OR “NOT TESTED IN ANIMALS” MEANS THAT NO ANIMAL TESTING WAS DONE ON THE PRODUCT AND ITS INGREDIENTS.
Believe it or not
Even if a product never was tested in animals, there’s a very good chance its ingredients were. A company might call its products “cruelty free” because it isn’t doing any animal testing on these ingredients now, although the ingredients may have been tested on animals in the past. In some cases, “no new animal testing” might be a more accurate claim.

So Far The Beauty Industry in 2015 at a Glance

~ Joseph Kellner

real hair truth

Comprised of a diverse yet interrelated set of business lines, the beauty industry helps us look and smell our best. Before we leave the house each day, we have likely undergone our personalized beautification ritual. Included in this ritual is the daily shower and shave, the weekly nail trim, and the monthly haircut. And increasingly we are taking a more holistic view of our health, and our beautification ritual may now include a periodic massage and trip to the spa. But our concern with our appearance is hardly anything new; indeed the beauty industry has been expanding and growing for all of recorded history. For the interested entrepreneur this continuing growth and evolution offers a diverse menu of opportunity.

The beauty industry today encompasses far more than cosmetics and skin care products, though they are still a significant portion of the sector. A wide range of services and products are available to help us put our best face forward, and the beauty industry now also encompasses hair styling and hair removal, nail and tanning salons,massage parlors, shower and shaving products, perfumes, colognes and more. Many people now treat their beauty ritual as an escape from the hustle of the information age, whether its a few minutes spoiling oneself with a high-end product or a full day at a luxury spa.

Lotions, Treatments and Baths. Oh my!

Beauty industry opportunities can be broadly separated between products and services, though many providers offer both. Within both products and services, however, exist a wide range of business models based on target market, production processes and location.

From exfoliating soaps and volumizing shampoos to anti-wrinkle creams, the beauty industry provides us with choices galore to keep us looking younger and healthier. Cosmetics exist for every style and taste, as well as every skin tone, texture and even allergy. Rows of toothpaste stretch off into the distance at the local retail outlet, and it is no longer a choice only of brand, but between whitening, tartar protection, flavor, packaging styles and more! And a similar story is told in the aisles for perfume, deodorant and hair coloring. Certain businesses also distinguish themselves through manufacturing processes such as using all natural ingredients or a refusal to use animal testing on products.

While the diversity among service providers is not quite as extensive, there is considerable differentiation between offerings based on price, location and target markets. Some businesses target the inexpensive, fast hair cut market while others focus on providing a luxury spa experience. Franchise opportunities exist for hair salons, skin treatments, nail care, and tanning. Niche providers offer products and services focused on children, weddings,  and fashion, among others.

Different Beauty Franchise Opportunities

  • Hair Care
    • Stylists
    • Salons
    • Shampoos/Conditioners
    • Coloring Product
    • Styling Product (Gels, Sprays, etc.)
  • Cosmetics & Skin Care
    • Make-Up
    • Moisturizing Lotions
    • Tanning Salons
    • Sun Care Products
  • Fragrance

    • Perfumes
    • Body Sprays
    • Cologne
    • Deodorants
  •  Miscellaneous
    • Nail Polish
    • Shaving Products
    • Massage Parlors
    • Hair Removal Service

Beauty Industry Trends

Such diversity and innovation exists because we demand it. The beauty industry continues to expand globally, with some projections claiming 8.5% growth by 2014; revenue growth in 2010 is estimated at 3.3%. Several trends support this expansion and promise continued profitability into the future.Globally, rising per capita incomes and greater access to international markets are increasing spending on discretionary items such as perfumes and cosmetics. Though the recent economic turmoil had decreased spending on some discretionary products in the United States, purchasing of beauty products has remained strong. Consumers did tend to be more price-conscious however, with over 70% of survey respondents claiming to give mass market products more consideration over high-end products during the downturn.

Perhaps not as surprising as it once was, one of the fastest growing segments of the beauty industry is products and services aimed at men. Traditionally focused on female consumers, men today are gaining increasing attention from the beauty industry. Of course most of us have been using deodorant and toothpaste for several months already, but increasingly men are being targeted for body sprays, specialty hair products, lotions and even nail care. Salons offer a menu of pampering services for men, including cuts and shaves, facials, massages and manicures.

Consumers of beauty industry products tend to be brand loyal, and share what works for them with their friends. 58% of those surveyed claimed that personal recommendations weigh more heavily than celebrity marketing, and only 44% bought a particular product for its claim of specific product attributes. Like many things, beauty products gain a level of familiarity and comfort for the consumer, and switching to a new product often takes some extra incentive. Popular and successful marketing campaigns in the beauty industry often include a free sample and discounts for referrals to lure new customers in, and loyalty programs to keep them.

Beauty Industry Franchise Opportunities

From product innovation, organic industry growth and continued growth into the male half of the population, the beauty industry continues to offer a diverse set of profitable franchising opportunities. Beauty franchises exist across the space with dozens of strategies reaching all types of consumer.

Retail opportunities include brick-and-mortar store locations as well as home-based businesses, and span across cosmetics, skin care, hair care, tanning and more. Frequently producers of beauty industry products will have a franchising distribution system, or even have training locations for service providers. Cosmetic and skin care entrepreneurs offer specialized services such as nail care and tanning, a complete menu designed for the full day experience and everything in between. Some salons offer an exclusive membership experience and others specialize on walk-in business.

Hair care opportunities exist for barbers and stylists alike, with a range of different franchises available based on cost, location, and gender. Many male-focused franchises offering everything from the basic barbershop to “the ultimate relaxed grooming experience” have been springing up to complement the traditionally female-focused salon offerings. Franchise chains devoted to children offer a more entertaining environment for kids. There are also businesses focused on hair removal and coloring. Eco-friendly salons such as the Splish franchise offer hair care in an environmentally conscious environment.

As we can see, the beauty industry encompasses a wide range of products and services, and franchising plays a major part in bringing them to the consumer. As the industry continues to grow and evolve, profitable opportunities will abound…the hard part is choosing which one!

Coty Will Acquire Procter & Gamble’s Beauty Brands

~ Joseph Kellner

The Real Hair Truth

Coty Will Acquire Procter & Gamble’s Beauty Brands

Procter & Gamble has been looking to streamline its massive portfolio of brands, looking to sell, spin off, or shut down the majority of them. Last night, the unofficial news came out that many of the company’s beauty brands sold to competitor Coty, which means that Cover Girl and Clairol will be run by another drugstore cosmetics veteran.

Coty may not be a name that you recognize, but the cosmetics conglomerate owns a wide variety of brands: they sell branded fragrances for everyone from Beyoncé to Playboy to Vespa (yes, the scooter company). Their best-known brand is probably nail care products sold under the name Sally Hansen (who was not a real person) but they also own higher-prestige brands like OPI (nail care) and Philosophy (skin care).

Coty isn’t in the hair care business, so acquiring hair color brands like Clairol and Wella would introduce them to a new market. They are, however, already selling products to salons: OPI sells nail polishes and supplies to pros as well as directly to consumers.

The Cleveland Plain Dealer estimates that the acquisition would double Coty’s annual sales. The brands included in the deal are Cover Girl, Max Factor (which remains popular in Europe, but is no longer sold here) and the two hair color brands, Clairol and Wella. P&G would hold on to its brands that revolve around soap and shampoo, like Aussie, Old Spice, and Pantene.

There are other bidders in the mix, including private-equity firms and other soap companies, so this deal isn’t finalized yet. Some sources are also reporting that Coty won the bid for Procter & Gamble’s fragrance brands.