Clients Have Changed Since The Government Lock Down

Inflation and/or stock market volatility are not causing a slowdown in spending from salon clients. Those that did report a decrease in spending (47.1 percent) said they’re experiencing less frequent visits, a decline in add-on services, a delay in appointments and less spending on retail. And, of course, some clients have opted to take their hair routine into their own hands, coloring at home or embracing their grey. Those who are seeing an uptick in services said they are mostly conditioning treatments, smoothing services and color upgrades. Yes this industry will be changing. Especially if we see a depression in the future. Right now a lot of consumers have to worry about the increase in gas, rent, mortgages, food etc. In the next few months we will see new elections come arising and people will vote for there choose. A lot of citizens are very unhappy with the current administration and there handling of nationwide matters. Maybe the tide will change for the better for our nation. But to me there is a change in priority in beauty needs. Basic survival is the constant now. Not hair.

• Clients are expressing more creativity and spontaneity, and especially a willingness to try new services.
• Clients are booking standing appointments as far out as a year.
• Clients are seeking low or bald haircuts to spend less on maintenance.