Across the gamut of media formats – from television to the Internet to print – beauty product advertising bombards consumers on a daily basis. Each ad seeks to persuade potential buyers of the product’s value, or even its necessity for the buyer’s well-being and self-image. These techniques, sometimes manipulative in nature, affect more than the consumer’s wallet. It can effect their health. In my industry if a product is not selling to the so-called professionals they will repackage the product. And sell under a new gimmick. Here is a lawsuit placed in a Florida court against Loreal. Read the print very closely. I just love to see when a customer takes a major beauty/cosmetic bully to court. Especially if it is Loreal!
Morelli Ratner Files Class Action Against L’Oreal for Defrauding Consumers
Morelli Ratner PC, together with the Alters Law Firm, filed a class action last week against L’Oreal and Lancôme for defrauding consumers. The case is Nino v. L’Oreal USA, Inc. et al, and was filed in federal court, in the Southern District of Florida. The complaint alleges that the Defendants have advertised their “anti-aging” creams as having been scientifically tested, making claims and promising results to consumers that the Defendants know to be unfounded. Earlier this month, the Food and Drug Administration sent Lancôme a formal warning letter about the misleading advertising. The complaint alleges that L’Oreal has made millions of dollars by knowlingly and willfully misleading consumers. Plaintiff Costanza Nino, a resident of Florida, is bringing the suit on behalf of a proposed nationwide class of all persons who purchased Lancôme’s “Anti-Aging” products within the applicable statutory limitations period, and a Subclass of Florida residents.
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