Take Action To Clean Up The Beauty Aisle!

 

Dear friends

When we buy products that we put on our skin, faces and hair, we rightfully expect that they are free of toxic chemicals that increase our risk of breast cancer or  reproductive health problems. But think again.

A recent report card from our partners at Mind the Store shows that retailers Sally Beauty, Ulta Beauty, and Sephora, are failing to address cancer-causing chemicals in the cosmetic and personal care products they sell. Take action to clean up the beauty aisle!

Companies can and should make safer products, sell safer products, and make ingredient transparency a priority. Following pressure from consumers like you, companies like Target, Walmart, CVS Health, and Costco announced policies to get toxic chemicals off their store shelves last year.

Tell these beauty retailers to get their act together!

As more and more families are devastated by a cancer diagnosis, it’s more important than ever to focus on prevention. That’s why we believe – and think you do too – that chemicals that can cause cancer have no place in the products we use to clean and care for our bodies.

Please take action to tell these retailers to stop selling beauty products made with toxic chemicals. Because body care products shouldn’t cost us our health!

Thank you for your own good work on this issue,

Janet

Janet Nudelman
Director of Program & Policy, Breast Cancer Prevention Partners
Director, Campaign for Safe Cosmetics 415-321-2902 (direct)

P.S. Donate HERE to support our work to hold beauty retailers and other corporations accountable for product safety and transparency.

Beauty Business Report 2018 – Cost & Trends

At first blush, the beauty industry could be thought to cater only to the glamorous, or perhaps the vain, or maybe just those in the spotlight. And it does – along with everyone else! The industry is built on the product and services that help us look our best – whatever that best may be. It’s more diverse than you think and it’s certainly not just the makeup, hair color and perfume – it’s also the deodorant, toothpaste and even the ear hair clippers. It’s not just the salons – it’s the barber shops, waxing franchises, massage franchises and a whole lot more. It is every product and service dedicated to helping us look – and smell – the way we want, or the way we believe we should for professional reasons. And our definition of beauty is malleable and ever changing – providing never ending opportunities for the industry to innovate.

Historically trends were driven by celebrity taste-makers through their personal choices or professional endorsements. Those days are gone, or nearly so. 82% of women now believe that social media drives these trends. It’s a constant flow of information and opinion from not just trendsetters or celebrities, but from friends and friends of friends and an entire universe of strangers. But however they are set, there is a large industry ready, willing and able to cater to them. It is resistant to economic downturns and poised for even more growth. For the entrepreneur there are plentiful representative sales opportunities within companies like Avon or Arbonne and many more traditional franchising opportunities providing a slew of services.

As it turns out, it takes a lot of effort to keep us looking and smelling our best – an absolute army of products and services, in fact. Cosmetics, skin care, hair styling, hair coloring, hair removal, nail salons, tanning salons, massage parlors and luxury spas, shower and shaving product, perfumes, colognes…and a whole lot more. And that’s where it starts to get interesting – within each of these segments are products for every different skin tone or texture, allergy, age, hair type or color, sex – even the time of day! It is a level of diversity and nuance that may go unnoticed to the casual observer. Some of us, in fact, are overwhelmed by all those rows of shaving cream. But increasingly we are the minority – most consumers care, are discerning, and will try a number of different products before finding something that works. Once they find it, however, brand loyalty – whether for a shampoo or a particular salon – is extremely strong.

Producers differentiate themselves through their target demographic markets, price point and with different manufacturing processes. Products that promise no animal testing or that are all natural, for example, have loyal, niche markets and can often charge a premium.

Service providers compete primarily through price, location as well as their target demographic markets. Types of service and the related products that are offered are vital to profitability. Hair salons and barber shops, for example, rely on 5-15% of their revenue from hair care product sales. The beauty industry is known to be resistant to economic downturns – even faring well during the Great Recession of 2008. Though consumers tend to be more price conscious during those times, they do not stop spending. So in today’s environment of rising per capita incomes the beauty business is booming. In 2015 the industry generated $56.2 billion in the United States. Hair care is the largest segment with 86,000 locations. Skin care is a close second and growing fast, expected to have revenue of almost $11 billion by 2018. This growth is being driven in part by a generally increasing awareness of the importance of skin care, but also specifically due to an increase in the market for men.

 

According to the Bureau of Labor Statistics, there are nearly one million people employed in the primary service segments of the market, and there are strong growth expectations. Clearly this is an industry on the rise:

  • Barbers, hairdressers and cosmetologists: 656,000 in 2014, 10% expected growth by 2024.
  • Manicurists and pedicurists: 113,600 in 2014, 10% expected growth by 2024.
  • Skincare specialists: 55,000 in 2014 with a 12% expected growth by 2024. Specific growth expected for businesses serving men.
  • Massage therapists: 168,800 employed in 2014 with a whopping 22% growth by 2024!
  • Organic products & products produced in a sustainable (environmentally conscious) manner. Certainly a niche market for many years, but greater availability of information about the benefits – personal or global – are driving increased growth.
  • Products and services focused on our aging population. Said plainly – we have a large retired/retiring population, and many of them have money to spend.
  • Products and services focused on babies and young children. This is frequently related to the organic/sustainable movement above. In particular, millennial moms are willing to pay a premium to make sure their kids have the proper skin protection. Other franchises such as Cookie Cutters focus on providing an amazing experience for kids – turning a trip to get the tips trimmed into an adventure.
  • Men’s product and services – this trend is still relatively new but is expected to drive growth for years to come. Places like the Boardroom Salon claim to provide the ultimate relaxation experience for men while the Hair Saloon and 18/8 Men’s Hair Salon are reinventing the barbershop.And it is just the tip of the iceberg.It is estimated that 75% of men are not using any sort of facial skin care, but interest continues to grow.

As mentioned above, it’s important to remember that many beauty franchises derive up to 15% of their revenue from product sales; putting the right product on the shelves can make or break a business. Some manufacturers have a franchising distribution system of their own and even offer training programs, or partner with a particular service provider. With strong and growing demand, employment estimates through the roof to meet that demand and a strong history of being a steady business even in turbulent times, the beauty industry continues to provide fantastic opportunities.

 

 

 

Wonderful Reviews For The Film, The Beautiful LieS

I am proud to announce the completion of my newest film, The Beautiful Lies. “The Beautiful Lies” is a film that shines a revealing light on the cosmetic and beauty industry. It showcases the passion of entrepreneurs in the beauty/cosmetic industry. Dominated by major manufacturers. From there ups and downs, peaks and valleys this film will motivate you as a entrepreneur in any profession. Motivational and a realistic film. You can buy it at https://haircolorinorlando.com/beautiful-lies/

Reviews For the film.

Lisa O’Connor Boss ♡♡♡ watched it in its entirety and you have the ability to inspire all! I found it motivational with a message that truly does need to be understood. Thank you Joseph and to all involved in your documentary.

Michele E Magnuson You are awesome for helping those less fortunate, for always giving and caring. I plan to watch this afternoon. Love that you shared it with us.

Great documentary Joseph!! It was very informative, educational and inspiring about Entrepreneurship, marketing and the beauty business. I highly recommend it even if you aren’t working in the hair industry.

Lori Leonard Prescott Thank you Joseph Edward Kellner for inspiring me. You helped me so much.

Terrie A Simpkins Wonderful and inspiring .I enjoyed it very much and will use the positive messages and insight to implement into my own business. You’re a Gem Joseph. So happy for you.  Love your work.  Continued success and endless happiness always!

Lora Boyer I watched this am…so thankful that your God given talent is to help and inform in beauty industry!  I’ve been in industry for 25 years…it’s hard work but I love what I do and believe God bless me with talent to help and make others feel better 😊I will pray for success for this project and for u…thank u for the opportunity to watch!!!  Respect all the great advice and great to see J Christian…God bless.

Cynthia Oakley I am not in the beauty industry, I sit in the chair and watch the magic..  I absolutely loved it.  The message can be applied to all industries and personal life.  Great job.. I really liked the visuals, especially while you gave your commentary under the trees.  Your filled with the spirit my friend.  BRAVO

NYX IS IN WALGREENS NOW!

In my makeup kits I have quite a few NYX tools to work with.  But now I will be able to find it in Target for purchasing.  NYX Cosmetics is one drugstore makeup brand that’s been a staple for anyone obsessed with beauty—and on a budget—for years. Both beauty bloggers and professional makeup artists rave about the brand’s innovative products and love that the company has kept its prices low, even as its range has expanded. But even if you’re the first to snatch up every NYX product the second it launches, how well do you really know the brand?  That was old news for a few years back but now Walgreens is offering NYX at there stores now!

NYX Cosmetics is one drugstore makeup brand that’s been a staple for anyone obsessed with beauty—and on a budget—for years. Both beauty bloggers and professional makeup artists rave about the brand’s innovative products and love that the company has kept its prices low, even as its range has expanded. But even if you’re the first to snatch up every NYX product the second it launches, how well do you really know the brand?

“We are pleased to offer NYX Professional Makeup products to our beauty customers as we continue our journey to become America’s most loved beauty destination,” stated Lauren Brindley, group VP and general merchandise manager, Walgreens. “NYX Professional Makeup products are known for exceptional quality at affordable prices, and new products and experiences are key to our ongoing transformation in this area.”

In addition to carrying a selection of NYX Professional Makeup products, select Walgreens stores will also offer testers for NYX Professional Makeup, L’Oreal and Maybelline branded products by the end of the year.

And thats The Real Hair Truth my friends!  Love this makeup line. It works very well for all photo-shoot climates and filming.

Joseph Kellner

 

Coty Will Acquire Procter & Gamble’s Beauty Brands

The Real Hair Truth

Coty Will Acquire Procter & Gamble’s Beauty Brands

Procter & Gamble has been looking to streamline its massive portfolio of brands, looking to sell, spin off, or shut down the majority of them. Last night, the unofficial news came out that many of the company’s beauty brands sold to competitor Coty, which means that Cover Girl and Clairol will be run by another drugstore cosmetics veteran.

Coty may not be a name that you recognize, but the cosmetics conglomerate owns a wide variety of brands: they sell branded fragrances for everyone from Beyoncé to Playboy to Vespa (yes, the scooter company). Their best-known brand is probably nail care products sold under the name Sally Hansen (who was not a real person) but they also own higher-prestige brands like OPI (nail care) and Philosophy (skin care).

Coty isn’t in the hair care business, so acquiring hair color brands like Clairol and Wella would introduce them to a new market. They are, however, already selling products to salons: OPI sells nail polishes and supplies to pros as well as directly to consumers.

The Cleveland Plain Dealer estimates that the acquisition would double Coty’s annual sales. The brands included in the deal are Cover Girl, Max Factor (which remains popular in Europe, but is no longer sold here) and the two hair color brands, Clairol and Wella. P&G would hold on to its brands that revolve around soap and shampoo, like Aussie, Old Spice, and Pantene.

There are other bidders in the mix, including private-equity firms and other soap companies, so this deal isn’t finalized yet. Some sources are also reporting that Coty won the bid for Procter & Gamble’s fragrance brands.

Short Clip from the Film, “The Beautiful Lies” Release Date November 2014!

“The Beautiful Lies” is a documentary that shines a revealing light on the cosmetic and beauty industry. It showcases the passion of entrepreneurs in this business and brings transparency to product perception, health hazards, organic vs. natural ingredients, and cosmetic mislabeling. While it highlights the professionals who have achieved success through innovation, ambition, and perseverance, it also recognizes that this business is dominated by manufacturer greed and control and…

Jotovi Designs exposes “The Beautiful Lies.”

 

Sally Beauty Supply Hacked!

The Real Hair truth

The corporate hacks keep coming. The latest target, according to cyber security blogger Brian Krebs, is the beauty supply chain Sally Beauty, a retailer that draws customers from salons and other stylists. A new batch of 282,000 stolen debit and credit cards were posted for sale this week on underground marketplaces, and Krebs believes they have been used at one of Sally Beauty’s 2,600 stores. It’s the latest scoop from Krebs, who has managed to penetrate the criminal underground to break major stories including the Target and Neiman Marcus hacks. He used a similar technique to help triangulate the source of the Sally Beauty data breach, working with banks to buy back some of their compromised cards and analyze which stores had transactions on each account.

Krebs says the underground marketplaces offering the stolen Sally Beauty card data were also affiliated with the same young Ukrainian man whom he has linked to sales of data purloined from Target. Sally Beauty’s spokeswoman Karen Fugate walked Krebs through the company’s efforts to investigate a possible breach. She said the retailer first noticed suspicious activity around Feb. 24, but so far investigators, including Verizon Enterprise Solutions, have been unable to detect any hacks.

The highly publicized Target breach, coming in the middle of the key holiday shopping season, helped drag down store traffic this winter. But investors have rallied behind the company recently as Target moves to repair the damage caused by the hack. Today, Target announced an overhaul of its security operations, bringing in a new high-level executive to replace the outgoing head of information security, Beth Jacob, who resigned today. The rash of retail-related breaches has intensified the battle between banks and retailers over who should be responsible when a store is hacked. Just minutes before the Sally Beauty news broke, the National Retail Federation submitted a statement to the House asking Congress to resolve the feud in a “holistic fashion.“