7 Ways The Beauty Industry Convinced Women That They Weren’t Good Enough

Jotovi Designs Inc

In America, the perennial quest for beauty is an expensive one.

Every year, women spend billions of dollars in exchange for beautiful hair, lovely lashes, and smooth and silky skin. Still, many of our culture’s most common beauty procedures were virtually nonexistent a century ago. The truth is, many of our expectations of feminine beauty were shaped in large part by modern advertisers. We’ve tracked the history behind some of the most common “flaws” that besiege the modern woman and the surprising stories behind their “cures.”

1. “Your natural hair color isn’t pretty enough.”

“Does she or doesn’t she?” asked the Clairol’s ad that launched a million home hair dye jobs. Indeed, the aggressive Clairol Marketing would trigger an explosion in sales. In the process, the percentage of women dyeing their hair would skyrocket from 7 percent to more than 40 percent in the ’70s.

The ads showed everyday women reaping the benefits of more lustrous hair, a luxury that had long been exclusive to glamorous supermodels with professional dye jobs. The ads proclaimed, “If I have only one life, let me live it as a blonde.” Indeed, Clairol peddled the perfect yellow shade of the dye as a way to transform your life:


Clairol hair dye offered self reinvention, in 20 minutes flat, particularly for women who didn’t want to reveal their true age or grey roots.


Shirley Polykoff, the advertising writer behind Clairol’s goldmine campaign, described her plan as such: “For big success, we’d have to expand the market to gather in all those ladies who had become stoically resigned to [their gray hair]. This could only be accomplished by reawakening whatever dissatisfaction’s they may have had when they first spotted it.” Clairol did that with ads like, “How long has it been since your husband asked you out to dinner?” Nowadays, about 90 million women in the U.S. color their hair.


Bliss Book Donor For The Real Hair Truth Documentary



I am Julie Hill. I dream, I create, and I live to be inspired.

The project began long ago as a dream – a dream of bringing visions alive for women, brides, and stylists. And through our own inspiration, we were able to make this dream a reality.

After many 10 to 12 hour days, long photo shoots, and lots of learning, Bliss was born.

During the creation of this book, we utilized our own database of models – these are real women, each with her own unique “look.” As a result, we have a beautiful range of women covering our pages. This, in turn, was our goal. When women look through our book, we want them to visualize themselves on the pages and see themselves in the hairstyles. And we think we’ve accomplished that.

We are locally produced in Ann Arbor, MI. As a small company, we strive to provide a great product and will continue to do so.

Bliss is an inspirational guide for brides, stylists, and women of all ages. If you’re looking for a style for your formal event or your wedding, this is your source. If you’re a stylist, this is the perfect “look book” for inspiration as well as a guide for your clients. Each page is simple; the styles are thoughtful, up-to-date, and focus only on the hair and make-up. Each style is classic and offers a wide range of looks for your next event. 

Bliss is printed as a soft cover book and with over 150 pages and 80 hairstyles to choose from. Bliss is the new age of “look books,” and we proudly present it to you.

Dream until your dreams come true! I dream every day.

Follow your Bliss!