More Great Reviews for the Documentary THE REAL HAIR TRUTH!

Joseph, you have shown the Cosmetology industry in it’s true light. Hopefully with your powerful DVD “The Real Hair Truth” things will get changed in this industry, from how the schools teach Cosmetology, to how the States test the stylists. You are a brave… soul to show the real side of our industry which in my opinion is going down the tubes fast. Now please show the real side of diversion, who is truly causing it and how to big wigs in our industry are grabbing their money to promote their “Diverted Companies Lines”.
Thanks again, you were a pleasure to work with!
– Mags Kavanaugh

Eric Charles Mokotoff  I want to formaly thank Jospeh Kellner not only for the opportunity of being in his film and helping me with my book but mostly for being an honest friend full of true advice, concern and conviction. Its rare to find that genuine quality in people. Thank you Joseph

Susan Abbott  Good morning Joseph, I have watched “The Truth” and would just like to thank you for creating this movie! We are all working in our own little Salon Bubbles and we are all experiencing the same drama and discussing the same ideas. Your movie delivers! It is a significant overview of our industry and how it might im…prove itself and evolve. I hope this video gets out there so some improvements can start. You are a hero.

Kelli Looper  Joseph, your documentary “The Real Hair Truth” is just that. It focuses on many important issues that the industry deals with on a daily basis and points out many that SHOULD be dealt with. “The Real Hair Truth” was put together in a beautiful and artistic way. It is extremely enlightning; not only for those in the …profession but even those that are not. This is a true insiders documnetary with very stong objective and educational views. It is a must see for profesionals in the industry and especially for those thinking of or starting out in this industry. It is worth every dime!!!

Dear Joseph
…5-Stars to you!!!!
“The Real Hair Truth” is just that, “The Real Hair Truth”. There are so many important areas discussed in this film that its a “Must see” by artists on ALL levels.”
Janice Tunnell

Donna Hourigan  Totally agree! One point: Fast track courses, international programs should only be viewed as an introduction to the industry not a qualification! Great Film!

Albie Mulcahy This is a very cool film..Great job Joseph!!!!!

William J. Messer I think it a wonderful thing you’re doing.

Dear Claudia,  I had a chance to see a preview of your video from (The real hair truth). I have to say that just that alone was very inspirational to me because of your passion and good heart, and the fact that you are of Hispanic origin makes me very proud…. I love this industry and I have a passion for it and want to have the opportunity to always meet people that are passionate about what they do. I live in Pa. and I’m considering moving to Florida and would like to connect with people in the Industry. I wish you a Merry Christmas and a great New Year, God Bless.

Hi Joseph,Your documentary was a great watch. “The Real Hair Truth” is a must see by salon owners, hair professionals, students, and customers. This documentary was an eye opener to the practices in the hair industry. Hair conveys one’s self-image; it is vanity’s proving ground. Hair is extremely personel, an entan…glement of mysterious prejudices. Hair stylists have a responsibility to customers to improve their vanity. Hair professionals have the opportunity to learn the truth about their industry and customer needs by watching this documentary.
This film would do very well in the theaters!!
Cindy Unvericht, Owner, EC Investment Group

Dear Joseph The production I liked. For newbies, trainees and up and coming stylists I
would add more industry ‘glitz’ like the hair shows, competitions or
backstage session styling to help encourage and feed that flame that newbies
…have.  Also reduce the ‘rant’ a little as this is will drive the newbies away
from the industry. If you want to keep the rant up and the glitz down then
aim at pleasing an established generation of stylists not the new
generation, if that makes sense. I agree with the content totally, regarding
industry standards and training or lack of and with the lack of support by
what are meant to be salon only product companies, whereby they allow their
salon only products to make their way to high street shelves, its not good
enough and its messing with our income.
Feel like I know you a little now after having watched the dvd, spooky that
we’re 2 , ageing, macho undersea explorers who create amazing hair for a
living!
Kindest Regards,
Alex Douglas
New Zealand
Your copy of the Documentary THE REAL HAIR TRUTH is available at THEREALHAIRTRUTH.COM

WELCOME TO THE REAL HAIR TRUTH — L’OREAL

A week or so ago I was sent a email that really startled me. Hearing and reading the truth from an individual who has a very respected Haircolor Certification within our industry, I knew this was something from a David And Goliath Movie. Below is an email sent to me from Andre Nizetich The President of American Board of Certified Haircolorist detailing the action of a large haircolor, and product manufacturers behavior on not getting their way.

ABCH 6N Comparison Completed!!!

We have completed our study of the 56 haircolor formulations and they are ready for release.  I think you will enjoy viewing and reading the results.  The very best way of studying the results is to view the boards in person.  That is an impossibly, so we are going to give you the opportunity to purchase 11×17 copies of the 4 boards and the 6 pages of statistics of the entire study.  We will make this information available to you for $30.00.  This includes a DVD showing exactly how the study was conducted.  To help you decide we have placed the entire study on our website at haircolorist.com  Click on “news”. Our goal in conducting this study is to dispel some of the falsehoods that exist regarding haircolor products and the ludicrous claims made.  We will never be able to progress as an industry if we place our successes on a product rather than our ability as professionals.
           Several years ago I conducted a similar comparison on red haircolors.  We did not have the Internet at the time so the study was known to very few people.  It did however catch the attention of some executives of the L’Oreal company.  One executive in particular approached me and indicated he would like to speak to me privately.  I recall at the time I was very excited.  At the time I was soliciting funds to help grow ABCH and surely they would look upon my efforts with favor.  As I was herded into a room with 4 executives surrounding me with stern looks on their faces, one said to me, “You can’t do these kind of things if you expect us (L’Oreal) to support you”. he was speaking of the red comparison. I told him that I showed the comparison to several haircolorists and they loved it!  To which he replied, “Andre, that is more information than haircolorists would ever need”. In other words his message to me was he would rather have haircolorist ignorant.  This was a complete contradiction to what the ABCH is all about.  As a result of that meeting I never published the results of that comparison.  None the less L’Oreal never supported us and continue their non support.   So to L’Oreal This 6N comparison is for you!
more beautiful place.  HAPPY NEW YEAR TO ALL OF YOU!

 To all of the hard-working haircolorists who toil in the trenches each day to make America

 It is all of you who make the beauty industry what it is.  NOT the manufacturers, NOT the schools, NOT the distributors.  Without the hard-working hairdressers and haircolorists there would be no need for the aforementioned.

It was amazing speaking to Mr Nizetich and knowing that there are professionals within our profession who have a level of standard that is simply remarkable. You see I am sure Mr Nizetich has no reason to make up such a story. If you really read between the lines this man has character, and values. And it is quite refreshing to see someone stand up to the Manufacture’s.

Thank You Mr Nizetich, and welcome to the Real Hair Truth!

And L’oreal Pleasure to meet you and I will expose you soon!

Matthew Feinman Filming Director

Matthew Feinman has been a Producer and Director of Photography (DP) for over 10 years.  Matt graduated from Full Sail University as Salutatorian of his class, and recently has returned to his alma mater to further his education with a BS and MS in Entertainment Business.  Past projects he has worked on include DP for the television show “Hot On! Homes,” Post-production PA for the television series “Hogan Knows Best,” Helicopter Videographer for Disney Quest Video, Behind-the-Scenes documentary for the feature film “Larry the Cable Guys: Health Inspector,” Production Assistant for the hit show ‘Fear Factor,” DP for the pilot season of the reality series “Supermodel Showdown,” and many other projects, both locally and internationally based.  Matt stays abreast of the industry by attending seminars featuring the newest equipment and technology, as well as workshops on the most up to date techniques in camera operation and production.  When not working, Matt spends time with his wife Sharon and their daughter Lily running k’s and half-marathons, attending outdoor local events, and relaxing at home with their dog Roxy.