Tag: realhairtruth.com

Fight Manufacturer Deception with Your Own Formulated Brand or Private Label!

~ Joseph Kellner

 

You are all the Sheep… the Brainwashed Sheep… the followers of the Dark ones whom enslave you. The Product companys, the Manufacturered schools, the Websites, and Industry magazines and So Called Organizations. You are all Members of the Control System. Nothing more than Robots going through everyday professional life not knowing the Truth about your Profession and the Multi-Dimensions that are all around you. You go to work not knowing that you yourself are multi-dimensional.  But you will not have access to all this until you take off your blinders and see the truth. I write these words simply as a Messenger of Light… a Bringer of Truth.

Most of your clients have never even have heard of the term “private label products”, so they just assume you manufacture them yourself. But even for the clients who know how private label products work, as long as the products are of high quality and smartly packaged, they will be equally impressed.

You will also have CONTROL!

100% Complete control over your own “High Quality, Personal BRAND” haircare line that is sold exclusively at your salon or from your salons website with your name or salon LOGO on every Bottle, Tube & Jar!

You will be purchasing your Personally Branded Products at the Lowest Possible Price of any product line when compared to any other haircare line (Big-name brand or other private label brand company) and reselling your products at the Highest Possible Markup (200% to 500%) which will give you the Highest Possible “Profit Margin” of any other haircare line on the market today.

You will never have to worry about **Diversion** or some Big-name company taking advantage of you and destroying your “Professional Credibility” ever again.

The Easy Answer Is

1-Profit
2-Image
3-Control

In reality, profit is the main (or only) reason we sell retail products.
Companies in our industry selling private label haircare products to salons like yours and mine are selling on the premise that we would be able to make a much higher percentage of profit by selling their products (under our own brand name) then we would by selling big-name hair care products produced by large famous haircare manufacturers. Private-label hair care products do lift the image of your salon. There is no doubt about it. If you have handsomely packaged bottles, tubes and jars with your salon name or logo on them, it’s very impressive to your clients.

Hair care product manufacturers develop a line of products, and then they come to us “Salon Owners and Booth Renters” and do an elaborate sales pitch with a lot of big promises.

  • They get us to buy huge intro deals with the promise of making all this money.
  • They promise us advanced education.
  • They promise us ongoing support.
  • And they promise us that we would never see their product sold at drugstores, grocery stores or discount chains.

 Bottom line they are full of shit!


Get your head out of your ASS!

~ Joseph Kellner

In my next film “Beautiful Lies”, I highlight a lot of entrepreneurs in my industry. Professionals who have heart, integrity, passion and ambition. In an industry where it is dominated by manufacturers deceiving the professionals for their own financial gain. Starting off as an entrepreneur is no easy task, certain types of characteristics must be in that individual in order to persist in this industry. And I am talking about true motivated individuals who will find forms of networking and avenues of advertising to brand themselves. So many professionals in my industry always seem to go to the industry magazines, websites, and organization to get the “PAT ON THE HEAD”. Why?

Why does an individual in this industry need to go to the industry websites, or organizations to sell their creation. Your doing it the wrong way. For instance if you make a hair care line or makeup line, normally an individual would think to get it to the salons, hairdressers, makeup artists within their profession. Hair show prices are expensive, and paying for a booth at a show could put a lot of entrepreneurs out of business. When you sell to your accounts, advertise them on the internet, inform the consumer about the benefits of your product line. Encourage them to purchase it at their salon. Advertise in magazines outside of your industry, and also learn to be a writer. There are unlimited blogs and networks to help you gain awareness with consumers outside your profession. Paul Mitchell, Nexxus, Big Sexy Hair, Tigi, Bumble&Bumble use this form of advertising to increase sales. Why not you?

Call up your local city magazine, check out their prices for advertising I guarantee it will be cheaper than Behind the Chair, Salon Galaxy or going thru the PBA. You need to acquire more “Bang for the BUCK”!. Just like the industry manufacturers when they sell to you, they will also sell to the commercial sector of retailing. In our industry the magazines charge the big bucks that only the major hair care lines can afford. And the entrepreneur cannot afford that, that is how the magazines sustain themselves. Every manufacturer that sells to the commercial sector is paying for advertising to sell to you in our so-called industry magazines! They are covering their bases within the industry. They advertise in magazines, ELLE, VOGUE, etc. They can afford that. The hair shows are also the same, it’s all about the “LOCATION” at Beauty shows, especially at the entrances of the convention centers. The prices’ of booth space are astronomical, but they can afford that. Can an ENTREPRENEUR, I think not. Sharing booth space at a show is a good idea, that is where the networking part of entrepreneurship comes in. Find an individual who you can work with, Haircolor and Makeup go together. Haircolor and Styling tools go together, Haircare and hair color and Makeup are all complementing of each other. Share a booth at a trade show together.  Advertise one another, wether it be on the internet or local advertising. Explain the benefits of your product to the consumer, explain where the salons in their area carry your type of hair color, or hair care, or styling tools.  Let them buy from your accounts and also advertise your accounts! Cover all your bases, with the consumer sector.

Video advertising is just as important, create a 30 second clip of you hair color, hair care, and have it filmed and edited by a professional. Remember presentation is important. Talk about your hair care or you hair color. Loreal supposedly sells a professional hair color to the beauty industry, and they also produce hair care, styling lines for the industry. You will buy these products from them to perform your services to your customers and also sell them retail from this manufacturer. In turn Loreal will create their own consumer hair color, and shampoo’s, and styling products. They are extremely smart. You will buy from these company’s, who are competing against you. You have been set up to FAIL FROM DAY ONE! You  are competing with a manufacturer who is covering all there bases! Why do you support these company’s who also make a consumer line of hair color and hair care? Think about it! This is not good business sense.  SO WHO IS FUCKING WHO? You support company’s who no longer can give you an exclusive product? Students will come out of a Paul Mitchell school and that is all they know, Paul Mitchell produces clones and salesmen and saleswomen. Ingenious idea. Free advertising for their company. So these graduates are so hyped up with bullshit the company doesn’t care this is free brainwashed people who will sell their product to the consumer who comes in there salon. In the back-end of it all Paul Mitchell will sell to the consumer sector. No brand loyalty from them. Why should they its all about financial gain. Sales pay bills. Thats fine. But you are the one getting screwed in the long run. They sell you fake loyalty, well here is the bomb, “Bullshit does not pay the bills”. Wake up!

An ENTREPRENEUR CAN, HE OR SHE BELIEVES IN THE BRAND LOYALITY AND STICKS BY IT!

It’s just the norm for my industry! No Biggy.

~ Joseph Kellner

 

$12 For Custom-formulated Hair Color Plus Application Kit Courtesy Of ESalon.com — Shipping Included!
 

Estelle Baumhauer, Color Director

Estelle is eSalon’s Color Director and is the person responsible for ensuring that eSalon delivers its clients the same quality hair coloring formulations offered at some of the world’s most exclusive salons. Originally from France and trained in Paris, Estelle has been an expert colorist at renowned salons around the world, including Dessange in Paris, New York and Washington and Warren-Tricomi in New York.

Now in Los Angeles, Estelle is here to make salon-quality hair color affordable for everyone. This is your newest sell-out industry scumbag!

AJ Lordet, East Coast Style Ambassador

Top colorist AJ Lordet made a name for herself in New York at Pierre Michel by bringing a French twist to the art of hair coloring called Balayage – a hair painting technique that originated in France. She brings the same trend spotting and creative flair to her new role as eSalon’s East Coast Style Ambassador. This is also your second newest industry scumbag!

These tow FRENCH entrepreneur claim ther product is the reason to get away from the Haircoloring Trap! They claim on their website that their way of hair coloring is the best way. And these two scumbags are so-called professionals in my industry. You know the other FRENCH company what they have done to our industry here are a few more, to add to the problem.

“The results are never as good as going to a salon”

“I don’t have the time to go to the salon”

“Getting my haircolored at the salon gets expensive”

“The color doesn’t always come out the same”

Stop Playing “Color Roulette” With Your Hair

You and your hair deserve better. You deserve a color and dye that’s made just for you. And you deserve a hassle-free, inexpensive alternative that allows you to have perfect looking hair, all the time. That’s why we’ve decided to create a new paradigm in hair coloring. It’s called eSalon.

And get this everyone they were even promoted by the so-called industry magazine Modern Salon.

So when people email you, about ME. Take a look who is selling out WHO in this industry. Or do you even care?

AJ and Estelle make a formidable team as they are on the cutting edge of whats next in color and share eSalon’s passion to provide the same guidance and quality hair color formulations offered at some of the worlds most exclusive salons.  These were so call professionals in my industry, who share our secrets of formulation, and technique’s. How To videos are also offered on there website!. When is enough, enough! what will it take fellow professionals? Wasn’t the Formaldyhide from BRAZILIAN BLOWOUT THE KICKER FOR YOU?

But don’t worry its just a normal day in my WONDERFUL INDUSTRY! Go sell some Paul Mitchel. Everything is O.K!

Brazilian Blowout You Really Screwed Up! Hair treatment ruled carcinogenic!

~ Joseph Kellner
 
The makers of the popular Brazilian Blowout line of hair-straightening products — which can cost up to $500 per salon treatment — have agreed to change their labeling to warn consumers that the treatments can release formaldehyde gas, which is considered a carcinogen and can cause irritation of the eyes and skin, according to a report from USA Today.
The move by GIB LLC comes following a lawsuit from the California state attorney general’s office. The products are labeled as formaldehyde-free, but last September the FDA warned that Brazilian Blowout contains “dangerously high levels” of the gas. According to a report from WebMD, the FDA found that Brazilian Blowout products contained between 8.7 percent and 10.4 percent formaldehyde. Levels about 0.1 percent required an occupational hazard alert under guidelines from the U.S. Occupational Safety and Health Administration (OSHA).

At the time, GIB CEO Mike Brady denied that his company’s products contained formaldehyde.
The FDA and OSHA issued their first health hazard about Brazilian Blowout in April 2011 to let salon workers and owners know about the potential for formaldehyde exposure from these products.
The FDA issued a warning letter to GIB on Aug. 22, 2011, saying “Brazilian Blowout contains methylene glycol, the liquid form of formaldehyde, which, under the conditions of use prescribed in the labeling, releases formaldehyde when hair treated with the product is heated with a blow dryer and then with a hot flat iron.” The agency reported a wide range of health problems that had been reported by users of the products: “Adverse events have reported the following injuries associated with Brazilian Blowout: eye disorders (irritation, increased lacrimation, blurred vision, hyperaemia); nervous system disorders (headache, burning sensation, dizziness, syncope), and respiratory tract (dyspnea, cough, nasal discomfort, epistaxis, wheezing, rhinorrhea, throat irritation, nasopharyngitis). Other reported symptoms included nausea hypotrichosis, chest pain, chest discomfort, vomiting, and rash.”
The FDA has authority over product packaging, but has none over the operation of salons. OSHA, on the other hand, governs workplace safety, including air conditions.
 
 
The FDA’s warning letter presented CEO Brady with an ultimatum: “You should take prompt action to correct the violations cited in this letter. Failure to do so may result in enforcement action without further notice, including, but not limited to, seizure and/or injunction.”
 
The state of California, where GIB is located, followed the FDA’s letter with its lawsuit, charging deceptive practices.
 
Health concerns over Brazilian Blowout had been voiced for some time before the FDA letter was sent. Oregon Health & Science University issued a report about the products in September 2010 after complaints from stylists at one of that state’s salons.
 According to a March 2011 report from Fox News, Brazilian Blowout treatments can cost between $200 and $500 and last several months. Despite the growing health concerns, the products have been popular in Hollywood, where celebrities such as Nicole Kidman and Halle Berry have used the treatment.
GIB has agreed to pay $600,000 in penalties and fines and provide salons with a product safety brochure. The company has already changed the labeling of its products. The saddest thing about this whole situation it took a organization outside of our industry to do something about the proble. Way to go pba.org it’s all about manufacturer dollars in my industry. You all suck!

US Labor Department’s OSHA issues hazard Alert!

~ Joseph Kellner ~ Leave a comment

 

US Labor Department’s OSHA issues hazard alert to hair salon owners, workers
on smoothing and straightening products that could release formaldehyde!

The U.S. Department of Labor’s Occupational Safety and Health Administration is issuing a hazard alert to hair salon owners and workers about potential formaldehyde exposure from working with some hair smoothing and straightening products.

The hazard alert, available on OSHA’s website at http://www.osha.gov/SLTC/formaldehyde/hazard_alert.html, provides information about OSHA’s investigations, the health hazards of formaldehyde and how to protect people who are working with hair smoothing and straightening products.

Responding to complaints and referrals about possible exposure to formaldehyde, federal OSHA and many state occupational safety and health agencies are conducting investigations. Oregon’s Occupational Safety and Health Administration, Connecticut’s Department of Public Health, and agencies in several other states already have issued warnings.

Federal OSHA has found formaldehyde in the air when stylists used hair smoothing products, some of which do not have formaldehyde listed on their labels or in material safety data sheets as required by law. During one investigation, the agency’s air tests showed formaldehyde at levels greater than OSHA’s limits for a salon, even though the product tested was labeled as formaldehyde-free. California’s Occupational Safety and Health Administration recently issued violations to an importer and distributer of smoothing products labeled formaldehyde-free for failing to list formaldehyde as a hazardous ingredient on the company’s product labels and in the material safety data sheets.

Formaldehyde presents a health hazard if workers are exposed. It can irritate the eyes and nose; cause allergic reactions of the skin, eyes and lungs; and is linked to nose and lung cancer.

OSHA requires manufacturers, importers and distributors of products that contain formaldehyde as a gas or in solution, or that can release formaldehyde during use, to include information about formaldehyde and its hazards on product labels and in the material safety data sheets that are sent to employers.

“Workers have the right to know the risks associated with the chemicals with which they work, and how to protect themselves,” said federal OSHA Assistant Secretary Dr. David Michaels. “Employers need to know these risks in order to ensure the safety and health of their employees.”

To eliminate potential worker exposure, OSHA recommends that salon owners use products that do not contain formaldehyde, methylene glycol, formalin, methylene oxide, paraform, formic aldehyde, methanal, oxomethane, oxymethylene or Chemical Abstract Service Number 50-00-0.

If a salon owner decides to continue using a formaldehyde-containing hair smoothing product, then he or she must follow OSHA’s formaldehyde standard. Important requirements of this standard include conducting air monitoring, installing ventilation where needed and training workers about formaldehyde, as well as providing protective equipment such as gloves, chemical splash goggles, face shields and chemical resistant aprons.

The material safety data sheet includes important information about what a product contains and how the ingredients can affect a worker’s health. Salon owners and other employers must have a material safety data sheet for any of the products they use that contain hazardous chemicals. They must also make the sheet available to stylists and other workers.

OSHA currently has a number of ongoing investigations at salons and of importers/distributors/manufacturers relating to hair smoothing and straightening products. Some citations have been issued.

Under the Occupational Safety and Health Act of 1970, employers are responsible for providing safe and healthful workplaces for their employees. OSHA’s role is to ensure these conditions for America’s working men and women by setting and enforcing standards, and providing training, education and assistance. For more information, visit http://www.osha.gov/index.html.