Joseph Kellner Booth Rental Advice

josephkellner.com
josephkellner.com

As a booth renter the owner of the salon has no say as to how you run your business. The salon owner is mostly a landlord and you are the tenant. They should not provide you with phone, towels, products, training or tools, these should all be paid for and provided by yourself. Any repairs or improvements to your area or the salon are negotiable.

If your problem is with walk-ins, many salons do not allow renters to take any salon walk-ins at all. You are responsible for your own advertizing and furnishing your own clients. If you are being treated as an employee, where you are required to answer phones, required to be in the salon specific hours, then you have a problem. First, you should never rent a chair in a salon without having a rental agreement which spells out everything in detail. Get the salons rental agreement BEFORE starting work and sit down with the owner and make sure you understand everything. The major things that should be in any rental agreement are, how much is the rent, when its due and when it can be changed and what exactly is furnished in your rent, how are walk-ins handled, when is the salon available for your use, do you get a key, can you sell your own retail, what services are you allowed to perform, what are your specific cleaning duties. As a booth renter you have certain basic rights. You have the right to schedule your own appointments, determine your own work hours, within the guidelines you agreed upon in your lease and very important, the ability to come and go as you please. You have the right to set your own prices and determine what products you use to perform your services.
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Customer Service Secret Number Two

Haircolorist/Makeup Artist
Haircolorist/Makeup Artist

Customer Service Secret Number Two – provide true customer service. In today’s market environment, service has become a cliché and it seems like “everyone’s doing it.” So, if everyone is doing it, why not jump ahead of the wolf pack by providing even more creative, personalized service to your customers than your competitors can?

One size shoe does not fit all feet. Nor is one type of customer service suitable for all your customers. Let’s say your advertised featured customer service is Home Delivery. The first customer may welcome this Home Delivery because it’s difficult for him to get out and shop in person.

But your second customer may enjoy “window shopping” and carrying his purchases around with him as he goes from shop to shop. He is not the least interested in your home delivery service. So, with what you save by not needing home delivery for this customer, why not offer him an equivalent discount on a second cash purchase, or give him an in-store percentage-off coupon that he can use the next time he’s in your store?

I repeat, be creative. Get to personally know your customers and recognize their individual needs. Above all, make certain that what you are offering really is something that your customer can value; that’s the key to good customer service.

KEYS TO THE ART OF THE SALE (RETAIL PRODUCT KNOWLEDGE)

Joseph Kellner

 

KEYS MISTAKES NOT TO MAKE!!

NEVER try to prove that you are right. Learn to be diplomatic. If being “right” is so important to you-ask yourself: do you want to be right or do you want to make a sale? This is were the old addage of the “customer is always right” was born.

DO NOT TALK AT PEOPLE!!

I’ve seen this happen alot with sales people. They talk and talk about their product or themselves. Then when it gets to the presentation of the product or service, the client is already worn out. I’ve also seen sales people also seen sales people talk so much about there product/service that they sell it and then sell it right back.

DON’T DISRESPECT PEOPLES TIME!!!

Show up to appointments on time. Focus entirely on your client when you are with them-this means not answering your cell phone or chatting with other employees/co-workers, etc.

NEVER SHOW YOUR CLIENT YOU ARE IN A BAD MOOD OR HAVING A BAD DAY!!

Believe me, they don’t care. They only want YOU to focus on them. Watch your mood to mouth connection.
JOSEPHKELLNER.COM

Business Ideas!

 

JosephKellner.com
Recession rewards those who are nimble, not those who analyze and ponder until the opportunity passes them by.

If your organization is drifting into these bad practices, you need to make changes right now.

Delivery of new products and new services to existing customers.

Creation of the perception of increased value and worth.

Strong public and community image.

Strategic initiative to plan for inevitable upturn, no matter when it occurs.

Daily efforts to build trust, confidence, and interaction with CUSTOMERS.

Development of new markets for existing products and services, including global markets, even for smaller businesses.

Paying local and smaller suppliers first, to help keep them in business and become their priority customer.

Creation of banking relationships, credit lines, and financial reserves.

Industry/professional leadership, assuming a visible and assertive role and becoming leaders in discussing conditions and solutions.

Constant presence in the customers’ eyes through all available media which are relevant.
Yes, local businesses are up against tough odds this year. The good news is that Wall Street and the government seem to be committed to getting the economy back on track. In the meantime, stay positive! Here are a few quick ideas for making the best of tough times.

Increase your personal presence in the community. Personal contact and prompt follow-ups are key to winning your customers’ hearts – and business. Follow-up that holiday card with a phone call, a simple email or an e-newsletter. Get active in your local Chamber of Commerce, area franchise association or civic organizations.

Almost every major employer invites people from the community in to speak at staff meetings, “learning lunches,” or benefits fairs. Call to find out when these events take place and ask to be included. There is generally a fee or donation-in-kind required to participate, but the face time you receive with potential clients is invaluable. To find likely organizations, scour local chamber websites and member listings.

Toot your own horn. Did your staff attend a seminar or convention to further their education? Did you become certified in a new field of expertise? Send a short press release to your local newspaper with a photo. Worst case, they will ignore you or hit you up for an ad. Best case, they’ll do an article on you and your business.
You know local search is important. But research just released by the Pew Internet & American Life Project shows how essential Internet marketing is – particularly for attracting young adults.

This rising group of shoppers – Millennials now aged 17-24 – was born with keyboards in their hands. Over 90% use the Internet and 86% rate mobile phones and the Internet as their preferred way to get information and communicate. They hardly use local phones and cable and satellite TV rank as “preferred” among less than 5% of those surveyed.

What’s great for local businesses is that their constant desire to be in touch and openly share experiences has dramatically changed how they shop: Millennials start by “pre-shopping” on the Internet, but actual shopping is done locally as a social activity. That’s because this group needs constant validation from peers and is always in touch with friends!

Price increase >>>> “Buy now” incentive. If you need to charge more, let customers know in advance. Be honest and specific about the reason. And sweeten the increase by offering core customers an early-bird deal. Sample messaging: “Out of necessity, our rates have increased slightly this year. However, if you (come in, contact us, call me) by January 10th, we can still honor 2008 prices. We are also happy to extend this offer to anyone you might refer to us …”

Downsizing >>>> Better service. Cutting staff, hours, or services can help you keep your business healthy unless it sends the wrong signal to customers. That’s why you need to nip negative perceptions in the bud. To do it, bring your downsizing out into the light. Be honest about what you’re doing and why, but keep it positive. Example: “… this has given us the opportunity to get back to our roots, to what we have always loved the most and done the best. So yes, our (services, staff, offices, etc.) may be a little smaller, but our quality, value and commitment to customers is bigger than ever.”
Joseph Kellner

Quality – Consistency – Service

These are all the words, traits, and goals business’s should follow now. In this recession it is very important to be on top of your profession, and service to the client is at its utmost. You know something crazy happened to me when depositing money at the bank, “Thank You Mr Kellner”. I heard that today and I almost had a heart attack. When you go to 7-11 they are starting to say “Thank You”. This should have never been forgotten. But in the world today the idea of customer service has dwindled, and now we all have to relearn. It is the most fundemental approach in letting a client, customer know how important they are. They pay our bills, they let us live our passion. Few to many time do we really earnestly approach our client’s, and say “THANK YOU”. We are all guilty of this and taking the time to make a phone call, write a quick note,or send a email will do wonders for your client retention. And the consumer will take this as a very professional individual. Lets all get on the band wagon and polish up on our manners.

CUSTOMER SERVICE MEANS
1. DOING ORDINARY THINGS EXTRAORDINARILY WELL.
2. GOING THE EXTRA, EXTRA MILE FOR YOU CLIENTS.
3. BEING AT YOUR BEST WITH EVERY SINGLE CUSTOMER.
4. DISCOVERING NEW WAYS TO DELIGHT THE ONES YOU SERVE.
5. SUPRISING YOURSELF WITH HOW MUCH YOU CAN DO FOR A CUSTOMER.
6. GOING BEYOND WHAT IS EXPECTED.
7. TREATING EVERY CUSTOMER LIKE SHE WAS YOUR GRANDMOTHER.
8. QUALITY IN THE SKILS THAT YOU OFFER YOUR CUSTOMER.
9. CONSISTENCY IN PROVIDING THE SAME PRODUCT YOUR CUSTOMER CAME BACK FOR.
10.SERVICE, SERVICE, SERVICE

Follow what I follow you will be amazed in the client retention you will achieve.
Joseph Kellner