In August of this year 2013 the editing for the next film from the Real Hair Truth Series will begin. The title of the next film will be “The Beautiful Lies”. The film will encompass Entrepreneurs, Manufacturer Deception, Marketing, Ingredients, Product Labeling, Deceptive Labeling, Formulating your own Brand, Health and Welfare, Do You Know What You Are Using In The Salon?, And what’s in your Salon Products?. This so far has been a 4 year endeavor or filming, interviewing, traveling to create this film. I will have some very interesting interviews from OSHA, FDA for the topics of Health and Welfare. Being an entrepreneur is not an easy task and you will see a lot of interviews in the film regarding to entrepreneurship. The Up’s and Down’s of starting your own business from scratch, product lines, books, videos etc. Motivation, Perseverance, Ambition the film “The Beautiful Lies” covers it all. The film will be completed by December 2013. This film was solely funded by Jotovi Designs Inc., and is not seeking any form of Sponsorship. And as of February 11, 2011 “The Beautiful Lies” is copyright on this website including, without limitation, text, Images, software, logos, icons, and sounds recordings. Films and html code is owned or licensed by Jotovi Designs Inc. All editorials, interviews, graphics on this site are protected by U.S. copyright and International Law. And is solely the full property of Jotovi Designs Inc. Jotovi Designs Inc. is a registered trademark with the U.S. Library of Congress. All rights are reserved. Any destruction, copying, sales, advertising, of this film by any party, and without the prior consent of Jotovi Designs Inc. will be prosecuted to the fullest extent of the U.S Copyright and Trademark Law in the United States. Jotovi Designs Inc. does not endorse or conduct business with any or all the party’s interviewed in this film. This film was financed by Jotovi Designs Inc. and by no other parties. All party’s involved in this (Featured film) including, Editors, Sound Technicians, Paid Interviewed Personnel, Illustrators, Manufacturers, Videographers, Producers have been paid fully by Jotovi Designs Inc. and have no future claims or holdings to this (featured film) The Beautiful Lies.
Tag: joseph kellner
Living Your Dreams Everyone!!
My award from Mopix and Discmakers for the film The Real Hair Truth .
Over 10,000 sold!
I cannot believe it has been over 3 years since the release of this film and it keeps on selling. Not much has really changed in this industry, and basically I don’t think anything will. You still have the manufacturers saying and playing there same ol, snake oil presentations. The vast majority of the industry is clueless to the facts of mislabeled products, ingredients, deception. And the old guard in this industry you will have to watch out for. They will say or do anything to get a job. So many of them rely on the name of a dead man to achieve their notoriety. And the websites are still the same. But the only thing that is different is the abundance of the amount of entrepreneurs within the industry. They are the true model of the professional industry! You can go ahead and play a role in the pyramid scheme in the industry, from the distributor on up to the CEO of a major manufacturer. Or take the road less traveled and blossom your talents and be everything you were meant to be. Giving your devotion to a manufacturer and buying into the hype of a false gimmick to sell, sell, sell. is a waste of your time and also of your talents. All you are doing is basically living someone else’s dream. But where do yours come in?
In my next film “The Beautiful Lies”, we give you some really devoted, talented entrepreneurs within the industry. These are professional who wanted to blossom into everything they can be. And follow the road less traveled. Following this path you will see so many new and exciting places, rewards, and you will also learn allot about yourself. Following some one else’s dreams and buying into their falsehoods to gain financial independence is pretty empty. The only out come is the top of the pyramid is gaining all, while you give all and receive nothing but false rhetoric. Verbs and nouns cannot pay your bills, by stating to you, ” we are behind you all, thank you for out continued success, we are family”, Really I think not! No, you need to take the time and look over these falsehoods, dreams being sold to you, etc. And become what you want in your profession. Write that book, Make the film, Make a product, etc. There is so much time in your life and you are given so many talents, why waste it on being a fan of another’s dream or dreams. This has been going on in our industry for many, many years. And from the production of my next film. I see more and more individuals seeking their own slice of the pie within the industry.
And that is the way it should be my friends!
The Beautiful LieS on Facebook.com
Beautiful Lies is a Film/Documentary about the Cosmetic/Beauty industry featuring the upside and downsides of entrepreneurs in a industry dominate by major manufacturers. This film also covers labeling, marketing, branding of universal hair care, hair color and treatments that are sold to the consumer. We are showing the viewer the few great entrepreneurs of the beauty/cosmetic industry who still value there craft and the peaks and valleys they go through!
Please come and show your support for the film on our Facebook page!
Keratin Complex Deceptive Labeling, But promoted by the Industry!
“Drinking the Kool-Aid” refers to the 1978 Jonestown Massacre; the phrase suggests that one has mindlessly adopted the dogma of a group or leader without fully understanding the ramifications or implications. So in my industry we have a lot of sheep who cannot think for themselves. And we also have a lot of sheep who cannot seem to go beyond the actions of a written article to produce a original concept of warning the beauty industry of the ramification’s of believing in such “Hog wash”.
You will find a lot of watch-dog organizations in my beauty industry and also outside who will “Latch on”, to any cause to better themselves and by adding a visual example of looking out for your concerns. Pretty Toxic got in touch with me a few weeks ago and asked for information about some industry products that have had violations with OSHA and also the FDA. I provided the information they request and also asked if they would like to have a gathering were we could provide a think tank. To no avail and not even answering my emails, I was swept away. BOO HOOO. Keratin Complex is a company who has been cited by the OSHA for not being honest about there advertising or ingredient’s. If you look at the labeling at the top of the article you will see they have printed that there product is “OSHA Compliant”. Keratin Complex leads consumers to believe their product is safe and harmless, but this “Kool-Aid” has been sugar coated and the truth isn’t so sweet! Turns out the “benign” aldehyde they use, Timonacic acid, releases formaldehyde when heated and this product is making people sick. Keratin Complex, the global market leader in professional keratin smoothing treatments, is pleased to announce they are the first company and brand in this burgeoning category to receive formal OSHA (Occupational Safety and Health Administration) compliancy. OSHA does not authorize the use of there Logo and does not authorize any and all company’s to address themselves as being “APPROVED BY OSHA”. I put this right up with our “Little Man John and his deceptive practices!
This is a big “NO-NO’. Rick Gerstein, Chief Operating Officer, Keratin Complex says, “This compliancy underscores the level of product safety, safe practices and procedures that Keratin Complex has implemented and adheres to. It also reinforces our dedication to providing the finest, innovative and safe products to the professional salon community. We are delighted that OSHA has recognized our company and brand as compliant to their regulations and standards – a category first. As market leader, it has been, and continues to be, our utmost goal to support and partner with professional salons, spas and stylists and provide the finest quality products, services and education”. OSHA does not do any endorsements for any “Compliance Logo’s”, at all and as of this point OSHA as Keratin Complex under investigation for deceptive labeling. You will also find out this on the beauty industry “Flea Market Catalog, BTC”.
And of course the company went ahead and did the endorsement to OSHA, so they could save there “ASS”, and make the Bee sting a little less painful when they get cited for violations. ” The Occupational Safety and Health Act allows OSHA to issue workplace health and safety regulations. OSHA Safety Standards contain requirements for compliancy (i.e., testing and certification) of certain products by a Nationally Recognized Testing Laboratory (NRTL). Keratin Complex fully supports OSHA’s initiatives and standards in the professional beauty industry as part of the company’s ongoing commitment to innovative and safe professional products, services and education for salons and stylists worldwide”. Don’t believe this HORSE SHIT.
http://www.osha.gov/SLTC/images/shtp_banner_2011.png
Best Regards
Joseph Kellner.
Trailer for the film Beautiful LieS
Press Release for The Film “Beautiful Lie’s”
Beautiful Lie’s is being produced by Jotovi Designs, Inc., and will be released in December 2013. Beautiful Lie’s will encompass entrepreneurs, manufacture deception, ingredients, product labeling, deceptive labeling ,formulations, health and welfare, as well as uncovering what professionals are using in the salon and what is in salon/consumer products. In Beautiful Lie’s, we will hear from OSHA and FDA on the topics of health and welfare in beauty/cosmetic products.
“Beautiful Lies” will be completed by December 2013.
This film was solely funded by Jotovi Designs Inc., and is not seeking any form of sponsorship.
And as of February 11, 2012 “Beautiful Lie’s Copy Written in this Website (including, without limitation, Text, Images, Software, Logos, Icons, Sounds Recordings. Films and HTML code) is owned or licensed by Jotovi Designs Inc. All editorial content and graphics on this site are protected by U.S. copyright and owned by Jotovi Designs Inc.
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