Tag: beauty industry

The Value of Cosmetology Licensing

 All cosmetologists, barbers, manicurists, skin care specialists and makeup artists in America are trained and licensed beauty professionals from accredited cosmetology schools. Professional beauty programs offer courses to teach individuals skill sets to enhance clients’ appearances hair, nails, skin, and makeup and maintain a safe salon environment.
One of the most valuable features of all professional beauty programs ,from a comprehensive cosmetology program to a shorter nail technology program, is safety and sanitation training to minimize the transfer of infectious diseases and risk of accidents for clients. Upon completing their training, students who pass their exams are awarded certificates and licenses to work in hair salons, barber shops, nail salons, spas and other personal care service facilities. Currently, professional beauty licenses are set and administered by state offices and the requirements vary from state to state and specialty to specialty.
Among the various disciplines with in the beauty industry, cosmetologists and barbers usually undertake the most comprehensive programs that cover multiple teachings and skills from safety, sanitation and technical skills to customer and business management skills.  Full time programs in cosmetology and barbering range from 9 to 24 months and can lead to associate’s degrees in cosmetology. Professional cosmetology schools also offer shorter, more affordable programs such as nail treatment, skin care and hair styling designed to teach specific skills to work in the beauty industry. Upon completion of study, beauty professionals take exams to demonstrate their knowledge, skills, and capabilities required to perform their jobs. After passing required exams they are awarded with certificates and licenses to work at hair salons, barber shops, nail salons, spas, nursing facilities and performance art centers.
Registered professionals are proven to be accountable for the benefit of the consumer. Professional beauty licensing is an essential component to the health of America’s economy and to the health of its citizens. Beauty professionals touch nearly all Americans across every demographic in large and small communities. These professionals acquire their special skills to provide safe, high quality services to their clients through extensive training, certification and licensing. The professional beauty industry is a critical element in America’s economic landscape and professional beauty licensing is an essential component to the overall health of American consumers and beauty professionals.
Ultimately, licensing of beauty professionals supports an industry of over 2.2 million workers who earn $31.6 billion in wages and contribute $85.8 billion in goods and services to the U.S. economy. The beauty industry is dominated by small businesses, self-employed individuals and exemplifies gender and ethnic diversity. The beauty industry touches almost every American in large and small communities. These trained professionals attend accredited institutions to acquire special skill sets, including hair, nail, skin treatments, business management, sanitation, hygiene, human anatomy, and infection control to provide safe and high quality services for their clients. As with other professional education programs, participants have to pass standardized course exams to demonstrate their knowledge and ability to perform their skills in the marketplace.
With a higher level of training, beauty professionals are able to earn higher wages. Licensing safe and well-trained beauty service providers protect customers from unqualified beauty workers. To ensure consistency from state to state, industry professionals are pushing to harmonize the requirements and  processes to obtain professional beauty licensees to strengthen safety, remove barriers and ensure economic performance of the industry.

The Real Hair Truth

 

Are you doing something about it in your business?

Yes you can go into these super stores of beauty and just about find anything you want inside of them.  Perfumes, cosmetics, makeup, hair care, even hair color. They have a salon to also get you hair styled and whatever else. But to the real professional who has some form of professionalism inside of them. It is merely a flea market like the hair shows.  So how could you work in a company who sell boxed hair color to the consumers coming into the store. And then at the same time work in their salon. I would love to know. That to me is a sign of being in competition with your employer.

But the days of loyalty are gone. That is from a manufacturer and as I might also say from the consumer also. Pity my profession. A lot of the profession has been sliced and diced. You have nail salons to go to, Spa’s to go to. And now Salons who go ahead and offer Blow-Drying and Makeup also. The day of the salon being the place to get your beauty needs done are over. This also increases a lot of competition with in the industry with the professionals. Too many stores create an over saturation of the industry.

Leaving many professionals with out jobs and too much competition.  Nothing wrong with that but from the studio I work at by myself there must be at least 20-30 booth rental and salon advertisements to compete with. Salons now are a dime a dozen. Every strip mall built-in Orlando has a dry cleaner, salon and liquor store in them. Too many salons and too many places to purchase my professional tools, products etc.  But within my industry there are a few factions who bestow the honor of calling themselves “Representatives Of Our Beauty Industry”.  They want you to think they are there for you, but they are merely representatives of the manufacturers.

These organizations who charge over $300.00 to join say they are the “Professional Beauty Association” To represent you on all and every issue governmental to state rulings and passing of laws concerning the Beauty Industry. Believe me everyone they are a scam also. especially when the are buying the hair shows up. I always thought that if you are an oversight committee that you should remain neutral in your preferences within the Beauty Industry. But sit back and investigate for yourself and you will find out they do nothing for you as a professional in the Beauty industry.  Other than giving you a discount to their hair shows.

So many in the industry are keen to my voice and other voices have raised up to take part in informing the professional what it is all about “NOW”. Many new independent company’s are forming and the  Independent social media has taken a HUGE chunk in the education and commentary aspects of the industry. Bravo!  Informing others who and what is really out there now in the industry and who is for the industry etc. A few years ago I seen this gentleman come out of the shadows and live off his daddy’s coat tails. Selling a new product for all in the industry. Claiming,” this will change the industry” my new shampoo and conditioner.. Take it from me when some one speaks of that nature they are merely a “Snake Oil Salesman”. He made a little money but what sold it was is daddy’s last name. This guy didn’t know the difference from a hair pin and a bobby pin. But since he USED his daddy’s name he sold a few bottles and made his money and “WALLAH” he took a boogie out of the industry. Never to be seen again. I can still hear him laughing.

Times change and so do people, this was a very important to me to say a few words. I don’t lose sleep over these action anymore within my industry. I take it for what it is and how it could have been stopped, but never was.  I hold my “CRAFT’ in high regards but when it comes down to the “ELITES” of my industry there words and praises me little to me.  I used to have mentors but that is a big word to me now, which holds a lot of respect but from what I see none can fill those shoes.. Now I just have one mentor and he is the greatest of them all.

Trust me he wont sell me out.

And that’s how I feel.   The Real Hair Truth

Wonderful Reviews For The Film, The Beautiful LieS

I am proud to announce the completion of my newest film, The Beautiful Lies. “The Beautiful Lies” is a film that shines a revealing light on the cosmetic and beauty industry. It showcases the passion of entrepreneurs in the beauty/cosmetic industry. Dominated by major manufacturers. From there ups and downs, peaks and valleys this film will motivate you as a entrepreneur in any profession. Motivational and a realistic film. You can buy it at https://haircolorinorlando.com/beautiful-lies/

Reviews For the film.

Lisa O’Connor Boss ♡♡♡ watched it in its entirety and you have the ability to inspire all! I found it motivational with a message that truly does need to be understood. Thank you Joseph and to all involved in your documentary.

Michele E Magnuson You are awesome for helping those less fortunate, for always giving and caring. I plan to watch this afternoon. Love that you shared it with us.

Great documentary Joseph!! It was very informative, educational and inspiring about Entrepreneurship, marketing and the beauty business. I highly recommend it even if you aren’t working in the hair industry.

Lori Leonard Prescott Thank you Joseph Edward Kellner for inspiring me. You helped me so much.

Terrie A Simpkins Wonderful and inspiring .I enjoyed it very much and will use the positive messages and insight to implement into my own business. You’re a Gem Joseph. So happy for you.  Love your work.  Continued success and endless happiness always!

Lora Boyer I watched this am…so thankful that your God given talent is to help and inform in beauty industry!  I’ve been in industry for 25 years…it’s hard work but I love what I do and believe God bless me with talent to help and make others feel better 😊I will pray for success for this project and for u…thank u for the opportunity to watch!!!  Respect all the great advice and great to see J Christian…God bless.

Cynthia Oakley I am not in the beauty industry, I sit in the chair and watch the magic..  I absolutely loved it.  The message can be applied to all industries and personal life.  Great job.. I really liked the visuals, especially while you gave your commentary under the trees.  Your filled with the spirit my friend.  BRAVO

So Far The Beauty Industry in 2015 at a Glance

real hair truth

Comprised of a diverse yet interrelated set of business lines, the beauty industry helps us look and smell our best. Before we leave the house each day, we have likely undergone our personalized beautification ritual. Included in this ritual is the daily shower and shave, the weekly nail trim, and the monthly haircut. And increasingly we are taking a more holistic view of our health, and our beautification ritual may now include a periodic massage and trip to the spa. But our concern with our appearance is hardly anything new; indeed the beauty industry has been expanding and growing for all of recorded history. For the interested entrepreneur this continuing growth and evolution offers a diverse menu of opportunity.

The beauty industry today encompasses far more than cosmetics and skin care products, though they are still a significant portion of the sector. A wide range of services and products are available to help us put our best face forward, and the beauty industry now also encompasses hair styling and hair removal, nail and tanning salons,massage parlors, shower and shaving products, perfumes, colognes and more. Many people now treat their beauty ritual as an escape from the hustle of the information age, whether its a few minutes spoiling oneself with a high-end product or a full day at a luxury spa.

Lotions, Treatments and Baths. Oh my!

Beauty industry opportunities can be broadly separated between products and services, though many providers offer both. Within both products and services, however, exist a wide range of business models based on target market, production processes and location.

From exfoliating soaps and volumizing shampoos to anti-wrinkle creams, the beauty industry provides us with choices galore to keep us looking younger and healthier. Cosmetics exist for every style and taste, as well as every skin tone, texture and even allergy. Rows of toothpaste stretch off into the distance at the local retail outlet, and it is no longer a choice only of brand, but between whitening, tartar protection, flavor, packaging styles and more! And a similar story is told in the aisles for perfume, deodorant and hair coloring. Certain businesses also distinguish themselves through manufacturing processes such as using all natural ingredients or a refusal to use animal testing on products.

While the diversity among service providers is not quite as extensive, there is considerable differentiation between offerings based on price, location and target markets. Some businesses target the inexpensive, fast hair cut market while others focus on providing a luxury spa experience. Franchise opportunities exist for hair salons, skin treatments, nail care, and tanning. Niche providers offer products and services focused on children, weddings,  and fashion, among others.

Different Beauty Franchise Opportunities

  • Hair Care
    • Stylists
    • Salons
    • Shampoos/Conditioners
    • Coloring Product
    • Styling Product (Gels, Sprays, etc.)
  • Cosmetics & Skin Care
    • Make-Up
    • Moisturizing Lotions
    • Tanning Salons
    • Sun Care Products
  • Fragrance

    • Perfumes
    • Body Sprays
    • Cologne
    • Deodorants
  •  Miscellaneous
    • Nail Polish
    • Shaving Products
    • Massage Parlors
    • Hair Removal Service

Beauty Industry Trends

Such diversity and innovation exists because we demand it. The beauty industry continues to expand globally, with some projections claiming 8.5% growth by 2014; revenue growth in 2010 is estimated at 3.3%. Several trends support this expansion and promise continued profitability into the future.Globally, rising per capita incomes and greater access to international markets are increasing spending on discretionary items such as perfumes and cosmetics. Though the recent economic turmoil had decreased spending on some discretionary products in the United States, purchasing of beauty products has remained strong. Consumers did tend to be more price-conscious however, with over 70% of survey respondents claiming to give mass market products more consideration over high-end products during the downturn.

Perhaps not as surprising as it once was, one of the fastest growing segments of the beauty industry is products and services aimed at men. Traditionally focused on female consumers, men today are gaining increasing attention from the beauty industry. Of course most of us have been using deodorant and toothpaste for several months already, but increasingly men are being targeted for body sprays, specialty hair products, lotions and even nail care. Salons offer a menu of pampering services for men, including cuts and shaves, facials, massages and manicures.

Consumers of beauty industry products tend to be brand loyal, and share what works for them with their friends. 58% of those surveyed claimed that personal recommendations weigh more heavily than celebrity marketing, and only 44% bought a particular product for its claim of specific product attributes. Like many things, beauty products gain a level of familiarity and comfort for the consumer, and switching to a new product often takes some extra incentive. Popular and successful marketing campaigns in the beauty industry often include a free sample and discounts for referrals to lure new customers in, and loyalty programs to keep them.

Beauty Industry Franchise Opportunities

From product innovation, organic industry growth and continued growth into the male half of the population, the beauty industry continues to offer a diverse set of profitable franchising opportunities. Beauty franchises exist across the space with dozens of strategies reaching all types of consumer.

Retail opportunities include brick-and-mortar store locations as well as home-based businesses, and span across cosmetics, skin care, hair care, tanning and more. Frequently producers of beauty industry products will have a franchising distribution system, or even have training locations for service providers. Cosmetic and skin care entrepreneurs offer specialized services such as nail care and tanning, a complete menu designed for the full day experience and everything in between. Some salons offer an exclusive membership experience and others specialize on walk-in business.

Hair care opportunities exist for barbers and stylists alike, with a range of different franchises available based on cost, location, and gender. Many male-focused franchises offering everything from the basic barbershop to “the ultimate relaxed grooming experience” have been springing up to complement the traditionally female-focused salon offerings. Franchise chains devoted to children offer a more entertaining environment for kids. There are also businesses focused on hair removal and coloring. Eco-friendly salons such as the Splish franchise offer hair care in an environmentally conscious environment.

As we can see, the beauty industry encompasses a wide range of products and services, and franchising plays a major part in bringing them to the consumer. As the industry continues to grow and evolve, profitable opportunities will abound…the hard part is choosing which one!

Palette Perfect Care Color By Schwarzkopf Sells out the Beauty Industry Professional!

Real Hair Truth/ Joseph KellnerAlright here comes another company selling out the professional cosmetologist! Schwarzkopf Hair Color. Gone are the days of loyalty, and contracts. Now another major hair color line has made a product for home hair coloring services. Yes, just do it yourself. No need to pay a 30-40 year professional in the industry the salon price, just buy it from the manufacturer who distributes to the professional. Money, Money, Money that’s what it all comes down too. So if all your life you have been going to a salon for that perfect hair color, and your house went up in foreclosure, your husband divorced you, or you are now working two jobs Palette Perfect Care Color is hear to help you! A sharp recession that pretty much devastated the Beauty Industry almost ten years ago has another sword in the back. But what I find interesting is there are so many young professionals in the industry willing to work for a dozen or so tubes of hair color and stand on a stage to sell the shit!  Remarkable, just remarkable. To be in a industry where you are in complete competition with the manufacturer, and they have no regard for you. And you helped make there company. Amazing. Simply amazing. But that won’t stop tomorrow, the young professional now, I declare knows no difference from a bobby pin and a hair pin. They will keep buying the crap now and latter they will suffer there loses. Schwarzkopf Palette Perfect Care Color.

RealHairTruth

 

The big conglomerate that owns Schwarzkopf is Henkel, Founded in 1876, Henkel is a global leader in the consumer and industrial businesses with brands such as Persil, Schwarzkopf and Loctite. Headquartered in Dusseldorf, Germany, Henkel employs about 47,000 people worldwide and the company’s preferred shares are listed in the German stock index DAX.

 

Real Hair Truth/Joseph KellnerGotta have the No Ammonia! My Dear Lord Help Us All!

Real Hair Truth/Joseph KellnerAnd for all you scum bags who like to stand on a stage and have your ego’s filled make sure you tell the audience to buy the product on EBAY!

Real Hair TruthBuy Now On Stucco

Maybe the PBA or Hairbrainned can help us all!

LOLOLOLOLLOLOLOLOLO

RealHairTruth.comBuy Now On BuyCheapr.com

And the list go’s on and on and on.

What a lovely Industry it is!

Lololololollol