Category: Industry News

The industry is ever changing here are some various topics in the Industry! Good and Bad

Shop Around When Going To Hairdressing School

~ Joseph Kellner

If there is one element of the human appearance that most stands out, it’s the hair. Just think about how often you’ve heard someone describe a person by their hair color or style – it’s a common occurrence. Many people find that they have a knack for styling hair. Maybe they’ve experimented by cutting a friend’s or their child’s, and now want to turn it into a career. While part of hairdressing is talent, it takes proper hair design training to really become a proper hair stylist. I feel that schools should have a mandatory of 2500 hours in a nationwide curriculum course. State’s require to little time to be spent in school. And off they go! Take an exam and you have a license.

By attending a Cosmetology course you’ll learn the finer points of styling hair. This includes learning the current and ongoing popular trends, as well as the timeless elements of form that go into every good style. Students of hair design will also learn about proper health and maintenance of hair, which is vital to maintaining a good style. Some schools will also encourage their students to embrace their creativity and try to develop their own styles that will really wow their future clients. Schools often teach out of manuals that are not current, and the course’s should be current. When taking the exam there should be a written test but also a practical. I also feel that the License should not be given until the student completes an apprenticeship of a mandatory of one year. Then I feel the license should be given to the student.

Hair design courses vary wildly in terms of cost and how difficult they are to get admitted to. For a long time, people viewed hairdressing schools as the places that people went when they couldn’t cut it in a real college. However, it is increasingly become a more legitimate choice to enroll in cosmetology programs and learn hair design and other beauty enhancing skills. Along with that shift, many new hair design training schools have arisen. Some of these schools are highly exclusive and very expensive. Watch out for all the Private Colleges, Career Training Institutes, Vocational Schools also.

However, there are still many government sponsored programs that are designed to be inexpensive, quick and rudimentary introductions to the world of hairdressing. These programs provide students without training and knowledge to pass a certification test in their state, but little else. Those who dream of hairdressers who are known across the world – or at least in their local communities – are more likely to get the training they need at a private hair design school. Costs for the more exclusive schools can rival the costs of prominent four-year universities, while the prices for the smaller programs can be much cheaper than even community colleges.

For many people, hair design is a form of art. It be discouraging to an up-and-coming hair stylist when they discover that the hair design school they want to attend is out of the price range. Fortunately, there are many options available to help students pay their way through hair design courses. Government grants.
For a good Cosmetology Course I highly recommend TONI&GUY, VIDAL SASSOONS! EXCELLENT SCHOOLS!
Joseph Kellner

Press Release For The REAL HAIR TRUTH Documentary!

~ Joseph Kellner

ORLANDO – November 23, 2009– The Real Hair Truth, a unique documentary-style expose revealing the business side of the beauty industry, announces its official release date of February 1, 2010. The groundbreaking film will then be available for purchase on www.REALHAIRTRUTH.COM

Produced and narrated by accomplished hairdresser and makeup artist Joseph Kellner, the informative and entertaining documentary unravels and demystifies the processes involved in achieving success in the beauty industry. Using interviews with top beauticians in the industry, Kellner provides his expert analysis while extracting insider secrets through leading cosmetology professionals Phil Stone, Jesse Briggs, Mags Kavanuagh, Rocco DiBernardo Karla Mathey, Scott Bentley and Bennet Parke.

The Real Hair Truth is a must-see for students, professionals, salon owners or any person considering a career in the industry. The documentary explores the mindset, the passion, the plans and the hard work necessary to become the best in the business, in the most candid way. From the proper education to landing the right job and to the importance of continuing education to understanding various business models, retail sales and interpersonal communication, the film leaves no stone unturned – all while getting very real with the viewer.

The Real Hair Truth exposes various vagaries of the industry where dishonest practices are surprisingly prevalent. From misleading marketing to false promises, Kellner probes thru the superficial to the unattractive side, pointing out warning signs and other pitfalls along the way. Kellner strongly believes that in order for the industry to progress, it is imperative for new standard to be set – and met.

The Real Hair Truth is more than just a movie about the industry, however. It is part of a man’s vision to advance the industry to which he has dedicated his career. Because Kellner seeks to set a new standard of excellence in the industry while also helping people advance in it, The site offers a variety of educational scholarships and marketing opportunities to assist focused individuals in getting needed career education. The Web site also provides information and advice from seasoned professionals for all facets of the business. If anyone desires to get an edge on true success in the beauty industry as well as contribute to the advancement of it, it is paramount that they watch “The Real Hair Truth”

For more information or to schedule an interview with Joseph Kellner, call: 407-421-5857

THE REAL HAIR TRUTH.

~ Joseph Kellner

There comes a time when enough is enough especially for my industry. I have been in this lovely profession for twenty-three years plus! I am tired of the manufacturer’s depleting the industry, distributorships being bought up by manufacturer’s. Salon owners not treating their employee’s as employee’s. Salons not holding up to the standards of education. And also hairdresser’s not SPEAKING UP!. When the time comes you will be quite surprised at the non participation of the professionals, and then it will be too late. Change must come and the change must come from you also. I can make all the Films I possibly want to but not having the participation of the industry for added support the gain will be futile. Crazy as it may sound the industry is taking away from the professional. And the “CIRCLE MUST BE BROKE”. Website’s that started as informational are now online stores.

Hard times are upon us and I also feel the constraints of this era, no longer will it be affordable for you to open up a salon and progress as a small business owner. Distributorship will increase their costs, you will also have to. Schools will just manufacture students, and some industry schools tuitions are as high as $19.000 dollars. Now hairdressing is not rocket science it is an art, $19,000 is way to much. And these large manufacturers are spitting out these schools at a rate of 2-3 a month and also worldwide!.

The laws of Cosmetology renewals are a laugh a booklet for nothing, 30-40 questions of imbecilic knowledge will not keep our cosmetologists on a path of higher education.  It only defeats the purpose and insults the professional. This is done on a state-wide level to meet a very short detailed requirement of generalship. THATS ALL!!

It is up to the license professional to take matters in there own hands and lift their industry out of the nickel and dime era we are in. To stop the political enviroment plaguing our hair show, and professional organizations. Is any professional cosmetology organizations doing anything for you, I went on a well known site and the links did’nt even work.  I don’t see anything. Is the online industry website’s providing you with information that is New! That is a big NADA, only trying to sell you crap, crap. And emailing you constantly will holiday bargains, or promoting there “CIRCLE” It is all to comforting for them to stay in this, since they are getting your money. And to show off anything NEW would be a financial, and risky endeavor for them. So don’t expect anything to change with them. They play it safe. But enclose themselves in a hollow shell. SAD! But let me give them a word of advice. Its all about ART,  and CONTENT!

Is the price of your salon supplys decreasing and is the distributorships offering you anything other than product knowledge class’s. I use Goldwell hair color and since last May I have not even received a brochure from the distributorship (EVOLUTION SALON SUPPLYS – JACKONSVILLE, FLORIDA).  Not one form of educational venue  is offered in a structured  form from my distributor. I have not seen my sales consultant in over 6 months. And when I do its to sell me something, a bargain package of goods. Or to let me know someone from the “CIRCLE” has just started there own retail line.

Look I have been there and I know what it is to be a salon Employee, Salon owner, Booth renter. I know how hard it is to scrimp and save, to train someone and see them go out the door, to rent a booth and see the salon owner abuse my space and also work around alcoholics, drug users, etc/ I HAVE BEEN THERE. But I cannot change or try to implement change without the help of the community. It is not hard to speak up for yourself and defend you craft. I love my work and my profession, I have had many, many ups and downs. Highs and lows and I must accept then with a grain of salt. But if you are bothered by what is happening in our community of hairdressing then you must WAKE UP! And speak you mind. Let people know your beliefs, and also take the responsiblity of your professional success. Nothing will come to you easily. You will learn to embrace the quality of hard times and the successions of perseverance. That is how you will succeed. But you will not change the industry with your own success singularly. It must be done as a whole and as a simple step towards the cleansing of the profession that it  needs. To stand-alone will gain you defeat but to instil a facet of unity and togetherness then the ball will roll.

AND ROLL IT WILL !!!!

Joseph Kellner

Haircolor, Haircare Giants In the Industry Are Stealing From You!

~ Joseph Kellner

THE REAL HAIR TRUTH.COM

You know who really is making the revenues now, Thats right Home Haircoloring, and Haircare. Industry giants are out there putting the profession in the dirt and a good percentage of the hairdressing, makeup industry professionals  just sit on the ass and let it go by. WHEN ARE YOU GOING TO WAKE UP.

Alberto-Culver, L’Oreal, Clairol, Upjohn,  Procter & Gamble, Unilever, Revlon. “L’Oreal and Procter & Gamble stand out in front of the leading marketers that have been swallowing up salon hair care companies. And brands to bolster revenues in the face of flagging category sales.
L’Oreal has bought Redken (1993), Matrix (2000), Soft Sheen (1998), Carson (2000), and most recently, Artec (2002). These purchases give the French beauty products giant an even stronger and more diversified position in the U.S. salon products market. P&G has also expanded its hair care portfolio with two substantial
moves. It bought Clairol from Bristol-Myers Squibb in May 2001 and then acquired Wella.

Salon Professional will go to SALLYS and buy all the products stated above and not think a thing about it. There is only one privately owned haircare/haircolor company left in the business SCRUPLES. Thats It!

Then you get some professional starting there own retail lines in our industry and then they sell out to make a Buck, remember ARTEC, they did the same thing sell it to you and make a legion of customers within the profession and then CASH in on the product.

You haircoloring sales are going down the tubes now thanks to the giants accomadating the consumer, giving false information to sell a buck. That is fine for me I specialize in corrective haircolor so there preying on the ignorance of  haircolor to the consumer helps the growth within my salon.

But when you think of all the other companys selling to the industry professionals haircolor in deals that the stylist cannot so no to. Is also preying on the ignorance of the salon professional. A salon professional who is not specialized in the art of haircolor will buy a introductory package from the Sales associate who represents the Distributorship and not even recieve the full haircolor line. Colors that are speciality haircolors can be easily be made by knowing the haircolor wheel. But the manufacturer will make certain haircolors for the stylist preying on there lack of knowledge of the color wheel. The point I am trying to make from all of this is the inside of the Professional salon industry manufacturers and distributors are sticking it to you. You think they are for you  (Booth Renter) and the Salon but they are not. One of the great ploy I see in the industry is how every year you see SEBASTIAN, GOLDWELL, MATRIX, FRAMESI, all these companys advertise a better product. But in realisty they are just repackaging the product. SAME THING DIFFERENT FACE! Disytributors will do the same thing where I am from in Orlando I use Goldwell Haircolor, the distributorship is called EVOLUTION in Jackonsville. They will put together a new product launch from the manufacturer and sell you a ticket for let say $50.00 and give you a goodie bag of crap! After a hour of bullshit I came to realize the product was the same only repackaged. I paid $50.00 for a stupid product relaunch!

YOU SEE THIS ALOT AT THE HAIR SHOWS!!!

YOU HAVE ALL BECOME COMPLACENT

Joseph Kellner

Holiday Trends for the Salon Industry!

~ Joseph Kellner

THE REAL HAIR TRUTH.COM

 

What you can expect this holiday shopping season

It’s hard to believe that it’s already time to start holiday shopping. According to the recent National Retail Federation’s 2009 Holiday Consumer Intentions and Actions survey, it looks like the early bird may get the only worm. The survey, conducted by BIGresearch, found that consumers are aggressively looking for bargains this year. In addition, retailers are greatly cutting back on their inventory due to weak demand. In other words, it’s going to be a push-and-pull battle between retailers and consumers.

The main reason Americans still feel affected by the recession is due to the high unemployment rates. When those begin to go down, Americans’ spending will be less uncertain.

The second trend indicates that it’s really all about the economy. As a result of the lingering down economy, consumer behavior is changing. This year, consumers will shop more at discount and even thrift stores. They will also give joint gifts as well as make gifts to give.

The third development that stands out this year is that sales and promotions are king. Traditionally, many consumers wait until the last minute to get the best deals. This year however, they might miss out since retailers are keeping much smaller inventories. Retailers advise consumers to take advantage of the early promotions this season.

Fourthly, pay attention to payment methods. Over the past year, consumers have begun paying more with cash, checks, and debit cards instead of credit cards. This trend might increase even more as a result of newly instituted credit card fees.

Fifthly, remember that it’s the thought that counts. Since consumers are cutting back on their holiday budgets, that old saying will likely be used quite frequently this year. Greeting cards is one area that the survey found was not being greatly affected. Some consumers are expected to replace a gift with a greeting card.

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