Category: Industry News

The industry is ever changing here are some various topics in the Industry! Good and Bad

Matthew Feinman Filming Director

~ Joseph Kellner

Matthew Feinman has been a Producer and Director of Photography (DP) for over 10 years.  Matt graduated from Full Sail University as Salutatorian of his class, and recently has returned to his alma mater to further his education with a BS and MS in Entertainment Business.  Past projects he has worked on include DP for the television show “Hot On! Homes,” Post-production PA for the television series “Hogan Knows Best,” Helicopter Videographer for Disney Quest Video, Behind-the-Scenes documentary for the feature film “Larry the Cable Guys: Health Inspector,” Production Assistant for the hit show ‘Fear Factor,” DP for the pilot season of the reality series “Supermodel Showdown,” and many other projects, both locally and internationally based.  Matt stays abreast of the industry by attending seminars featuring the newest equipment and technology, as well as workshops on the most up to date techniques in camera operation and production.  When not working, Matt spends time with his wife Sharon and their daughter Lily running k’s and half-marathons, attending outdoor local events, and relaxing at home with their dog Roxy.

Press release for The Real Hair Truth Documentary

~ Joseph Kellner

“THE REAL HAIR TRUTH” EXPOSES THE BEAUTY INDUSTRY

Hairdresser/make-up artist Joseph Kellner uses documentary to disclose hard truths of the beauty industry!

 

ORLANDO – December 20, 2009

Produced and narrated by accomplished hairdresser and makeup artist Joseph Kellner, the informative and entertaining documentary unravels and demystifies the processes involved in achieving success in the beauty industry. Using interviews with top beauticians in the industry, Kellner provides his expert analysis while extracting insider secrets through leading cosmetology professionals Phil Stone, Jesse Briggs, Mags Kavanuagh, Rocco DiBernardo Karla Mathey, Scott Bentley and Bennet Parke, Claudia Diesti, Joseph Kellner, Albie Mulcahy.

The Real Hair Truth is a must-see for students, professionals, salon owners or any person considering a career in the industry. The documentary explores the mindset, the passion, the plans and the hard work necessary to become the best in the business, in the most candid way. From the proper education to landing the right job and to the importance of continuing education to understanding various business models, retail sales and interpersonal communication, the film leaves no stone unturned – all while getting very real with the viewer.

The Real Hair Truth exposes various vagaries of the industry where dishonest practices are surprisingly prevalent. From misleading marketing to false promises, Kellner probes thru the superficial to the unattractive side, pointing out warning signs and other pitfalls along the way. Kellner strongly believes that in order for the industry to progress, it is imperative for new standard to be set – and met.

The Real Hair Truth is more than just a movie about the industry, however. It is part of a man’s vision to advance the industry to which he has dedicated his career. Because Kellner seeks to set a new standard of excellence in the industry while also helping people advance in it, The site offers a variety of educational scholarships and marketing opportunities to assist focused individuals in getting needed career education. The Web site also provides information and advice from seasoned professionals for all facets of the business. If anyone desires to get an edge on true success in the beauty industry as well as contribute to the advancement of it, it is paramount that they watch “The Real Hair Truth”

For more information or to schedule an interview with Joseph Kellner, call: 407-421-5857

– The Real Hair Truth, a unique documentary-style expose revealing the business side of the beauty industry, announces its official release date of April 1, 2010. The groundbreaking film will then be available for purchase on  REAL HAIR TRUTH

Cosmetology License Renewal Online Is A Joke!

~ Joseph Kellner

  

 

Several Years ago the state decided to have requirements for the Cosmetologist, Mainly because of the outbreak of AIDS. And I am also sure to fill their pockets more. But the online requirements for License renewal for the Cosmetologist is a joke. This program can be picked up at Sallys Beauty Supply and the test can be taken and mailed in.  And results can be made online or the tests can be also be certified online.  But the test is given to individuals who use their hands and create daily. By all means I feel advanced education should be implemented in the yearly state requirements. But this certification is merely not helping the hairdresser, Or the full Cosmetologist it is an insult to their intelligence.  Advanced education should be required every year in my profession and I am talking about  a good five-day course at your choice advanced academy. State requirements are often vague and to simplified for the ongoing educational requirements of the Cosmetologist.  And these courses that can be done withing a few hours, and sometimes one hour should be changed. We need to improve our skills yearly and adding a training class as a requirement for yearly renewal should be required.

The laws need to be changed to allow growth within the professional and also challenge the Cosmetologist yearly on keeping a professional responsibility to upgrading their skills. The advanced academy’s should be able to certify all the licenced professionals yearly by taking a five-day course on hair coloring and also hairdressing. Along with the state test.
  
An artist should not take a written test nor should a beauty school graduate, HANDS ON SHOULD BE GIVEN. Yes a short written test should also be given on requirements, but the laws should be changed to implement a hands on approach to licensure for the graduate.
 
National  licensure should be installed to all cosmetologists, and that way it is easier for the individual to move from state to state and receive reciprocity. A lot of students completing the qualifications at their school. Would like to relocate to a different market, also the licensed Cosmetologist would like to see easier movement from state to state.
 

 

TOWN-CRIER Online Features Claudia Diesti THE REAL HAIR TRUTH

~ Joseph Kellner

Claudia Diesti In Documentary
Local Wellington hairstylist Claudia Diesti has made her mark styling runway hair for photographers and fashion designers, and now her experiences will be included in a 2010 documentary about the industry.

Diesti has lived and worked in Wellington for 11 years, and over the past four years has styled runway hair for designers such as Nichole Miller, Zac Posen, Nikki Hilton and Perry Ellis. “I love the fast-paced, intense pressure needed to handle runway work,” Diesti said. “The audience’s perspective is so calm and well planned. Most don’t see the chaos behind the stage, but that’s where you’ll get noticed.”

Diesti’s accomplishments caught the eye of Joseph Kellner, producer of the upcoming documentary The Real Hair Truth. She was asked to speak about her rise from a young girl who came to the United States with nothing, to her passion for advanced education — an education that has taken her across the U.S., to Europe and Asia.

The documentary will show the ups and downs of the industry and includes interviews with Rusk International Educator Phil Stone, YellowStrawberry owner Jesse Briggs and Tampa’s Scott Bentley. All the proceeds will go to scholarships for advanced education, books and tools.

TOWN-CRIER Online

Claudia Diesti Interviewed for THE REAL HAIR TRUTH

~ Joseph Kellner

STYLES BY CLAUDIA
For the past decade Claudia Diesti has built her reputation on education not ego. She’s done this by traveling the US, Canada, United Kingdom, Italy, France and the Orient training with the industries leading artists. Claudia is herself an American Board Certified Hair Colorist, an INOA color educator for L’Oreal Professionnel and her knowledge of Redken, Kerastase, Great-Length Extensions, and Keratin Straightening is extensive. Her work has been seen in Salon Today, Modern Salon, American Salon, Miami 944, Wellington the Magazine, Ocean Drive, In Fashion Magazine and Vive.
Claudia works behind the chair four days a week at the trendy Generations Hair Salon in Wellington Fl. The salon is equipped with the Minardi Perfect Lighting System; which provides colorists with most exact and pure light (3500 Kelvin) necessary for creating the right color indoors.
Claudia also creates runway looks in Miami for designers such as Escada, Perry Ellis, Nikki Hilton La Perla, Zac Posen, Nichole Miller, Custo Barcelona, Laundry By Design, Ashley Paige, Rebecca Taylor, Castle Starr, Lotusgrace, MaxStudio.com, Stella & Jamie, Betty Bangs, Carolina Brasil, Tricia Fix, Cory Couture, Sheiki Jeans, Marzia G. and Project Runways Jay McCarroll for venues Genart, Mercedes-Benz and Ocean Drive.
During the last four years Claudia’s focus has been the VERN Ambidextrous Cutting System; this incredible both-handed, interlocking shear system makes her unique and defines her as an artist. Her dream has always been to work for Versace at New York Fashion Week.
Claudia was filmed for THE REAL HAIR TRUTH on December 7, 2009