Category: Industry News

The industry is ever changing here are some various topics in the Industry! Good and Bad

Suave Keratin Infusion Treatment Has Some Consumers Pulling Their Hair Out!

~ Joseph Kellner

Dear Joseph Kellner

I bought the treatment on 3/23/12 from wal-mart and I used it a week later.  I have previously used Sallys brand about 8 months prior so I knew what I was doing and I read the directions correctly.  Not even a week after I used the Suave brand, my hair got considerably lighter, which has never happened and my hair started to fall out.  Even now, every time I was my hair, more of it breaks and I am losing it by the handfuls.  I only use the treatments because after I had my daughter, my hair got wavy and thicker only in the back and I wanted an easier way to maintain my hair.  The treatment I used before worked wonders and seeing as Suave’s was a whole lot cheaper, I took a chance.  I know it is not supposed to make it straight, but it is supposed to make it easier to straighten, and this did not do as it was supposed to.  I saw the recall at my local CVS and wanted to know what I am supposed to do from here?  Thanks for your time.
Ashley Mier

In the hair styling business, people are willing to pay big bucks for long-lasting, silky smooth locks. Keratin hair treatments now seem to be the preferred method of attaining a head-turning hairdo.

Once available only from pricy professional stylists, keratin hair treatments are now available over-the-counter in affordable do-it-yourself kits, as if do it yourself  hair color is not enough. As it turns out, these at-home treatments have left some customers with more than just extra money on their hands. Suave Keratin Infusion Treatment will give you 30 days of soft, smooth, shiny hair, though it claims. This situation brings back memory’s of the Brazilian Blowout, remember they lied about the not FORMALDHYDE. See where it got them, and it seems Suave is in a boat they created by themselves just like Brazilian Blowout.

“The Suave Professionals Keratin Infusion30-Day Smoothing Kit transforms Frizz like a salon keratin treatment-  at home! In just three easy steps, hair is sleeker, smoother and easier to style.”

A sizeable number of Suave Professionals Keratin Infusion users have taken to the internet with claims that the product has made their hair fall out. Other consumers claim to have been left with badly damaged hair requiring drastic intervention in the form of aggressive hairstyle modification (read: getting their hair chopped off). Suave has discontinued the product and provided resources to customers who have questions about the product’s safety and effectiveness. I have called Suave repeatedly to ask them information on there  recall and not to my suprise I get no answers!

This dustup “highlights” (please forgive the pun) a truly important issue in consumer product safety. That’s a key concept that consumers should remember in order to keep themselves safe: Follow the directions! Too many people are injured when they fail to heed (or even read) the manufacturer’s guidance. In some cases, of course, the product in question cannot be rendered safe or the manufacturer should anticipate consumer misuse or confusion. In those cases, the manufacturer has a greater burden to ensure the safety of their customers. Keratin treatments should not be sold to the consumer. Keratin treatments should be banned. Manufacturers should not be selling (kits) to the consumer that is a service in the salon. The salon community or beauty professional has no clue to the amount of keratin treatments that are sold on the internet. If they did and hopefully they will open there eye’s up to the problem they may join together to get something done in there industry. But I have a better chance of turning into a afro-america than to see the professional make a stand for there industry. Here are some reviews about the product made by Suave.

Posted by Brenda Nasalroad
June 20, 2012 12:44 PM
I used the Suave Keratin 30 day treatment, my hair is ruined. It has been 60 days since I used the product purchased at walgreens. Myhair is straight lifeless and loooks awful. I had thick natural curly hair, now I’m embarrassed at the way I look when I have to go anywhere. Suave has no answers except cut it off or let it grow out. This is ridiculous. Can anything be done?
 
Posted by Carole anne
June 23, 2012 6:52 PM
I’m having to chop my hair off as well- they were totally deceptive in their marketing of their product- no where did it say it was a straightner and 3 months later my hair is totally ruined. My naturally curly hair is destroyed. How can a company do this to someone? Do not use this product!!!
 
Posted by Deborah
June 26, 2012 9:26 AM
I used the Suave Keratin Infusion kit on my hair and it is ruined…f-r-i-e-d. I did this about 2 weeks ago and everyday my hair is a little shorter in certain area’s. All the way around my face my hair is breaking off. I didn’t have bangs but now I do and they are getting shorter by the day. I’ve tried heavy conditioners to help but nothing seems to help. It took me about 5 years to grow my hair out this long and now it is gone. Oh how I wish I could go back in time and rethink my decision.
 
 
If you have had any health issues from the usage of this product Suave Keratin Infusion Treatment Please email me at  joseph@josephkellner.com And let us know how we can help you with your problems from using this treatment.

Fight Manufacturer Deception with Your Own Formulated Brand or Private Label!

~ Joseph Kellner

 

You are all the Sheep… the Brainwashed Sheep… the followers of the Dark ones whom enslave you. The Product companys, the Manufacturered schools, the Websites, and Industry magazines and So Called Organizations. You are all Members of the Control System. Nothing more than Robots going through everyday professional life not knowing the Truth about your Profession and the Multi-Dimensions that are all around you. You go to work not knowing that you yourself are multi-dimensional.  But you will not have access to all this until you take off your blinders and see the truth. I write these words simply as a Messenger of Light… a Bringer of Truth.

Most of your clients have never even have heard of the term “private label products”, so they just assume you manufacture them yourself. But even for the clients who know how private label products work, as long as the products are of high quality and smartly packaged, they will be equally impressed.

You will also have CONTROL!

100% Complete control over your own “High Quality, Personal BRAND” haircare line that is sold exclusively at your salon or from your salons website with your name or salon LOGO on every Bottle, Tube & Jar!

You will be purchasing your Personally Branded Products at the Lowest Possible Price of any product line when compared to any other haircare line (Big-name brand or other private label brand company) and reselling your products at the Highest Possible Markup (200% to 500%) which will give you the Highest Possible “Profit Margin” of any other haircare line on the market today.

You will never have to worry about **Diversion** or some Big-name company taking advantage of you and destroying your “Professional Credibility” ever again.

The Easy Answer Is

1-Profit
2-Image
3-Control

In reality, profit is the main (or only) reason we sell retail products.
Companies in our industry selling private label haircare products to salons like yours and mine are selling on the premise that we would be able to make a much higher percentage of profit by selling their products (under our own brand name) then we would by selling big-name hair care products produced by large famous haircare manufacturers. Private-label hair care products do lift the image of your salon. There is no doubt about it. If you have handsomely packaged bottles, tubes and jars with your salon name or logo on them, it’s very impressive to your clients.

Hair care product manufacturers develop a line of products, and then they come to us “Salon Owners and Booth Renters” and do an elaborate sales pitch with a lot of big promises.

  • They get us to buy huge intro deals with the promise of making all this money.
  • They promise us advanced education.
  • They promise us ongoing support.
  • And they promise us that we would never see their product sold at drugstores, grocery stores or discount chains.

 Bottom line they are full of shit!


Get your head out of your ASS!

~ Joseph Kellner

In my next film “Beautiful Lies”, I highlight a lot of entrepreneurs in my industry. Professionals who have heart, integrity, passion and ambition. In an industry where it is dominated by manufacturers deceiving the professionals for their own financial gain. Starting off as an entrepreneur is no easy task, certain types of characteristics must be in that individual in order to persist in this industry. And I am talking about true motivated individuals who will find forms of networking and avenues of advertising to brand themselves. So many professionals in my industry always seem to go to the industry magazines, websites, and organization to get the “PAT ON THE HEAD”. Why?

Why does an individual in this industry need to go to the industry websites, or organizations to sell their creation. Your doing it the wrong way. For instance if you make a hair care line or makeup line, normally an individual would think to get it to the salons, hairdressers, makeup artists within their profession. Hair show prices are expensive, and paying for a booth at a show could put a lot of entrepreneurs out of business. When you sell to your accounts, advertise them on the internet, inform the consumer about the benefits of your product line. Encourage them to purchase it at their salon. Advertise in magazines outside of your industry, and also learn to be a writer. There are unlimited blogs and networks to help you gain awareness with consumers outside your profession. Paul Mitchell, Nexxus, Big Sexy Hair, Tigi, Bumble&Bumble use this form of advertising to increase sales. Why not you?

Call up your local city magazine, check out their prices for advertising I guarantee it will be cheaper than Behind the Chair, Salon Galaxy or going thru the PBA. You need to acquire more “Bang for the BUCK”!. Just like the industry manufacturers when they sell to you, they will also sell to the commercial sector of retailing. In our industry the magazines charge the big bucks that only the major hair care lines can afford. And the entrepreneur cannot afford that, that is how the magazines sustain themselves. Every manufacturer that sells to the commercial sector is paying for advertising to sell to you in our so-called industry magazines! They are covering their bases within the industry. They advertise in magazines, ELLE, VOGUE, etc. They can afford that. The hair shows are also the same, it’s all about the “LOCATION” at Beauty shows, especially at the entrances of the convention centers. The prices’ of booth space are astronomical, but they can afford that. Can an ENTREPRENEUR, I think not. Sharing booth space at a show is a good idea, that is where the networking part of entrepreneurship comes in. Find an individual who you can work with, Haircolor and Makeup go together. Haircolor and Styling tools go together, Haircare and hair color and Makeup are all complementing of each other. Share a booth at a trade show together.  Advertise one another, wether it be on the internet or local advertising. Explain the benefits of your product to the consumer, explain where the salons in their area carry your type of hair color, or hair care, or styling tools.  Let them buy from your accounts and also advertise your accounts! Cover all your bases, with the consumer sector.

Video advertising is just as important, create a 30 second clip of you hair color, hair care, and have it filmed and edited by a professional. Remember presentation is important. Talk about your hair care or you hair color. Loreal supposedly sells a professional hair color to the beauty industry, and they also produce hair care, styling lines for the industry. You will buy these products from them to perform your services to your customers and also sell them retail from this manufacturer. In turn Loreal will create their own consumer hair color, and shampoo’s, and styling products. They are extremely smart. You will buy from these company’s, who are competing against you. You have been set up to FAIL FROM DAY ONE! You  are competing with a manufacturer who is covering all there bases! Why do you support these company’s who also make a consumer line of hair color and hair care? Think about it! This is not good business sense.  SO WHO IS FUCKING WHO? You support company’s who no longer can give you an exclusive product? Students will come out of a Paul Mitchell school and that is all they know, Paul Mitchell produces clones and salesmen and saleswomen. Ingenious idea. Free advertising for their company. So these graduates are so hyped up with bullshit the company doesn’t care this is free brainwashed people who will sell their product to the consumer who comes in there salon. In the back-end of it all Paul Mitchell will sell to the consumer sector. No brand loyalty from them. Why should they its all about financial gain. Sales pay bills. Thats fine. But you are the one getting screwed in the long run. They sell you fake loyalty, well here is the bomb, “Bullshit does not pay the bills”. Wake up!

An ENTREPRENEUR CAN, HE OR SHE BELIEVES IN THE BRAND LOYALITY AND STICKS BY IT!

It’s just the norm for my industry! No Biggy.

~ Joseph Kellner

 

$12 For Custom-formulated Hair Color Plus Application Kit Courtesy Of ESalon.com — Shipping Included!
 

Estelle Baumhauer, Color Director

Estelle is eSalon’s Color Director and is the person responsible for ensuring that eSalon delivers its clients the same quality hair coloring formulations offered at some of the world’s most exclusive salons. Originally from France and trained in Paris, Estelle has been an expert colorist at renowned salons around the world, including Dessange in Paris, New York and Washington and Warren-Tricomi in New York.

Now in Los Angeles, Estelle is here to make salon-quality hair color affordable for everyone. This is your newest sell-out industry scumbag!

AJ Lordet, East Coast Style Ambassador

Top colorist AJ Lordet made a name for herself in New York at Pierre Michel by bringing a French twist to the art of hair coloring called Balayage – a hair painting technique that originated in France. She brings the same trend spotting and creative flair to her new role as eSalon’s East Coast Style Ambassador. This is also your second newest industry scumbag!

These tow FRENCH entrepreneur claim ther product is the reason to get away from the Haircoloring Trap! They claim on their website that their way of hair coloring is the best way. And these two scumbags are so-called professionals in my industry. You know the other FRENCH company what they have done to our industry here are a few more, to add to the problem.

“The results are never as good as going to a salon”

“I don’t have the time to go to the salon”

“Getting my haircolored at the salon gets expensive”

“The color doesn’t always come out the same”

Stop Playing “Color Roulette” With Your Hair

You and your hair deserve better. You deserve a color and dye that’s made just for you. And you deserve a hassle-free, inexpensive alternative that allows you to have perfect looking hair, all the time. That’s why we’ve decided to create a new paradigm in hair coloring. It’s called eSalon.

And get this everyone they were even promoted by the so-called industry magazine Modern Salon.

So when people email you, about ME. Take a look who is selling out WHO in this industry. Or do you even care?

AJ and Estelle make a formidable team as they are on the cutting edge of whats next in color and share eSalon’s passion to provide the same guidance and quality hair color formulations offered at some of the worlds most exclusive salons.  These were so call professionals in my industry, who share our secrets of formulation, and technique’s. How To videos are also offered on there website!. When is enough, enough! what will it take fellow professionals? Wasn’t the Formaldyhide from BRAZILIAN BLOWOUT THE KICKER FOR YOU?

But don’t worry its just a normal day in my WONDERFUL INDUSTRY! Go sell some Paul Mitchel. Everything is O.K!