In an industry of False reporting, Deceptive labeling, and lack of representation of the Beauty Professionals in my industry. Reporting comes from individual’s who have less than 5 years experience as a hairdresser and writer makes me want to puke. Especially when they report on issues that are over two years old and they are very partisan in their reporting.
In a recent article from the comic book magazine Modern Salon edited and published by Vance publishing. There was an article written from a novice editor ALISON SHIPLEY, EDITOR OF FIRST CHAIR & MODERN SALON’S EXECUTIVE EDITOR OF SOCIAL MEDIA/VIDEO.(Can they give these kids a big enough title to stimulated there ego)? She reported that the Suave Keratin Treatment is as follows. Consumers are saying the product (Suave Keratin Treatment) caused them (The Consumer in the retail sector severe hair loss and other damages). It is also reported in MS. Shipley’s article, “hundreds of women nationwide are suing the manufacturer and designer of Suave Professionals Keratin Infusion 30-Day Smoothing Kit, a hair treatment product designed to smooth frizzed hair”. This is a story that I personally sent to Vance Publishing on 3/13/12 to take notice and let the industry know, but being a truth seeker they thought my reporting was to “Blunt”.. The company that produces the product is Unilever, who also produces the following product.
TIGI (hair care) You know the shit you buy for your salon and that is located in a grocery store.
But they mention no reference to Unilever. Why? Because they need their advertising dollar, their article is very basic and no links provided to the reader. Given that the poor kid probably thinks she is doing the industry a service. This was not reported by CNN, and this was a big enough story to tell the industry but as usual it got placed in the heap of (Don’t tell we need the advertising dollars from Unilever for our monthly comic book). And it also shows to the “Blinded Beauty Industry Sheep”, that your devoted manufacturer will sell you out to the commercial sector. This is a service that is done in my industry, they normally call the Keratin Treatments. These types of “Kits” for the consumer to do at home should only be done in the salon. I said that about hair color at home before but that fell on deaf ears to the sheep of the industry.
In my blog on July 9th 2012 I stated that, “Unilever may not be able to substantiate its claims. In addition, Unilever may have failed to inform consumers that the Product contains a chemical known as “Tetrasodium EDTA,” which is mainly synthesized from formaldehyde. Unilever also may have failed to inform consumers that the Product contains a chemical preservative known as “DMDM Hydantoin,” which is an antimicrobial formaldehyde releaser with the trade name Glydant. Formaldehyde has been classified as a known human carcinogen (cancer-causing substance) by the International Agency for Research on Cancer and as a probable human carcinogen by the U.S. Environmental Protection Agency. An investigation is underway regarding Unilever’s marketing and advertising practices under the Suave brand name. Unilever states on their website that 160 million times a day, someone somewhere chooses a Unilever product. From feeding your family to keeping your home clean and fresh, our brands are part of everyday life”.
On Jezebel.com it is a reliable news website I highly regard for investigative reporting than the comic book Modern Salon., it is reported that in their article written on 10/15/2013 that.
Last year, a group of women filed a class action lawsuit against Unilever, the manufacturer of Suave Professionals Keratin Infusion 30-Day Smoothing Kit, alleging that though the product was marketed at a Keratin smoother, it actually contains a formula to chemically relax the hair. According to the women, this caused everything from melted hair to scalp burns to increased and permanent hair loss and resulted in an aesthetic that would certainly not prompt anyone to GET THIS LOOK! And last week, a judge rejected Unilever’s request to dismiss the lawsuit, which means it will be going to trial.
According to the suit, Unilever also tried to get women who had reported side effects from the product to them to sign a release preventing them from suing the company, in exchange “for as little as $50.00 for a haircut.”
Why don’t you report that Ms. Shipley? But I bet that Ms. Shipley was told not to go to far in this subject. Why? Because Unilever advertises in the comic book. “God forbid , lets just write about the situation and scratch the surface of the problem.” The sheep will not even notice it. Keep them young and dumb. But lets not say UNILEVER!
Try to do the right thing in life Shipley, I guarantee you will not go far. But you will sleep at night!
God forbid you lose your advertising dollars also!
The Real Hair Truth 
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