Editing and Editing can make you a major buyer of Bayer Aspirin! I would not wish this task on anyone. Luckily this is my second feature film so I knew what to expect, so this is a more creative experience THIS TIME. But all in all Post Production can Kill you!!! I would only wish this on the Government and President and the Devil. Also a note to some in the film. We had a few interviews we filmed a few years ago of professionals in our industry. And we had to let them go in the film due to there, I guess you could say “Lack of sticking to their Goals”or “Giving Up”. Whatever it is, It is, What it is. Some of these people are not even in the industry anymore. And we also found out that some of these filmed professionals (Interviews) were not what they said they were. Basically just talking SH.. to get some free advertising.I went through that with my first film, “The Real Hair Truth. We had a bunch of Phonies who just wanted “Face-Time” To speak their BULL…. Not again. You know what is the funny thing about people we filmed in the first film and also this one. The lack of promotion of the films and the lack of networking with others in the films. So sad! We interviewed people in our first film and when the film came to the “Diversion” Part the individuals filmed were “Buddies” with JP Mitchell. They would say off camera that “Diversion” Was bad. But when they came on camera they sounded like they played both sides of the fence. Sad when a bunch of so-called ” Phoney Ass Icons” could not band together to make an influence on the film or the industry. Basically they were still looking for a job with a manufacturer or sell there “Shi.” on the internet, ‘Loreal, Pm, etc”. No skin off my back I still sold over 10.000 Units. Thats all good time goes by and we all change. So sorry to have to edit some of these people out of the film. But I don’t need any “Mud” in my face after the fact. I have tons of footage to work with. And you want to make sure that your Editors have more than enough to work with!
Category: Industry News
The industry is ever changing here are some various topics in the Industry! Good and Bad
Beware of Misleading Brand Names, Slogans and Logos!
One important topic in my next film, “The Beautiful LieS” is labeling of hair care products. Advertising is key to success for a business in the beauty industry and a manufacturer or entrepreneur will say and do whatever is in the parameters legality. Stretch it, twist it and they the manufacturer will also go outside of what the government guidelines and use the printed information on the product container to their benefit until the government catch’s them. Manufacturers often use misleading brand names, logos and slogans in an effort to dupe health conscious consumers into buying their products. Constant vigilance is necessary when making purchases of personal care products.
(Keratin Complex has aldehydes that when used with the Flat Iron form formaldehyde. Pure and simple fact. Read there MSDS sheet if you can get one. I don’t think that the manufacturers are the ones who are going to “set the record straight.” There is bit of conflict of interest here. I would tend to trust third party (A Chemist) more than someone who has something to lose if we stop buying their products. Also on the container it is read as, “OSHA COMPLIANT”. OSHA does not endorse and or all beauty products. See how a manufacturer can stretch there usage of words. By the way OSHA did send Keratin Complex a letter to change there wording on the product label.)
These products are used for your home use and also for services that are given to you in a professional salon. Take it from me everyone, so called professionals in my industry are the sheep of all sheep. They will take the word of a sales person coming in there salon front door. And listen to the advertising SPEAL from them and the next thing they will ask the salesperson is “How much is a whole line? Do you have a intro deal?, Do you take payments?”. Not bothering to ask for the MSDS sheet for the product. A MSDS sheet is required by law from a manufacturer to the person using, purchasing or selling the product to see the listed ingredients in any and all chemical or hair and skin products used on a consumer in a so called licensed professional beauty salon.
In this day and age the FDA is your GOVERNMENT watch dog for you. According to the United States Food and Drug Administration (FDA), its responsibilities include “[protecting the public health by assuring that foods are safe, wholesome, sanitary and properly labeled.” This responsibility entails regulating a large number of companies producing this nation’s food, making appointments to the high-level positions within the agency very important. And anything and everything they say you should take there (FDA) word on if it is healthy, toxic, or illegal.
But in this day and age would you take the governments word!
A good example is the 1976 slogan in which a soft drink manufacturer claimed that their product “Adds Life”, thus giving consumers the impression that the product was not only refreshing, but also somehow added to their well-being. The slogan should have read something to the effect that the product “is addictive, will rot teeth and will contribute to obesity and diabetes”. Tobacco companies have typically used beautiful, young, wealthy-looking models with perfect teeth to advertise their products, when the “grim reaper” would be more appropriate.
Don’t Read Slogans – Read Labels
Take the time to read labels on packaging to find out what exactly it is you are buying. Packaged cereal such as muesli is considered by many to be an excellent breakfast choice. However, a closer look at the ingredient list will reveal that many muesli products are packed with refined sugar, fat and preservatives. Don’t be fooled by slogans such as “Nature`s Choice”, “Nature`s Best” or “Happy and Healthy”. These slogans imply that the contents are nutritious and wholesome when they are often far from it.
Manufacturers will also try to get around legislation regarding honest labeling. For example, in Australia and New Zealand, the word “light” can only be used if the ingredients it refers to meets the criteria for low fat and sugar content. However, companies increasingly use the word “lite” to get past this requirement.
When Organic Doesn’t mean Organic
Shampoo manufacturers are notorious for dishonest labeling. “Organic” is a favorite word they use, suggesting of course, that their product is a healthy pure organic product to use to wash your hair. Careful scrutiny of the ingredient list will reveal that many shampoos with this slogan are as far from being organic as the next cheap, toxic shampoo on the shelf.
Golden Syrup is not Honey
Golden syrup is a pale treacle made during the process of refining sugar cane juice into sugar; or by treatment of a sugar solution with acid. While it may have an appearance similar to honey and is often used as a substitute for honey, it is a pure cane sugar product. Slogans on the can may lead the consumer to believe that syrup is the same as honey.
Don’t be fooled by misleading Brand Names beauty products. slogans and pictures. Be informed about the products you use. Research the product if you can, or at the very least, read the ingredients listed on the packaging.
IT’S ALL ABOUT PERCEPTION!!!
Trailer for the film, “The Beautiful Lies”
Pretty good reviews for all the Trailers for the film. ‘The Beautiful Lies”!
The Beautiful Lies (Official Trailer) – 48,888 views – 2 months ago By Andy Mathias
“The Beautiful Lies” (Official Trailer) – 44,043 views – 1 year ago By Mike Gottino
“The Beautiful Lies” (Official Trailer) – 44,043 views – 1 year ago By Mike Gottino
“The Beautiful Lies” (Official Trailer) – 40,612 views – 2 months ago By Paulo
Way to go to all three editors for the film!
The Beautiful Lies is a documentary about the cosmetic/beauty industry featuring the up’s and downs of entrepreneurship in a industry dominated by major manufacturers. This film also covers product labeling, product marketing,and deception of universal hair care, hair color and treatments that are sold to the consumer. We are showing the viewer the few great entrepreneurs of the beauty/cosmetic industry who still value their craft and the peaks and valleys they go through! Release date December 2013.
Joseph Kellner
Real Hair Truth – Michael Gordon Playing it Cool.
Up until the 2006 sale of the B&B brand (the salons, the products, et al) to Estee Lauder (most people don’t realize that it also owns Clinique, MAC, Bobbi Brown, La Mer, Origins, Jo Malone, Smashbox, Aveda, and Darphin), from time to time you could catch a site of Mr. Gordon on the premises. His mannerism always struck me as a peculiar combination of a relaxed composure (grapevine has it that he is into Buddhist spirituality) and a blatant assholiness toward some employees.
But, as I always say, you don’t get to be a successful entrepreneur by being warm and fuzzy. To survive in business you need to be tough. Some of us can be tough and decent at the same time. Unfortunately, that’s very rare. Well, since I didn’t need to deal with him personally, I was able to abstract into what he was as a small-business owner: someone, who started from nothing and grew his brand to international recognition. I admired him for his courage, drive, and strategic savvy.
Also, one cannot dismiss the fact that for Mr. Gordon it wasn’t just about branding, growth, and money. He was truly a hair-man, devoted to the idea of creating high-quality products that satisfied a wide spectrum of needs. Unlike the vast majority of other famous salon owners (Sally Hershberger is one example), who are engaged in “private label” merchandising (i.e. buying generic, mass-produced, “juice” and pouring it into containers with their names), Michael Gordon actually developed unique mixtures, which are used to great effects in many salons and homes.
It was his quality standards and unrelenting drive to succeed that fascinated me. Imagine my surprise, when I read in New York Times that this remarkable and shrewd businessman was arrested for tax evasion. And it wasn’t even for something cleverly devised (not that I would approve that) – no, it was plainly stupid: he didn’t declare on his tax return the $30 million capital gain generated by that famous sale of B&B.
The charges (both criminal and that of stupidity) against him are mounting: when he was questioned by IRS about this omission, he claimed ignorance of the fact. And that’s lying to a federal agent, because apparently there is evidence of his active attempts to hide this money.
What is the point of lying like that anyway? Didn’t he sign his tax return back in 2007? He never heard of capital gains? Weren’t there a horde of lawyers and accountants involved in the closing the deal? Nobody mentioned the tax liability? Hard to believe.
NYT didn’t make it a secret that IRS has acted on a tip received from a “confidential informer.” Of course, they did. Truth be told, IRS doesn’t have sufficient resources to look for specific violations of the tax code. The best they can do is to react to the red flags selected by their algorithms. Your employer reported your earnings, but you didn’t include them on your tax return – an inquiry will commence. Itemized deductions exceed certain levels, even if by $100 – the flag will be raised. Meanwhile, corporate executives receive multi-million dollar perks and call them “business expenses”; private shareholders transfer stocks and property between related parties and don’t recognize capital gains; owners make equity withdrawals and show them as loans – and none of it ever get noticed.
However, the situation changes if someone makes a call, sends a letter, or an electronic message to IRS, detailing a case of the tax evasion. If this someone provides sufficient information and the violation is big enough to prick up agents’ ears, they will be on the case right away. Especially if it involves a notable figure that can get media interest (hey, you cannot blame IRS agents for wanting some attention).
Even though IRS has, what they call, a whistleblower reward program, it’s not easy to get paid for reporting tax violations. Obviously, in most cases, the informants are not motivated by money. Typically, they have some sort of a relationship with the evader and it resulted in two outcomes: an incredible animosity that goes way beyond a simple grudge and the knowledge that the government is being shortchanged. The IRS becomes a mere weapon of revenge.
This is why Leona Helmsley went to jail in 1992. The Queen of Mean dragged behind herself a trail of disgruntled contractors, corporate employees, and household help, who really hated her. Some of them possessed hard evidence proving that millions of dollars spent on personal properties were billed to Helmsley’s real estate business.
And that’s why Michael Gordon got arrested. In his brazen manner, he must’ve rubbed the wrong way someone with the first-hand knowledge of the $30 million unreported gain. That hurt someone dropped a note to IRS.
Do I have to state the obvious? Don’t steal big bucks from government – it’s dangerous. But if you make a conscious decision to dodge some taxes, make sure that no one knows about it but you. And I mean NO ONE. If that’s impossible, make sure that you are super nice to those who are onto you – they have your freedom in their hands.
Gerard Scarpaci, Joshua Flowers, Javier VanHuss Show there true professionalism on Hairbrained.me!

- My dear friends please excuse the language from these individuals this is a editorial about my first documentary, “The Real Hair Truth” from a blog called Hairbrained.me.
- Reply by Javier VanHuss on December 6, 2010 at 6:27pm
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the only real hair truth here is that you are probably one of those dudes who has a couple buttons missing from the top of your shirt, peddling your industry “know how” through whatever book or dvd it is that you cooked up.you dont know anything about my payment formula, my in salon education program, or much else for that matter.this industry is much like the railroads of america, built on cheap labor that helps everyone for the greater good. sure, im using young kids fresh out of beauty school instead of chinese immigrants, but thats neither here nor there.the only thing really bringing me down right now is fuckdumps like you who try to tell everyone what the “real truth” is, when you probably dont have a fucking clue yourself.eat shit.
Permalink Reply by Michael Sean Georgianni on December 9, 2010 at 4:42pm
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When I started just eight years ago, I assisted for two years with two to three other jobs to pay my bills. I did this just so I could get a better than school education. I’m just now opening my own salon from scratch. People booth rent mostly because they want to scam on their taxes and not take any responsibility as a group. As far as education goes, it’s your responsibility when you take a job, to see if it’s really being offered. I still buy food and everything else just the way it was first made up.So why shouldn’t I have the same payment structure that has be working for this long? Even before lazy, crying stylist who can’t promote themselves. It’s called business and if you can’t do it then shut it. It is very hard to get the proper training to be a great hair stylist and it’s very hard to own your own business. So the real hair truth is man up and get yours with pride. Just like the rest of us.
Permalink Reply by nicole ely on December 10, 2010 at 6:45am
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I am sure there are lazy crying employees not matter where you work. Sometimes they are lazy and sometimes they are crying because of work organization and conditions. Wow! it is sad to realize that this seems to be the common thought about stylists on this subject. Hopefully, this is a statement of a few and not the majority.
I think sylists attitude can be directly related to their environment, pay structure and lack of benefits. Some salon’s take a large percentage of the ticket plus a large service charge on top of that. How this is managed is directly related to how attutdes are in salon’s. Why should syslists not push for the highest pay, best benefits and a well run business. Do we strive for this? No, it’s commission we want. Why not get the added benefits if offered? Some are offering and the one’s who can afford it are organized, successful work environments. I have felt first hand the struggle of a new business owner to get employee’s to work for little to nothing. In reality something appealing has to be offered, because the competion for good hairstylists is great. Don’t forget the noncompetes and lack of access to client info in case you decide to go elsewhere.
It seems desperate to make the statement that stylists are lazy freeloaders just because they don’t want to go into a businesss (that they don’t know) and be expected to build the business for nothing or on the hope they might get one of their three walk in’s a day.
Permalink Reply by nicole ely on December 6, 2010 at 2:37pm
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One thing I found out about myself is that I was alot better hairstylist than owner and manager. That is why there are hair salon’s on every corner. Just because you are a good hairstylist does not mean you should own a business. There are so many out there starving for hairstylists and assistants. Not all of us are going to be an Arrojo and so on. If you are unable to get people to work for you at commission only, and you can’t pay people to work for you. You are paying an enormous amount for booth rent. 😦
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It really comes down to what kind of a business you run.If you are a new business and have little overflow of new clientele, with under capitalized business funding for PR and Marketing which would bring that flow to the table…I would have to say there would be no way to provide a “base guarantee”…I would never use the word salary as it is separate from a commissioned employee.With that being said the simple answer to such an applicant would be you would feed him when you can but he would need to be proactive in self-promotion and you as a business owner would need to give a better percentage on the commission…but no guarantee as that would be needed for business cost and development.
As for the statement said that the salon is responsible for 20% of the clientele,..It sound out of proportion but then again there are different business structures..if that is the case and the stylist is providing 80% of the clientele then it would be likely that the stylist would have a high commission percentage, and vis/versa
Permalink Reply by Javier VanHuss on December 7, 2010 at 1:10pm
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so, what IS the % of clientele that a salon owner is responsible to provide? if the answer is above 50%, then whats the point of urging stylists to promote themselves?i opened a salon for one reason, because i couldnt find a place to work. bottom line. i never wanted to be an owner, and to tell you the truth i struggle with it. but im doing the best i can in a cut throat industry, where i literally have 6 competitors within walking distance.my initial question was because i am encountering a LARGE amount of applicants from Paul Mitchell The School (a couple miles down the road), who don’t even feel like they need to assist (a whole other discussion) and who think that they can make 100K in their first year out of school because thats what they have seen on stage.when i assisted, in like 2001-2002, you got hourly as an assistant and then once that was done, you were on your own. i worked for a chain (30+ salons) and that was the way it was in the entire company.
i had never even heard of salary for a stylist until about 4 years ago, when a salon i had previously worked for was paying stylists an hourly wage and that was it. no commission on top of that, and you were basically a slave to the salon. sure, great if you had a slow day/week but not much room for advancement.
the only other place i had heard of an hourly wage was Supercutz, etc.

Permalink Reply by JoshXO Fighting!!! on December 8, 2010 at 10:32pm
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BWAHHAAHAHAHA….. wow. I have never seen such blatent Douchebaggery in all my years on the internet. Lets go ahead and break your post down now, shall we?It is very sad to see you profile picture matches your IQ, Business owners like you (wannabee) will not ever rise to the cream of the crop. Your listing on this site reminds me of someone who has to been heard and seen because of your lack of professional knowledge and talent. When did you start to become a writer, maybe you should try something else like cleaning toilettes which matches your mouth’s aptitude.. Well after a quick Google search I wanted to see what kind of work Mr. Kellner “Crusader of Hairdressers” actually does. A person I had never “seen” or “heard” of until he came to my favorite little corner of the internet and started peddling his piece of shit “LOOK AT ME!!!” project. HERE ARE SOME OF HIS HAIRDRESSING GEMS AND SKILLS EVERYONE!.




Sir if that is the best you can muster after 24 years of being a hairdresser I suggest you should be the one cleaning toilets. You should fire your photographer even though I like her sweet side pony.

I am an owner of 3 salons, Yelp search came up with 1. Unless you own a couple of Fantastic Sam’s franchises. 2 films ( all that have been in film festivals.) Your years in gay porn don’t count. bachelors degree (marketing), What did they teach you? To go on to community sites and spam every thread with pleas for people to buy your movie? Seriously dude go back and ask them for a refund…. I’ll wait. 24 years of being a hairdresser. It appears your skill set stop evolving after 10 years. It looks like around 1993 you just said “Fuck it. Im gonna do hair this same way for the rest of my life!” Congratulations dude you wasted almost a quarter of a century doing ugly hair. HIGH FIVE BRO!!! head of the Miss Universe pageants. There is just so much to rip on here about this dog and pony show that’s a cut-rate Miss America pageant, But, I think you just stating it made you look dumb enough. Lets move on. If you need to post a question to get the answers to a simple question you need to leave my profession.Ya know broseph, THATS WHAT THIS PLACE IS ALL ABOUT. Maybe your to busy pushing your movie to actually read any of the content. But harebrained is a COMMUNITY where hairdressers should feel comfortable posting questions and having other people CONTRIBUTE with their experience and helpful advice. Something you obviously know nothing about. Here’s a link to all the discussions Kellener has replied to and how helpful He’s been http://www.hairbrained.me/forum/topic/listForContributor?user=lzkxf…nothing but peddling. Also please stop staying “My profession” if I am in “Your” profession I’m just going to start calling myself a racecar driver that happens to do hair.I thank you for your blog post and I will encourage professionals to see the example you portray to young professional, and veterans. I’m sure if they had a choice between being an angry fucked like Jav or an irrelevant hypocrite like yourself they would pick Jav.
And by the way I am laughing all the way to the bank everyday for the worldwide sales of my film Selling the backlog of copies that didn’t sell and were sitting in your garage at a flea market in Tijuana is hardly “Worldwide” We help people we don’t belittle them and we tell the story of the profession the way it is! Wow your original post to Jav is in total contrast to this statement oh the ugly face of hypocrisy.
Cant take the truth? Hit the road asshole. No you’re the one coming off like an asshole. Please get the fuck off the internet your just making yourself look worse. A portion of the proceeds from this Documentary will go to a Non-Profit fund for Hairdressers who cannot afford Advanced Education. Why not just give them a copy of your movie? If its as good as you think it is they could afford their own advance training. Perhaps you should keep all the money to yourself and go back to beauty school. Twenty Scholarships will be given out nationwide for licensed Professionals. Videos. Books, Websites, Laptops, and also Advanced Training courses. Seriously dude now your trying to hard. I really dont think with your education or thought patterns you could compete with this project. I poop out a super lowbudget show 3 times a week FOR FREE that I’m sure people get more out of than you little “Movie”
Best Regards.
Go fuck yourself
Ps Brosef Kellener before you decide to get INFRONT of a camera again may I suggest


Permalink Reply by JoshXO Fighting!!! on December 9, 2010 at 12:54am
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Oh yeah forgot this fucking gem

The Really Shitty Hair Truth from a fucking senior portrait specialist.
Love the yellow brassy tones there Broseph. Now I’m reeling LOLing about the “My Profession” thing.
Since when was under processed bleach at all professional?
And when typing LOL i really mean it. Some people just type it in text but when I read what you write then see the hair, I really am Laughing Out Loud. You’re the biggest joke and thank you for making my day!!
Permalink Reply by Jose Raphael on January 15, 2011 at 7:51am
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Thanks’ ..”That Was Great!
Permalink Reply by Glynn Cathro on February 1, 2011 at 5:16am
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I agree!
Permalink Reply by Javier VanHuss on December 9, 2010 at 1:17pm
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yes, you’re right. i AM a “wannabee”. i WANT TO BE a successful business owner, and as such i was asking for some feedback/advice. YOU are the asshole who jumped on the attack from post 1. i hope you have some extra toilet paper for that new asshole Señor Flowers just ripped you.
I don’t give a fuck about your “accomplishments”. people who feel the need to list stuff like that are generally compensating for the lack of something else.
im not looking to be an example to anyone. im trying to build MY business MY way. like Sinatra, or Tony Montana, but less ethnic.
you don’t know anything about my background, my education, or my knowledge. just because i don’t wear paisley shirts or pointy shoes doesn’t mean i cant cut a circle around walking fossils like you. but hey, thanks for trying to “help” someone new to a certain side of the industry. makes you look like a real hero, and totally enforces those “accomplishments”
Permalink Reply by Gerard Scarpaci on December 9, 2010 at 1:37pm












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