Review of ‘The Real Hair Truth’

The Real Hair Truth

The Real Hair Truth, Volume 1 by Joseph Kellner

The Real Hair Truth is the first documentary that I have seen in my 20 years of being in the beauty industry that has portrayed many of the thoughts and feelings about the hair business that I have had for many years. If you are a hair dresser, salon owner or thinking about becoming involved in the industry, please watch this film with a positive open mind. Although on the surface, this documentary may be taken as negative about the hair industry, it is not. Our industry is at a turning point in our country. No longer is becoming a hair dresser associated with those individuals that are considered “not college material” or for those who don’t know what they want to do with their future. According to one of The Real Hair Truth’s contributors, Eric Charles Motokoff, an accomplished hair dresser, educator, and colorist, “it is a profession of art, science, psychology, creativity, fashion, beauty, trend, media and wellbeing.” Joseph Kellner, a successful hair dresser and make-up artist of over 20 years, is calling for a positive change at the appropriate time. This is exciting to me! He covers many different topics including practical advice on being a successful hairdresser, how to look for the right salon to start in, the necessity of apprenticeship, the importance of continuing education, booth renting versus commission based salon programs and salaries, hair shows, manufacturer based beauty school education, and so much more. Please buy this film, pass it on, put into practice what you learn and become part of the change. (Plus, Joseph donates a portion of the proceeds from this documentary to go to continuing education for hair dressers that cannot afford it!)

Short Clip for the film, “The Beautiful Lies”

 Beautiful Lies is a Film/Documentary about the cosmetic/beauty industry featuring the upside and downsides of entrepreneurs in an industry dominate by major manufacturers. This film also covers labeling, marketing, branding of universal hair care, hair color and treatments that are sold to the consumer. We are showing the viewer the few great entrepreneurs of the beauty/cosmetic industry who still value their craft and the peaks and valleys they go through!

 It is interesting in our lives that in one year, a month, a day, a week, a minute a second or the blink of an eye we are gone. We cannot take anything with us. So saying and telling the truth is not the most popular thing to do now. Travel the road less traveled my friends, the other road is easier but it is not lasting it is gone very quickly. The hard road will give you many gifts and insight in who you are and what you stand for. Have a belief my friends 60% of a entrepreneurs creation is belief, belief in oneself and their creation. The rest is easy as making a pie!

Best Regards

Joseph Kellner

 

The Beautiful LieS on Facebook.com

Second film from the Real Hair Truth documentarys!

Beautiful Lies is a Film/Documentary about the Cosmetic/Beauty industry featuring the upside and downsides of entrepreneurs in a industry dominate by major manufacturers. This film also covers labeling, marketing, branding of universal hair care, hair color and treatments that are sold to the consumer. We are showing the viewer the few great entrepreneurs of the beauty/cosmetic industry who still value there craft and the peaks and valleys they go through!

Please come and show your support for the film on our Facebook page!

Keratin Complex Deceptive Labeling, But promoted by the Industry!

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“Drinking the Kool-Aid” refers to the 1978 Jonestown Massacre; the phrase suggests that one has mindlessly adopted the dogma of a group or leader without fully understanding the ramifications or implications. So in my industry we have a lot of sheep who cannot think for themselves. And we also have a lot of sheep who cannot seem to go beyond the actions of a written article to produce a original concept of warning the beauty industry of the ramification’s of believing in such “Hog wash”.

You will find a lot of watch-dog organizations in my beauty industry and also outside who will “Latch on”, to any cause to better themselves and by adding a visual example of looking out for your concerns. Pretty Toxic got in touch with me a few weeks ago and asked for information about some industry products that have had violations with OSHA and also the FDA. I provided the information they request and also asked if they would like to have a gathering were we could provide a think tank. To no avail and not even answering my emails, I was swept away. BOO HOOO. Keratin Complex is a company who has been cited by the OSHA for not being honest about there advertising or ingredient’s. If you look at the labeling at the top of the article you will see they have printed that there product is “OSHA Compliant”. Keratin Complex leads consumers to believe their product is safe and harmless, but this “Kool-Aid” has been sugar coated and the truth isn’t so sweet! Turns out the “benign” aldehyde they use, Timonacic acid, releases formaldehyde when heated and this product is making people sick. Keratin Complex, the global market leader in professional keratin smoothing treatments, is pleased to announce they are the first company and brand in this burgeoning category to receive formal OSHA (Occupational Safety and Health Administration) compliancy. OSHA does not authorize the use of there Logo and does not authorize any and all company’s to address themselves as being “APPROVED BY OSHA”. I put this right up with our “Little Man John and his deceptive practices!

This is a big “NO-NO’. Rick Gerstein, Chief Operating Officer, Keratin Complex says, “This compliancy underscores the level of product safety, safe practices and procedures that Keratin Complex has implemented and adheres to. It also reinforces our dedication to providing the finest, innovative and safe products to the professional salon community. We are delighted that OSHA has recognized our company and brand as compliant to their regulations and standards – a category first. As market leader, it has been, and continues to be, our utmost goal to support and partner with professional salons, spas and stylists and provide the finest quality products, services and education”. OSHA does not do any endorsements for any “Compliance Logo’s”, at all and as of this point OSHA as Keratin Complex under investigation for deceptive labeling. You will also find out this on the beauty industry “Flea Market Catalog, BTC”.

And of course the company went ahead and did the endorsement to OSHA, so they could save there “ASS”, and make the Bee sting a little less painful when they get cited for violations. ” The Occupational Safety and Health Act allows OSHA to issue workplace health and safety regulations. OSHA Safety Standards contain requirements for compliancy (i.e., testing and certification) of certain products by a Nationally Recognized Testing Laboratory (NRTL). Keratin Complex fully supports OSHA’s initiatives and standards in the professional beauty industry as part of the company’s ongoing commitment to innovative and safe professional products, services and education for salons and stylists worldwide”. Don’t believe this HORSE SHIT.
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Best Regards
Joseph Kellner.

Trailer for the film Beautiful LieS

Press Release for The Film “Beautiful Lie’s”
Beautiful Lie’s is being produced by Jotovi Designs, Inc., and will be released in December 2013. Beautiful Lie’s will encompass entrepreneurs, manufacture deception, ingredients, product labeling, deceptive labeling ,formulations, health and welfare, as well as uncovering what professionals are using in the salon and what is in salon/consumer products. In Beautiful Lie’s, we will hear from OSHA and FDA on the topics of health and welfare in beauty/cosmetic products.
“Beautiful Lies” will be completed by December 2013.
This film was solely funded by Jotovi Designs Inc., and is not seeking any form of sponsorship.
And as of February 11, 2012 “Beautiful Lie’s Copy Written in this Website (including, without limitation, Text, Images, Software, Logos, Icons, Sounds Recordings. Films and HTML code) is owned or licensed by Jotovi Designs Inc. All editorial content and graphics on this site are protected by U.S. copyright and owned by Jotovi Designs Inc.