Short Clip for the film, “The Beautiful Lies”

 Beautiful Lies is a Film/Documentary about the cosmetic/beauty industry featuring the upside and downsides of entrepreneurs in an industry dominate by major manufacturers. This film also covers labeling, marketing, branding of universal hair care, hair color and treatments that are sold to the consumer. We are showing the viewer the few great entrepreneurs of the beauty/cosmetic industry who still value their craft and the peaks and valleys they go through!

 It is interesting in our lives that in one year, a month, a day, a week, a minute a second or the blink of an eye we are gone. We cannot take anything with us. So saying and telling the truth is not the most popular thing to do now. Travel the road less traveled my friends, the other road is easier but it is not lasting it is gone very quickly. The hard road will give you many gifts and insight in who you are and what you stand for. Have a belief my friends 60% of a entrepreneurs creation is belief, belief in oneself and their creation. The rest is easy as making a pie!

Best Regards

Joseph Kellner

 

The Beautiful LieS on Facebook.com

Second film from the Real Hair Truth documentarys!

Beautiful Lies is a Film/Documentary about the Cosmetic/Beauty industry featuring the upside and downsides of entrepreneurs in a industry dominate by major manufacturers. This film also covers labeling, marketing, branding of universal hair care, hair color and treatments that are sold to the consumer. We are showing the viewer the few great entrepreneurs of the beauty/cosmetic industry who still value there craft and the peaks and valleys they go through!

Please come and show your support for the film on our Facebook page!

Keratin Complex Deceptive Labeling, But promoted by the Industry!

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“Drinking the Kool-Aid” refers to the 1978 Jonestown Massacre; the phrase suggests that one has mindlessly adopted the dogma of a group or leader without fully understanding the ramifications or implications. So in my industry we have a lot of sheep who cannot think for themselves. And we also have a lot of sheep who cannot seem to go beyond the actions of a written article to produce a original concept of warning the beauty industry of the ramification’s of believing in such “Hog wash”.

You will find a lot of watch-dog organizations in my beauty industry and also outside who will “Latch on”, to any cause to better themselves and by adding a visual example of looking out for your concerns. Pretty Toxic got in touch with me a few weeks ago and asked for information about some industry products that have had violations with OSHA and also the FDA. I provided the information they request and also asked if they would like to have a gathering were we could provide a think tank. To no avail and not even answering my emails, I was swept away. BOO HOOO. Keratin Complex is a company who has been cited by the OSHA for not being honest about there advertising or ingredient’s. If you look at the labeling at the top of the article you will see they have printed that there product is “OSHA Compliant”. Keratin Complex leads consumers to believe their product is safe and harmless, but this “Kool-Aid” has been sugar coated and the truth isn’t so sweet! Turns out the “benign” aldehyde they use, Timonacic acid, releases formaldehyde when heated and this product is making people sick. Keratin Complex, the global market leader in professional keratin smoothing treatments, is pleased to announce they are the first company and brand in this burgeoning category to receive formal OSHA (Occupational Safety and Health Administration) compliancy. OSHA does not authorize the use of there Logo and does not authorize any and all company’s to address themselves as being “APPROVED BY OSHA”. I put this right up with our “Little Man John and his deceptive practices!

This is a big “NO-NO’. Rick Gerstein, Chief Operating Officer, Keratin Complex says, “This compliancy underscores the level of product safety, safe practices and procedures that Keratin Complex has implemented and adheres to. It also reinforces our dedication to providing the finest, innovative and safe products to the professional salon community. We are delighted that OSHA has recognized our company and brand as compliant to their regulations and standards – a category first. As market leader, it has been, and continues to be, our utmost goal to support and partner with professional salons, spas and stylists and provide the finest quality products, services and education”. OSHA does not do any endorsements for any “Compliance Logo’s”, at all and as of this point OSHA as Keratin Complex under investigation for deceptive labeling. You will also find out this on the beauty industry “Flea Market Catalog, BTC”.

And of course the company went ahead and did the endorsement to OSHA, so they could save there “ASS”, and make the Bee sting a little less painful when they get cited for violations. ” The Occupational Safety and Health Act allows OSHA to issue workplace health and safety regulations. OSHA Safety Standards contain requirements for compliancy (i.e., testing and certification) of certain products by a Nationally Recognized Testing Laboratory (NRTL). Keratin Complex fully supports OSHA’s initiatives and standards in the professional beauty industry as part of the company’s ongoing commitment to innovative and safe professional products, services and education for salons and stylists worldwide”. Don’t believe this HORSE SHIT.
http://www.osha.gov/SLTC/images/shtp_banner_2011.png

Best Regards
Joseph Kellner.

Trailer for the film Beautiful LieS

Press Release for The Film “Beautiful Lie’s”
Beautiful Lie’s is being produced by Jotovi Designs, Inc., and will be released in December 2013. Beautiful Lie’s will encompass entrepreneurs, manufacture deception, ingredients, product labeling, deceptive labeling ,formulations, health and welfare, as well as uncovering what professionals are using in the salon and what is in salon/consumer products. In Beautiful Lie’s, we will hear from OSHA and FDA on the topics of health and welfare in beauty/cosmetic products.
“Beautiful Lies” will be completed by December 2013.
This film was solely funded by Jotovi Designs Inc., and is not seeking any form of sponsorship.
And as of February 11, 2012 “Beautiful Lie’s Copy Written in this Website (including, without limitation, Text, Images, Software, Logos, Icons, Sounds Recordings. Films and HTML code) is owned or licensed by Jotovi Designs Inc. All editorial content and graphics on this site are protected by U.S. copyright and owned by Jotovi Designs Inc.

Unilever’s Suave Product is still under Investigation!

 
Profile Picture
 
Suave Professionals Keratin Infusion 30 Day Smoothing Kit Unilever Trumbull. CT 06611. Actual Kit UPC 7940019562 Modular Display Unit Description and Case UPC : Suave SA Keratin Smoothing Kit 8PC PDQ 10079400228786 Suave Mixed Keratin 17 PC PDQ 10079400233025 Suave Keratin Kit 12PC Wing 10079400240221 SV SH CD Kit Keratin 12PC 15 Inch PDQ 10079400241372 Suave SH/CD/SA Keratin 258PC Bin 10079400244359 SV MB Naturals/Keratin 670 PC Pallet 10079400245790 Standard Case: SV Smoothing Kit (ATG) 12 1ct 10079700195620. Recall # F-1332-2012
CODE
All lots
RECALLING FIRM/MANUFACTURER
Recalling Firm: Unilever United States, Inc., Englewood Cliffs, NJ, by letters dated May 8, 2012.
Manufacturer: Les Emballages Knowlton Inc., Knowlton, Canada. Firm initiated recall is ongoing.
REASON: Unilever has received numerous consumer complaints related to undesired hair treatment outcomes and potential consumer misunderstanding for Suave Professionals Keratin Infusion 30 Day Smoothing Kit.
VOLUME OF PRODUCT IN COMMERCE
381,288 Kits
DISTRIBUTION
Nationwide
 
Unilever is one of the world’s leading suppliers of fast moving consumer goods. Unilever markets the product under its wholly owned Suave brand name as a Keratin-based hair straightening product that is “an affordable at-home alternative” to professional salon treatments that’s “formaldehyde free.” However, Unilever may not be able to substantiate its claims. In addition, Unilever may have failed to inform consumers that the Product contains a chemical known as “Tetrasodium EDTA,” which is mainly synthesized from formaldehyde. Unilever also may have failed to inform consumers that the Product contains a chemical preservative known as “DMDM Hydantoin,” which is an antimicrobial formaldehyde releaser with the trade name Glydant. Formaldehyde has been classified as a known human carcinogen (cancer-causing substance) by the International Agency for Research on Cancer and as a probable human carcinogen by the U.S. Environmental Protection Agency.

So when do we stop thinking of ourselves and start thinking and helping others. Where did simple kind compassion go in a world of give-me. Where did listening and  understanding one another’s problems leave our day-to-day life. When we know the truth and not say the truth that is the most common sin of all. .  Do you really care anymore.

 
I just used this product a few days ago and my hair is also fried. And when I went to the store to try to find a deep renewing conditioner the product was still on the shelf! I don’t know what to do with my hair at this point. I’ve been trying to nurse it back to life with coconut oil and mayonnaise but it still isn’t enough. Help?!
Sent from my iPhone
 
I too used this product and fried my hair…4 haircuts later still having issues with dry hair and itchy scalp. Any ideas on what I need to do to promote good hair health?
Thanks
 
Hello Mr. Kellner,
Help it has been 4 months for my hair and it continues to break off and is fried.  It seems like it is getting worse not better.  I have spent over $2000 and yet I am still struggling.  No one is responding to my letters Unilever, Suave or Kroeger. I tried to join a class action lawsuit with Wasserman, Comden, Casselman & Esensten but they have not contacted me back yet either.  The $12 is not sufficient and my current professional stylist believes it will be at least another year before my hair is back to normal if ever.  I can not afford this!!  
 Is there any hope we will get some resolve from the company.  Please someone help!! This is truly a nightmare and not only has it ruined my hair but my personal life, my professional life and my personal well-being have all been severely compromised.
Any information that you might have regarding where I might go next would be greatly appreciated.
Suzanne M. Light, Pharm.D.
 
I used this kit twice the first time my tightly curled hair was soft shiny the second time at first I didnt see any change in my then a couple of weeks after my hair started coming out by the handfuls it took me three years to get the growth I had now all Ivan do is cut it all off and do intensive conditioning treatments .something should be done to suave for the damage it has done to my hair.thank you
Sent from my iPhone
 
Hello Joseph,
My name is Dawn Rettew, a hairdresser/make-up artist, three-time salon owner.
I would like to thank you for your courage in addressing the issues of our profession.
Having been a “brainwashed sheep” myself, I understand most of what you are saying.
I would like to break into private labels and have attempted this in the past with no success. Mostly, I’m not able to know which companies to trust anymore and the up front cost is too high.
There are no products left that are not diverted. I especially like the way the product companies are not including “online discount drug stores” as diversion. To me, online sales are diversion. I’ve signed contracts with companies promising to do my part and now I can walk into any Target, TJ Max, most online outlets and purchase the very same products
At this point, I don’t even trust having my own private label for fear of losing even more credibility with clientele. They lie about the ingredients. etc. I’ve been made to be a liar one too many times. If you have any private label insight that you would be willing to share with me, I would greatly appreciate it. I’m just looking for a product line that is non-diverted, the best available ingredients at the best available prices without the deceptive practices that go along with them.
I appreciate you honesty,
Dawn Rettew
 
I bought the treatment on 3/23/12 from Wal-Mart and I used it a week later.  I have previously used Sally’s brand about 8 months prior so I knew what I was doing and I read the directions correctly.  Not even a week after I used the Suave brand, my hair got considerably lighter, which has never happened and my hair started to fall out.  Even now, every time I was my hair, more of it breaks and I am losing it by the handfuls.  I only use the treatments because after I had my daughter, my hair got wavy and thicker only in the back and I wanted an easier way to maintain my hair.  The treatment I used before worked wonders and seeing as Suave’s was a whole lot cheaper, I took a chance.  I know it is not supposed to make it straight, but it is supposed to make it easier to straighten, and this did not do as it was supposed to.  I saw the recall at my local CVS and wanted to know what I am supposed to do from here?  Thanks for your time.
Ashley Mier