Tag: owners

David Velasco Donor For The REAL HAIR TRUTH.COM

 David Velasco

With over 30 years Experience in the field of hairdressing, Velasco has become one of the industry’s leading authorities. 

Velasco began his career at the young age of 16 in Tampa.Fla. he soon moved to London, England were he worked and studied his craft with world renown hairdressers of that era.

Upon return to the USA Velasco began to develop his skills as an Educator and Effective Communicator while working with John & Suzzane Chadwick at the “Hair Fashion Development Center” on New York’s 5th Ave.

By the age of 21 Velasco was STYLES DIRECTOR for the SAKS FIFTH AVE. beauty salon in New York City. Over the next 20 years Velasco became involved in almost every aspect of hair related activities possible. Including such achievements as, Freelance Hair Designer for photo sessions with major beauty publications and television commercials. He has held such prestige positions as Educational and Creative Consultant to CLAIROL INC., SHISEIDO LTD.,& THE WELLA CORP..

He has preformed as the Featured Guest Artist and Master Educator at hundreds of trade events throughout the world. His presentation at the 1993 HAIRCOLOR U.S.A., symposium was rated BEST EDUCATIONAL EVENT by his peers.

Velasco has been a Contributing Author to many hair related articles for both consumer and professional publications and books. Velasco held a position as the NATIONAL ARTISTIC DIRECTOR FOR THE WELLA CORP. for ten years and is a member of the INTERNATIONAL HAIRCOLOR EXCHANGE. 

Velasco was formally the DIRECTOR OF HAIRCOLOR for the world renown BUMBLE & BUMBLE SALON in NEW YORK CITY and presently resides over his own salon David Velasco Salon, LTD. in Doylestown, Pennsylvania. David and his Salon are proud members of INTERCOIFFURE MONDIAL, which is the most prestigious international hairdressing organization in the world. 

David currently teaches a two-day hair color seminar called “Color Clusters” with his dear friend and colleague Dee Levin and is also in the process of launching a new company called “Salon Success Systems” and a “Mini Book Series”  aimed at hairdressers and salon owners who want to achieve success in the salon industry

DAVID VELASCO SALON

HAIRCOLOR CLUBHOUSE

THE REAL HAIR TRUTH.

There comes a time when enough is enough especially for my industry. I have been in this lovely profession for twenty-three years plus! I am tired of the manufacturer’s depleting the industry, distributorships being bought up by manufacturer’s. Salon owners not treating their employee’s as employee’s. Salons not holding up to the standards of education. And also hairdresser’s not SPEAKING UP!. When the time comes you will be quite surprised at the non participation of the professionals, and then it will be too late. Change must come and the change must come from you also. I can make all the Films I possibly want to but not having the participation of the industry for added support the gain will be futile. Crazy as it may sound the industry is taking away from the professional. And the “CIRCLE MUST BE BROKE”. Website’s that started as informational are now online stores.

Hard times are upon us and I also feel the constraints of this era, no longer will it be affordable for you to open up a salon and progress as a small business owner. Distributorship will increase their costs, you will also have to. Schools will just manufacture students, and some industry schools tuitions are as high as $19.000 dollars. Now hairdressing is not rocket science it is an art, $19,000 is way to much. And these large manufacturers are spitting out these schools at a rate of 2-3 a month and also worldwide!.

The laws of Cosmetology renewals are a laugh a booklet for nothing, 30-40 questions of imbecilic knowledge will not keep our cosmetologists on a path of higher education.  It only defeats the purpose and insults the professional. This is done on a state-wide level to meet a very short detailed requirement of generalship. THATS ALL!!

It is up to the license professional to take matters in there own hands and lift their industry out of the nickel and dime era we are in. To stop the political enviroment plaguing our hair show, and professional organizations. Is any professional cosmetology organizations doing anything for you, I went on a well known site and the links did’nt even work.  I don’t see anything. Is the online industry website’s providing you with information that is New! That is a big NADA, only trying to sell you crap, crap. And emailing you constantly will holiday bargains, or promoting there “CIRCLE” It is all to comforting for them to stay in this, since they are getting your money. And to show off anything NEW would be a financial, and risky endeavor for them. So don’t expect anything to change with them. They play it safe. But enclose themselves in a hollow shell. SAD! But let me give them a word of advice. Its all about ART,  and CONTENT!

Is the price of your salon supplys decreasing and is the distributorships offering you anything other than product knowledge class’s. I use Goldwell hair color and since last May I have not even received a brochure from the distributorship (EVOLUTION SALON SUPPLYS – JACKONSVILLE, FLORIDA).  Not one form of educational venue  is offered in a structured  form from my distributor. I have not seen my sales consultant in over 6 months. And when I do its to sell me something, a bargain package of goods. Or to let me know someone from the “CIRCLE” has just started there own retail line.

Look I have been there and I know what it is to be a salon Employee, Salon owner, Booth renter. I know how hard it is to scrimp and save, to train someone and see them go out the door, to rent a booth and see the salon owner abuse my space and also work around alcoholics, drug users, etc/ I HAVE BEEN THERE. But I cannot change or try to implement change without the help of the community. It is not hard to speak up for yourself and defend you craft. I love my work and my profession, I have had many, many ups and downs. Highs and lows and I must accept then with a grain of salt. But if you are bothered by what is happening in our community of hairdressing then you must WAKE UP! And speak you mind. Let people know your beliefs, and also take the responsiblity of your professional success. Nothing will come to you easily. You will learn to embrace the quality of hard times and the successions of perseverance. That is how you will succeed. But you will not change the industry with your own success singularly. It must be done as a whole and as a simple step towards the cleansing of the profession that it  needs. To stand-alone will gain you defeat but to instil a facet of unity and togetherness then the ball will roll.

AND ROLL IT WILL !!!!

Joseph Kellner