Tag: men

So Far The Beauty Industry in 2015 at a Glance

real hair truth

Comprised of a diverse yet interrelated set of business lines, the beauty industry helps us look and smell our best. Before we leave the house each day, we have likely undergone our personalized beautification ritual. Included in this ritual is the daily shower and shave, the weekly nail trim, and the monthly haircut. And increasingly we are taking a more holistic view of our health, and our beautification ritual may now include a periodic massage and trip to the spa. But our concern with our appearance is hardly anything new; indeed the beauty industry has been expanding and growing for all of recorded history. For the interested entrepreneur this continuing growth and evolution offers a diverse menu of opportunity.

The beauty industry today encompasses far more than cosmetics and skin care products, though they are still a significant portion of the sector. A wide range of services and products are available to help us put our best face forward, and the beauty industry now also encompasses hair styling and hair removal, nail and tanning salons,massage parlors, shower and shaving products, perfumes, colognes and more. Many people now treat their beauty ritual as an escape from the hustle of the information age, whether its a few minutes spoiling oneself with a high-end product or a full day at a luxury spa.

Lotions, Treatments and Baths. Oh my!

Beauty industry opportunities can be broadly separated between products and services, though many providers offer both. Within both products and services, however, exist a wide range of business models based on target market, production processes and location.

From exfoliating soaps and volumizing shampoos to anti-wrinkle creams, the beauty industry provides us with choices galore to keep us looking younger and healthier. Cosmetics exist for every style and taste, as well as every skin tone, texture and even allergy. Rows of toothpaste stretch off into the distance at the local retail outlet, and it is no longer a choice only of brand, but between whitening, tartar protection, flavor, packaging styles and more! And a similar story is told in the aisles for perfume, deodorant and hair coloring. Certain businesses also distinguish themselves through manufacturing processes such as using all natural ingredients or a refusal to use animal testing on products.

While the diversity among service providers is not quite as extensive, there is considerable differentiation between offerings based on price, location and target markets. Some businesses target the inexpensive, fast hair cut market while others focus on providing a luxury spa experience. Franchise opportunities exist for hair salons, skin treatments, nail care, and tanning. Niche providers offer products and services focused on children, weddings,  and fashion, among others.

Different Beauty Franchise Opportunities

  • Hair Care
    • Stylists
    • Salons
    • Shampoos/Conditioners
    • Coloring Product
    • Styling Product (Gels, Sprays, etc.)
  • Cosmetics & Skin Care
    • Make-Up
    • Moisturizing Lotions
    • Tanning Salons
    • Sun Care Products
  • Fragrance

    • Perfumes
    • Body Sprays
    • Cologne
    • Deodorants
  •  Miscellaneous
    • Nail Polish
    • Shaving Products
    • Massage Parlors
    • Hair Removal Service

Beauty Industry Trends

Such diversity and innovation exists because we demand it. The beauty industry continues to expand globally, with some projections claiming 8.5% growth by 2014; revenue growth in 2010 is estimated at 3.3%. Several trends support this expansion and promise continued profitability into the future.Globally, rising per capita incomes and greater access to international markets are increasing spending on discretionary items such as perfumes and cosmetics. Though the recent economic turmoil had decreased spending on some discretionary products in the United States, purchasing of beauty products has remained strong. Consumers did tend to be more price-conscious however, with over 70% of survey respondents claiming to give mass market products more consideration over high-end products during the downturn.

Perhaps not as surprising as it once was, one of the fastest growing segments of the beauty industry is products and services aimed at men. Traditionally focused on female consumers, men today are gaining increasing attention from the beauty industry. Of course most of us have been using deodorant and toothpaste for several months already, but increasingly men are being targeted for body sprays, specialty hair products, lotions and even nail care. Salons offer a menu of pampering services for men, including cuts and shaves, facials, massages and manicures.

Consumers of beauty industry products tend to be brand loyal, and share what works for them with their friends. 58% of those surveyed claimed that personal recommendations weigh more heavily than celebrity marketing, and only 44% bought a particular product for its claim of specific product attributes. Like many things, beauty products gain a level of familiarity and comfort for the consumer, and switching to a new product often takes some extra incentive. Popular and successful marketing campaigns in the beauty industry often include a free sample and discounts for referrals to lure new customers in, and loyalty programs to keep them.

Beauty Industry Franchise Opportunities

From product innovation, organic industry growth and continued growth into the male half of the population, the beauty industry continues to offer a diverse set of profitable franchising opportunities. Beauty franchises exist across the space with dozens of strategies reaching all types of consumer.

Retail opportunities include brick-and-mortar store locations as well as home-based businesses, and span across cosmetics, skin care, hair care, tanning and more. Frequently producers of beauty industry products will have a franchising distribution system, or even have training locations for service providers. Cosmetic and skin care entrepreneurs offer specialized services such as nail care and tanning, a complete menu designed for the full day experience and everything in between. Some salons offer an exclusive membership experience and others specialize on walk-in business.

Hair care opportunities exist for barbers and stylists alike, with a range of different franchises available based on cost, location, and gender. Many male-focused franchises offering everything from the basic barbershop to “the ultimate relaxed grooming experience” have been springing up to complement the traditionally female-focused salon offerings. Franchise chains devoted to children offer a more entertaining environment for kids. There are also businesses focused on hair removal and coloring. Eco-friendly salons such as the Splish franchise offer hair care in an environmentally conscious environment.

As we can see, the beauty industry encompasses a wide range of products and services, and franchising plays a major part in bringing them to the consumer. As the industry continues to grow and evolve, profitable opportunities will abound…the hard part is choosing which one!

‘Just For Men’ Hair Dye Users Report Allergic Reactions

Real Hair Truth

Let’s face it, time really goes fast. One second you’re ten years old running around with the neighborhood kids, and the next thing you know you’re running to a local drug store to purchase hair dye.

For men who are going or have already gone completely gray, JUST FOR MEN has been a popular go-to for around 25 years, as its parent company Combe Incorporated introduced the hair coloring product in 1987.  In recent years Just For Men has received a pretty big advertising push from famous celebrities like ex-baseball star Keith Hernandez and basketball hall of famer Walt Frazier–and when you think of hair coloring for guys, Just For Men is arguably the first product many consider using. But, as with other products and services, consumers aren’t always happy with their first choice. Many consumers have posted on Consumer Affairs about horrible symptoms like chemical burns on the skin, severe itching and painful blisters.

Swelling & Burning

 Take Sean of Brockton, Mass. who said that after trying Just For Men he had a severe reaction that caused facial swelling and painful burning.  “I applied the beard dye as detailed in the directions,” he wrote in our comments section.  “I had a burning sensation as well, and after rinsing it off, I thought I was fine. The next day, my face and neck had swollen up horribly. The following morning my skin had begun to weep as well, and I went to the ER. I was admitted immediately, as it looked horrible. They were concerned about my throat swelling shut. I am nearly 50 and do not have any allergies that I know of. Whatever is in this stuff is harsh. I needed steroids and Benadryl,” Sean detailed. Of course one could have an allergic reaction to just about any product on the market, but the fact that a slew of our readers experienced the exact same reaction is telling, and some of them have used the product before with no problems until very recently. Just For Men is made with a bunch of hard to pronounce ingredients like Erythorbic, Ethoxydiglycol, Trisodium, with several other additives, and some of our readers suggest there was a recent change in the product’s ingredients, because many have only received these harsh reactions recently. “Recent chemical formula change—there must have been a change with the beard color chemical formula,” suggested J of Marietta, Ga. “I’ve been using it for over 10 years with no problems and in the past couple of weeks whenever I use it, there is a burning and itching. I’m going to switch to something less harsh,” he wrote.

Real Hair Truth

 On the Just For Men website, it does suggest that users could have a bad reaction to the dye in the frequently asked questions section. It also says each person should do an “allergy patch test” to see if they’ll experience some of the negative outcomes that a portion of our readers have experienced.

Here’s what the website reads: 

“You must do this patch test on the inside bend of your elbow 48-hours ahead of each and every use in order to minimize the risk of an allergic reaction. With mild soap and water, wash an area about the size of a quarter on the inside bend of your elbow. [Then] pat dry.”

“Unscrew the caps from the Color Developer and the Color Base tubes. Mix small, equal parts of the Color Base and the Color Developer in the mixing tray with the plastic end of the brush. Tightly recap both tubes. Apply mixture with a cotton ball or swab to a test area the size of a quarter on the inside bend of your elbow. Allow to dry.”

“Examine the test area during the next 48-hours. If you get no reaction on the unwashed patch test site after 48-hours, go ahead with full application of Just For Men.”

Just to get a little more detail on not only the patch test, but the ingredients of Just For Men, we phoned the company and spoke with a representative named Camille, and she immediately stressed the importance of the allergy test before using the hair dye. Just to get a little more detail on not only the patch test, but the ingredients of Just For Men, we phoned the company and spoke with a representative named Camille, and she immediately stressed the importance of the allergy test before using the hair dye. “There has not, not in about seven years,” she said. “What the readers or the bloggers are not saying is, even if they are long time users, it is definitely stressed and recommended highly that they always do a 48-hour allergy patch test, due to the fact that body chemistry can change at any one given time. Many of them ignore it and don’t do it.” Camille also said she would have an official company spokesperson contact Consumer Affairs, and we’re still waiting for that response.

Real Hair Truth

Medical Advice

The instructions on the site also say if one does have a negative reaction to Just For Men, they should immediately washout the dye with shampoo and discontinue using it. The company also says to get medical advice before using its product or any other dyes.  What’s interesting about the product warning is that the company pretty much anticipates the same negative symptoms many of our readers experienced, which shows Just For Men is aware of the potential harms.  “Rapidly spreading skin rash, dizziness, faintness, difficulty breathing, shortness of breath, tightness of chest, hives or swelling to eyes/face, blistering of skin or scalp weeping, seek immediate medical attention,” the warning reads. For those who experience a bad reaction to the dye, consumers should mail in the entire bottom flap of the box that contains the UPC code. They should then list their name, address and the price paid for the product to: Combe Incorporated, International Haircolor Specialist, 1101 Westchester Avenue, White Plains, NY 10604.

However sending the product back and getting a refund probably won’t satisfy those who have suffered a lot of pain and discomfort like our reader Sean, who had to go the emergency room. Furthermore, if there is such a strong risk that people can be truly harmed by this product, is it even worth using it? And even with the patch test, do you really want to expose any portion of your body just to see if the dye is usable? Hey, sometimes looking good is associated with a small amount of discomfort, ask any female who had to endure uncomfortable shoes to complete an ensemble or a guy who has been choked by a necktie just to fit into the corporate way of dress–but looking a little more youthful shouldn’t risk your very well-being, right? It’s apparent that men should think long and hard about using such dyes, and should maybe even speak to their doctors before using Just For Men or other products like it. Another thing men can do as they are greying is just embrace looking older if possible. But for those who would rather postpone it than embrace it, the research you do before using Just For Men is a huge and crucial part of the dyeing process. Consumers should really be on guard.