Tag: marketing

Press release for The Real Hair Truth Documentary

~ Joseph Kellner

“THE REAL HAIR TRUTH” EXPOSES THE BEAUTY INDUSTRY

Hairdresser/make-up artist Joseph Kellner uses documentary to disclose hard truths of the beauty industry!

 

ORLANDO – December 20, 2009

Produced and narrated by accomplished hairdresser and makeup artist Joseph Kellner, the informative and entertaining documentary unravels and demystifies the processes involved in achieving success in the beauty industry. Using interviews with top beauticians in the industry, Kellner provides his expert analysis while extracting insider secrets through leading cosmetology professionals Phil Stone, Jesse Briggs, Mags Kavanuagh, Rocco DiBernardo Karla Mathey, Scott Bentley and Bennet Parke, Claudia Diesti, Joseph Kellner, Albie Mulcahy.

The Real Hair Truth is a must-see for students, professionals, salon owners or any person considering a career in the industry. The documentary explores the mindset, the passion, the plans and the hard work necessary to become the best in the business, in the most candid way. From the proper education to landing the right job and to the importance of continuing education to understanding various business models, retail sales and interpersonal communication, the film leaves no stone unturned – all while getting very real with the viewer.

The Real Hair Truth exposes various vagaries of the industry where dishonest practices are surprisingly prevalent. From misleading marketing to false promises, Kellner probes thru the superficial to the unattractive side, pointing out warning signs and other pitfalls along the way. Kellner strongly believes that in order for the industry to progress, it is imperative for new standard to be set – and met.

The Real Hair Truth is more than just a movie about the industry, however. It is part of a man’s vision to advance the industry to which he has dedicated his career. Because Kellner seeks to set a new standard of excellence in the industry while also helping people advance in it, The site offers a variety of educational scholarships and marketing opportunities to assist focused individuals in getting needed career education. The Web site also provides information and advice from seasoned professionals for all facets of the business. If anyone desires to get an edge on true success in the beauty industry as well as contribute to the advancement of it, it is paramount that they watch “The Real Hair Truth”

For more information or to schedule an interview with Joseph Kellner, call: 407-421-5857

– The Real Hair Truth, a unique documentary-style expose revealing the business side of the beauty industry, announces its official release date of April 1, 2010. The groundbreaking film will then be available for purchase on  REAL HAIR TRUTH

The Upside of Marketing During the Economic Crisis

~ Joseph Kellner

JosephKellner.com

For starters, customer service opens up many new doors for businesses to stand out. Why do you think Zappos and Amazon are so popular? These companies aren’t known for their exceptional products, but they are known for their exceptional service. Businesses should adopt this customer service model for their own use.

In addition, a business needs to provide a customer-friendly website experience. Recruit a group of outsiders to test your site regularly to make sure it is functioning properly. Also, remember to keep your site up-to-date since customers expect the latest technological advances.

A third possibility is a partnership. By joining forces with a complimentary company, you could not only save costs, but could also give your business additional exposure that you may not have gotten on your own.

Negotiation is a fourth strategy that many marketers are effectively using. Businesses often forget that media companies are suffering from the economy as well. That said, marketers can work to negotiate deals that could have never been reached if the economy was better.

Next, businesses should utilize social networks if they aren’t already. Social media allows businesses to build their brands and reputations in the places their customers already occupy. It is important to update these social networks regularly since it will show consumers your level of commitment.

Some people may frown upon this strategy, but it is an opportunity. The sixth strategy involves trying things you’ve never tried before. This could include anything from reaching unthought-of deals to producing an entirely new business model.

Lastly, no matter what you do, remember to stick to your principles. More often than not, businesses relinquish control to their customers over fear of losing them. As a result, customers lose respect for the business and the business loses integrity. A better approach would be to be true to your business and believe in its abilities.

THE REAL HAIR TRUTH (FACEBOOK)