Sephora is at the centre of an Employee Lawsuit after workers accused the retailer of failing to adequately compensate them for time spent going through security and applying make-up before a shift.
The lawsuit was brought against it in the Superior Court of California, County of San Francisco, with a team of attorneys representing around 8,000 Sephora workers. The employees are asking the judge to grant class certification for the wage-and-hour lawsuit, according to a report by Top Class Actions.
However, despite Judge Karnow raising concerns that lack of solid evidence of the unpaid time spent in work could lead to liability issues, attorneys on the Sephora employee lawsuit countered that this lack of time logging was due to Sephora, which had a ‘duty to track’.
An attorney allegedly stated, “As far as liability goes, a lot of the claims involve time. You can’t allow an employer to avoid paying employees by virtue of the fact it didn’t track its time. That means an employee cannot prove his or her damages. If they had tracked time, we wouldn’t be having this conversation.”
Sephora workers were said to have provided evidence that they are expected to wear and maintain their make up as part of their duties, while the lawsuit also alleged the retailer failed to provide ample rest and meal breaks.
The beauty retailer is said to have started compensating workers an extra three minutes for security bag checks, a move that attorneys argue is an acknowledgement by Sephora that it had been failing to do this previously.
Establish rapport. Use language to meet your client or prospect at their current state of mind. You’ve done this to open the sales call by simply verifying several pieces of information with your client or prospect. Do the same thing here as well. If you are speaking to a past or returning client, use questions to get them to verify their experience. If you are speaking to a new prospect, use a cushion to acknowledge their current state, appeal to their nobler side and then reiterate some of the points about their industry that brought you to the prospect in the first place.
Describe the kind of referral that you are looking for. Describe your ideal client in as much detail as possible. When possible, use elements that are shared by the prospect or client that is sitting in front of you. And use descriptive language to create a person that your client will understand and relate to. Describing your ideal client as a young person with high energy, working in a creative hi-tech environment creating unique applications for the web will result in your prospect thinking about specific people with names that have done some of the work that you have outlined.
However, saying that you are looking for web designers will result in your prospect or client having an unfocused mind and they will most likely say, “I can’t think of anybody right now, but I’ll let you know when I do.” Remember, detailed descriptions will act as an anchor in your clients’ mind and produce concrete results. Vague descriptions of the type of referral you are asking for will produce vague results at best.
Lower the barrier to getting cooperation. Lower the barrier by reducing the risk associated with your client or prospect giving up their contacts’ information. Remember that if they are giving you their contacts, they are putting their reputation on the line. Make them look good by insuring that their contacts will get the best service or products possible. If you are getting referrals from a client that you’ve done business with before, this should be fairly easy to do. Tell your client that you will work to insure that these referrals will receive the same types of benefits that they received. You also can get creative here and offer incentives to your clients for supplying referrals that buy your stuff.
There’s literally no limit to the ways you can go about marketing yourself as a makeup artist. Do the things that gets you in touch with as many people as possible. If you can get people singing your praises, they’ll help spread the word about what a remarkable makeup artist you are.
Try offering free trial makeup classes at people’s homes, in your own company, store, or salon. You get credit for being an expert, you increase your standing as a beauty professional, and you increase the likelihood that people will come back to you with more requests and more opportunities to grow.
If you like to write, try contributing a column or an opinion piece to a local newspaper or magazine, or to one of the many internet article diffusion services. Community newspapers, professional newsletters, even inhouse company publications have space they need to fill, and they will help you make connections in your community. Once you get started, you’ve got a track record — and clips that you can use to promote yourself further.
If you’re a better talker than you are teacher or writer, try to get yourself on a panel discussion at a beauty industry conference or sign up to make a presentation at a women’s group or workshop. Visibility has a way of multiplying.
The second important thing to remember about your marketing: it all matters. When you’re promoting yourself, everything you do — and everything you choose not to do — communicates the value and character of your image. Everything from the way you dress, to how you handle phone conversations to the email messages you send to the way you conduct business in a meeting is part of the larger message you’re sending about your business as a whole.
Have you designed a cool-looking logo for your business card? Are you showing you understand that image counts — a lot — in a crowded world? The key to any personal marketing campaign is “word-of-mouth.” Your network of friends, family, colleagues, clients, and customers is the most important marketing vehicle you’ve got.