Tag: keratin

ClassAction.com filed a lawsuit against L’Oreal and Matrix

Always in trouble they are, in a industry were you have manufacturing deception and price gouging. It come to me this is the same old same old crap in my industry.  I was once told when I entered in the beauty its a ‘whore’s business”, or the beauty shows are “flea markets”. That was the best advice and description I could have ever have gotten. And as time has past in my 30 years I see nothing has or will change in my industry. Shop to you drop are the ‘Beauty Shows”. It’s all soap my friends with maybe a little oils, or fragrance. That”s all it is.  So as usual the manufacturers will say anything advertising wise to make a sell to you as the consumer and as to me the professional. I never fall for it anymore.  It has been a very long time since I have been to a “hair show – flea market” that I have lost my respect for the manufacturers. Also they are filled with “snake -oil” salesmen and saleswomen to be correct.  Buy this and buy that will be the first impression from them, I once did a documentary called ‘The real Hair Truth” and we had a few snake oil sales men in it. These are people who will go from company to company selling there “speal” to them for a paycheck. And offering there devotion to them for a few nickels. Most of them do it because of a over sized ego. And most of them there work looks no better than a beauty school drop out. But the manufacturers will place anything on a bottle or label.  Its makes no difference to them if they get caught they will pay penny’s on the dollars in civil court. big Deal, no worry’s maybe they will say a batch of products did not have the “SECRET INGREDIENTS”. MERELY A TECHNICAL GLITCH WITH THE FACTORY MACHINERY.

In the latest case of a company allegedly promising ingredients and benefits its products do not offer or contain, last week ClassAction.com filed a false advertising lawsuit against L’Oreal USA and Matrix Essentials over an array of hair products that appear not to contain the protein keratin.

The products cited in the complaint are the following:

  • Matrix Biolage Keratindose Pro-Keratin + Silk Shampoo
  • Pro-Keratin + Silk Conditioner
  • Pro-Keratin Renewal Spray

The 39-page complaint—filed in the Southern District of New York on January 26, 2017—states:

Through its uniform, nationwide advertising campaign… Defendants have led consumers to believe that their Keratindose Products actually contain keratin and will confer the claimed benefits of keratin to the consumer.

In reality, the Keratindose Products do not contain any keratin at all and are incapable of providing the claimed benefits of keratin to the consumer.

The complaint states that the products’ labels are “false, deceptive and misleading, in violation of the Federal Food Drug & Cosmetics Act and its parallel state statutes, and almost every state warranty, consumer protection, and product labeling law throughout the United States.”

The plaintiffs seek relief for damages, for the defendants to stop engaging in the deceptive advertising alleged in the complaint, and any other relief the Court deems just and proper.

Click on the link to download the file to read. Loreal_Matrix_Keratin_Lawsuit(1)

I am not surprised at all with the lawsuit, but what is surprising to me in my industry we have this so called organization called the “PBA” PROFESSIONAL BEAUTY ASSOCIATION.  THEY DO NOT SAY A PEEP ABOUT ANY OF THESE LAWSUITS OR DO ANY INVESTIGATING AT ALL. BECAUSE THEY ARE IN BED WITH THE MANUFACTURERS.  They tought themselves as the watch dawg’s for the beauty business. Basically if you join them they charge you $300.00 for membership and give you a 10% discount on a hair show.  I call them the Professional bullshit association. They do nothing for the professional but they will sure do a lot for the manufacturers. And anything to do with Licensureship, anything that will hurt the manufacturers schools or state boards they will jump on in a minute. Because if they reported the truth about the industry they would lose manufacturers dollars. They use that to sustain themselves. With out that they would be history. Good day everyone.

Trailer for the film, “The Beautiful Lies”

Pretty good reviews for all the Trailers for the film. ‘The Beautiful Lies”!
The Beautiful Lies (Official Trailer) – 48,888 views – 2 months ago By Andy Mathias
“The Beautiful Lies” (Official Trailer) – 44,043 views – 1 year ago By Mike Gottino
“The Beautiful Lies” (Official Trailer) – 44,043 views – 1 year ago By Mike Gottino
“The Beautiful Lies” (Official Trailer) – 40,612 views – 2 months ago By Paulo
Way to go to all three editors for the film!

The Beautiful Lies is a documentary about the cosmetic/beauty industry featuring the up’s and downs of entrepreneurship in a industry dominated by major manufacturers. This film also covers product labeling, product marketing,and deception of universal hair care, hair color and treatments that are sold to the consumer. We are showing the viewer the few great entrepreneurs of the beauty/cosmetic industry who still value their craft and the peaks and valleys they go through! Release date December 2013.

Joseph Kellner

Real Hair Truth – The lawsuits still keep coming to Unilever!

Fourteen women — including two from North Texas and one from Houston — are suing Unilever, the maker of a product they claim caused permanent damage to their hair. “It transforms frizzy, unmanageable hair into hair that’s sleeker and easier to style,” said the commercial for the Suave Professionals Keratin Infusion 30-Day Smoothing Kit, which is no longer being sold. Tonja Millet of Midlothian said the product did the opposite of what it promised. “It melted my hair,” she said. “The hair was sticky. I couldn’t comb it. It felt like sandpaper. It was just awful.”

Millet, 45, said her naturally straight hair would sometimes turn slightly frizzy in humid weather. So in February she decided to try the straightening product, hoping it would help tame frizz during a trip to the beach over spring break. “Instead of straightening and smoothing it, it acted like a perm and kinked it,” she said. “I just sat in the bathroom and cried. I didn’t know what to do. “Millet said she called the product’s consumer hotline to complain, and was told she probably used the product incorrectly. A few days later, she went to her salon, where her stylist told her her hair had been “chemically melted.” “So that day we cut off 10 inches,” Millet said.

When she began looking online for more information about the product, she said she found some people who said it worked, but more who said it damaged their hair. She discovered a Facebook page devoted to angry consumers, and there are multiple postings on YouTube. Millet is now part of a lawsuit filed against Unilever. Dallas attorney Amy Davis represents Millet and 13 other women. “What the complaint is alleging is that by using certain images and certain wording, that Unilever made consumers believe this was a product free of harsh chemicals, when we believe it wasn’t,” Davis said. “The complaint says women experienced hair loss to the point of visible bald spots, terrible breakage, discoloration… some of them had injury or burning to the scalp.”The complaint will not reach class action status, Davis said, because not all of the women experienced the same results.

Unilever said its practice is not to comment on ongoing litigation. But a spokesperson stressed that when Suave began to receive “a greater-than-expected number of complaints about the Suave Professionals Keratin Infusion 30-Day Smoothing Kit,”  the cmopany discontinued the product and recalled it from retail stores. That was in May.

“We found the number and degree of consumer complaints to be unacceptable,” a company spokeswoman said. But she stressed, “Overall, consumer complaints represented a small percentage of the product shipped into the marketplace. Many consumers enjoyed the product and had very positive results.” Millet said she’s cut 12 to 13 inches off her hair since trying the Suave product in February.

“At the beginning I was like, ‘I’m just gonna hide out for the next year so nobody will see my hair,'”  she said. “I certainly wish I’d never done it. I really regret it.” “It’s about accountability,” she said of the legal action. “They didn’t take it off the market for months, even after they knew there were hundreds —   possibly thousands — of women affected the way I was… or even far worse.”

If you may have had a similiar occurence with this product please feel free to email me at and let us know. We can help lead you to the proper officials and offer you hair care advice for your hair free of charge!  joseph@josephkellner.com

UNILEVER! Does Mis-labeling Mean Anything To You?

Well, Well , Well, here we go again in a multi-multi billion industry of deception and mis-labeling. Another coporate big wig is getting there due. Unilever is getting taken to court by Wasserman, Comden, Casselman & Esensten L.L.P. In a class action lawsuit. You can read as follows about the Lawsuit!

Suave Professionals Keratin Infusion 30 Day Smoothing Kit Investigation

Wasserman, Comden, Casselman & Esensten L.L.P. is currently investigating alleged false, deceptive, and misleading claims made by Unilever in connection with the company’s marketing of purported “Formaldehyde Free” Suave Professionals Keratin Infusion 30 Day Smoothing Kit (“Product”).

Unilever is one of the world’s leading suppliers of fast moving consumer goods. Unilever markets the Product under its wholly owned Suave brand name as a Keratin-based hair straightening product that is “an affordable at-home alternative” to professional salon treatments that’s “formaldehyde free.”

However, Unilever may not be able to substantiate its claims. In addition, Unilever may have failed to inform consumers that the Product contains a chemical known as “Tetrasodium EDTA,” which is mainly synthesized from formaldehyde. Unilever also may have failed to inform consumers that the Product contains a chemical preservative known as “DMDM Hydantoin,” which is an antimicrobial formaldehyde releaser with the trade name Glydant. Formaldehyde has been classified as a known human carcinogen (cancer-causing substance) by the International Agency for Research on Cancer and as a probable human carcinogen by the U.S. Environmental Protection Agency. An investigation is underway regarding Unilever’s marketing and advertising practices under the Suave brand name. Unilever states on there website that 160 million times a day, someone somewhere chooses a Unilever product. From feeding your family to keeping your home clean and fresh, our brands are part of everyday life.

List of Unilever brands

  • Alberto-Culver
  • Axe
  • Becel
  • Blue Band
  • Domestos
  • Dove
  • Flora
  • Heartbrand
  • Hellmann’s
  • Knorr
  • Lifebuoy
  • Lipton
  • Lux (soap)
  • Lynx
  • Omo
  • Rexona
  • Simple
  • Sure
  • Surf
  • Sunsilk
  • TIGI (haircare)
  • Wall’s
  • Vaseline – This should be very interesting on the outcome of this lawsuit! I thought everyone would learn from this with the outcome of Brazialian Blowout!

Marcia Teixeira -Copomon Enterprises – Pro Skin Solutions Inc – OSHA News Release

A Wonderful Bunch of Bastards in My Industry!

US Department of Labor’s OSHA cites Florida manufacturers and
distributors of hair products containing formaldehyde for health violations
Companies failed to protect workers, warn product users of hazards

ATLANTA – The U.S. Department of Labor’s Occupational Safety and Health Administration has cited two Florida manufacturers and two Florida-based distributors of hair products containing formaldehyde for 16 health violations involving alleged failures to protect their employees from possible formaldehyde exposure and to communicate with the products’ users, such as salons and stylists, about the hazards of formaldehyde exposure. Proposed penalties for the companies total $49,200.

“Employers are responsible for identifying the risks associated with producing and using these hair products, as well as for taking appropriate measures to ensure that they protect their own employees and other workers who may be using their products, such as stylists, from any potential hazards,” said Cindy Coe, OSHA’s regional administrator in Atlanta.

OSHA’s inspections were initiated based on a referral by Oregon’s Occupational Safety and Health Division, which tested more than 100 product samples at 50 salons using hair smoothing or straightening products. Some products causing formaldehyde exposure were traced back to the Florida manufacturers and distributors. Formaldehyde can irritate the eyes and nose, and cause coughing and wheezing. It is a sensitizer, which means that it can cause allergic reactions of the lungs, skin and eyes, such as asthma, rashes and itching. It also has been linked to cancer.

Both M&M International Inc. in Delray Beach, a distributor of the straightening hair product “Marcia Teixeira,” and Copomon Enterprises in Boca Raton, a distributor of the keratin-based hair product “Keratin Complex Smoothing Therapy,” have been cited for three serious violations and fined $12,600 each for failing to ensure that material safety data sheets reflected the content of formaldehyde in the products or the hazards associated with formaldehyde exposure, as well as for failing to develop a written hazard communication program for their own employees. A serious violation occurs when there is substantial probability that death or serious physical harm could result from a hazard about which the employer knew or should have known.

Pro Skin Solutions Inc. in Orlando, a manufacturer of keratin-based products used for hair straightening, has been cited for five serious violations with penalties of $15,000. Violations include failing to establish a written respiratory protection plan, provide an emergency eyewash station, develop appropriate procedures to protect employees in the event of an emergency and develop or implement a written hazard communication program. The company also failed to address formaldehyde exposure and inhalation hazards, including possible cancer-causing effects, on material safety data sheets for the formaldehyde-containing products.

Additionally, Pro Skin Solutions has been cited for two other-than-serious violations with no monetary penalties for failing to maintain air sampling records and provide written procedures for evaluating chemical hazards. An other-than-serious violation is one that has a direct relationship to job safety and health, but probably would not cause death or serious physical harm.

Keratronics Inc. in Coral Springs, a manufacturer of keratin-based products used for hair straightening, has been cited for three serious violations with penalties of $9,000 for failing to provide an eyewash station for employees using corrosive products, evaluate the hazards of keratin-based products for development of the material safety data sheets, and develop or maintain a written hazard communication program on handling chemicals such as timonacic acid, formalin, acetic acid and hydrolyzed keratin.

All manufacturers, importers and distributers are required by OSHA standards to identify formaldehyde on any product that contains more than 0.1 percent formaldehyde, either as a gas or in a solution that can release formaldehyde at concentrations greater than 0.1 part per million. The material safety data sheet that comes with the product also must include this information, as well as explain why the chemical is hazardous, what harm it can cause, what protective measures should be taken and what to do in an emergency. The sheets are used by employers to determine products’ potential health hazards and methods to prevent worker exposure.

Federal OSHA issued a hazard alert earlier this year to hair salon owners and employees about potential formaldehyde exposure resulting from working with some hair smoothing and straightening products. It can be viewed at http://www.osha.gov/SLTC/formaldehyde/hazard_alert.html.

In addition, the U.S. Food and Drug Administration recently issued a warning letter to GIB LLC in North Hollywood, Calif., doing business as Brazilian Blowout, concerning misbranding relating to formaldehyde. That letter is available at http://www.fda.gov/ICECI/EnforcementActions/WarningLetters/ucm270809.htm.

Keratronics, M&M International and Copomon Enterprises were inspected by OSHA’s Fort Lauderdale Area Office, 1000 S. Pine Island Road, Suite 100, Fort Lauderdale, Fla. 33324; telephone 954-424-0242. Pro Skin Solutions was inspected by OSHA’s Tampa Area Office, located at 5807 Breckenridge Parkway, Suite A, Tampa, Fla. 33610; telephone 813-626-1177. To report workplace incidents, fatalities or situations posing imminent danger to workers, call the agency’s toll-free hotline at 800-321-OSHA (6742).

The companies have 15 business days from receipt of the citations and proposed penalties to comply, request a conference with OSHA’s area director or contest the findings before the independent Occupational Safety and Health Review Commission.

Under the Occupational Safety and Health Act of 1970, employers are responsible for providing safe and healthful workplaces for their employees. OSHA’s role is to ensure these conditions for America’s working men and women by setting and enforcing standards, and providing training, education and assistance.