Well, Well , Well, here we go again in a multi-multi billion industry of deception and mis-labeling. Another coporate big wig is getting there due. Unilever is getting taken to court by Wasserman, Comden, Casselman & Esensten L.L.P. In a class action lawsuit. You can read as follows about the Lawsuit!
Suave Professionals Keratin Infusion 30 Day Smoothing Kit Investigation
Wasserman, Comden, Casselman & Esensten L.L.P. is currently investigating alleged false, deceptive, and misleading claims made by Unilever in connection with the company’s marketing of purported “Formaldehyde Free” Suave Professionals Keratin Infusion 30 Day Smoothing Kit (“Product”).
Unilever is one of the world’s leading suppliers of fast moving consumer goods. Unilever markets the Product under its wholly owned Suave brand name as a Keratin-based hair straightening product that is “an affordable at-home alternative” to professional salon treatments that’s “formaldehyde free.”
However, Unilever may not be able to substantiate its claims. In addition, Unilever may have failed to inform consumers that the Product contains a chemical known as “Tetrasodium EDTA,” which is mainly synthesized from formaldehyde. Unilever also may have failed to inform consumers that the Product contains a chemical preservative known as “DMDM Hydantoin,” which is an antimicrobial formaldehyde releaser with the trade name Glydant. Formaldehyde has been classified as a known human carcinogen (cancer-causing substance) by the International Agency for Research on Cancer and as a probable human carcinogen by the U.S. Environmental Protection Agency. An investigation is underway regarding Unilever’s marketing and advertising practices under the Suave brand name. Unilever states on there website that 160 million times a day, someone somewhere chooses a Unilever product. From feeding your family to keeping your home clean and fresh, our brands are part of everyday life.
List of Unilever brands
- Blue Band
- Lux (soap)
- TIGI (haircare)
- Vaseline – This should be very interesting on the outcome of this lawsuit! I thought everyone would learn from this with the outcome of Brazialian Blowout!