Tag: film

“Beautiful Lies” The new film from The Real Hair Truth Series!

~ Joseph Kellner

Press Release for The Film “Beautiful Lies”

In August of this year 2012 the editing for the next film from the Real Hair Truth Series will begin. The title of the next film will be “Beautiful Lies”. The film will encompass Entrepreneurs, Manufacturer Deception, Marketing, Ingredients, Product Labeling, Deceptive Labeling, Formulating your own Brand, Health and Welfare, Do You Know What You Are Using In The Salon?, And whats in your Salon Products?. This so far has been a 3 year endeavor or filming, interviewing, traveling to create this film. We will have a lot of new members in this film and also a few from the first film (The Real Hair Truth) will be included. I will have some very interesting interviews from OSHA, FDA for the topics of Health and Welfare. We will be closely informing the viewer of what they are using in the salon and does it fit the standards and regulations that OSHA and the FDA have lately passed pertaining to Keratin Treatments.  Being an entrepreneur is not an easy task and you will see a lot of interviews in the film regarding to Entrepreneurship. The Up’s and Down’s of starting your own business from scratch, product lines, books, videos etc you will learn “How” and “What Not” in this segment of the film. Motivation, Perseverance, Ambition the film “Beautiful Lies” covers it all. The film will be completed by December 2012. The Peaks and Valleys of entrepreneurship are covered in this film. This film will be available for Digital Download, and also Dvd purchase’s. In this film we do not advertise Major manufacturers only the Real Beauty Industry. This film was solely funded by Jotovi Designs Inc, and is not seeking any form of Sponsorship. And as of February 11, 2012 “Beautiful Lies” is Copyright in this Website (including, without limitation, Text, Images, Software, Logos, Icons, Sounds Recordings. Films and HTML code) is owned or licensed by Jotovi Designs Inc.  All editorial content and graphics on this site are protected by U.S. copyright.

Joseph Kellner

Jotovi Designs CEO

Little Film Makes Big Waves!

~ Joseph Kellner

 

Early this morning I made route to my editor’s office to work on the second documentary and do the customary up to date information for the next film. After 4 hours of editing I decided to call it quits. I made my way back to take care of emails, walk the dogs, appointments etc. And I noticed I sold several films. When I sell a film I always see who bought it and my wife loves to see where they are being sent to.

This purchase was from Christina Senezak who works in a law firm in New York on the Avenues of the America’s (She can be reached at cmsenezak@pbwt.com). The law firm Paterson, Belknap, Webb & Tyler LLP represents Loreal in the Class action Law Suit brought against them by the Group SALONFAD. Why would the attorneys of Loreal want a copy of my film?? Hmmmm. It so happens the law firms for Conair, and also TIGI are all located on the same street. Why didn’t they include Paul Mitchell are they the red-headed stepchild of the group. Either way the Lawsuit brought on by themselves is starting to make headway in the beauty industry. Bravo to SalonFad. SalonFad was given copys of the film and they were pleased to receive them. I spoke to the attorney for the group in Texas and was asked if I would be interested in helping them out with the lawsuit. I provide them with any and all assistance I possibly can, thru several telephone conversations with Niel Casson. It was explained to me from Mr Casson that it is “imperative for me to join this wave of change within our industry”.  Mr Casson has his views on the changes being made and changes that should be made within our industry. But I will not align myself fully to any one certain group.  But it seems the defense attorneys for the Manufacturers in this lawsuit want to see the documentary THE REAL HAIR TRUTH. Well they can find another way to view it! So if you want to make things right in you industry you can do it! You just got to stand up for what is right. If you want to educate the industry through haircutting, hair coloring, up do’s so be it. If you want to make a product line and teach about non-diversion so be it! Do whatever floats your boat but have purpose in your intent! I will expose the industry and try to make changes for the betterment of the Professional Beauty Industry.  Talking to my friend Martin he says “Non-diversion needs to be taught on the beauty school level”. Which I highly agree, Strength from knowledge and experience must be given to these students to make them aware of the deception the manufacturers lead them into!  Below are a list of the law firms who represent the Manufacturers in this class action lawsuit.

For Defendant L’Oreal USA, Inc.:

Catherine Anne Williams

Frederick Burdett Warder III

Paterson, Belknap, Webb & Tyler LLP

1133 Avenue of the Americas

New York, NY 10036

————————————————————————————————————————————————————————————————————————————

For Defendants Convair Corporation and TIGI Linea, LP:

Lewis Richard Clayton

Susana Michele Buergel

Andres N. Madrid

Scott Jonathan Sholder

Paul, Weiss, Rifkind, Wharton & Garrison LLP

1285 Avenue of the Americas

New York, NY 10036

 ————————————————————————————————————————————————————————————————————————————

For Defendant The Procter and Gamble Company:

Eileen Miriam Patt

Harold Paul Weinberger

Norman Christopher Simon

Kramer, Levin , Naftalis & Frankel, LLP

1177 Avenue of the Americas

New York, NY 10036

Is it not amazing that they all work on the same street. Anyways since the REAL HAIR TRUTH, tells the truth of the industry. We did not fill the order from the Law firmPaterson, Belknap, Webb & Tyler LLP. They can get there copy of the documentary from somewhere else. This film shows how you can investigate your industry, and get several points acrossed about the corruption in our industry. The Real Hair Truth aims to expose, and educate the beauty industry of its pro’s and con’s. Do not be afraid to stand up for what is right, have a purpose in your life. Change your industry!  But either way you look at it this LITTLE FILM IS MAKING BIG WAVES!

 

Best Regards

Joseph Kellner

More Great Reviews for the Documentary THE REAL HAIR TRUTH!

~ Joseph Kellner

Martin Rodriguez – I agree with what you are doing for the beauty professionals I am behind you a 100% great job Joseph keep up the great work .  If your in the BEAUTY BIZ. You must watch THE REAL HAIR TRUTH
thank you JOSEPH KELLNER I agree with your movie. I have being in the beauty biz for over 30 years. ITS TIME FOR CHANGE LET’S MAKE IT HAPPEN.

Dear Joseph
Well, I feel that there are alot of stylists that don’t view what we do as a profession,rather they just perfect a few a cuts, learn one companies color line and thats it. These are the same stylists who get hung up on name brands.Its also the same stylists when working in a commision salon feel that the owner pockets the o…ther half of the income they bring into the salon.I’ve had experience with what I call prima dona stylists the ones that need everything,has to have everything, and can always do things better but never change themselves nor want to experience new things.These are the stylists manufacters bank on,they are the ones who help keep certain brands in the limelight.
I know we all at the end of the day want to make money, but I also want to know that I’m giving the best service I can. Exploring new less popular lines and trying out new techneques is what makes our profession so much fun. That also keeps our industry at a higher level. When clients can purchase the same products we use in the salon it makes our profession looked at as though it is easy and anyone can do it. I find that very embarassing. Its like doctors with all the ads for different meds. I guess the manufacters want us to right down all the meds that fit our ailments and give the doctor the list and tell him to write the scripts without any exam or diagnosis.
I couldn’t agree more about not carrying any lines that can be purchased out side a salon.
I also agree about having schools being held to higher standards.
I know I’m been going on and on.
Hope your having a wonderful day!
Laura
 
Dear Joseph
The Real Hair Truth was extremely informative , entertaining , and funny even for someone not in the hair industry . A definite must see for those in the professional hair business . This should definately be in a Movie Theatre or HBO! Great job !

…Dr. A. D. McCall , D.M.D., M.S.

 
Classic Phoenix – “The Real Truth About Hair”Excellent Vision!! This Film is a Must see for anyone in the industry … As I said Yesterday on my page “I LOVE MY PROFESSION!! This dvd shows why …the true Love for this business shows only in these films. see the TRUTH about the Special, Special people we are with so much Love …  I cannot stress the IMPORTANCE of this dvd to EVERYONE in the Beauty Industry Joseph Kellner “ROCKS”!!!!! Better than 60 min…20/20 !!!
 
Classic Phoenix –  ‎”THE REAL HAIR TRUTH” is “The Real Truth” What an Excellent Vision!WE HAVE MADE BIG CHANGES IN OUR SCHOOL THATS WHY WE WE ARE THE #1 School in AZ “SOME REAL CHANGES” #1 GET THE GOVERNMENT FUNDS OUT! Our Industry gives no FREE RIDES!! THE DEDICATED,HARD WORKERS RULE THIS INDUSTRY. HOW GREAT THIS FILM IS.SORRY ABOUT CA…PS BUT WE LOVE YOU!CBC STUDENTS RULE ARIZONA♥ p
 
Christian Pressler –  Fabulous, you read the blog! I write the of the blogs for classic beauty college, much like yourself i like to educate and bring things of interest to peoples attention. No joseph….thank you, for inspiring, educating and raising awairness to the younger generat…ion of hair stylists; the film was absolutley and irrevocably groundbreaking by far, truely an “eye opener”!
 
Joseph, thank you for sending my DVD’s!! I am watching now and I must say that I agree with the premise of the documentary. Like you I am passionate about my industry and I love hairdressers. My 38 year career has dedicated to hairdressers. I am a fo…rmer salon owner, distributor, educator and school owner. If you are ever in Chicago please come by and say hello. I think you will have a very different view of Paul Mitchell Schools.
Thanks so much for caring about hairdressers!
Steve Cowan
 
Dear Joseph
I finally had time to sit down and watch your DVD and have alot of thoughts to share with you. It was very informative and created some questions for me also, my biggest question is how can you work in a industry, that works against you! That does not support you, …or will not help you as a entrepenaur? Good film you need to make the next film for outside the community of your industry. This was real! Unlike you television based hair shows we see every week. Keep at them Joseph! You did a good job with the presentation. toni couse
 
Hi Joseph,
Thanks to Joseph Kellner for this honest and hard-hitting documentary that exposes yet another ugly side of the beauty industry — the oppression of beauty industry workers and the unfair practices the big companies are using to sell products. Everyone who works in or vi…sits hair salons should see this film!
I appreciate your work and look forward to speaking with you about your next film.
Best wishes,
Stacy Malkan
Campaign for Safe Cosmetics
Author, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry
 
Hi Joseph,
I am a HUGE fan!!! Thank you for exposing this for what it is. Even as a global Art Director for a manufacturer, I think what you are doing is amazing. Please keep doing what you do, it is so important that you get your message out, you have a great voice and vision. If …there is anything I can do please let me know!!
Best,
Doug Martucci
ProRituals
 

Roxanne Longstone – Wow !!! A standing ovation.. Job well done ! I loved it and encourage everyone in our industry to watch this video. Don’t stop here, let the truth be herd !Maybe if enough stylist watch this it will sink in to get those diverted products off their shelves
 
Let me just start out by saying that I am not in the hairstyling/beauty industry but sat down to watch this DVD with my sister who is considering it as a career. Wow, We got an entire education or should I say the TRUTH of the business, in just under two hours. Having no knowledge o…f this industry I found this to be a must for anyone considering a career in this field. My sister found the information to be so valuable in order to set up the correct game plan for her new business. I think this DVD would be just as important for everyone who is already in the industry but they have their “blinders” on. Thanks so much to Jotovi Designs for stepping out of the box to let people know the real truth.
Kim Johnson
 
You can purchase the film THE REAL HAIR TRUTH

 
 

More Great Reviews for the Documentary THE REAL HAIR TRUTH!

~ Joseph Kellner

Joseph, you have shown the Cosmetology industry in it’s true light. Hopefully with your powerful DVD “The Real Hair Truth” things will get changed in this industry, from how the schools teach Cosmetology, to how the States test the stylists. You are a brave… soul to show the real side of our industry which in my opinion is going down the tubes fast. Now please show the real side of diversion, who is truly causing it and how to big wigs in our industry are grabbing their money to promote their “Diverted Companies Lines”.
Thanks again, you were a pleasure to work with!
– Mags Kavanaugh

Eric Charles Mokotoff  I want to formaly thank Jospeh Kellner not only for the opportunity of being in his film and helping me with my book but mostly for being an honest friend full of true advice, concern and conviction. Its rare to find that genuine quality in people. Thank you Joseph

Susan Abbott  Good morning Joseph, I have watched “The Truth” and would just like to thank you for creating this movie! We are all working in our own little Salon Bubbles and we are all experiencing the same drama and discussing the same ideas. Your movie delivers! It is a significant overview of our industry and how it might im…prove itself and evolve. I hope this video gets out there so some improvements can start. You are a hero.

Kelli Looper  Joseph, your documentary “The Real Hair Truth” is just that. It focuses on many important issues that the industry deals with on a daily basis and points out many that SHOULD be dealt with. “The Real Hair Truth” was put together in a beautiful and artistic way. It is extremely enlightning; not only for those in the …profession but even those that are not. This is a true insiders documnetary with very stong objective and educational views. It is a must see for profesionals in the industry and especially for those thinking of or starting out in this industry. It is worth every dime!!!

Dear Joseph
…5-Stars to you!!!!
“The Real Hair Truth” is just that, “The Real Hair Truth”. There are so many important areas discussed in this film that its a “Must see” by artists on ALL levels.”
Janice Tunnell

Donna Hourigan  Totally agree! One point: Fast track courses, international programs should only be viewed as an introduction to the industry not a qualification! Great Film!

Albie Mulcahy This is a very cool film..Great job Joseph!!!!!

William J. Messer I think it a wonderful thing you’re doing.

Dear Claudia,  I had a chance to see a preview of your video from (The real hair truth). I have to say that just that alone was very inspirational to me because of your passion and good heart, and the fact that you are of Hispanic origin makes me very proud…. I love this industry and I have a passion for it and want to have the opportunity to always meet people that are passionate about what they do. I live in Pa. and I’m considering moving to Florida and would like to connect with people in the Industry. I wish you a Merry Christmas and a great New Year, God Bless.

Hi Joseph,Your documentary was a great watch. “The Real Hair Truth” is a must see by salon owners, hair professionals, students, and customers. This documentary was an eye opener to the practices in the hair industry. Hair conveys one’s self-image; it is vanity’s proving ground. Hair is extremely personel, an entan…glement of mysterious prejudices. Hair stylists have a responsibility to customers to improve their vanity. Hair professionals have the opportunity to learn the truth about their industry and customer needs by watching this documentary.
This film would do very well in the theaters!!
Cindy Unvericht, Owner, EC Investment Group

Dear Joseph The production I liked. For newbies, trainees and up and coming stylists I
would add more industry ‘glitz’ like the hair shows, competitions or
backstage session styling to help encourage and feed that flame that newbies
…have.  Also reduce the ‘rant’ a little as this is will drive the newbies away
from the industry. If you want to keep the rant up and the glitz down then
aim at pleasing an established generation of stylists not the new
generation, if that makes sense. I agree with the content totally, regarding
industry standards and training or lack of and with the lack of support by
what are meant to be salon only product companies, whereby they allow their
salon only products to make their way to high street shelves, its not good
enough and its messing with our income.
Feel like I know you a little now after having watched the dvd, spooky that
we’re 2 , ageing, macho undersea explorers who create amazing hair for a
living!
Kindest Regards,
Alex Douglas
New Zealand
Your copy of the Documentary THE REAL HAIR TRUTH is available at THEREALHAIRTRUTH.COM

THE REAL HAIR TRUTH by Joseph Kellner ~ Reviewed by HAIR NEWS NETWORK

~ Joseph Kellner

 

The Real Hair Truth is a documentary by Joseph Kellner created for anyone considering a career in the hair industry, anyone new to the hair industry, as well as the professional independent stylist, and salon and business owner. Interviews are given with established artists and some highly revered icons in the world of hair who greatly contribute to inform on a variety of pertinent topics from different angles with varied opinions. The admirable Maurice Tidy, Robert Lobetta, Jess Briggs, Albie Mulcahy, Eric Charles Mokotoff, Claudia Diesti, Phil Stone…just to name a few…give brilliant and colorful contributions and opinions sharing their knowledge from individual experiences throughout.

The film is smartly made and moves fast, and is loaded with valuable information giving the viewer much to think about on topics varying from education, to booth renting vs commission vs salary, marketing and trade shows, to product diversion…and much much more. It is a film to pay close attention to, and offers more to take into careful consideration than can be absorbed in one viewing, when making business choices and mapping out ones career path.

Although you may or may not agree with all or any of Mr. Kellner’s opinions and point of views, his diplomatic and emphatic delivery comes through as caring and sincere from the heart with a true passion for his craft, and proud reverence for the hair industry.

Whether as a platform for debate, or to gain knowledge and have eyes opened, or to be inspired and informed, this is a MUST see.

Thumbs up, Mr. Kellner!

by Kathryn Miller for Hair News Network

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