Living Your Dreams Everyone!!

 My award from Mopix and Discmakers  for the film The Real Hair Truth .

Over 10,000 sold!

I cannot believe it has been over 3 years since the release of this film and it keeps on selling. Not much has really changed in this industry, and basically I don’t think anything will. You still have the manufacturers saying and playing there same ol, snake oil presentations. The vast majority of the industry is clueless to the facts of mislabeled products, ingredients, deception. And the old guard in this industry you will have to watch out for. They will say or do anything to get a job. So many of them rely on the name of a dead man to achieve their notoriety. And the websites are still the same. But the only thing that is different is the abundance of the amount of entrepreneurs within the industry. They are the true model of the professional industry! You can go ahead and play a role in the pyramid scheme in the industry, from the distributor on up to the CEO of a major manufacturer. Or take the road less traveled and blossom your talents and be everything you were meant to be. Giving your  devotion to a manufacturer and buying into the hype of a false gimmick to sell, sell, sell. is a waste of your time and also of your talents. All you are doing is basically living someone else’s dream. But where do yours come in?

In my next film “The Beautiful Lies”, we give you some really devoted, talented entrepreneurs within the industry. These are professional who wanted to blossom into everything they can be. And follow the road less traveled. Following this path you will see so many new and exciting places, rewards, and you will also learn allot about yourself. Following some one else’s dreams and buying into their falsehoods to gain financial independence is pretty empty. The only out come is the top of the pyramid is gaining all, while you give all and receive nothing but false rhetoric. Verbs and nouns cannot pay your bills, by stating to you, ” we are behind you all, thank you for out continued success, we are family”, Really I think not!  No, you need to take the time and look over these falsehoods, dreams being sold to you, etc. And become what you want in your profession. Write that book, Make the film, Make a product, etc. There is so much time in your life and you are given so many talents, why waste it on being a fan of another’s dream or dreams. This has been going on in our industry for many, many years. And from the production of my next film. I see more and more individuals seeking their own slice of the pie within the industry.

And that is the way it should be my friends!

Keratin Complex Deceptive Labeling, But promoted by the Industry!


“Drinking the Kool-Aid” refers to the 1978 Jonestown Massacre; the phrase suggests that one has mindlessly adopted the dogma of a group or leader without fully understanding the ramifications or implications. So in my industry we have a lot of sheep who cannot think for themselves. And we also have a lot of sheep who cannot seem to go beyond the actions of a written article to produce a original concept of warning the beauty industry of the ramification’s of believing in such “Hog wash”.

You will find a lot of watch-dog organizations in my beauty industry and also outside who will “Latch on”, to any cause to better themselves and by adding a visual example of looking out for your concerns. Pretty Toxic got in touch with me a few weeks ago and asked for information about some industry products that have had violations with OSHA and also the FDA. I provided the information they request and also asked if they would like to have a gathering were we could provide a think tank. To no avail and not even answering my emails, I was swept away. BOO HOOO. Keratin Complex is a company who has been cited by the OSHA for not being honest about there advertising or ingredient’s. If you look at the labeling at the top of the article you will see they have printed that there product is “OSHA Compliant”. Keratin Complex leads consumers to believe their product is safe and harmless, but this “Kool-Aid” has been sugar coated and the truth isn’t so sweet! Turns out the “benign” aldehyde they use, Timonacic acid, releases formaldehyde when heated and this product is making people sick. Keratin Complex, the global market leader in professional keratin smoothing treatments, is pleased to announce they are the first company and brand in this burgeoning category to receive formal OSHA (Occupational Safety and Health Administration) compliancy. OSHA does not authorize the use of there Logo and does not authorize any and all company’s to address themselves as being “APPROVED BY OSHA”. I put this right up with our “Little Man John and his deceptive practices!

This is a big “NO-NO’. Rick Gerstein, Chief Operating Officer, Keratin Complex says, “This compliancy underscores the level of product safety, safe practices and procedures that Keratin Complex has implemented and adheres to. It also reinforces our dedication to providing the finest, innovative and safe products to the professional salon community. We are delighted that OSHA has recognized our company and brand as compliant to their regulations and standards – a category first. As market leader, it has been, and continues to be, our utmost goal to support and partner with professional salons, spas and stylists and provide the finest quality products, services and education”. OSHA does not do any endorsements for any “Compliance Logo’s”, at all and as of this point OSHA as Keratin Complex under investigation for deceptive labeling. You will also find out this on the beauty industry “Flea Market Catalog, BTC”.

And of course the company went ahead and did the endorsement to OSHA, so they could save there “ASS”, and make the Bee sting a little less painful when they get cited for violations. ” The Occupational Safety and Health Act allows OSHA to issue workplace health and safety regulations. OSHA Safety Standards contain requirements for compliancy (i.e., testing and certification) of certain products by a Nationally Recognized Testing Laboratory (NRTL). Keratin Complex fully supports OSHA’s initiatives and standards in the professional beauty industry as part of the company’s ongoing commitment to innovative and safe professional products, services and education for salons and stylists worldwide”. Don’t believe this HORSE SHIT.

Best Regards
Joseph Kellner.

How to file a complaint with OSHA if you are a Salon Employee or Booth Renter!

You know that industry we are in “The so-called professional beauty industry”, were everything is swept under the rug, and deception is rampant. Well if you are a salon employee or a booth renter and you feel you are working around chemicals that make you feel sick. They may be hazardous.
A salon owner has the responsibility to have proper ventilation in the salon and the proper posting of all MSDS Sheets provided from the manufacturer of the products you use for your salon services. If you are unsure just go to your salon owner and ask for the proper information.
Nine times out of ten they don’t have it and wouldn’t give you the time of the day to produce it for you. Your health is important and to be working around a atmosphere where you may have close to 10-20 employees or booth renters then salon products may vary depending on the interests of all the employees.
Take it upon yourself to find out if the products you are using are hazardous to you or your client. It is your health and your life and you have only one to live. TAKE CHARGE, TAKE RESPONSIBILITY!
The Occupational Safety and Health Act of 1970 gives employees and their representatives the right to file a complaint and request an OSHA inspection of their workplace if they believe there is a serious hazard or their employer is not following OSHA standards. Further, the Act gives complainants the right to request that their names not be revealed to their employers.Complaints from employees and their representatives are taken seriously by OSHA. It is against the law for an employer to fire, demote, transfer, or discriminate in any way against a worker for filing a complaint or using other OSHA rights. OSHA will keep your information confidential. We can help.

If you think your job is unsafe and you want to ask for an inspection, contact us. It is confidential. If you have been fired, demoted, transferred or discriminated against in any way for using your rights under the law, you must file a complaint with OSHA within 30 days of the alleged discrimination.

Employees or their representatives have a right to request an inspection of a workplace if they believe there is a violation of a safety or health standard, or if there is any danger that threatens physical harm, or if an “imminent danger” exists. Employee representatives, for the purposes of filing a complaint, are defined as any of the following:

  1. An authorized representative of the employee bargaining unit, such as a certified or recognized labor organization.
  2. An attorney acting for an employee.
  3. Any other person acting in a bona fide representative capacity, including, but not limited to, members of the clergy, social workers, spouses and other family members, and government officials or nonprofit groups and organizations acting upon specific complaints and injuries from individuals who are employees.

In addition, anyone who knows about a workplace safety or health hazard may report unsafe conditions to OSHA, and OSHA will investigate the concerns reported. Employees or their representatives must provide enough information for OSHA to determine that a hazard probably exists. Workers do not have to know whether a specific OSHA standard has been violated in order to file a complaint.

The following are examples of the type of information that would be useful to OSHA when receiving a complaint. It is not necessary to have the answers to all these questions in order to file a complaint. The list is provided here as a guide to help you provide as much complete and accurate information as possible:

  • How many employees work at the site and how many are exposed to the hazard?
  • How and when are workers exposed?
  • What work is performed in the unsafe or unhealthful area?
  • What type of equipment is used? Is it in good condition?
  • What materials and/or chemicals are used?
  • Have employees been informed or trained regarding hazardous conditions?
  • What process and/or operation is involved?
  • What kinds of work are done nearby?
  • How often and for how long do employees work at the task that leads to their exposure?
  • How long (to your knowledge) has the condition existed?
  • Have any attempts been made to correct the problem?
  • On what shifts does the hazard exist?
  • Has anyone been injured or made ill as a result of this problem?
  • Have there been any “near-miss” incidents?

No Beauty License? Quite a Scare Tactic Used On The Industry Sheep!


So much misinformation is going around the beauty industry of how Licensurship  is going to take the cosmetology profession down the drain. Well in my view it already is! I feel quite differently about the subject. In several states there are plans to not have Cosmetology Licensurship NOT  needed anymore.. Just last week the same desperate so-called beauty industry cons went ahead and spreaded their thoughts about how this would damage our industry. Check out some of the videos made by (Tabitha) on television who knocks down salons by not doing it her way each and every week. She loves to say this will take us back to the stone ages by spreading her knowledge and scare tactics on the sheep of the industry.

Why would you think a license makes you professional? You are the PROFESSIONAL not the piece of paper. The salon professional and salon owner can police their own actions from within. You don’t need a license to purchase hair color, permanent waves, relaxers etc just go on the internet. The manufacturers make them available to the consumer selling you out and sweeping away your values and commitments to them out the door.


 But to no haste you will find out that the PBA (Professional Bullshit Organization) will do it”s utmost to guard the financial pyramid and seek protection for the Student puppy mils of beauty college education (Paul Mitchell, Aveda) from financial destruction. Do you really think in this day and age this would not be a change in our industry, and the change will be for the better. And hopefully the United States will introduce and mandate all the perfection the Europeans have in their beauty industry for us. For many decades Europe has been the plateau of example on apprenticeships, beauty schools, and hairdressing. While the U.S. has the Photoshop example of counterfeit hairdressing by the perfect example of NAHA. Such a perfect example of poor leadership for the craft.

 But also think about how the riddance if Licensurship will make the individual so much for attuned to the craft of hairdressing, hair coloring. this may instill a pride in our profession. Yes we will get salons and organizations begging and craving for a solution.  Who’s the blame we all are, just like “WE” never took a stand on the deceptive practices of Paul Mitchel, Loreal, and all the other big named bullshit speaking manufacturers. But as time has gone by, I see the independent artists are creating their own forms of entrepreneurship in our industry. It has been a long time coming, but everyone, change is good, we really don’t need a license at all. Europeans don’t need one. And there methods of training has lasted for several decades. You will see the beauty industry supply chains jumping on this deferment of licensurship and they will likely start selling to the consumer overnight. See all the so-called bootlegged, diverted product lines that are sold in Salon Centric (Which is owned by Loreal)  will be available to the consumer. Big deal! They have been doing us wrong for decades what will happen if they sell so-called professional hair color to a consumer. You can already by the hair color on the internet.

 Hair shows will be able to sell tickets to consumers (which they always do), you will be able to do hair in your kitchen, which we are all guilty of including me. Professionalism will be represented by you, the hairdresser, colorist, makeup artist. And consumers will flock to you, just like they do now. In the makeup profession there is no Licensurship, and they seem to be able to police themselves. When you join a union as a makeup artist you take a test. Consumers know what they want, the have eyes, and senses. The ultimate decision for a service will come from them, not a so-called legal document that you receive out of beauty school.

When I took the test for my  hairdressing license did that mean I was a professional? No it didn’t, the same when I graduated makeup school I was not a professional and may I say, I was reminded that upon graduation. Did the DBPR do anything for you when we had the formaldehyde problems in our industry? No, they did not. OSHA and the FDA had to do all the work! Did the PBA do anything? Hell no! And they advertise themselves as the, “legal voice of the industry”.


Licensurship is a huge money-making conglomerate in our industry, for the schools and the state. Educational loans are the way to make an easy living for all and if you can start a beauty school and get state approval (accreditation) then you will get the loans. That is the easy meal ticket in my industry!  And we all see the product coming out of a Paul Mitchel school and Aveda is just the same.

And did you know Aveda is owned by Estee Lauder!! Follow the trail my friends.  

So times change everyone, will you be effected personally by this decision? No you wont, will the multi-million dollar beauty schools be effected? YES. If the states that expel the license adopt a form of apprentice ship this will rid the Paul Mitchell, and Aveda puppy mills from our industry. And when apprenticeships are taken upon the salon will and must pay the apprentice and also give them health care. Once and for all maybe an individual will be treated like a human being in our industry. College graduates upon their succeeding employment they receive a wage, sick days, 1-2 weeks vacation. Does anyone in our profession? No not at all, this way might have individuals seeing the industry for what it really is. And having the cream of the crop flowing to the surface.

I say good riddance to licensurship and lets move ahead.

Best Regards

Joseph Kellner