Wonderful Reviews For The Film, The Beautiful LieS

I am proud to announce the completion of my newest film, The Beautiful Lies. “The Beautiful Lies” is a film that shines a revealing light on the cosmetic and beauty industry. It showcases the passion of entrepreneurs in the beauty/cosmetic industry. Dominated by major manufacturers. From there ups and downs, peaks and valleys this film will motivate you as a entrepreneur in any profession. Motivational and a realistic film. You can buy it at https://haircolorinorlando.com/beautiful-lies/

Reviews For the film.

Lisa O’Connor Boss ♡♡♡ watched it in its entirety and you have the ability to inspire all! I found it motivational with a message that truly does need to be understood. Thank you Joseph and to all involved in your documentary.

Michele E Magnuson You are awesome for helping those less fortunate, for always giving and caring. I plan to watch this afternoon. Love that you shared it with us.

Great documentary Joseph!! It was very informative, educational and inspiring about Entrepreneurship, marketing and the beauty business. I highly recommend it even if you aren’t working in the hair industry.

Lori Leonard Prescott Thank you Joseph Edward Kellner for inspiring me. You helped me so much.

Terrie A Simpkins Wonderful and inspiring .I enjoyed it very much and will use the positive messages and insight to implement into my own business. You’re a Gem Joseph. So happy for you.  Love your work.  Continued success and endless happiness always!

Lora Boyer I watched this am…so thankful that your God given talent is to help and inform in beauty industry!  I’ve been in industry for 25 years…it’s hard work but I love what I do and believe God bless me with talent to help and make others feel better 😊I will pray for success for this project and for u…thank u for the opportunity to watch!!!  Respect all the great advice and great to see J Christian…God bless.

Cynthia Oakley I am not in the beauty industry, I sit in the chair and watch the magic..  I absolutely loved it.  The message can be applied to all industries and personal life.  Great job.. I really liked the visuals, especially while you gave your commentary under the trees.  Your filled with the spirit my friend.  BRAVO

LOreal Misleading Again!

The Real Hair TruthSo Many hairdressers in my industry use LOreal hair color and there products. And so many don’t take the time to really find out that they are in competition with there manufacturer. Who will pledge allegiance too you and will send the “Best Snake Oil Salesman”, too you to inform you on the usage of there color and products that you can buy on the internet. You don’t really understand the how good these company’s are doing you wrong and also to the beauty industry.

Here is a good tidbit to chew on and to really think about how these company’s work behind the scenes to squeeze out every nickel and dime from there products. Advertising can be very misleading to the professional and to the consumer.  Go ahead and click on the link first for the complaint and read about the case filed in court.

November 2013: A federal judge denied final approval of a class-action lawsuit against L’Oréal USA, Inc. The complaint, originally filed in April 2013, alleged that the company misleadingly markets professional hair care products as only available for purchase in salons when the products are actually available for purchase in major retail outlets. According to the settlement terms, the company agreed to remove the misleading labels from the product packages for a period of five years. The Court rejected the settlement because (1) the salon-only purchasers and the retail outlet purchasers had different interests and so the class certification, a requirement for settlement, was inappropriate; and (2) the settlement was not fair, reasonable, and adequate because the company only agreed to stop the misleading labeling for a limited time and the class received no monetary award. (Richardson et al v. L’Oreal, Case No. 13-cv-00508, District of D. C.).

Misleading Information

 You the professional LEGALLY HAS the full liability of the products you use in the salon. You purchase them, you bought them, there yours. Once a product is purchased you have hold full liability. Take the time to know your salon products, color line, hair care line.  Know everything about the distributor, and also the manufacturer.  And of course in my Beauty Industry there are organizations such as the (PBA.com – Who says they are the legal eagle of the industry). (Behind The Chair – This is the Sears & Roebucks of the Beauty Industry), (Hair brained.com – Which basically is what it says it is Hair brained), (Salon Galaxy.com – Which is a copy cat of all the others mentioned). These sites could take the time to influence and to teach there subscribers but have taken the course of self advertising and stimulating there own agenda. So sad! there will come a day when the whole industry is controlled by one or two manufacturers and then don’t say I did not warn you!  Wake up sheeple!

Salon only products!

Don’t be hood winked.!!!!!!!

Joseph Kellner

THE SMARTPHONE OF HAIRCOLOR IS HERE….COURTESY OF B’ORÉAL OF PARIS.

THE REAL HAIR TRUTH.COM

I often wonder why salon owners and booth renters will buy from B’Oreal, WHY? But as soon as I think about it hairdressers are not left brain and right brained at the same time. Business is not taught in beauty schools. And if there is a business class in the hair shows it is to dump on one brand and try to sell you there’s.

So who do you want to partner with, the company that teaches consumers that they can do your job & discredits you or the ones that support the professional hairdresser? And the professional(?) Hairdresser will buy from companies such as Boreal, Paul Mitchell, Redken, TIGI, etc. knowing they do not have a EXCLUSIVE with the company. Because they are in competition with the manufacturer. The manufacturer will make a cosmetic line for the consumer and also for the professional(?). Trust me in other professions a true professional would not do this stupid mistake.
THE SMARTPHONE OF HAIRCOLOR IS HERE….COURTESY OF B’ORÉAL of PARIS.
L’Oreal Paris Mousse Absolue
At-home hair dye always seems like a fine idea until you find yourself trying to mix several different foul-smelling chemicals in the right ratio while unfolding a manual the size of a roadmap for planet Earth. But, though it may be less than ideal, for many women, an expensive hours-long trip to the salon isn’t an option anymore.
It’s something that’s been in the works for over a decade, according to Luc Maelstaf, packaging designer for B’Oreal of Paris. “Everybody always dreams of a product where you push a button and a machine does the work for you,” he says. “This device does just that: It makes the hair color mix without the consumer even noticing that it’s happening.”

Maelstaf says that B’Oreal of Paris used Japanese technology to develop the packaging of the product, which is what makes the automatic, reusable qualities possible. Two separate aerosol cans are held together in a sleek plastic sleeve. One can contains the colorant; the other, the oxidant. “The reaction to create hair color only happens when you have a mix of those two things,” says Sophie Bodelin, the head of hair color labs for the France headquarters of B’Oréal of Paris. “But now you don’t have to mix it yourself. The mix is complete as soon as the product comes out of the bottle.”

But in my industry they will buy the products from Boreal and use them in there salon. And what you have to listen to now is when the customer asks you what are you using on there hair. They will ask you. And then go home and find it on the internet. Thank you internet you gave the manufacturers a ndew3 way to sell there products. And that goes like wise for the entrepreneur. A entrepreneur will have a lot of hard times in the beauty industry. Manufacturing a beauty product is not easy and it takes money from start to finish to packing. What’s left for the beauty industry entrepreneur. The internet. Cosmetics company’s have never dreamed there sales would sky rocket like they have since the birth of the internet.
So for the Entrepreneur. 
 IT’S SIMPLE AND THEY HAVE SEEN THE MAJOR MANUFACTURERS DO IT SO THEY ARE ALREADY SCHOOLED on the vast uses of the internet. And also IN THE KNOWLEDGE OF NO VALUE AND NO EXCLUSIVE FOR THERE FELLOWS IN THE INDUSTRY. That would be too much to ask for especially in day and age when EX-Monsanto employee’s run the FDA.  Why go door to door anymore to sell your product. Don’t put a face on it, don’t take any responsibility for it. When you can just plant your packaged (Soap) on the internet. And dear Lord don’t get to know your customers, because they will soon find out your product is just a private label just like the many entrepreneurs have in the beauty industry. I have a gentleman in my next film “The Beautiful Lies” who sells hair color. Since I have used his hair color I get nothing but calls from the company wanting to tell me of there newest and latest and greatest product. That I should try and mind you buy also. They never heard of having samples to give to there good clients. And if a company in my so called professional beauty industry wants to tell you the horrors of a major manufacturer it is for there goodness. They just want you to buy there shit.
LOSERS!

 

Mixed Chicks Product Line Wins Lawsuit Against Sally Beauty

Jurors awarded over 8,000,000 to the small company of the Mixed Chicks product line who claimed that the …

MixedChicks wins big!!!!

For the past two years well-known natural hair company Mixed Chicks has been in an ongoing legal battle with Sally Beauty company. Mixed Chicks had filed a lawsuit against the national beauty supply chain in March 2011, for selling a product called “Mixed Silk” at their over 2,000 locations. The plaintiffs felt that the overall appearance of the Mixed Silk product line  infringed on their trademarked labeling due to similarities.

On November 2, the jury found that Sally Beauty had not only infringed on the Mixed Chicks trademark, but had acted “willfully with malice and oppression.” The jury verdict awarded Mixed Chicks LLC $8,114,535 ($839,535 in actual damages and $7,275,000 in punitive damages). In a press release to JET, co-founders Kim Etherege, Wendi Levy and Bradley Kaya spoke on their massive win, ” We invested our hearts and souls into this company and have built the reputation of the Mixed Chicks products as one of distinction and high quality.  It was an expensive case, but we believe in our brand and will fight to protect it.  We are pleased the jury has found Sally Beauty willfully infringed and awarded an amount that will make them think twice about doing so in the future. You can’t just bully little companies.”

Mixed Chicks

 

 

Mixed Chicks Hair Care Products (Good Guys)

sallys rip off

 

 

 

Sally Beauty Supply Mixed Version (Scum Guys)

The trio will also be seeking additional funds for attorney’s fees, a portion of Sally Beauty’s profits of Mixed Silk products and an order to ban the selling of Mixed Silk products. Sally’s beauty supply no longer has a link to there product and when we called they would not answer any questions about the Victory lawsuit Mixed Chicks had with them.

Mixed Silk’s packaging is strikingly similar to that of Mixed Chicks. The pump top on the shampoo & leave-in conditioner is quite convenient for shower use. Silk Elements should have adopted the same design for the deep conditioner; opening and closing it while in the shower is a little time consuming. All of the products have the same strong manufactured fragrant smell. So lady’s and gentlemen you have read it all. Another scum bag company playing and stealing off a entrepreneurs idea. And who needs manufacturers like that in our beauty industry. Of course you will see them at the hair shows and think twice of the hard work a entrepreneur within our industry has to go through to get there product out to the consumer.

The Real Hair Truth!