Tag: customer

The Upside of Marketing During the Economic Crisis

JosephKellner.com

For starters, customer service opens up many new doors for businesses to stand out. Why do you think Zappos and Amazon are so popular? These companies aren’t known for their exceptional products, but they are known for their exceptional service. Businesses should adopt this customer service model for their own use.

In addition, a business needs to provide a customer-friendly website experience. Recruit a group of outsiders to test your site regularly to make sure it is functioning properly. Also, remember to keep your site up-to-date since customers expect the latest technological advances.

A third possibility is a partnership. By joining forces with a complimentary company, you could not only save costs, but could also give your business additional exposure that you may not have gotten on your own.

Negotiation is a fourth strategy that many marketers are effectively using. Businesses often forget that media companies are suffering from the economy as well. That said, marketers can work to negotiate deals that could have never been reached if the economy was better.

Next, businesses should utilize social networks if they aren’t already. Social media allows businesses to build their brands and reputations in the places their customers already occupy. It is important to update these social networks regularly since it will show consumers your level of commitment.

Some people may frown upon this strategy, but it is an opportunity. The sixth strategy involves trying things you’ve never tried before. This could include anything from reaching unthought-of deals to producing an entirely new business model.

Lastly, no matter what you do, remember to stick to your principles. More often than not, businesses relinquish control to their customers over fear of losing them. As a result, customers lose respect for the business and the business loses integrity. A better approach would be to be true to your business and believe in its abilities.

THE REAL HAIR TRUTH (FACEBOOK)

Customer Service? You Tell Me

JOSEPHKELLNER "THE REAL HAIR TRUTH"

If they are not trying to sell you something while you are TRYING to enjoy your hair getting done, they are over-charging you to dry your hair? It cost $50 dollars to DRY your hair AFTER you have already paid $120 for partial hi-lights and $90 for single color and $10 for some color sealer and $30 for some conditioner that you had no idea cost anything when they washed your hair. I mean, after shampoo does come conditioner..right? And shouldn’t they dry your hair to make sure they colored it right? Why should I have to pay for them to check their work? And forget it if they had to use a toner. You get to pay $70 dollars if you want your haircut. Add it up…All this and you get to wait for four hours to get it all done….and then they try to sell you stuff again! Fell for this for over a year and learned that there are not only better stylists out there but kinder and more reasonably priced ones, who haven’t forgotten that Customer Service is an art and valuable, and it’s about fairness in pricing (you are not remodeling my kitchen, just doing my hair) kindness and hair styling…I rather would not feel like I just ended up on a used car lot and pressured to pay for things I don’t want. I believe that this will be the downfall of this salon. Talent can only go so far when you are asking your clients to pay for your personal gain. I, personally, like to donate to more lasting and meaningful charities. Good luck, and keep looking. I don’t mind spending money; I just don’t like feeling like I am getting taken advantage of..every single time I go in. I fell for it but you don’t have to.
Underserving Consumer

If you were raised with basic good manners and along the way ever joined a service group, like the scouts or 4-H, then you’ve got the groundwork for providing great customer service. The foundation you need is one of courtesy, caring, willingness to serve, and an attitude that lets your customers know that you they matter-and that you care. There are skills and technologies that can help you put it all into practice, but don’t get your head turned by all the whiz-bang tools that are out there. Great customer service has its basis in good manners. See? Mom was right.
These days it is fashionable for companies to refer to customer service as “customer retention,” but that can lead to backwards thinking. To retain a customer, simply serve him and do it well. If you focus on retention you’ll miss what is important, which is the customer and his or her needs.
But here’s the opportunity. An unhappy customer will become a loyal consumer if you fix his complaint and do it quickly. Eighty percent (80%) of these folks will come back to you if you’ve treated them fairly. That percentage rises to the upper 90s if you respond immediately. Every day you have the chance to transform your mistakes into returning customers — the kind who will tell other people good things about you. Imagine that.
This Review was written by a consumer, who visited a salon in Orlando call ALEXANDER HAIRDRESSING.

www.josephkellner.com