Tag: cosmetics

So Far The Beauty Industry in 2015 at a Glance

~ Joseph Kellner

real hair truth

Comprised of a diverse yet interrelated set of business lines, the beauty industry helps us look and smell our best. Before we leave the house each day, we have likely undergone our personalized beautification ritual. Included in this ritual is the daily shower and shave, the weekly nail trim, and the monthly haircut. And increasingly we are taking a more holistic view of our health, and our beautification ritual may now include a periodic massage and trip to the spa. But our concern with our appearance is hardly anything new; indeed the beauty industry has been expanding and growing for all of recorded history. For the interested entrepreneur this continuing growth and evolution offers a diverse menu of opportunity.

The beauty industry today encompasses far more than cosmetics and skin care products, though they are still a significant portion of the sector. A wide range of services and products are available to help us put our best face forward, and the beauty industry now also encompasses hair styling and hair removal, nail and tanning salons,massage parlors, shower and shaving products, perfumes, colognes and more. Many people now treat their beauty ritual as an escape from the hustle of the information age, whether its a few minutes spoiling oneself with a high-end product or a full day at a luxury spa.

Lotions, Treatments and Baths. Oh my!

Beauty industry opportunities can be broadly separated between products and services, though many providers offer both. Within both products and services, however, exist a wide range of business models based on target market, production processes and location.

From exfoliating soaps and volumizing shampoos to anti-wrinkle creams, the beauty industry provides us with choices galore to keep us looking younger and healthier. Cosmetics exist for every style and taste, as well as every skin tone, texture and even allergy. Rows of toothpaste stretch off into the distance at the local retail outlet, and it is no longer a choice only of brand, but between whitening, tartar protection, flavor, packaging styles and more! And a similar story is told in the aisles for perfume, deodorant and hair coloring. Certain businesses also distinguish themselves through manufacturing processes such as using all natural ingredients or a refusal to use animal testing on products.

While the diversity among service providers is not quite as extensive, there is considerable differentiation between offerings based on price, location and target markets. Some businesses target the inexpensive, fast hair cut market while others focus on providing a luxury spa experience. Franchise opportunities exist for hair salons, skin treatments, nail care, and tanning. Niche providers offer products and services focused on children, weddings,  and fashion, among others.

Different Beauty Franchise Opportunities

  • Hair Care
    • Stylists
    • Salons
    • Shampoos/Conditioners
    • Coloring Product
    • Styling Product (Gels, Sprays, etc.)
  • Cosmetics & Skin Care
    • Make-Up
    • Moisturizing Lotions
    • Tanning Salons
    • Sun Care Products
  • Fragrance

    • Perfumes
    • Body Sprays
    • Cologne
    • Deodorants
  •  Miscellaneous
    • Nail Polish
    • Shaving Products
    • Massage Parlors
    • Hair Removal Service

Beauty Industry Trends

Such diversity and innovation exists because we demand it. The beauty industry continues to expand globally, with some projections claiming 8.5% growth by 2014; revenue growth in 2010 is estimated at 3.3%. Several trends support this expansion and promise continued profitability into the future.Globally, rising per capita incomes and greater access to international markets are increasing spending on discretionary items such as perfumes and cosmetics. Though the recent economic turmoil had decreased spending on some discretionary products in the United States, purchasing of beauty products has remained strong. Consumers did tend to be more price-conscious however, with over 70% of survey respondents claiming to give mass market products more consideration over high-end products during the downturn.

Perhaps not as surprising as it once was, one of the fastest growing segments of the beauty industry is products and services aimed at men. Traditionally focused on female consumers, men today are gaining increasing attention from the beauty industry. Of course most of us have been using deodorant and toothpaste for several months already, but increasingly men are being targeted for body sprays, specialty hair products, lotions and even nail care. Salons offer a menu of pampering services for men, including cuts and shaves, facials, massages and manicures.

Consumers of beauty industry products tend to be brand loyal, and share what works for them with their friends. 58% of those surveyed claimed that personal recommendations weigh more heavily than celebrity marketing, and only 44% bought a particular product for its claim of specific product attributes. Like many things, beauty products gain a level of familiarity and comfort for the consumer, and switching to a new product often takes some extra incentive. Popular and successful marketing campaigns in the beauty industry often include a free sample and discounts for referrals to lure new customers in, and loyalty programs to keep them.

Beauty Industry Franchise Opportunities

From product innovation, organic industry growth and continued growth into the male half of the population, the beauty industry continues to offer a diverse set of profitable franchising opportunities. Beauty franchises exist across the space with dozens of strategies reaching all types of consumer.

Retail opportunities include brick-and-mortar store locations as well as home-based businesses, and span across cosmetics, skin care, hair care, tanning and more. Frequently producers of beauty industry products will have a franchising distribution system, or even have training locations for service providers. Cosmetic and skin care entrepreneurs offer specialized services such as nail care and tanning, a complete menu designed for the full day experience and everything in between. Some salons offer an exclusive membership experience and others specialize on walk-in business.

Hair care opportunities exist for barbers and stylists alike, with a range of different franchises available based on cost, location, and gender. Many male-focused franchises offering everything from the basic barbershop to “the ultimate relaxed grooming experience” have been springing up to complement the traditionally female-focused salon offerings. Franchise chains devoted to children offer a more entertaining environment for kids. There are also businesses focused on hair removal and coloring. Eco-friendly salons such as the Splish franchise offer hair care in an environmentally conscious environment.

As we can see, the beauty industry encompasses a wide range of products and services, and franchising plays a major part in bringing them to the consumer. As the industry continues to grow and evolve, profitable opportunities will abound…the hard part is choosing which one!

Defective Products May Cause Serious Personal Injury

~ Joseph Kellner

The beautiful LiesYou can see the advertisements on television all the time—women running their fingers through their hair, happy because they have dyed their hair to a “brilliant” color. But what happens if the hair dye is a defective product? After all, hair dye contains chemicals that come in close contact not only with your scalp, but with your eyes, nose and mouth, creating the potential for a serious personal injury. Some women say they suffered severe burns after using hair products, including dyes and relaxers.

According to the FDA, some problems reported from hair dyes include hair loss, burning, redness, itchy or raw skin, swelling in the face and trouble breathing. Sometimes, the issue is an allergic reaction, and the FDA warns that such a reaction can occur even after years of using a hair dye product.

Some lawsuits have been filed against hair dye makers, alleging their product caused women to permanently lose their hair. In 2006, a lawsuit was filed against Procter & Gamble, alleging that Clairol “Nice ‘n Easy” hair dye left the plaintiff with chemical burns on her scalp and caused her hair to fall out.

Hair dye chemical burns do not just happen at home. In fact, lawsuits have been filed against salons alleging that clients suffered chemical burns during hair dye treatments. In 2014, a woman filed a $12,000 lawsuit, alleging she suffered a severe chemical burn to her scalp. Her lawsuit seeks expenses for medical care as well as damages for physical and mental pain and suffering.  An article in the FDA’s Consumer magazine notes that hair straighteners and hair dyes are among the agency’s Office of Cosmetics and Colors top consumer complaint areas. Although some complaints are caused by misuse of the product, others may be related to the product itself, and reactions vary from hair breakage to emergency room visits. According to the FDA article, there have been cases where products were labeled as “chemical free” when they actually contained ingredients that most people would consider “chemicals.” In those cases, the products were eventually removed from the market or had their labels changed.  Chemical burns can be incredibly painful and can have severe consequences for victims. They can take a long time to heal, putting patients at risk for infections. The recovery can be expensive, requiring various medicines, including steroids, to heal the burns and creams to stop the pain. Of course, there is also the emotional impact associated with such chemical burns. The scarring of the head and face can be emotionally traumatic for a person, leading to depression and anxiety.

In cases where a defective product has caused personal injury, it is possible to file a lawsuit to hold the company accountable for putting a defective product on the market.

Revlon CEO rips blacks, Jews, hates ‘dirty’ Americans!

~ Joseph Kellner

the real hair truth

Revlon CEO rips blacks, Jews, hates ‘dirty’ Americans!

The CEO of Revlon is a bigoted bully who hates “dirty” Americans, thinks Jews “stick together” and believes he can “smell” black people when they walk into a room, according to a new lawsuit.

The beauty company’s boss, Lorenzo Delpani, made the ugly comments after taking over in 2013, according to a discrimination suit filed by Revlon’s former top scientist, Alan Meyers, who says he was ostracized because of his Jewish heritage.

Delpani, a native of Italy, told Meyers he was “shocked” there weren’t more Jews at the company because the biggest shareholder is Ron Perelman, a prominent Jewish American, according to the suit.

“Jews stick together,” Delpani quipped. He also allegedly added that “thankfully,” Perelman “is not like that anymore.”

Delpani also said that he hates living among Americans, whom he called “small-minded” and “dirty,” and that he can’t wait to get back to a “real” country, according to court papers filed this week.

He later allegedly went on an “anti-American tirade” in which he said the US is getting closer to being like ISIS.

Meyers also claims Delpani made a racist comment after a meeting in South Africa, when he said he “could smell a black person when he entered a room.”

Meyers says Delpani had it out for him for having red-flagged safety issues in the production and manufacturing process.

Meyers claims he was concerned that several labs were not equipped to adequately test raw materials to satisfy Revlon’s safety standards.

Meyers, 56, who joined Revlon in 2010, was fired last month after he complained about the issues and his treatment, the lawsuit says.

Revlon spokeswoman Kiki Rees on Wednesday said Meyers was a disgruntled employee who did not perform up to company standards.

“Mr. Meyers repeatedly demonstrated critical lapses in judgment and failed to perform at the high standard we demand of our employees,” Rees said.

In the suit, Meyers claims Delpani’s tirades and tormenting eventually became outright bullying.

Meyers described one incident in October, when he allegedly was forced by Delpani to act as a human easel during a high-level meeting.

Meyers says he was instructed to hold a whiteboard, which covered his entire upper torso and head, for approximately 30 minutes.

He saw this as a demeaning gesture, he says, especially since he was supposed to be part of the leadership team.

Stress from the ordeal forced Meyers into the hospital with chest pains, the lawsuit says. He said he was fired on Dec. 10.

In his suit, he is demanding unspecified punitive and compensatory damages.

Attorneys for Meyers were unavailable Wednesday for comment.

Thank You Brazil!

~ Joseph Kellner

realhairtruth.comWe are delighted to hear that Brazil has taken a huge leap towards ending cosmetics tests on animals by voting to pass legislation last week which will end the use of animals for most cosmetics tests, omitting those that are for “ingredients with unknown effects” – as well as the sale of newly animal-tested products. The move follows the announcement by the state of Sao Paolo in January that it was to end animal cosmetics tests and is the result of efforts by a number of groups in the region. We hope that the loopholes in the proposed law can be closed to ensure that the suffering of animals for cosmetics can end. Cosmetics companies need to stop putting “crap” in their products that needs to be tested. Save the humans as well as the animals. And that’s the Real Hair Truth!

realhairtruth.com

The Beautiful Lies Teaser Clip (Release Date Sep 2014)

~ Joseph Kellner

Beautiful Lies!

 

 

 

 

 

 

 

“The Beautiful Lies” is a documentary that shines a revealing light on the cosmetic and beauty industry. It showcases the passion of entrepreneurs in this business and brings transparency to product perception, health hazards, organic vs. natural ingredients, and cosmetic mislabeling. While it highlights the professionals who have achieved success through innovation, ambition, and perseverance, it also recognizes that this business is dominated by manufacturer greed and control and… Release date September 2014!

Jotovi Designs exposes “The Beautiful Lies.”

http://www.youtube.com/watch?v=WzyD7C0z_BQ