Tag: class action lawsuit

LOreal Misleading Again!

The Real Hair TruthSo Many hairdressers in my industry use LOreal hair color and there products. And so many don’t take the time to really find out that they are in competition with there manufacturer. Who will pledge allegiance too you and will send the “Best Snake Oil Salesman”, too you to inform you on the usage of there color and products that you can buy on the internet. You don’t really understand the how good these company’s are doing you wrong and also to the beauty industry.

Here is a good tidbit to chew on and to really think about how these company’s work behind the scenes to squeeze out every nickel and dime from there products. Advertising can be very misleading to the professional and to the consumer.  Go ahead and click on the link first for the complaint and read about the case filed in court.

November 2013: A federal judge denied final approval of a class-action lawsuit against L’Oréal USA, Inc. The complaint, originally filed in April 2013, alleged that the company misleadingly markets professional hair care products as only available for purchase in salons when the products are actually available for purchase in major retail outlets. According to the settlement terms, the company agreed to remove the misleading labels from the product packages for a period of five years. The Court rejected the settlement because (1) the salon-only purchasers and the retail outlet purchasers had different interests and so the class certification, a requirement for settlement, was inappropriate; and (2) the settlement was not fair, reasonable, and adequate because the company only agreed to stop the misleading labeling for a limited time and the class received no monetary award. (Richardson et al v. L’Oreal, Case No. 13-cv-00508, District of D. C.).

Misleading Information

 You the professional LEGALLY HAS the full liability of the products you use in the salon. You purchase them, you bought them, there yours. Once a product is purchased you have hold full liability. Take the time to know your salon products, color line, hair care line.  Know everything about the distributor, and also the manufacturer.  And of course in my Beauty Industry there are organizations such as the (PBA.com – Who says they are the legal eagle of the industry). (Behind The Chair – This is the Sears & Roebucks of the Beauty Industry), (Hair brained.com – Which basically is what it says it is Hair brained), (Salon Galaxy.com – Which is a copy cat of all the others mentioned). These sites could take the time to influence and to teach there subscribers but have taken the course of self advertising and stimulating there own agenda. So sad! there will come a day when the whole industry is controlled by one or two manufacturers and then don’t say I did not warn you!  Wake up sheeple!

Salon only products!

Don’t be hood winked.!!!!!!!

Joseph Kellner

Busted we win! Unilever for breach of warranty, violation of consumer fraud and deceptive trade practices pays up!

realhairtruth.comI love it, I love it. Busted for whatever the lawyers could get, they got in full from Unilever!. According to documents filed Friday in Illinois federal court, Unilever United States Inc. has agreed to pay $10.2 million to settle a class action lawsuit accusing it of marketing and selling a Suave-brand hair treatment that causes significant hair loss.  The Suave Keratin class action lawsuit was initially filed in August 2012 on behalf of a class of consumers who purchased or used Suave Professionals Keratin Infusion 30-Day Smoothing Kit, a product that was recalled in May 2012. The plaintiffs alleged that the product included dangerous ingredients that caused injuries, and that Unilever failed to properly inform consumers about the proper way to use the product to avoid injury.  During this time frame we at the “Real Hair Truth/Jotovi Designs Inc.” watched closely all the litigations that went forward with this class action lawsuit.  And passed along any and all emails we received from consumers to the appropriate law firms representing the clients involved.  Jotovi Designs Inc. was also used as a avenue for any and all complaints within the professional beauty industry, working hand in hand with consumers and professionals directing them to the proper law firms involved with the plaintiffs.  Now trust me my friends that is just penny’s to them not even nickels or dimes at all. They are a large corporation will it hurt them, “NO” not at all.  These large manufacturers are always in court. Look at L’Oreal, the mother of all lawsuits does it hurt them “No”. They always find a way to push the envelope, this is just a part of there corporate lives. No biggy to them.  The consumer and professional are the ones who get hurt. And trust me the so-called professional beauty industry does not care to inform there industry of these deviate practices. They will actually support these company’s. Basically because they need there money to survive. They cannot do it on there own.

On the Unilever website the company claims that. “Our brands play a major part in helping us achieve our sustainable living aims of helping more than a billion people improve their health and well-being; halving the environmental footprint of our products and sourcing 100% of our agricultural raw materials sustainably”.  Really?

Unilever is a major force in the beauty/cosmetics industry with household names as, Dove, Axe, Lux, Pond’s, Sunsilk, Tresemme, and who could also forget the beauty industry TONI&GUY that you can buy anywhere and beauty professionals will hail the product. Knowing full well they have no exclusive of the product what so ever. But they will sell it in there salons. And buy there tickets to there hair shows supporting TONI&GUY. But that’s another story in itself. The Suave Keratin class action lawsuit asserted claims against Unilever for breach of warranty, violation of consumer fraud and deceptive trade practices statutes and unjust enrichment arising from the manufacture, advertising and sale of the Suave Keratin Infusion smoothing kit. According to the plaintiffs’ motion supporting preliminary approval of the class action settlement, between 225,000 and 260,000 smoothing kits were sold.

Under the terms of the proposed Suave Keratin class action settlement, Unilever will pay $10 million to establish two settlement funds: a reimbursement fund and a personal injury fund. The $250,000 reimbursement fund will be available to Class Members who purchased a Suave Professionals Keratin Infusion 30-Day Smoothing Kit, providing a $10 refund for the past purchase of the product.

The class action settlement injury fund will provide relief to Class Members who suffered bodily injuries to their hair or scalp as a result of using the Suave keratin treatment. Class Members who incurred expenses for hair treatment but who no longer have receipts for their expenditures will be eligible to receive up to $40 per claimant. Class Members who have receipts from their treatments will be eligible to receive up to $800 per claimant for their expenses. Class Members who suffered significant bodily injury to their hair or scalp will be eligible to receive up to $25,000 per claim.

real hair truth.comDuring the filming of my next documentary “The Beautiful Lies”, I received numerous emails for consumers who used this product. Writing to me the causes, and health hazards they experienced with this product.

” Dear Mr. Kellner, I too used this product and fried my hair…4 haircuts later still having issues with dry hair and itchy scalp. Any ideas on what I need to do to promote good hair health?”

” Dear Joseph Kellner,I found this email when reading about the horrible suave keratin product. I haven’t developed any health issues that I know of but my hair continues to fall out. I have had at least 10-12 inches cut off in the last 5-6 months and my hair used to be thick and is now just so thin and horrible feeling. Anything that can be done?”

“I bought the treatment on 3/23/12 from Wal-Mart and I used it a week later.  I have previously used Sally’s brand about 8 months prior so I knew what I was doing and I read the directions correctly.  Not even a week after I used the Suave brand, my hair got considerably lighter, which has never happened and my hair started to fall out.  Even now, every time I was my hair, more of it breaks and I am losing it by the handfuls.  I only use the treatments because after I had my daughter, my hair got wavy and thicker only in the back and I wanted an easier way to maintain my hair.  The treatment I used before worked wonders and seeing as Sauvé’s was a whole lot cheaper, I took a chance.  I know it is not supposed to make it straight, but it is supposed to make it easier to straighten, and this did not do as it was supposed to.  I saw the recall at my local CVS and wanted to know what I am supposed to do from here?  Thanks for your time.”

“I used this kit twice the first time my tightly curled hair was soft shiny the second time at first  I didn’t see any change in my then a couple of weeks after my hair started coming out by the handfuls it took me three years to get the growth I had now all Ivan do is cut it all off and do intensive conditioning treatments .something should be done to suave for the damage it has done to my hair.”

“I to had a bad experience with this product. My hairdresser called their 1800 # to let them know the damage that their product had done to my hair. It’s taken 6 months to get it back to almost normal. This has cost me a lot of money. Another dissatisfied customer”.

“I just used this product a few days ago and my hair is also fried. And when I went to the store to try to find a deep renewing conditioner the product was still on the shelf! I don’t know what to do with my hair at this point. I’ve been trying to nurse it back to life with coconut oil and mayonnaise but it still isn’t enough. Help?!”

Help it has been 4 months for my hair and it continues to break off and is fried.  It seems like it is getting worse not better.  I have spent over $2000 and yet I am still struggling.  No one is responding to my letters Unilever, Suave or Kroger. I tried to join a class action lawsuit with Wasserman, Comden, Casselman& Esensten but they have not contacted me back yet either.  The $12 is not sufficient and my current professional stylist believes it will be at least another year before my hair is back to normal if ever.  I can not afford this!! Is there any hope we will get some resolve from the company.  Please someone help!! This is truly a nightmare and not only has it ruined my hair but my personal life, my professional life and my personal well-being have all been severely compromised. Any information that you might have regarding where I might go next would be greatly appreciated.”

The Suave Keratin settlement will also resolve several similar class action lawsuits that were filed in Kentucky and California.

The Suave Keratin class action settlement agreement was reached after nearly 18 months of litigation and lengthy mediation sessions with former U.S. District Judge Wayne Andersen. According to the court documents, the plaintiffs believe that the settlement agreement is “fair, reasonable, adequate and in the best interests of the Named Plaintiffs and the putative Settlement Class. Unilever, denying wrongdoing of any nature and without admitting liability, has agreed to the settlement terms in order to address claims brought by consumers of Unilever products, and in order to avoid the burdens of continuing discovery expenses and litigation.”

The plaintiffs are represented by Marvin A. Miller, Lori A. Fanning and Andrew Szot of Miller Law LLC; Peter Safirstein, Christopher S. Polaszek and Elizabeth S. Metcalf of Morgan & Morgan PC; and Jana Eisinger of Law Office of Jana Eisinger PLLC.

The Suave Keratin Infusion Class Action Lawsuit is Sidney Reid, et al. v. Unilever United States Inc., et al., Case No. 1:12-cv-06058, in the U.S. District Court for the Northern District of Illinois.

Last chance to claim your money!!!

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Organix Shampoo Maker Agrees to $6.5M Class Action Settlement Get Your Money!!!!

The maker of Organix skin and hair care products has agreed to pay $6.5 million to settle a class action lawsuit over claims that it falsely labeled its products as organic. The Organix class action settlement was filed in California federal court on August 22 and resolves all claims related to its allegedly deceptive marketing and advertising practices.

Under the terms of the Organix settlement, defendant Vogue International will pay $6.5 million into a fund set aside to compensate consumers who purchased Organix products. Class Members who submit valid claims are eligible to receive $4 for each Organix product they purchased, up to a maximum of $28. The class action settlement will also prohibit Vogue from manufacturing skin and hair care products under the Organix brand. The company also agreed to stop using the term “organic” on a product label unless at least 70 percent of its ingredients are organically produced.

The Organix class action lawsuit was initially filed by Andrea Golloher, Roberta Chase, Michael Shapiro and Brenda Brown in Alameda County Superior Court in 2012. In November, Vogue removed the case to California federal court. Vogue moved to dismiss the class action lawsuit, arguing that the plaintiffs lacked standing to bring breach of warranty claims in Florida, New Jersey, Ohio and Texas because they had not purchased Organix products in those states. They agreed to settle the lawsuit before the judge ruled on their motion to dismiss, although Vogue continues to deny that its marketing and advertising was false or misleading.

In an amended version of the class action lawsuit, the plaintiffs claimed that the name “Organix” was misleading, and that the products contained only 10 percent organic ingredients. They allege that they would not have paid the higher price for the products had they known that they were not truly organic. When making the decision to buy the hair and skin care products, they relied on the front and back labels, which stated that the products contained organic ingredients.

The Organix class action settlement was reached after an all-day mediation session with Randall W. Wulff, a highly-respected mediator in Oakland, California. Organix products typically sell for $7.99, but Vogue often offers the products at a “buy one get one free” discount. In the class action settlement, the parties agreed that a reimbursement of $4 per product was fair. They also agreed that future purchasers of the Organix product line would be protected by the injunction preventing Vogue from making misleading statements about organic ingredients in its products.

Under the terms of the Organix settlement, Class Members include “all individuals in the United States who purchased at least one of Vogue’s Organix brand hair care and/or skin care products from October 25, 2008 to the date notice to the Class is first published.”.

If you purchased Organix hair care and skin care products at any time between October 25, 2008, and October 10, 2013, you may be eligible to claim up to $28 cash from the class action settlement. Eligible Organix products include but are not limited to Organix Coconut Milk, Organix Macadamia Oil, Organix Cocoa Butter, Oganix Brazilian Keratin Therapy, Organix Moroccan Argan Oil, and more.

Products_Organix-products

 

 

 

 

 

 

Claim Forms can be submitted online at www.HairCareSettlement.com or mailed to the Settlement Administrator at the following address:

Organix Class Settlement Claims Administrator Heffler Claims Group P.O. Box 59029 Philadelphia, PA 19102

 

Unilever’s Suave Product is still under Investigation!

 
Profile Picture
 
Suave Professionals Keratin Infusion 30 Day Smoothing Kit Unilever Trumbull. CT 06611. Actual Kit UPC 7940019562 Modular Display Unit Description and Case UPC : Suave SA Keratin Smoothing Kit 8PC PDQ 10079400228786 Suave Mixed Keratin 17 PC PDQ 10079400233025 Suave Keratin Kit 12PC Wing 10079400240221 SV SH CD Kit Keratin 12PC 15 Inch PDQ 10079400241372 Suave SH/CD/SA Keratin 258PC Bin 10079400244359 SV MB Naturals/Keratin 670 PC Pallet 10079400245790 Standard Case: SV Smoothing Kit (ATG) 12 1ct 10079700195620. Recall # F-1332-2012
CODE
All lots
RECALLING FIRM/MANUFACTURER
Recalling Firm: Unilever United States, Inc., Englewood Cliffs, NJ, by letters dated May 8, 2012.
Manufacturer: Les Emballages Knowlton Inc., Knowlton, Canada. Firm initiated recall is ongoing.
REASON: Unilever has received numerous consumer complaints related to undesired hair treatment outcomes and potential consumer misunderstanding for Suave Professionals Keratin Infusion 30 Day Smoothing Kit.
VOLUME OF PRODUCT IN COMMERCE
381,288 Kits
DISTRIBUTION
Nationwide
 
Unilever is one of the world’s leading suppliers of fast moving consumer goods. Unilever markets the product under its wholly owned Suave brand name as a Keratin-based hair straightening product that is “an affordable at-home alternative” to professional salon treatments that’s “formaldehyde free.” However, Unilever may not be able to substantiate its claims. In addition, Unilever may have failed to inform consumers that the Product contains a chemical known as “Tetrasodium EDTA,” which is mainly synthesized from formaldehyde. Unilever also may have failed to inform consumers that the Product contains a chemical preservative known as “DMDM Hydantoin,” which is an antimicrobial formaldehyde releaser with the trade name Glydant. Formaldehyde has been classified as a known human carcinogen (cancer-causing substance) by the International Agency for Research on Cancer and as a probable human carcinogen by the U.S. Environmental Protection Agency.

So when do we stop thinking of ourselves and start thinking and helping others. Where did simple kind compassion go in a world of give-me. Where did listening and  understanding one another’s problems leave our day-to-day life. When we know the truth and not say the truth that is the most common sin of all. .  Do you really care anymore.

 
I just used this product a few days ago and my hair is also fried. And when I went to the store to try to find a deep renewing conditioner the product was still on the shelf! I don’t know what to do with my hair at this point. I’ve been trying to nurse it back to life with coconut oil and mayonnaise but it still isn’t enough. Help?!
Sent from my iPhone
 
I too used this product and fried my hair…4 haircuts later still having issues with dry hair and itchy scalp. Any ideas on what I need to do to promote good hair health?
Thanks
 
Hello Mr. Kellner,
Help it has been 4 months for my hair and it continues to break off and is fried.  It seems like it is getting worse not better.  I have spent over $2000 and yet I am still struggling.  No one is responding to my letters Unilever, Suave or Kroeger. I tried to join a class action lawsuit with Wasserman, Comden, Casselman & Esensten but they have not contacted me back yet either.  The $12 is not sufficient and my current professional stylist believes it will be at least another year before my hair is back to normal if ever.  I can not afford this!!  
 Is there any hope we will get some resolve from the company.  Please someone help!! This is truly a nightmare and not only has it ruined my hair but my personal life, my professional life and my personal well-being have all been severely compromised.
Any information that you might have regarding where I might go next would be greatly appreciated.
Suzanne M. Light, Pharm.D.
 
I used this kit twice the first time my tightly curled hair was soft shiny the second time at first I didnt see any change in my then a couple of weeks after my hair started coming out by the handfuls it took me three years to get the growth I had now all Ivan do is cut it all off and do intensive conditioning treatments .something should be done to suave for the damage it has done to my hair.thank you
Sent from my iPhone
 
Hello Joseph,
My name is Dawn Rettew, a hairdresser/make-up artist, three-time salon owner.
I would like to thank you for your courage in addressing the issues of our profession.
Having been a “brainwashed sheep” myself, I understand most of what you are saying.
I would like to break into private labels and have attempted this in the past with no success. Mostly, I’m not able to know which companies to trust anymore and the up front cost is too high.
There are no products left that are not diverted. I especially like the way the product companies are not including “online discount drug stores” as diversion. To me, online sales are diversion. I’ve signed contracts with companies promising to do my part and now I can walk into any Target, TJ Max, most online outlets and purchase the very same products
At this point, I don’t even trust having my own private label for fear of losing even more credibility with clientele. They lie about the ingredients. etc. I’ve been made to be a liar one too many times. If you have any private label insight that you would be willing to share with me, I would greatly appreciate it. I’m just looking for a product line that is non-diverted, the best available ingredients at the best available prices without the deceptive practices that go along with them.
I appreciate you honesty,
Dawn Rettew
 
I bought the treatment on 3/23/12 from Wal-Mart and I used it a week later.  I have previously used Sally’s brand about 8 months prior so I knew what I was doing and I read the directions correctly.  Not even a week after I used the Suave brand, my hair got considerably lighter, which has never happened and my hair started to fall out.  Even now, every time I was my hair, more of it breaks and I am losing it by the handfuls.  I only use the treatments because after I had my daughter, my hair got wavy and thicker only in the back and I wanted an easier way to maintain my hair.  The treatment I used before worked wonders and seeing as Suave’s was a whole lot cheaper, I took a chance.  I know it is not supposed to make it straight, but it is supposed to make it easier to straighten, and this did not do as it was supposed to.  I saw the recall at my local CVS and wanted to know what I am supposed to do from here?  Thanks for your time.
Ashley Mier