Think Real Good Before Using These Cosmetic Products

Keratin Hair Products

What are they? Keratin is the protein from which hair is made. Many shampoos and conditioners claim to include keratin and promote the protein’s restorative qualities. The products’ labels say they can repair damage caused by over-processing.  Why should you think twice? Most hair products that advertise the benefits of keratin don’t actually contain it or even specifically target the protein. To make matters worse, there is no evidence that keratin additives benefit hair health or growth.  As a result, has filed a false advertising lawsuit against Matrix and L’Oreal, claiming their products do not contain keratin and therefore are unable to provide the benefits they advertise. If you have purchased keratin hair products made by these companies, contact us today to find out if you are owed money.

Hair-Smoothing Products with Formaldehyde

What are they? Hair-smoothing products are meant to control frizz and curls for an extended period of time; they often contain formaldehyde. The application process is usually done in a professional salon and requires heat from a flat-iron or blow dryer.  Why should you think twice?  When formaldehyde and related ingredients such as methylene glycol are heated, formaldehyde gas is released into the air, which can be hazardous to your health. The FDA and The Occupational Safety and Health Administration (OSHA) have issued warnings about Brazilian Blowout Acai Professional Smoothing Solution and Brasil Cacau Cadiveu, citing safety and labeling violations.  Exposure to formaldehyde can cause health problems such as headaches, dizziness, nausea, chest pain, respiratory-tract problems, eye irritation, rash, and more. The labeling violation letters allege that the product labels do not warn people of these potential harmful effects.  The FDA recommends avoiding products that contain formaldehyde, formalin, or methylene glycol, and to report any adverse reactions.


“Natural” Products that Contain Synthetic Ingredients

What are they? Due to increasing consumer demand, many brands are starting to create more “natural” products and trying to stay away from using synthetic and artificial ingredients.  Why should you think twice?  In recent years, certain brands have come under fire for labeling products as “natural” when in fact they contain synthetic and chemical ingredients. In 2016, Unilever settled a class action suit levied against its TRESemmé Naturals product line for $3.25 million and discontinued the line.  Another class action suit was filed in February 2017 against Procter & Gamble’s Herbal Essences Wild Naturals line for misleading labels and false advertising.  If you purchased a Babyganics, keratin, or other hair product and think you fell victim to false advertising, contact us for a free legal consultation. You could be eligible for a class action lawsuit.


WEN® by Chaz Dean

What is it? Founded by celebrity hair stylist Chaz Dean, WEN® is a line of sulfate-free hair care products. The WEN Cleansing Conditioner promises to clean, nourish, moisturize, detangle, and strengthen hair, all in one product and without the use of harsh sulfates. WEN’s website says it has sold over 40 million products since 2008.  Why should you think twice? In 2015, more than 200 women joined a class action lawsuit claiming that use of the WEN Cleansing Conditioner led to extreme hair loss, hair breakage, scalp irritation, and rash.  The lawsuit also alleged that WEN misled customers with deceptive marketing, and that the company blocked or removed negative comments and reviews from its website and social media pages.  WEN settled that lawsuit for more than $26 million. The FDA is currently investigating the cleansing conditioner and warns consumers to stop using the product if they experience any adverse reactions.



What is it? Babyganics is a Westbury, New York-based company that claims to sell baby-safe, organic household and childcare products (shampoos, lotions, wipes, detergents, etc.). It has grown rapidly over the past 15 years, generating $30 million in revenue in 2013 and securing a sale by SC Johnson in 2016.  Why should you think twice? Many parents allege that Babyganics products are not as organic or kid-friendly as they appear.  As a result, multiples lawsuits have been filed against Babyganics in recent years.  A class action suit filed by alleges that Babyganics misled consumers through labeling that claimed certain bath products were “tear-free,” gentle, non-allergenic, and safe for infants—when in fact they contain substances that are eye irritants. Another class action lawsuit filed in September 2016 alleges that products labeled as “organic” or “mineral-free” actually contain ingredients that are neither.  One mother also claimed that Babyganics baby wipes caused her five-week-old baby to break out with a bumpy rash on his face.  PrMost serious of all, Theresa Jones alleges that Babyganics’ tear-free shampoo burned her son Hunter’s eyes, potentially causing serious and permanent damage.

Leave it to the professionals! … Statement on FDA Investigation of WEN by Chaz Dean Cleansing Conditioners

The FDA is investigating reports of hair loss, hair breakage, balding, itching, and rash reported to be associated with the use of WEN by Chaz Dean Cleansing Conditioner products. While the FDA continues its investigation, consumers should be aware of reactions reported in association with the use of WEN by Chaz Dean Cleansing Conditioner products. Consumers who experience a reaction after using WEN by Chaz Dean Cleansing Conditioner products should stop using the product and consult with their dermatologist or other health care provider. The agency also urges consumers to report to FDA any reactions they may have experienced when using these products.

FDA previously announced that it is conducting an investigation of adverse event reports for WEN by Chaz Dean Cleansing Conditioner products, including reports of hair loss, hair breakage, balding, itching and rash. FDA has received and continues to receive reports of adverse events, as the investigation is still ongoing. In the course of its investigations, the FDA is looking at all sources of information, in order to better understand the consumer reports of adverse events. There are many potential causes of hair loss, including, for example, certain illnesses, medications, hormonal changes, rapid weight loss or gain, anemia, and high-stress life events, and these factors are being taken into account as the FDA continues to investigate these reports. If you experience hair loss, you should contact your healthcare provider. As with any cosmetic product, if you experience an adverse event that you think may be related to use of WEN by Chaz Dean Cleansing Conditioner, you should also cease using the product and report the event to the FDA.

The FDA has not yet determined a possible cause for the adverse events that have been reported, and today has called on the company to “provide any data that might help us to better understand the reports of hair loss associated with the use of WEN by Chaz Dean Cleansing Conditioner products.” The FDA also has reached out to physicians and other health care providers asking them to notify their patients of hair loss and other complaints associated with the use of these products and to report adverse events to the agency.

Chaz Dean Is In Trouble!


A celebrity hairstylist is at the center of a lawsuit involving people from all over the country who have come forward to claim that his hair-care products have caused them scalp irritation, hair loss and more.  Tanya Norman, who also specializes in brand development for a creative agency, is one of these people. Six months after trying the WEN hair product, Norman says she was alarmed at what happened.  “I had started to get a bald spot, and then I found another one in the back, and that’s when I kind of started to get worried,” Norman said. “I started bawling. I couldn’t stop crying.”  Now, attorney Amy Davis is representing nearly 200 plaintiffs from over 40 different states who are part of a mass-action lawsuit against WEN by Chaz Dean Inc.

“Some of the men and women that we represented, looks like they had a weed whacker taken to their head,” Davis described. “Just hair breaking all over.”  Dean, who developed the WEN hair-product line, has a hair-care studio in Hollywood, and celebrities such as Brooke Shields, Angie Harmon.  Davis, however, states that the product traps dirt, oil and debris in the hair follicle and causes scalp irritation.   Davis went on to claim that the celebrity endorsements made women, men and even children believe in the product.  “Their testimonials and Mr. Dean saying that he is the stylist to the who’s-who in Hollywood really made these men and women believe they could trust the product,” Davis said. “Kiddos, kiddos that we represent, have lost nearly all of their hair.”

While  Mr. Dean declined to be interviewed on camera, they released a statement that reads:

“We take great pride in the quality of our products and believe every product meets our high standards. We want all of our customers to have positive experiences with our products. With well over 10 million WEN products shipped since 2008, our customers’ overwhelmingly positive response to WEN is a testament to there benefits it can deliver for its users. These benefits are reflected in consistently high rankings from independent consumer product sites as well. Importantly, there is no scientific evidence to support any claim that our hair care products caused anyone to lose their hair. There are many reasons why individuals may lose their hair, all unrelated to WEN hair products. We intend to vigorously contest the allegations made against our products. And, we encourage any customer with any questions to contact us.”  Norman, meanwhile, now applies a topical medicine and has received 14 cortisone injections in her bald spots. She says that despite her embarrassment, she believes going public with her experience may help others.


“The hair that’s regrowing is very, very fine and brittle. This is something that for me has been very, very embarrassing,” Norman said. “There are a lot of us out there that have been dealing with this issue. You’re not alone.”

The federal judge has issued a stay in the case, and the parties are proceeding to mediation.