Sulfate Free Shampoo Is “A Marketing Gimmick.”

real hair truthSulfate-free shampoo is a new form to trying to get people’s attention, “a marketing gimmick.” The hair industry is a billion dollar business. . Example: Green tea is the new trend and it is healthier for you, or buying coffee at Starbucks, they taste sweeter. More profits for them. BK’s green tea had been recalled, or the eggs, is that mean people won’t be buying green tea or eggs anymore? The hair industry wants your attention, but they don’t give money back guarantee for damaged hair or hair loss.

It would be boring if they just call it shampoo! Google shampoo, it’s meant to clean. They want a variety of product, to attract a variety of hair textures/condition/smell.

There are sulfates in many of the everyday products we use at home! Sulfates on shampoo doesn’t cause cancer. But Google hair dyes & cancer. Many customers and stylists do not know that Brazilian treatment often contains high concentrations of formaldehyde, a cancer-causing chemical and there’s been so much publicity during the last year. Google Permanently straightening hair warning, about 7,410,000 results (0.08 seconds) , more warnings during the last month. I’ve been posting about them since 2009. Canada had issued a public health warning regarding Brazilian Blowout and has stopped the distribution of their salon products; Ireland has also issued a recall. ~ Also published in Vogue Feb. 2011.

How about Mane & tail people think it makes their hair grow faster. Mane & Tail is another shampoo meant for horses. Horses don’t abuse their hair, using heating tools, and they eat better than people, but it won’t add more hair & make their hair longer faster. Shampoo intended for animals may contain insecticides or other medications for treatment of skin conditions or parasite infestations such as fleas or mange. These must never be used on humans.

When you wash your hair with one of those nutrient-rich shampoos, most of the nutrients and active ingredients in the product don’t actually end up in your hair, they wind up down the drain… along with all the money you spent on the shampoo.
It is HOW you use to style your hair or what styling tools that damage the hair, and what chemicals you’re adding to the hair, not the shampoo.

So what can you expect from switching to a sulfate-free shampoo? A higher price tag, to start, as most drug store brands don’t yet produce products without sulfates.  Perhaps the biggest adjustment to using sulfate-free shampoo is a superficial one. Without this lather-producing chemical, these shampoos have less of the over-the-top bubble that is associated with cleansing hair.  Its all a bunch of baloney!

FYI: “CRUELTY FREE” OR “NOT TESTED IN ANIMALS” MEANS THAT NO ANIMAL TESTING WAS DONE ON THE PRODUCT AND ITS INGREDIENTS.
Believe it or not
Even if a product never was tested in animals, there’s a very good chance its ingredients were. A company might call its products “cruelty free” because it isn’t doing any animal testing on these ingredients now, although the ingredients may have been tested on animals in the past. In some cases, “no new animal testing” might be a more accurate claim.

8 chemical ingredients that are among the most dangerous to you in the shower!

The Real Hair TruthThink about this: Nary a day goes by when we don’t use beauty products – toothpaste, shampoo, conditioner, lotion, moisturizer, deodorant, soap, shaving cream and perfume, among others. The list could go on and on. We use them so often, we cast them off as harmless and simple, everyday necessities. The truth is, they are anything but harmless and can be replaced easily with safer alternatives. You see, over time, these supposed “harmless” products’ hazardous ingredients compound and grow in the body, ultimately allowing a bunch of little doses to add up to a much bigger problem.  The following 8 ingredients are among the most dangerous found in common beauty products. Most of them are skin irritants that have cancer-causing effects.

My rule of thumb is to never put a product on my skin or hair that has ingredients in it I cannot pronounce. This has meant getting used to DIY beauty products as well as all-natural options found at my local health store. But if you enjoy the convenience and the price of mainstream products, at least avoid these 8 offenders.

1. Triclosan
Triclosan is an antimicrobial agent that is one of the most common additives found in everyday consumer products, such as shampoo, toothpaste and soap. A study conducted by the University of California, San Diego School of Medicine linked triclosan to cancer. Triclosan also creates resistant bacteria, which can represent a potentially severe public health risk.
Synonyms: 2,4,4′-Trichloro-2′-Hydroxy Diphenyl Ether; 5-Chloro-2- (2,4-Dichlorophenoxy) – Phenol; 5-Chloro-2- (2,4-Dichlorophenoxy) Phenol; Phenol, 5-Chloro-2- (2,4-Dichlorophenoxy) -; Phenol, 5chloro2 (2,4dichlorophenoxy) ; 2,4,4′-Trichloro-2′-Hydroxydiphenyl Ether; 5-Chloro-2- (2,4-Dichlorophenoxy) Phenol; Ch 3565; Irgasan; Irgasan Dp300; Phenol, 5-Chloro-2- (2,4-Dichlorophenoxy)

2. Methylisothiazolinone (MIT or MI)
Used as a preservative in baby wipes and lotions, MI is a skin irritant that has long been associated with allergic reactions. It has also exhibited neurotoxic effects.
Synonyms: 2-Methyl- 3 (2h) -Isothiazolone; 2-Methyl-2h-Isothiazol-3-One; 2-Methyl-3 (2h) -Isothiazolone; 2-Methyl-4-Isothiazolin-3-One; 3 (2h) -Isothiazolone, 2-Methyl-; 3 (2h) Isothiazolone, 2methyl; Methylchloroisothiazolinone225methylisothiazolinone Solution; 2-Methyl-3 (2h) -Isothiazolone; 2-Methyl-4-Isothiazolin-3-One

3. Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES)
Both of these chemicals are toxic to the body and the environment, with SLES slightly more hazardous since it is often contaminated with 1,4 Dioxane (see #4). SLS and SLES work to make beauty products more easily absorbed by the skin. They are linked to skin, eye and lung irritation as well as organ system toxicity.
SLS synonyms: Monododecyl Ester Sodium Salt Sulfuric Acid; Sodium Dodecyl Sulfate; Sodium Dodecyl Sulphate; Sodium Lauryl Sulfate Sodium Lauryl Sulfate; Sodium Salt Sulfuric Acid, Monododecyl Ester; Sulfuric Acid Monododecyl Ester Sodium Salt; Sulfuric Acid, Monododecyl Ester, Sodium Salt; Ai3-00356; Akyposal Sds; Aquarex Me; Aquarex Methyl
SLES Synonyms: Ethanol, 2 [2 (Dodecyloxy) Ethoxy], Hydrogen Sulfate, Sodiumsal; Sodium 2- (2-Dodecyloxyethoxy) Ethyl Sulphate; Sodium Lauryl Di (Oxyethyl) Sulfate

4. 1,4 Dioxane
This chemical is a known carcinogen. It can fall under the umbrella of SLES (see #3) or a slew of other ingredients listed below as a contaminant, or it may not even be listed at all. It contaminates up to 46 percent of personal care products. The chemical is a byproduct of an ingredient processing method called ethoxylation used to reduce the risk of skin irritation for petroleum-based ingredients. Even though 1,4 dioxane can be easily removed from products before sale, it often is not.
Possible impurity in: Polysorbate-20, Sodium Laureth Sulfate, Peg-100 Stearate, Polysorbate-60, Ceteareth-20, Cetyl Peg/ Ppg-10/ 1 Dimethicone, Laureth-7, Peg/ Ppg-18/ 18 Dimethicone, Peg-40 Hydrogenated Castor Oil, Polysorbate-80, etc.
Synonyms: 1,4-Diethylene Dioxide; 1,4-Dioxacyclohexane; Di (Ethylene Oxide); Diethylene Dioxide; Diethylene Dioxide (Osha); Diethylene Ether; Diokan; Dioksan (Polish); Diossano-1,4 (Italian); Dioxaan-1,4 (Dutch); Dioxan

5. Oxybenzone
Often found in spray-on sunscreens, oxybenzone is a major hormone disruptor. It causes biochemical and cellular level changes. It is easily absorbed by the skin and has been determined to contaminate the bodies of 97 percent of Americans.
Synonyms: Benzophenone-3, (2-Hydroxy-4-Methoxyphenyl) Phenyl- Methanone; (2-Hydroxy-4-Methoxyphenyl) Phenylmethanone; 2-Benzoyl-5-Methoxyphenol; 2-Hydroxy-4-Methoxybenzophenone; 4-08-00-02442 (Beilstein Handbook Reference) ; 4-Methoxy-2-Hydroxybenzophenone; Advastab 45; Ai3-23644; Anuvex; B3; Benzophenone, 2-Hydroxy-4-Methoxy

6. Butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT)
Already banned in the EU, BHA and BHT are used as stabilizers and preservatives in beauty products. BHA is considered a human carcinogen. BHT is a toluene-based ingredient that is a moderate irritant and has tumor-promotion effects.
BHA Synonyms: Antioxyne B; Antrancine 12; Eec No. E320; Embanox; Nipantiox 1-F; Protex; Sustane 1-F; Tenox Bha
BHT Synonyms: Dbpc; Advastab 401; Agidol; Agidol 1; Alkofen Bp; Antioxidant 29; Antioxidant 30; Antioxidant 4; Antioxidant 4k; Antioxidant Kb; Antrancine 8

5. Oxybenzone
Often found in spray-on sunscreens, oxybenzone is a major hormone disruptor. It causes biochemical and cellular level changes. It is easily absorbed by the skin and has been determined to contaminate the bodies of 97 percent of Americans.
Synonyms: Benzophenone-3, (2-Hydroxy-4-Methoxyphenyl) Phenyl- Methanone; (2-Hydroxy-4-Methoxyphenyl) Phenylmethanone; 2-Benzoyl-5-Methoxyphenol; 2-Hydroxy-4-Methoxybenzophenone; 4-08-00-02442 (Beilstein Handbook Reference) ; 4-Methoxy-2-Hydroxybenzophenone; Advastab 45; Ai3-23644; Anuvex; B3; Benzophenone, 2-Hydroxy-4-Methoxy

6. Butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT)
Already banned in the EU, BHA and BHT are used as stabilizers and preservatives in beauty products. BHA is considered a human carcinogen. BHT is a toluene-based ingredient that is a moderate irritant and has tumor-promotion effects.
BHA Synonyms: Antioxyne B; Antrancine 12; Eec No. E320; Embanox; Nipantiox 1-F; Protex; Sustane 1-F; Tenox Bha
BHT Synonyms: Dbpc; Advastab 401; Agidol; Agidol 1; Alkofen Bp; Antioxidant 29; Antioxidant 30; Antioxidant 4; Antioxidant 4k; Antioxidant Kb; Antrancine 8

Your beauty products may boost your outer beauty, but do they support your inner health? Most beauty products contain ingredients that harm your body more than they help it and in an alarmingly dangerous way. Take the time to read the back of your beauty products and see what really is going into your skin with every lather, rub and scrub.

THE SMARTPHONE OF HAIRCOLOR IS HERE….COURTESY OF B’ORÉAL OF PARIS.

THE REAL HAIR TRUTH.COM

I often wonder why salon owners and booth renters will buy from B’Oreal, WHY? But as soon as I think about it hairdressers are not left brain and right brained at the same time. Business is not taught in beauty schools. And if there is a business class in the hair shows it is to dump on one brand and try to sell you there’s.

So who do you want to partner with, the company that teaches consumers that they can do your job & discredits you or the ones that support the professional hairdresser? And the professional(?) Hairdresser will buy from companies such as Boreal, Paul Mitchell, Redken, TIGI, etc. knowing they do not have a EXCLUSIVE with the company. Because they are in competition with the manufacturer. The manufacturer will make a cosmetic line for the consumer and also for the professional(?). Trust me in other professions a true professional would not do this stupid mistake.
THE SMARTPHONE OF HAIRCOLOR IS HERE….COURTESY OF B’ORÉAL of PARIS.
L’Oreal Paris Mousse Absolue
At-home hair dye always seems like a fine idea until you find yourself trying to mix several different foul-smelling chemicals in the right ratio while unfolding a manual the size of a roadmap for planet Earth. But, though it may be less than ideal, for many women, an expensive hours-long trip to the salon isn’t an option anymore.
It’s something that’s been in the works for over a decade, according to Luc Maelstaf, packaging designer for B’Oreal of Paris. “Everybody always dreams of a product where you push a button and a machine does the work for you,” he says. “This device does just that: It makes the hair color mix without the consumer even noticing that it’s happening.”

Maelstaf says that B’Oreal of Paris used Japanese technology to develop the packaging of the product, which is what makes the automatic, reusable qualities possible. Two separate aerosol cans are held together in a sleek plastic sleeve. One can contains the colorant; the other, the oxidant. “The reaction to create hair color only happens when you have a mix of those two things,” says Sophie Bodelin, the head of hair color labs for the France headquarters of B’Oréal of Paris. “But now you don’t have to mix it yourself. The mix is complete as soon as the product comes out of the bottle.”

But in my industry they will buy the products from Boreal and use them in there salon. And what you have to listen to now is when the customer asks you what are you using on there hair. They will ask you. And then go home and find it on the internet. Thank you internet you gave the manufacturers a ndew3 way to sell there products. And that goes like wise for the entrepreneur. A entrepreneur will have a lot of hard times in the beauty industry. Manufacturing a beauty product is not easy and it takes money from start to finish to packing. What’s left for the beauty industry entrepreneur. The internet. Cosmetics company’s have never dreamed there sales would sky rocket like they have since the birth of the internet.
So for the Entrepreneur. 
 IT’S SIMPLE AND THEY HAVE SEEN THE MAJOR MANUFACTURERS DO IT SO THEY ARE ALREADY SCHOOLED on the vast uses of the internet. And also IN THE KNOWLEDGE OF NO VALUE AND NO EXCLUSIVE FOR THERE FELLOWS IN THE INDUSTRY. That would be too much to ask for especially in day and age when EX-Monsanto employee’s run the FDA.  Why go door to door anymore to sell your product. Don’t put a face on it, don’t take any responsibility for it. When you can just plant your packaged (Soap) on the internet. And dear Lord don’t get to know your customers, because they will soon find out your product is just a private label just like the many entrepreneurs have in the beauty industry. I have a gentleman in my next film “The Beautiful Lies” who sells hair color. Since I have used his hair color I get nothing but calls from the company wanting to tell me of there newest and latest and greatest product. That I should try and mind you buy also. They never heard of having samples to give to there good clients. And if a company in my so called professional beauty industry wants to tell you the horrors of a major manufacturer it is for there goodness. They just want you to buy there shit.
LOSERS!

 

Trailer for the film, “The Beautiful Lies”

Pretty good reviews for all the Trailers for the film. ‘The Beautiful Lies”!
The Beautiful Lies (Official Trailer) – 48,888 views – 2 months ago By Andy Mathias
“The Beautiful Lies” (Official Trailer) – 44,043 views – 1 year ago By Mike Gottino
“The Beautiful Lies” (Official Trailer) – 44,043 views – 1 year ago By Mike Gottino
“The Beautiful Lies” (Official Trailer) – 40,612 views – 2 months ago By Paulo
Way to go to all three editors for the film!

The Beautiful Lies is a documentary about the cosmetic/beauty industry featuring the up’s and downs of entrepreneurship in a industry dominated by major manufacturers. This film also covers product labeling, product marketing,and deception of universal hair care, hair color and treatments that are sold to the consumer. We are showing the viewer the few great entrepreneurs of the beauty/cosmetic industry who still value their craft and the peaks and valleys they go through! Release date December 2013.

Joseph Kellner

Real Hair Truth – Michael Gordon Playing it Cool.

The Beautiful Lies

Up until the 2006 sale of the B&B brand (the salons, the products, et al) to Estee Lauder (most people don’t realize that it also owns Clinique, MAC, Bobbi Brown, La Mer, Origins, Jo Malone, Smashbox, Aveda, and Darphin), from time to time you could catch a site of Mr. Gordon on the premises.  His mannerism always struck me as a peculiar combination of a relaxed composure (grapevine has it that he is into Buddhist spirituality) and a blatant assholiness toward some employees.

But, as I always say, you don’t get to be a successful entrepreneur by being warm and fuzzy.  To survive in business you need to be tough.  Some of us can be tough and decent at the same time.  Unfortunately, that’s very rare.  Well, since I didn’t need to deal with him personally, I was able to abstract  into what he was as a small-business owner: someone, who started from nothing and grew his brand to international recognition.  I admired him for his courage, drive, and strategic savvy.

Also, one cannot dismiss the fact that for Mr. Gordon it wasn’t just about branding, growth, and money.  He was truly a hair-man, devoted to the idea of creating high-quality products that satisfied a wide spectrum of needs.  Unlike the vast majority of other famous salon owners (Sally Hershberger is one example), who are engaged in “private label” merchandising (i.e. buying generic, mass-produced,  “juice” and pouring it into containers with their names), Michael Gordon actually developed unique mixtures, which are used to great effects in many salons and homes.

It was his quality standards and unrelenting drive to succeed that fascinated me.  Imagine my surprise, when I read in New York Times that this remarkable and shrewd businessman was arrested for tax evasion.  And it wasn’t even for something cleverly devised (not that I would approve that) – no, it was plainly stupid: he didn’t declare on his tax return the $30 million capital gain generated by that famous sale of B&B.

The charges (both criminal and that of stupidity) against him are mounting: when he was questioned by IRS about this omission, he claimed ignorance of the fact.   And that’s lying to a federal agent, because apparently there is evidence of his active attempts to hide this money.

What is the point of lying like that anyway?  Didn’t he sign his tax return back in 2007?  He never heard of capital gains? Weren’t there a horde of lawyers and accountants involved in the closing the deal?  Nobody mentioned the tax liability?  Hard to believe.

NYT didn’t make it a secret that IRS has acted on a tip received from a “confidential informer.”  Of course, they did.  Truth be told, IRS doesn’t have sufficient resources to look for specific violations of the tax code.  The best they can do is to react to the red flags selected by their algorithms.  Your employer reported your earnings, but you didn’t include them on your tax return – an inquiry will commence.  Itemized deductions  exceed certain levels, even if by $100 – the flag will be raised.  Meanwhile, corporate executives receive multi-million dollar perks and call them “business expenses”; private shareholders transfer stocks and property between related parties and don’t recognize capital gains; owners make equity withdrawals and show them as loans – and none of it ever get noticed.

However, the situation changes if someone makes a call, sends a letter, or an electronic message to IRS, detailing a case of the tax evasion.  If this someone provides sufficient information and the violation is big enough to prick up agents’ ears, they will be on the case right away.  Especially if it involves a notable figure that can get media interest (hey, you cannot blame IRS agents for wanting some attention).

Even though IRS has, what they call, a whistleblower reward program, it’s not easy to get paid for reporting tax violations.  Obviously, in most cases, the informants are not motivated by money.  Typically, they have some sort of a relationship with the evader and it resulted in two outcomes: an incredible animosity that goes way beyond a simple grudge and the knowledge that the government is being shortchanged.  The IRS becomes a mere weapon of revenge.

This is why Leona Helmsley went to jail in 1992.  The Queen of Mean dragged behind herself a trail of disgruntled contractors, corporate employees, and household help, who really hated her.  Some of them possessed hard evidence proving that millions of dollars spent on personal properties were billed to Helmsley’s real estate business.

And that’s why Michael Gordon got arrested.  In his brazen manner, he must’ve rubbed the wrong way someone with the first-hand knowledge of the $30 million unreported gain.  That hurt someone dropped a note to IRS.

Do I have to state the obvious?  Don’t steal big bucks from government – it’s dangerous.  But if you make a conscious decision to dodge some taxes, make sure that no one knows about it but you.  And I mean NO ONE.  If that’s impossible, make sure that you are super nice to those who are onto you – they have your freedom in their hands.