“Beautiful Lies” The new film from The Real Hair Truth Series!

Press Release for The Film “Beautiful Lies”

In August of this year 2012 the editing for the next film from the Real Hair Truth Series will begin. The title of the next film will be “Beautiful Lies”. The film will encompass Entrepreneurs, Manufacturer Deception, Marketing, Ingredients, Product Labeling, Deceptive Labeling, Formulating your own Brand, Health and Welfare, Do You Know What You Are Using In The Salon?, And whats in your Salon Products?. This so far has been a 3 year endeavor or filming, interviewing, traveling to create this film. We will have a lot of new members in this film and also a few from the first film (The Real Hair Truth) will be included. I will have some very interesting interviews from OSHA, FDA for the topics of Health and Welfare. We will be closely informing the viewer of what they are using in the salon and does it fit the standards and regulations that OSHA and the FDA have lately passed pertaining to Keratin Treatments.  Being an entrepreneur is not an easy task and you will see a lot of interviews in the film regarding to Entrepreneurship. The Up’s and Down’s of starting your own business from scratch, product lines, books, videos etc you will learn “How” and “What Not” in this segment of the film. Motivation, Perseverance, Ambition the film “Beautiful Lies” covers it all. The film will be completed by December 2012. The Peaks and Valleys of entrepreneurship are covered in this film. This film will be available for Digital Download, and also Dvd purchase’s. In this film we do not advertise Major manufacturers only the Real Beauty Industry. This film was solely funded by Jotovi Designs Inc, and is not seeking any form of Sponsorship. And as of February 11, 2012 “Beautiful Lies” is Copyright in this Website (including, without limitation, Text, Images, Software, Logos, Icons, Sounds Recordings. Films and HTML code) is owned or licensed by Jotovi Designs Inc.  All editorial content and graphics on this site are protected by U.S. copyright.

Joseph Kellner

Jotovi Designs CEO

Will Anything Change?

As I sit back and discover the endless possibilities we have to change our industry, I often think if the currents events are just a ban-aid on the problem of the Formaldehyde issue in our industry. Last year women’s magazines and pop culture blogs were afire with the news that the popular Brazilian Blowout–an expensive salon treatment that promises to smooth and straighten hair for up to six months–released formaldehyde, a known carcinogen. Hair Scare! Brazilian Bombshell! It was a story made for clever headlines and consumer backlash. Not only was the treatment exposing women to carcinogens, the products used in the Brazilian Blowout treatment were actually labeled “formaldehyde free,” when they clearly weren’t. Moreover, in the midst of the media blitz, the U.S. federal government’s National Toxicology Program officially added formaldehyde to its list of substances known to cause cancer, and the federal Occupational Safety and Health Administration (OSHA) declared that one product, Brazilian Blowout Acai Professional Smoothing Solution, contains “unacceptable” levels of formaldehyde.

You’ll notice, however, that the Brazilian Blowout did not disappear from salon menus. In September 2011, the FDA sent Mike Brady, chief executive officer of Brazilian Blowout maker GIB LLC, a firmly worded letter stating that the company’s products contain formaldehyde and were thus mislabeled. But while it might seem logical for the FDA to then remove that product from consumers’ reach, instead it focused on the need for the products to be labeled appropriately. According to both the letter in question and the language of the Federal Food, Drug, and Cosmetic Act, it is the manufacturer’s responsibility to ensure that the products it markets are safe and otherwise in compliance with all applicable legal and regulatory requirements.

In addition to the FDA letter, GIB LLC was also sued by the state of California, where it is headquartered. The results of that suit came through in the form of a settlement that requires GIB, LLC, which does business under the name Brazilian Blowout, to cease deceptive advertising that describes two of its popular products as formaldehyde-free and safe. The company must also make significant changes to its website and pay $600,000 in fees, penalties and costs.

Which begs the question: Should California law–and beyond that, federal law–do more to protect consumers? After all, how many people really read labels, much less on products that are part of a third-party service? And this is a product that, because it releases formaldehyde gas, could affect even those who have chosen not to purchase it.

Opponents have argued that consumers essentially have the right to expose themselves to whatever carcinogens they choose. If you’re to pull this beauty product from shelves, the thinking goes, then you’d also have to pull cigarettes. Then again, if beauty products containing carcinogens had to have the same sort of Surgeon General warnings on them that packs of cigarettes do, perhaps companies would think twice about producing such products. The cigarette analogy works on another level: Remember how smoking bans started when advocates linked second-hand smoke exposure to unfair working conditions? The same route is likely to be taken here, with an eye toward protecting the health and rights of salon workers. Health advocates are pushing for the FDA to step in and do more, especially in light of California’s legal decisions.

The FDA, which has little authority to do much in these sorts of cases, thanks to the wording of the Federal Food, Drug, and Cosmetic Act, did warn GIB LLC that failure to correct its violations “may result in enforcement action without further notice, including, but not limited to, seizure and/or injunction.” The Campaign for Safe Cosmetics and the National Healthy Nail and Beauty Salon Alliance are calling on the FDA to follow through with its threat and not only seize Brazilian Blowout products, but ban the use of formaldehyde in hair products. It sounds logical enough, but they may end up with an unlikely opponent in their quest: female consumers.

The thing is, despite nearly two years now of bad press, the Brazilian Blowout is still a popular treatment. Perhaps not quite as popular as it was, but popular nonetheless. Anecdotally, in the past six months I’ve mentioned to at least five female friends who are fond of the treatment that it contains a known carcinogen. Across the board the response was essentially the same, “Doesn’t everything cause cancer these days? Besides, personally I think it’s worth it.”

It’s a response that leads the discussion in one of two ways: On the free market side, there’s the argument that this is a product people want and they should be allowed to buy it, provided they understand the risks; on the public health side, there’s the argument that in some cases consumers need to be protected not only from companies but also from themselves. The same argument crops up around things like bag bans and proposed taxes on unhealthy food and in broader political debates about how and when government should intervene in business. Point being, while the great Brazilian Blowout debate may seem silly, the result of it could have broad implications.

Brazilian Blowout You Really Screwed Up! Hair treatment ruled carcinogenic!

 
The makers of the popular Brazilian Blowout line of hair-straightening products — which can cost up to $500 per salon treatment — have agreed to change their labeling to warn consumers that the treatments can release formaldehyde gas, which is considered a carcinogen and can cause irritation of the eyes and skin, according to a report from USA Today.
The move by GIB LLC comes following a lawsuit from the California state attorney general’s office. The products are labeled as formaldehyde-free, but last September the FDA warned that Brazilian Blowout contains “dangerously high levels” of the gas. According to a report from WebMD, the FDA found that Brazilian Blowout products contained between 8.7 percent and 10.4 percent formaldehyde. Levels about 0.1 percent required an occupational hazard alert under guidelines from the U.S. Occupational Safety and Health Administration (OSHA).

At the time, GIB CEO Mike Brady denied that his company’s products contained formaldehyde.
The FDA and OSHA issued their first health hazard about Brazilian Blowout in April 2011 to let salon workers and owners know about the potential for formaldehyde exposure from these products.
The FDA issued a warning letter to GIB on Aug. 22, 2011, saying “Brazilian Blowout contains methylene glycol, the liquid form of formaldehyde, which, under the conditions of use prescribed in the labeling, releases formaldehyde when hair treated with the product is heated with a blow dryer and then with a hot flat iron.” The agency reported a wide range of health problems that had been reported by users of the products: “Adverse events have reported the following injuries associated with Brazilian Blowout: eye disorders (irritation, increased lacrimation, blurred vision, hyperaemia); nervous system disorders (headache, burning sensation, dizziness, syncope), and respiratory tract (dyspnea, cough, nasal discomfort, epistaxis, wheezing, rhinorrhea, throat irritation, nasopharyngitis). Other reported symptoms included nausea hypotrichosis, chest pain, chest discomfort, vomiting, and rash.”
The FDA has authority over product packaging, but has none over the operation of salons. OSHA, on the other hand, governs workplace safety, including air conditions.
 
 
The FDA’s warning letter presented CEO Brady with an ultimatum: “You should take prompt action to correct the violations cited in this letter. Failure to do so may result in enforcement action without further notice, including, but not limited to, seizure and/or injunction.”
 
The state of California, where GIB is located, followed the FDA’s letter with its lawsuit, charging deceptive practices.
 
Health concerns over Brazilian Blowout had been voiced for some time before the FDA letter was sent. Oregon Health & Science University issued a report about the products in September 2010 after complaints from stylists at one of that state’s salons.
 According to a March 2011 report from Fox News, Brazilian Blowout treatments can cost between $200 and $500 and last several months. Despite the growing health concerns, the products have been popular in Hollywood, where celebrities such as Nicole Kidman and Halle Berry have used the treatment.
GIB has agreed to pay $600,000 in penalties and fines and provide salons with a product safety brochure. The company has already changed the labeling of its products. The saddest thing about this whole situation it took a organization outside of our industry to do something about the proble. Way to go pba.org it’s all about manufacturer dollars in my industry. You all suck!

What can I do to reduce exposure to formaldehyde, Does your salon owner?

What can I do to reduce exposure to formaldehyde when using formaldehyde releasing hair smoothing/straightening products?

Employers, stylists, and other salon workers should read the product information and MSDSs for the products they buy and use so that they know what chemicals are in them and how to use them safely in the workplace. The best way to control exposure to formaldehyde is to use products that do not list formaldehyde, formalin, methylene glycol, or any of the other names for formaldehyde listed above on the label or in the MSDS. Beauty care companies are now making and selling products that they claim do not contain formaldehyde in the solution. Choosing one of these products might eliminate the risk of formaldehyde exposure. Note that just because a product doesn’t list formaldehyde, formalin, or methylene glycol does not mean that it does not contain any other hazardous ingredients.

If salon owners decide to use products that contain or release formaldehyde, then they must follow the requirements in OSHA’s Formaldehyde standard. The standard requires that employers test the air to find out the level of formaldehyde present in the air when the product is being used. If the test shows that formaldehyde is present at levels above OSHA’s limits (0.75 parts of formaldehyde per million parts (or ppm) of air during an 8-hour work shift or 2 ppm during any 15-minute period), then the employer must:

  • Install air ventilation systems in the areas where these products are mixed and used to help keep formaldehyde levels below OSHA’s limit and perform regular maintenance to make sure the systems work correctly;
  • When possible, require workers to use lower heat settings on blow-dryers and flat irons used during the process;
  • Give workers respirators, if needed; train them to use the respirator properly; and meet the other requirements in OSHA’s Respiratory protection standard, 29 CFR 1910.134;
  • Ensure workers understand the information on a product’s label and MSDS;
  • Post signs at entryways to any area where formaldehyde is above OSHA’s limit to tell workers of the danger and stating that only authorized personnel may enter;
  • Tell workers about the health effects of formaldehyde, how to use the product safely, and what personal protective equipment to wear while using the product; and
  • Train workers how to safely clean up spills and properly throw products out.

In addition, where the tests show that formaldehyde is present in the air at a level of 0.5 ppm during an 8-hour work shift or 2 ppm during any 15-minute period, then the employer must:

  • Get workers the right medical attention (e.g., doctor exams), and
  • Test the air periodically to make sure that formaldehyde levels are below OSHA’s limits.

Whether or not air tests show formaldehyde levels above OSHA’s limits, employers must follow certain parts of the standard if a product contains formaldehyde:

  • Give employees appropriate gloves and other personal protective equipment (e.g., face shield, chemical splash goggles, chemical-resistant aprons) and train them on how to use this equipment while mixing and applying the products;
  • Explain to workers how to read and understand the information on a product’s label and MSDS;
  • Make sure the workplace has eye and skin washing equipment if products that contain formaldehyde could be splashed onto the workers’ skin or into their eyes;
  • Train workers how to safely clean up spills and properly throw products out; and
  • Get workers the right medical attention (e.g., doctor exams) if they develop signs and symptoms of an exposure to formaldehyde or are exposed to large amounts of formaldehyde during an emergency (e.g., a large spill).

Employers must also keep records of the air tests they perform, any medical attention needed by their employees, and respirator fit-testing. Do you actually think a salon owner is going to do this??????

US Department of Labor continues to cite beauty salons and manufacturers!

US Department of Labor continues to cite beauty salons and manufacturers
for formaldehyde exposure from hair smoothing products
OSHA urges salon owners to implement protective measures

WASHINGTON – The U.S. Department of Labor’s Occupational Safety and Health Administration is continuing its efforts to protect workers from the dangers of formaldehyde exposure.

In November, OSHA issued citations and fines to two salons for failing to implement precautions to protect workers from exposure to formaldehyde when using certain hair-smoothing products. Formaldehyde can irritate the eyes and nose; can cause allergic reactions of the skin, eyes and lungs; and is a cancer hazard. Salon owners who decide to use products that may contain or release formaldehyde must follow the requirements of OSHA’s formaldehyde and hazard communication standards to keep workers safe.

“We want to make sure that salon owners are aware that if they use these products, they have to implement protective measures such as air monitoring and training,” said Assistant Secretary of Labor for OSHA Dr. David Michaels. “What is very troubling to the agency is that some of these products clearly expose workers to formaldehyde even when the label states they are ‘formaldehyde free.'”

OSHA continues to respond to complaints and referrals of formaldehyde exposure in salons, beauty schools and manufacturing facilities. To date in calendar year 2011, federal OSHA has issued citations to 23 salon owners and beauty schools in Connecticut, Massachusetts, Pennsylvania, Florida, Illinois, New York, New Jersey and Ohio, with fines ranging up to $17,500 for failing to protect workers from overexposure and potential exposure to formaldehyde.

Some of these violations include failing to communicate the hazards of exposure to formaldehyde, provide needed protective equipment and test air levels. The requirements of OSHA’s formaldehyde standard can be viewed at http://s.dol.gov/KW. In three separate salons, OSHA’s tests showed that workers were exposed to formaldehyde levels above the agency’s 15-minute short-term exposure limit, which is 2.0 parts of formaldehyde per million parts of air. In one case, OSHA determined that a hair stylist was exposed to more than five times the allowable amount with an actual exposure reading of 10.12 ppm. In another instance, the exposure reading was 4.73 ppm.

OSHA also has issued citations to two Florida manufacturers and two Florida-based distributors of hair products containing formaldehyde for failing to protect their own workers from possible formaldehyde exposure as well as to communicate the hazards of formaldehyde exposure to salons, stylists and consumers. The violations of OSHA’s formaldehyde and hazard communication standards include failing to list formaldehyde as a hazardous ingredient on the material safety data sheet, the hazard warning sheet provided to users such as salon owners and stylists; include proper hazard warnings on product labels; and list the health effects of formaldehyde exposure on the MSDS. Labels must include ingredient and health hazard warning information, and the MSDS must provide users with information on the chemicals in a product, the hazards to workers and how to use the product safely.

“The best way to control exposure to formaldehyde is to use products that do not contain formaldehyde. Salons should check the label or product information to make sure it does not list formaldehyde, formalin, methylene glycol or any of the other names for formaldehyde,” said Michaels. “If salon owners decide to use products that contain or release formaldehyde, then they must follow a number of protective practices — including air monitoring, worker training and, if levels are over OSHA limits, good ventilation or respirators.”

OSHA already has conducted significant outreach to salons, beauty schools and manufacturers to alert them about the hazards of hair smoothing products and the requirements of OSHA’s standards. In late September, OSHA issued a second hazard alert to hair salon owners and workers about potential formaldehyde exposure from working with certain hair smoothing and straightening products, which can be viewed at http://www.osha.gov/SLTC/formaldehyde/hazard_alert.html. This alert, which revised the initial alert issued last spring, was prompted by the results of additional agency inspections, a warning letter issued by the U.S. Food and Drug Administration, and factually incorrect information recently sent to salons by Brazilian Blowout, a company that manufactures hair products.

In response to the Aug. 24 letter sent by Brazilian Blowout to salon owners claiming that all OSHA air tests performed on the company’s Brazilian Blowout Professional Acai Smoothing Solution yielded results below OSHA’s standard for exposure, the agency sent a letter to the company refuting that assertion. OSHA’s letter can be viewed at http://www.osha.gov/SLTC/formaldehyde/brazilian_blowout_letter.pdf*.

For more information on formaldehyde exposure in salons, visit http://www.osha.gov/SLTC/hairsalons/index.html.

For small businesses in all states across the country, OSHA’s On-site Consultation Program offers free and confidential advice for employers seeking help to identify and prevent job hazards or improve their safety and health management systems. In fiscal year 2010, the program provided free assistance to more than 30,000 small businesses covering more than 1.5 million workers across the nation. For more information, visit http://www.osha.gov/dcsp/smallbusiness/consult.html.

“These consultation services are separate from enforcement and do not result in penalties or citations,” said Michaels. “Consultants from state agencies or universities work with employers to identify workplace hazards, provide advice on compliance with OSHA standards, and assist in establishing safety and health management systems.”

Under the Occupational Safety and Health Act of 1970, employers are responsible for providing safe and healthful workplaces for their employees. OSHA’s role is to ensure these conditions for America’s working men and women by setting and enforcing standards, and providing training, education and assistance. For more information, visit http://www.osha.gov.

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